peanut forum record turnout for 2014 ipf · 2016-02-25 · tppb executive director shelly nutt,...

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RECORD TURNOUT FOR 2014 IPF O ver 330 aendees from 35 countries registered for the biennial Interna- onal Peanut Forum held in Rome, Italy, April 9-11, 2014. The only meeng of its kind for the world’s peanut industry, this networking event also provided delegates with a diverse conference program, and a dozen companies showcased their prod- ucts and latest innovaons in the exhibi- on hall. The conference program commenced with Pat Kearney of The Peanut Instute in- forming parcipants about all of the great news coming out of recent nutrional re- search. We heard about the opportunies that social media provides companies to spread the news about their brands and also how best to avoid the pialls that others have fallen into. One of the most fascinang talks was by Dr. Pamela Ewan, one of the lead researchers from Cam- bridge University Hospitals, UK, on the recently published and very successful oral immunotherapy trials to treat peanut al- lergy. Rounding off day one’s conference program, Anne-Marie DeLorenzo of Mars headed up an interesng panel discussion on high oleics and we heard of the latest news on the global peanut genomics iniave. Day two’s program included: an up- date from Flor Mansilla of Mintel in the UK on new peanut product launches around the world; a look at how modern manufacturing equipment can help reduce food safety risks; a comprehensive update of the major peanut producing origins and pros- pects for the coming year, presented by Anupam Jindel of Olam Internaonal; and the always popular Supply and Demand panel which included representaves from major producing countries as well as major manufacturers and retailers. Aendees will shortly be receiving links to this year’s presentaons, photographs and, all importantly, a quesonnaire asking for feedback to help us plan for 2016! With this year’s event deemed to be a great success, we look forward to seeing even more delegates in 2016. INTERNATIONAL PEANUT FORUM 1 Record Turnout DOMESTIC NEWS 2 US Peanut Congress 2 APRES Meeng 3 GPC Funding Research 4 TPPB Rerements INTERNATIONAL NEWS 5 eTDE 5 Totebags 5 Websites 6 Quick Notes 6 Canadian Retailers 6 CPMA Convenon PEANUT FOUNDATION 7 Updates HEALTH NEWS 8 Immunotherapy Trial Results 10 GPC Recipe Winners MEMBER SPOTLIGHT 11 Virginia Diner NEW MEMBER 12 Key Technology, Inc 12 New NPBPA Logo 13 Directory Ads CONTENTS

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Page 1: PEANUT FORUM RECORD TURNOUT FOR 2014 IPF · 2016-02-25 · TPPB Executive Director Shelly Nutt, noted the dedication of these volunteer leaders to the state’s peanut industry. “With

APC NewsletterAPRIL 2014

RECORD TURNOUT FOR 2014 IPF

Over 330 attendees from 35 countries registered for the biennial Interna-

tional Peanut Forum held in Rome, Italy, April 9-11, 2014. The only meeting of its kind for the world’s peanut industry, this networking event also provided delegates with a diverse conference program, and a dozen companies showcased their prod-ucts and latest innovations in the exhibi-tion hall.

The conference program commenced with Pat Kearney of The Peanut Institute in-forming participants about all of the great news coming out of recent nutritional re-search. We heard about the opportunities that social media provides companies to spread the news about their brands and also how best to avoid the pitfalls that others have fallen into. One of the most fascinating talks was by Dr. Pamela Ewan, one of the lead researchers from Cam-bridge University Hospitals, UK, on the

recently published and very successful oral immunotherapy trials to treat peanut al-lergy. Rounding off day one’s conference program, Anne-Marie DeLorenzo of Mars headed up an interesting panel discussion on high oleics and we heard of the latest news on the global peanut genomics initiative. Day two’s program included: an up-date from Flor Mansilla of Mintel in the UK on new peanut product launches around the world; a look at how modern manufacturing equipment can help reduce food safety risks; a comprehensive update of the major peanut producing origins and pros-pects for the coming year, presented by Anupam Jindel of Olam International; and the always popular Supply and Demand panel which included representatives from major producing countries as well as major manufacturers and retailers.

