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Page 1: Pearson A4 Letterhead - Microsoftpearsonespana.blob.core.windows.net/books/Intelligent... · Web viewIntelligent Business Pre-Intermediate General Teaching Programme _____ Area of

Intelligent Business

Pre-IntermediateGeneral Teaching Programme

_____________________________

Area of Foreign Languages

English

INTELLIGENT BUSINESS

General Teaching Programme – INTELLIGENT BUSINESS – PRE-INTERMEDIATE 1

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UNIT 1: ACTIVITIES

CONTENTS

1 USE OF THE SPOKEN LANGUAGE

1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.

To speak about different companies of their country. P. 8.Speaking To debate about video games. P. 9. Speaking To talk about their daily activities with their partner. P. 10. Speaking To make a questions and answers with a partner of a given company. P. 12. To make a listening about the proper ways to write e-mails. P. 12. Listening. To make a listening about some people and the different activities they do. P. 13.

Listening.

1.2 Specific Terms About roles and activities. P 10. Vocabulary About word building. P. 10. Vocabulary

1.3 Functional Aspects To learn the proper ways to greet people. P. 13. Culture at job

2 USE OF THE WRITTEN LANGUAGE

2.1 Visual, oral and written documents related to professional aspects. . To read an article about General Electric and do the corresponding exercises. P. 8. Reading. To read an article about game boys and do the corresponding exercises. P. 8. Reading.

2.2. Specific Terms About roles and activities. P 10. Vocabulary

About word building. P. 10. Vocabulary2.3 Functional Aspects To identify and use in a correct way the necessary expressions to write an e-mail. P. 12.

Listening

2.4 Morphological and syntactic elements To know the form and use of the present simple and the present continuous. P 11: Language

Check

3 SOCIAL AND PROFESIONAL ASPECTS

3.1 Formal and professional ways to put the profession into practice To know the background of a given company and the decisions to be considered. P. 14.

Dilemma and Decision

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3.2 Professional Practice To write an e-mail offering a job. P. 14. Dilemma and Decision

UNIT 2: DATA

CONTENTS

1 USE OF THE SPOKEN LANGUAGE

1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.

To speak about the things they like in a company. P. 16.Speaking To debate about governments, companies and individuals P. 17. Speaking To talk about their daily activities with their partner. P. 10. Speaking To make a listening about numbers. P. 19. Listening. To listen to three people talking about their jobs P. 16. Listening. To say some given numbers P. 19. Listening. To listen to a girl giving advice and do the given exercises. P. 19. Listening. To speak with a partner about the cues they use to learn new vocabulary. P. 19. Speaking To make a questions and answers with a partner of a given company. P. 20. Speaking To make a listening about internet statistics and do the given exercises. P. 21. Listening.

1.2 Specific terms About internet. P. 18. Vocabulary About quantity and numbers. P. 18. Vocabulary

1.3 Functional aspects To learn certain differences between cultures. P. 21. Culture at work

2 USE OF THE WRITTEN LANGUAGE

2.1 Visual, oral and written documents related to professional aspects. To read a newspaper article (The Economist). Comprehension by answering

questions. P. 17: Reading.

2.2 Specific terms. A, some, any. About internet. P. 18. Vocabulary About quantity and numbers. P. 18. Vocabulary

2.4 Morphological and syntactic elements. Countable and uncountable. P. 20: Language Check

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3 SOCIAL AND PROFESSIONAL ASPECTS

3.1 Formal and professional means to put the profession into practice. To know the techniques and manners of the ebay company. P. 22. Dilemma and

Decision

3.2 Professional Practice. To write the conclusion of a market report for ebay. P. 22. Dilemma and Decision

UNIT 3: ETIQUETTE

CONTENTS

1 USE OF THE SPOKEN LANGUAGE1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.

To discuss about politeness at work. P. 24. Preview To describe an experience of bad manners P. 25. Speaking To talk about businesspeople in one’s country P. 27. Speaking To make a listening about politeness. P. 24. Listening. To listen to three people talking about etiquette in their jobs P. 27. Listening. To make a listening and check the different tones. Listening. To listen to six short conversations, polite or less polite P. 29. Listening. To make a role play in pairs .P. 28. Speaking To make a role play in groups following the given instructions. P. 29. Speaking

1.2 Specific terms. About synonyms. P. 26. Vocabulary About prefixes. P. 26. Vocabulary.

2 USE OF THE WRITTEN LANGUAGE

2.1 Visual, oral and written documents related to professional aspects. To read a newspaper article. Comprehension by answering questions. P. 25:

Reading. To write an email to a friend. P. 27. Writing.

2.2 Specific terms. About synonyms. P. 26. Vocabulary About prefixes. P. 26. Vocabulary.

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2.3 Functional aspects To think over being direct in a conversation. P. 29. Culture at work.

