peanuts retail story
DESCRIPTION
The company had begun business with its first store as a MBO in the mid nineties when Siliguri was an infant city in terms of retail business. The company has since then moved ahead in tandem with the retail growth in Siliguri to set up some world class stores. The objective of the company has been to provide quality retail experience to its customers and judging by the goodwill and affection of the people who have been the most essential partners to our success the company has enlisted it self as a major quality retailer in Siliguri and surroundings. The company has a very specific guidelines in choosing the brands and companies which it associates itself with, as such the company is associated with only the best of brands and companies the industry has to offer.TRANSCRIPT
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BRAND PARTNERS
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At Peanuts Retail Pvt.Ltd. At Peanuts Retail Pvt.Ltd.
we believe in creating our ownwe believe in creating our own
boundaries, thinking out of the box, pushing boundaries, thinking out of the box, pushing
limits to the edge and taking RETAIL to the next level.limits to the edge and taking RETAIL to the next level.
VISION
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PROFILE
• The company had begun business with its first store as a MBO in the mid nineties when Siliguri was an infant city in terms of retail business. The company has since then moved ahead in tandem with the retail growth in Siliguri to set up some world class stores.
• The objective of the company has been to provide quality retail experience to its customers and judging by the goodwill and affection of the people who have been the most essential partners to our success the company has enlisted it self as a major quality retailer in Siliguri and surroundings.
• Stores Count as on date stand as under:
Stores under MANAGEMENT/INVESTMENT Franchisee Module: 26 Nos.
Stores under CNF (Local Partner) Module-Gini and Jony : 13 Nos
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STORY
FROM ONE STORE TO A ORGANIZATION OF 26 STORES TODAY.
From RETAIL
to ORGANISED RETAIL
1. A Sick Kids wear Retail Store in Seth Srilal Market,Siliguri is taken over and thus the Journey Starts
2. The Store goes major changeovers in operations
1996 1996
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1. The Store gets popular with the people of Siliguri and is a Successful MBO
1997 1997
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The Store is the most sought after for kids and womens apparels
1998 1998
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1. A small Store for Casual Wear for Mens is launched at Hill Cart Road by the name of Casuals
2000 2000
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1. Within Two Years Casuals is one of the TRENDIEST STORE in Siliguri.
2002 2002
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1. The first Franchisee Venture is Launched in January.
2. The Brand is KOUTONS
3. Two Stores Launched on a Single Day
4. Super Successful Launch with over expected Sales
5. The stores become a milestone
6. In September Same year Walk In M&B is launched
7. This Store is again a Super Success
2006 2006
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1. This year saw two more launches
2. Cottons by Century Launched in April
3. In September same year Casuals is converted to M-Square
4. Both Stores get a good response
2007 2007
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1. This year saw the biggest launches,9 Launches to be precise
2. Cosmos the first Mall in Siliguri comes up bringing in unparallel opportunities in organized retail,A total of 8 stores are launched in the Mall alone
3. Thomas Scott is launched on the Opening day of the Mall
4. Gini & Jony Palm tree and M-Square in February
5. Madame and Drop Kids Launched in March
6. Gini & Jony Freedom Fashions in April
7. Hakoba in August
8. This year also saw the first management take over by PRPL ,Longhorns in Cosmos Mall is taken over in September
9. This year Mr.Deal is also launched at Sevoke Road in November
2008 2008
19931993 19961996 20062006 20072007 20082008 20092009 20102010 20112011 20122012
19931993 19961996 20062006 20072007 20082008 20092009 20102010 20112011 20122012
2008 2008