Attendees will shortly be receiving links to this year’s presentations, photographs and, all importantly, a questionnaire asking for feedback to help us plan for 2016!

With this year’s event deemed to be a great success, we look forward to seeing even more delegates in 2016.

INTERNATIONAL PEANUT FORUMINTERNATIONAL PEANUT FORUM

1 Record Turnout

DOMESTIC NEWS2 US Peanut Congress

2 APRES Meeting

3 GPC Funding Research

4 TPPB Retirements

INTERNATIONAL NEWS

5 eTDE

5 Totebags

5 Websites

6 Quick Notes

6 Canadian Retailers

6 CPMA Convention

PEANUT FOUNDATION

7 Updates

HEALTH NEWS8 Immunotherapy Trial Results

10 GPC Recipe Winners

MEMBER SPOTLIGHT11 Virginia Diner

NEW MEMBER12 Key Technology, Inc

12 New NPBPA Logo

13 Directory Ads

CONTENTS

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April 2014Page 2

APC Newsletter

DOMESTIC NEWS

LARGE TURNOUT EXPECTED FOR 2014 USA PEANUT CONGRESS

Hotel space has almost filled for the 2014 USA Peanut Congress, which will be held in Nashville, Tennessee, June 19th through June 23rd. A block of rooms at the Omni

Nashville Hotel are being held at the group rate of $234. Reservations can be made by calling (615) 782-5300 and referencing the USA Peanut Congress Group. This brand new hotel is located in downtown Nashville adjacent to the Country Music Hall of Fame. If the room block fills before the May 27 deadline, which is expected, overflow space will be provided two short blocks away.

The organizing associations, the American Peanut Shellers Association and the American Peanut Council, have planned an excellent program including a crop update & weather forecast, updates from major manu-facturers on new peanut product marketing campaigns, and an agri-cultural economist from Wells Fargo Bank. For more information on meet-

ing registration, hotel reservations, and a meeting schedule, please go to: http://www.peanut-shellers.org/eventinfo.aspx?eid=4

46TH APRES ANNUAL MEETING – REGISTRATION NOW OPEN

Registration is now open for the 46th Annual Meeting of the American Peanut Research & Education Society. The July 8-10, 2014 meeting will be held at the Menger Hotel in San Antonio, Texas.

Program & Technical Program Chairmen Naveen Puppala and Jason Woodward are putting the finishing touches on an informative and timely program covering topics from peanut genetics and breeding, to plant pathology and nematology, to weed science and production technology, to extension outreach and economics. A special symposium “The Status and Prospective of Peanut Phenotypying” has been planned for Wedneday afternoon.

Registration is $200 for members; $300 for non-members. Student discounts are available.

For complete details and to register, go to www.apresinc.com.

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April 2014Page 3

APC Newsletter

GEORGIA PEANUT COMMISSION INCREASES FUNDING FOR RESEARCH PROJECTS

The Georgia Peanut Commission (GPC) board of directors has approved $293,780 in new research project funding for the 2014-15 research budget year. This action was

taken during the commission’s March board meeting. The research projects approved include 28 project proposals submitted from the University of Georgia and USDA Agricultural Research Service.

“We are proud of our close relationship and partnership with research institutions in the state,” says Donald Chase, GPC Research Committee chairman. “Peanut growers are pleased to invest in the future by providing monetary support for research and education that has continued to demonstrate a return on our investment. Due to the continuing success enjoyed by Georgia peanut farmers over the past few years, we were able to again increase research funding for 2014.”

Georgia’s peanut growers invest $2 per ton annually toward GPC programs which includes research, promotion and education. Research comprises 22 percent of available funds in the commission’s budget.

“Growers have improved cultivars, technologies and better access to information today than ever, allowing them to be more efficient due to research that has been done ten to fifteen years ago,” says Jamison Cruce, GPC director of research & education. “With ever-increasing production and input costs, we must continue our funding trend to ensure the future of the peanut farming in Georgia remains viable and economical.”

The growth and success of Georgia’s peanut industry is unparalleled in agronomic standings these past five decades since GPC was established. The state average yield per acre in 2013 was the second highest in history, following behind 2012 by only a few hundred pounds. A national study conducted by USDA National Agricultural Statistics Service shows peanut yields as a whole increasing 23 percent from 2008-2012. All other major row crops were between 2-4 percent, respectively.