2.4 Morphological and syntactic elements. Offers and requests . P. 28. Language Check.

3 SOCIAL AND PROFESSIONAL ASPECTS

3.1 Formal and professional means to put the profession into practice. To know about a workplace bully P. 30. Dilemma and Decision

3.2 Professional Practice. To write a friendly email. P. 30. Dilemma and Decision

UNIT 4: IMAGE

CONTENTS

1 USE OF THE SPOKEN LANGUAGE1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.

To discuss about brands. P. 34. Preview. P. 37, Speaking. To talk about the importance they give to fashion P. 34. Speaking To talk about the prices of designer labels. P. 35. Speaking To listen to three people talking P. 39. Listening. To make a listening and check the different tones. Listening.. To describe the items presented in the book .P. 38, 39. Speaking

1.2 Specific terms. About fashion 36: Vocabulary. About the fashion industry. P. 38: Vocabulary. About word building. P. 38: Vocabulary.

1.3 Functional aspects. To speak about being honest or diplomatic. P. 39. Culture at work

2 USE OF THE WRITTEN LANGUAGE

2.1 Visual, oral and written documents related to professional aspects. To read a text of The Economist and to do the comprehension exercises . P. 35.

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2.2 Specific terms. About fashion 36: Vocabulary. About the fashion industry. P. 38: Vocabulary. About word building. P. 38: Vocabulary.

2.4 Morphological and syntactic elements. Comparatives and superlatives. P. 37. Language check

3 SOCIAL AND PROFESSIONAL ASPECTS

3.1 Formal and professional means to put the profession into practice. To know about Volkswagen bugs. P 40. Dilemma and Decision

3.2 Professional Practice. To write a memo to the senior manager. P. 40. Dilemma and Decision

UNIT 5: SUCCESS

CONTENTS

1 USE OF THE SPOKEN LANGUAGE

1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.

To discuss about success. P. 42. Preview. To talk about a successful company. P.42. Speaking To talk about popular soft drinks. P. 43. Speaking To listen to the CEO of a successful company and the do the given exercises P. 42.

Listening. To make a listening about setting up new business. P. 45. Listening.. To speak about business failures .P. 45. Speaking To speak about six key events in one’s life. P. 46. Speaking. To listen to the story of Ben Hope and then to talk about it. P. 47. Speaking and listening.

1.2 Specific terms. About companies. About opposites. P. 44. Vocabulary. About business failure. P. 44. Vocabulary.

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1.3 Functional aspects. Telling stories. P. 47. Culture at work

2 USE OF THE WRITTEN LANGUAGE

2.1 Visual, oral and written documents related to professional aspects. To read an article from a given magazine and to do the given exercises. P 43: Reading.

2.2 Specific terms. About companies. About opposites. P. 44. Vocabulary. About business failure. P. 44. Vocabulary.

2.4 Morphological and syntactic elements. Past simple of verbs p. 46.

3 SOCIAL AND PROFESSIONAL ASPECTS

3.1 Formal and professional means to put the profession into practice. To know about organic growth P.48 Dilemma and Decision

3.2 Professional Practice. To write a memo offering these products.P. 48. Dilemma and Decision

UNIT 6: FUTURE

CONTENTS

1 USE OF THE SPOKEN LANGUAGE1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.

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To discuss about ventures into space. P. 50. Preview. To debate about space. P.50-51. Speaking To talk about capitalism. P. 53. Speaking To make a listening about venture capital and do the given exercises. P. 53. Listening. To make a listening about a company and do the given exercises. P. 55. Listening.. To speak about major events that will take place during the following year P.54. Speaking

1.2 Specific terms.

About Financing ventures. P. 52. Vocabulary. About Collocations. P. 52. Vocabulary.

1.3 Functional aspects. To debate about past or future. P. 55. Culture at work

2 USE OF THE WRITTEN LANGUAGE

2.1 Visual, oral and written documents related to professional aspects. To read a description of the space and do the given exercises. P 50. Reading To read an article and do the corresponding exercises. P. 51.

2.2 Specific terms. About Financing ventures. P. 52. Vocabulary. About Collocations. P. 52. Vocabulary.

2.4 Morphological and syntactic elements. To know the form and use of modals pf possibility. P. 54. Language Check

3 SOCIAL AND PROFESSIONAL ASPECTS3.1 Formal and professional means to put the profession into practice.

To know about risky ventures. P.56 Dilemma and Decision

3.2 Professional Practice.

To write a memo to some colleagues. P. 56. Dilemma and Decision

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UNIT 7: LOCATION

CONTENTS

1 USE OF THE SPOKEN LANGUAGE1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.

To discuss about good locations. P. 60. Preview. To debate about working abroad. P. 60-63. Speaking To discuss the organization of a meeting. P. 64. Speaking To make a listening about an office abroad and do the given exercises. P. 63. Listening. With a partner, to prepare a plan for a trip. P.65. Speaking

1.2 Specific terms. About typical places in a region. P. 60. Vocabulary. About collocations. P. 62-63. Vocabulary. About multi-part verbs. P. 62-63. Vocabulary.