2008 2008
19931993 19961996 20062006 20072007 20082008 20092009 20102010 20112011 20122012
2008 2008
19931993 19961996 20062006 20072007 20082008 20092009 20102010 20112011 20122012
2008 2008
19931993 19961996 20062006 20072007 20082008 20092009 20102010 20112011 20122012
2009 2009
This year was a mixed bag which saw some closures and new launches
1. Mr.Deal is launched at Hill Cart Road in Feb
2. Nikksmart comes up at Sevok road in May
3. Cantabil is launched at Sevok road in December 1. Both Stores of koutons are closed
in January
2. Hakoba Management is handed over to Company
3. Drop Kids is closed due to poor response
19931993 19961996 20062006 20072007 20082008 20092009 20102010 20112011 20122012
2009 2009
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1. A progressive year with some good brands coming on board
2. Vivacity at Cosmos Mall Launched in Jan
3. Gini & Jony Levis Puma Twin concept store Launched at Cosmos in feb
4. Gini & Jony Freedom Fashion Second Store Launched at Seth Srilal Market in Apr
5. Management of H&A at Cosmos Mall taken over in May
6. Blackberrys at Sevok Road and Colorplus at Cosmos Mall launched in July
7. 109F at Cosmos Mall launched in August
8. Cotton County Launched at Sevok Road in Nov
2010 2010
1. This year too saw some closures
2. Nikksmart and Vivacity were shut due to problems in supply chain and subsequent fire at principal company
19931993 19961996 20062006 20072007 20082008 20092009 20102010 20112011 20122012
2010 2010
19931993 19961996 20062006 20072007 20082008 20092009 20102010 20112011 20122012
2010 2010
19931993 19961996 20062006 20072007 20082008 20092009 20102010 20112011 20122012
2010 2010
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1. This year saw City Centre Mall come up in Siliguri and major additions through the year
2. Crocodile has been launched at Cosmos Mall in Jan
3. Turtle Management taken over in the same month
4. April 11 Gini and Jony is launched in City Centre Mall beginning the City centre Saga.
5. Turtle and Manyavar are also launched in City Centre in the same month
6. Arrow and Planet Fashion Launched in July
2011 2011
1. No Closures this year
19931993 19961996 20062006 20072007 20082008 20092009 20102010 20112011 20122012
19931993 19961996 20062006 20072007 20082008 20092009 20102010 20112011 20122012
2011 2011
2011 2011
19931993 19961996 20062006 20072007 20082008 20092009 20102010 20112011 20122012
2011 2011
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1. A Mixed Bag year with major consolidations
2. Colorplus is launched in City Centre in March
3. Manyavar Flagship Store is launched in Sevok Road in March
4. Crocodile Factory Outlet is launched in Sevok Road hightreet in July
5. Lee and Wrangler stores are launched on a single day in October
6. The story Goes on…….
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2012 2012
1. Talking about consolidations some loss making stores were closed
2. Cotton County in April
3. Levis Puma Kids store,Cottons by Century and Thomas Scott in May
4. Alok H&A in August
5. Cantabil is closed in December
19931993 19961996 20062006 20072007 20082008 20092009 20102010 20112011 20122012
2012 2012
19931993 19961996 20062006 20072007 20082008 20092009 20102010 20112011 20122012
2012 2012
19931993 19961996 20062006 20072007 20082008 20092009 20102010 20112011 20122012
2012 2012
AWARDSSTORY
From UNKNOWN
to RECOGNITION
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GINI & JONY BEST STORE
2010
GINI & JONY BEST STORE
2010
GINI & JONY -IFAMOST ADMIRED
FRANCHISEE 2009
GINI & JONY -IFAMOST ADMIRED
FRANCHISEE 2009
GINI & JONY BEST
PERFORMING BELT 2009
GINI & JONY BEST
PERFORMING BELT 2009
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To Maintain Honest & Ethical Trade Practices, To Maintain Honest & Ethical Trade Practices,
respect & honor the law and remain respect & honor the law and remain
unconditionally committed on the unconditionally committed on the
path towards the vision.path towards the vision.
MISSION
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BE DIFFERENT...
BUT ALWAYS WITH DESIRABILITY!!
www.peanutsretail.com
!! Success doesn’t happen by accident
It starts with an unwavering commitment
to build a dedicated team which unconditionally
serves the vision of the company !!
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