“This is a testament to our research, education efforts and our growers,” Chase says. “These new higher yielding and disease resistant varieties that have been developed are available to Georgia farmers who simply do an excellent job of controlling weeds, pests, and diseases, and managing cultural practices and resources.”

The research programs primarily focus on peanut breeding for higher yield and improved quality; economics; conservation methods; irrigation and water management; pests, weed and disease management; and peanut allergy research. However, GPC is stepping up their efforts by funding research focusing on the development and evaluation of new cultivars with an emphasis on disease resistance genetic markers and using long range internet connectivity to improve management on the farm.

For additional information and a complete list of the research projects funded by the Georgia Peanut Commission visit www.gapeanuts.com.

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April 2014Page 4

APC Newsletter

THREE TEXAS PEANUT PRODUCERS BOARD MEMBERS RETIRE

The Texas Peanut Producers Board is saying goodbye to three devoted, steadfast direc-tors as they retire from their long-held positions. Scotty Koonce of DeLeon, James Mar-

tin of Lubbock and Haldon Messamore of Sudan leave behind them a well-paved path of commitment, hard work and many accomplishments for the Texas peanut industry. These three men have dedicated countless hours, serving on mul-tiple committees and holding numerous offices within the organiza-tion, all while maintaining their individual farming operations and staying active stewards of their communities. TPPB Executive Director Shelly Nutt, noted the dedication of these volunteer leaders to the state’s peanut industry.

“With more than 40 years of combined experience, each of these board members have done their very best to represent the peanut farmers in their respective regions,” Nutt said. “Their hearts of ser-vice and true passion for what they do - growing food to feed the world - has shone bright throughout their tenure on the board.” These directors have seen the state’s peanut industry through many challenges and hurdles, and worked to ensure peanuts are a viable, profitable crop for Texas producers. There have been a number of changes in the state peanut industry since these directors first served on the board. It is because of the diligence of the board that TPPB has adapted with these changes, appropriately representing the state’s peanut industry, while main-

taining very active research and promotional programs. As these members step off the board, TPPB has now reached the 9-member board level it voted to move toward last year. Reducing its leadership from a 12-member board, TPPB has now reached the reduced level two years early. “As acreage has reduced in our state, the board made the decision to move toward a smaller board in an effort to be more diligent with farmers’ funds, while still achieving our purpose,” TPPB Chair-man Larry Don Womack of DeLeon said.

“These retiring board members have left a lasting impact on the board and our industry that will be long remembered,” Womack concluded. “As we move forward with this new era for our board, we will strive to continue meeting the high standards set by the men that have worked hard to make the industry what it is today.”

SCOTTY KOONCE

JAMES MARTIN

HALDON MESSAMORE

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April 2014Page 5

APC Newsletter

INTERNATIONAL NEWSeTDE

The eTDE and eDoc systems have been upgraded and are now in production. All ex-porters to the EU are currently using the eDoc system to create the Annex document

required for entry. All state FSIS offices are also using the eDoc system to approve the documents and upload them to eTDE. Additionally, all EU Pre-Export Aflatoxin certificates from USDA and JLA are now available electronically on the eTDE system.

The EU ports of Felixstowe, Rotterdam, Antwerp, Liverno, Barcelona, and Hamburg are ac-cepting electronic documents from the US. The Annex document plus the Pre-Export Afla-toxin certificate should be sufficient for EU ports listed above. They will require both a pa-per copy and an electronic copy for a few months until they are comfortable with the new electronic system. Data from the eTDE system is being sent via a web service to the EU’s electronic system (TRACES) and can now complete entry documents electronically for Dairy products. Other commodities including peanuts will be added over the next 6 months.

Work is ongoing with Mexico and Russia to get them registered on eTDE. Additional dis-cussions are ongoing with most of the other major EU ports to get them registered as well. The next push will be to add border crossings in Canada.

US companies emailing documents to manufacturers can use the eTDE system to supply the needed documents without having to scan the grade and aflatoxin certificates already on eTDE. If you need assistance in getting registered with eTDE or need information please contact Steve Calhoun ([email protected] ).

TOTEBAGS

The new, more breathable totebags which are now being delivered to shellers should significantly reduce any issues with moisture collection in the tops of the bags. These

new bags have better air flow based on data collected by the Peanut Lab in Dawson. The new totes also now have a traceability code and barcode on the bag tag as well. Please let us know if you have issues with these new bags.

Anyone needing copies of the new specifications should contact Howard Valentine ([email protected]) or [email protected].

IMPORTANT INDUSTRY RESEARCH WEBSITES

Information on peanut genomicshttp://www.peanut.bioscience.com

Peanut Research Data Base http://www.worldpeanutinfo.com/publications.html

Peanut genomic data is now available at:http://www.peanutbase.com

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April 2014Page 6

APC Newsletter

2012 UPPT Results Available Bill Branch, coordinator for the Uniform Pea-nut Performance Test, has made available cop-ies of the 2012 field test for potential new va-rieties. You may obtain a copy by e-mail, fax or mail. Send your request to: Dr William Branch University of Georgia Coastal Plain Experiment Station Tifton, GA 31793-0748 Fax: 229-386-7293 Email: [email protected]

2012 Crop Post Harvest Test Results AvailableTest results are now available on the Post Harvest attributes measured at the National Peanut Research Lab in Dawson, Georgia and the Market Quality & Handling Research Lab in Raleigh, North Carolina. Copies of the data will be distributed on a CD or can be electroni-cally mailed. If you are interested in a copy contact:

Marshall Lamb 229-995-7434Tim Sanders 919-515-6312

Howard Valentine 706-579-1755

QUICK NOTES

Despite delays in finalizing the new Farm Bill and with it, MAP funding to support APC’s international program worldwide, Canadian retailers con-tinued to strongly support the U.S. peanut industry in Q1, with 12 super-market chains and key independent retailers placing 36 qualifying U.S. in-shell and shelled peanut ads in their weekly flyers. This represents a 50% year-over-year increase in ad place-ments from 2013. Every province in Canada had one (or more) U.S. in-shell peanut ads appear in their weekly flyers. On the spread side in Q1, Canadians’ passion for peanut butter continues to be strongly sup-ported by retailers coast-to coast, with 369 peanut butter ad place-ments. This reflects a 23% year-over-

year increase compared to Q1 (2013)! With the Farm Bill now enacted and with it, a fully funded MAP program in place, the APC’s MAP Canada program will continue to target new sales, marketing and promotional opportunities with the trade to continue to grow U.S. peanut/peanut butter exports to Canada, the industry’s #1 export market.

APC CONTINUES TO SUPPORT CANADIAN RETAILERS IN Q1 2014

APC @ CPMA CONVENTION AND TRADE SHOW

As a continued effort to show our commitment to the Cana-dian produce industry and to engage with existing key and new customers, the APC participated in the Canadian Produce Marketing Association’s Convention and Trade Show in Van-couver from April 2nd to 4th. New retail sales and promotion-al opportunities are now pending as a result of this activity.

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April 2014 Page 7

APC Newsletter

THE PEANUT FOUNDATION

The Peanut Foundation and the International Peanut Genome Initiative (IPGI), a multi-national group of crop geneticists working in cooperation for several years, have suc-

cessfully sequenced the genome of the peanut. The new peanut genome sequence will be available to researchers and plant breeders across the globe to aid in the breeding of more productive and resilient peanut varieties.

“The peanut crop is important in the United States, but it’s very important for developing nations as well,” Scott Jack-son, Chairman of the Peanut Genome Consortium said. “In many areas, it is a primary calorie source for families and a cash crop for farmers.” According to plant geneticist Rajeev Varshney of India, “Improving peanut varieties to be more

drought, insect and disease resistant, using the genome sequence, can help farmers in developed nations produce more peanuts with fewer pesticides and other chemicals and help farmers in developing nations feed their families and build more-secure livelihoods.”

The two ancestor wild species that were sequenced were collected from nature decades ago. One of the ancestral species, A. duranensis, is widespread but the other, A. ipaensis, has only ever been collected from one location, and indeed may now be extinct in the wild. When grappling with the thorny problem of how to understand peanut’s complex genome, it was clear that the genomes of the two ancestor species would provide excellent models for the genome of the cultivated peanut: A. duranenis serving as a model for the A sub-genome of the cultivated peanut and A. ipaensis serving as a model for the B sub-genome. Fortunately because of the long-sighted efforts of germplasm collection and conservation, both species were available for study and use by the IPGI.

Knowing the genome sequences of the two parent species will allow researchers to recog-nize the cultivated peanut’s genomic structure by differentiating between the two subge-nomes present in this crop. Being able to see the two separate structural elements will also aid future gene marker development — the determination of links between a gene’s pres-ence and a physical characteristic of the plant. Understanding the structure of the peanut’s genome will lay the groundwork for new varieties with traits like added disease resistance and drought tolerance.

Completion of the sequence & assembly data for the two parents of the current cultivar are being completed with the expectation for data release in March 2015. Publication of the final paper will occur later this year. Discussions are scheduled from March 24, 2015 in Athens, GA about the method to be used for assembly of the more complex cultivated species. This group will make its recommendations to the Genomics Technical Committee.Argentina has also agreed to join the international PGI effort and contribute genotypical and phenotypical data. This data will be combined with field data Brazil, China, India and the US from over 20 populations that have been found to have the desired traits. It will be collected for at least 3 years. This phenotypical data will be used to associate with gene

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IMPRESSIVE RESULTS FROM CAMBRIDGE STOP II PEANUT ORAL IMMUNO-THERAPY TRIAL REPORTED AT IPF IN ROME

More evidence has emerged that oral immunotherapy (OIT) is a very promising therapy for food allergy and for stopping peanut allergy in children in particular. A research team at Addenbrooke’s Hospital in Cambridge (UK) reported recently in “The Lancet” on the STOP II trial of peanut OIT in 99 children with all severities of clinically-confirmed peanut allergy, aged 7—16.(1)

There were two phases in this innovative study. In the first phase, participants were ran-domly assigned to receive either 26 weeks of OIT doses up to 800 mg of peanut protein (given as peanut flour mixed into food in increasing doses from 2mg to 800mg), or to practice peanut avoidance. At the end of 26 weeks, all children underwent a double-blind, placebo-controlled, peanut challenge. In the second phase, the peanut avoidance control group also underwent a 26 week OIT trial. The results of the two phases were impressive: “84% of participants in first phase and 91% in the second phase could toler-ate daily ingestion roughly equivalent to five peanuts per day.” Side effects where they occurred in some participants were mild and transient. Only one participant needed adrenaline because of a more serious reaction during the trial.

Raising the peanut reactive threshold to such an extent by OIT has obvious safety gains for these young peanut-allergic individuals should they accidentally encounter peanut protein in foodstuffs. Reducing fear and risk of serious reactions also raises quality of life, which was a very important accompanying benefit in this study.

Speaking about the study at the recent International Peanut Forum in Rome, co-investi-

April 2014Page 8

APC Newsletter

HEALTH NEWS

THE PEANUT FOUNDATION (continued)

markers for the desired traits. The selected plants will also be sequenced and assembled in years 3 and 4 of the PGI.

The 7th International Peanut Genomic Conference will be held in Savannah, Georgia at the Savannah Marriott on November 11-14, 2014. Over 100 delegates are expected from 9 different countries working on peanut genomics. This meeting helps set the strategic plan for genomic research for the next five years.

A full report of the accomplishments for 2012-13 for the Peanut Genomic Initiative is avail-able. If you would like the full technical report, please contact Christina Taylor ([email protected]) at the APC in Alexandria.

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gator Dr. Pamela Ewan said it was important that the design of the Cambridge STOP II trial meant that all children were given the opportunity to have OIT and be challenged for their tolerance to peanut. She highlighted that the children in the control group in the first phase of the study, when put through active treatment in phase two, scored equally well as the initial treatment group. Some of the participants were able to con-sume up to 5 peanuts a day as long as 6 months after starting treatment. Importantly too, there was considerable improve-ment in the quality of life scores of these children. The Cambridge team is now investigating whether weekly treatment rather than daily OIT will achieve the same results. At the mo-ment, no one knows what the right stopping point for OIT might be in or-der to achieve lasting tolerance. That is an issue that must be addressed in further work.

In her IPF presentation, Dr. Ewan also commented on one aspect of the trial that presents a considerable challenge to the government regulatory bodies who will eventually have to licence OIT as a widely avail-able therapy outside of specialist centers. That is the challenge of how to categorize and apply very strict compositional criteria to a foodstuff – peanut flour – which is used as a drug in controlled administration to achieve a clinical effect. This has never been done before and new procedures will be required. While the issue of drug licensing was being addressed, she said, the Cambridge team was embarking on offering OIT treatment on a named patient basis at their clinic later this year with anticipated rolling out to a network of other centers in the UK. This was in response to the large numbers of patient seeking OIT treatment for severe peanut allergy.

In an accompanying editorial in “The Lancet”, peanut allergy expert Dr. Matthew Greenhawt of the University of Michigan praised the design of the Cambridge trial and its “exceptionally promising “ results.(2) But he stressed that “it is important to understand that OIT research cannot be rushed, and is years away from routine clinical use. Investigative groups need time to refine protocols, revalidate data, understand the mechanisms of OIT, and minimize adverse effects. This must be done without added pressure or heightened expectations to quickly produce a marketable therapy.”

1. Anagnostou K et al. 2014. “Assessing the efficacy of oral immunotherapy for the desensitisation of peanut allergy in children (STOP II): a phase 2 randomised controlled trial.” Lancet 383: 1297-1304 The study was funded by the UK Medical Research Coun-cil and managed by the UK National Institute for Health Research

2. Greenhawt M. 2014. “STOPping peanut allergy: the saga of food oral immunother-apy.” Lancet 383: 1272-1274.

April 2014Page 9

APC NewsletterIMPRESSIVE RESULTS FROM CAMBRIDGE STOP II PEANUT ORAL IMMUNOTHERAPY TRIAL REPORTED AT IPF IN ROME (continued)

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April 2014Page 10

APC Newsletter

GEORGIA PEANUT COMMISSION ATTENDS GEORGIA SCHOOL NUTRITION ASSOCIATION MEETING AND AWARDS PEANUT RECIPE WINNERS

The Georgia Peanut Commission attended the Georgia School Nutrition Association annual conference held April 10-12 in Jekyll Island, Georgia. During the GSNA

meeting, approximately 800-1,200 school nutrition personnel from throughout the state of Georgia attended educational seminars, visited with food industry representatives and received recognition for outstanding performance at their respective schools. One of many awards given was the peanut recipe award sponsored by GPC. This award was given to GSNA members who develop new peanut and peanut butter quantity recipes to be used in schools for breakfast and lunch. GPC treasurer and district four representative, Rodney Dawson, presented the awards. “We are excited to present the peanut recipe awards to members of the Georgia School Nutrition Association who are developing new recipes using peanuts and peanut butter,” Dawson said. “We applaud all GSNA members for striving to promote numerous health benefits by incorporating peanuts and peanut butter in their nutritional programs.” In the breakfast category, Jane Raburn from Carrollton Middle won first place for her “Breakfast Bites: Peanut Oatmeal” recipe. Second place went to Ann Hamner from Britt Elementary, and third place went to Marie May from Lowndes High. In the lunch category, first place was awarded to Ann Hamner from Britt Elementary for her “Chicken and Pasta in Peanut Sauce” recipe. Second place went to Jennifer Scott from Perry Primary, and third place went to Jane Raburn from Carrollton Middle. The entries were prepared and judged as part of the Georgia School Nutrition Association Culinary Competition in March 2014, at Le Cordon Bleu School of Culinary Arts in Tucker, Georgia. The Georgia Peanut Commission represents 3,500 peanut farmers in the state of Georgia and conducts programs in the areas of research, promotion and education. For additional information on the programs of the Georgia Peanut Commission, as well as photos and video footage from this event, visit www.gapeanuts.com.

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APC NewsletterApril 2014

Page 11

MEMBER SPOTLIGHTAN INTERVIEW WITH CHRISTINE EPPERSON, PRESIDENT OF THE VIRGINIA DINER

This year the Virginia Diner will be celebrating its 85th Anniversary.

The Virginia Diner is an important part of Virginia history and there are several special events being planned to mark the anniversary. There will be two open houses, one from April 25-27 and the major one will be from September 25-28. “We will feature our peanut products and the food for which we have become famous – chicken, ham, biscuits and peanut pie.” Special guests and elected officials will be in attendance. Make plans to at-tend the 85th Anniversary!

The Virginia Diner started out as a small diner in a railcar in 1929, when did peanuts be-come a major part of the business?

“The Diner has been cooking and selling peanuts since the late 1940s. The peanut part of the business grew out of the Diner, as travelers requested peanuts be shipped to them. My parents bought the business in 1976. At that time, the mail order part of the business was mostly seasonal. It was in the mid-1980s before we had full time staff hired for the peanut side of the business. Today, we provide sample bags of peanuts for diners in the restaurant. The Diner is a whole entity, you can’t have one without the other.”

Who developed your tag line, “A Legend in a Nutshell since 1929”, which your firm has lived up to?

“My father, now deceased, was a visionary. He came up with the tag line, as well as first naming our product gourmet. He received a phone call from Moscow back in 1977. The ambassador wanted our Virginia Super Extra Large Salted Peanuts shipped to him for a banquet. My father said that if our peanuts were being served alongside caviar and cham-pagne, then by God we were gourmet!”

How has APC membership helped your business?

“Membership has given us a wonderful source of information. It helped us reverse the de-cision to keep peanuts out of the Boy Scout Jamboree in D.C .(where we sold). It provides a resource for vendors and to our customers. Membership also provides us with educa-tional materials, and funding for the Ag schools which assist us with various projects. And it has helped us prepare a response regarding peanut allergies in the schools when we had a school division threatening to not use our fundraiser. “

Anything else you would like to add?

“We are the oldest continually run roadside Diner in Virginia.”

For the complete interview with Christine, visit: http://www.peanutsusa.com/member-spotlight/175-virginia-diner.html

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April 2014Page 12 APC Newsletter

NEW MEMBERS

KEY TECHNOLOGY, INC.

Key Technology offers nut processors the single most complete source of high perfor-mance digital sorting, mechanical grading and conveying systems to improve product

quality, maximize yields, reduce labor and enhance plant efficiencies.

Key’s merger with Visys last year is now com-plete, resulting in the consolidation of superior chute-fed sorters with Key’s belt-fed sorters, oth-er process automation systems and world-class service to create a value proposition that is un-matched in the nut industry.

As a global leader, Key is committed to continually advancing customers’ efficiencies and profits through complete solutions and efficient innovations With Key Technology, you have the ultimate partner of choice working with you to advance your business.

For more information, contact Key Technology at +1 509 529 2161 or [email protected] or visit www.key.net.

NPBPA ADOPTS NEW LOGO

The National Peanut Buying Points Association recently worked with LEM Ag Specialty Marketing of Thomas County, GA to create a new look for the Association. The Board

wanted something that would depict more of what buying points do. After many design sessions, this beautiful red and tan logo is the new face of the National Peanut Buying Points Association. For more information on NPBPA, go to www.peanutbuyingpoints.org or call 229-386-1716.

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April 2014Page 13 APC Newsletter

Being listed in the annual APC Peanut Industry Directory is a member benefit and a strong marketing tool. Nevertheless, we are offering a new opportunity that will help your marketing efforts with special advertising spaces that are available in the upcoming 2014 Peanut Industry Directory. Be one of the first to purchase ad space and showcase your company as we will be going to print in one month.

Advertising rates are as follows:- Inside front or inside back cover: $250- Category page dividers: $115- Outside back cover: $300

Don’t miss out on getting really noticed in this incredibly useful reference tool that is on everyone’s desk in the industry!

Contact APC today as spaces are limited! Contact Carolina ([email protected]) or Christina ([email protected]) and get your company noticed with a special advertisement in the 2014 Peanut Industry Directory.