1.3 Functional aspects. To make plans. P. 65. Culture at work.

2 USE OF THE WRITTEN LANGUAGE

2.1 Visual, oral and written documents related to professional aspects. To read an article from The economist and to do the given exercises . P. 61.

Reading. To write an email to some colleagues. P. 64. Writing

2.2 Specific terms. About typical places in a region. P. 60. Vocabulary. About collocations. P. 62-63. Vocabulary.

About multi-part verbs. P. 62-63. Vocabulary.

2.3 Morphological and syntactic elements. To express future plans and intentions. P. 63. Language Check.

3 SOCIAL AND PROFESSIONAL ASPECTS

3.1 Formal and professional means to put the profession into practice. To know about a new location. P.66 Dilemma and Decision

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3.2 Professional Practice. To write a memo to the staff of the hotel. P. 66. Dilemma and Decision

UNIT 8: JOB SEEKING

CONTENTS

1 USE OF THE SPOKEN LANGUAGE1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.

To discuss about starting a career. P. 68. Preview. To debate about starting careers in their country. P. 68. Speaking To talk about on-line jobs. P. 69. Speaking To make a listening about three people talking about the ways they started their careers

P. 68. Listening. To make a listening about preparing a CV. P. 73. Listening. To speak and practice about preparing a CV. P. 73. Speaking.

1.2 Specific terms. About jobs. About activities. P. 70. Vocabulary. About the application process. P. 70. Vocabulary. To find a job P. 70. Vocabulary.

1.3 Functional aspects. Fixed procedures and flexibility. P. 73. Culture at work.

2 USE OF THE WRITTEN LANGUAGE

2.1 Visual, oral and written documents related to professional aspects. To read a text from The Economist and to do the given exercises P. 69. Reading. To read a text from The Monster.com site. P. 71. Reading.

2.2 Specific terms. About jobs. About activities. P. 70. Vocabulary. About the application process. P. 70. Vocabulary. To find a job P. 70. Vocabulary.

2.3.Morphological and syntactic elements. The imperative. P. 72. Language Check

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3 SOCIAL AND PROFESSIONAL ASPECTS

3.1 Formal and professional means to put the profession into practice. To read a text about love or money. P.74. Dilemma and Decision

3.2 Professional Practice.

To write an informal letter giving advise. P. 74. Dilemma and Decision

UNIT 9: SELLING

CONTENTS

1 USE OF THE SPOKEN LANGUAGE1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.

To discuss the ways to promote a product. P. 76. Preview. To debate about students’ ethical behaviour. P. 77. Speaking To talk about the advantages and disadvantages of using e-mail contact costumers. P.

79. Speaking To make a listening about a product launch. P. 79. Listening. To make a listening and do the given exercises. P. 81.Listening. To speak about the qualities of a sales representative. P.80. Speaking.

1.2 Specific terms. About selling. About word Building. P. 78. Vocabulary.

1.3 Functional aspects. Showing reactions. P. 81. Culture at work.

2 USE OF THE WRITTEN LANGUAGE

2.1 Visual, oral and written documents related to professional aspects. To read a text about marketing to students. P 77. Reading.

2.2 Specific terms. About selling. About word Building. P. 78. Vocabulary.

2.4 Morphological and syntactic elements. Modals of obligation . P. 79. Language Check

3 SOCIAL AND PROFESSIONAL ASPECTS

3.1 Formal and professional means to put the profession into practice.

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To know the guerrilla marketing. P.82. Dilemma and Decision

3.2 Professional Practice.

To write a formal email. P. 82. Dilemma and Decision

UNIT 10: PRICE

CONTENTS

1 USE OF THE SPOKEN LANGUAGE1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.

To discuss about price trends P. 86. Preview. To debate about money. P. 86. Speaking To talk about the advantages and disadvantages of chain stores and small shops. P.87.

Speaking To make a listening about pricing strategy. P. 89. Listening. To listen to the descriptions of some given graphs and do the exercises P. 91.Listening. To debate about improving profitability. P.89. Speaking. To discuss the prices of some given items with a partner. P. 90. Speaking. With a partner, to describe the graphs given. P. 91. Speaking.

1.2 Specific terms. About prices. About synonyms. P. 88. Vocabulary. About verbs that take an object.. P. 88. Vocabulary. Verbs. P. 88. Vocabulary.

1.3.Functional aspects. The importance of explanations. P. 91. Culture at work

2 USE OF THE WRITTEN LANGUAGE

2.1 Visual, oral and written documents related to professional aspects. To read a text from The Economist and to do the given exercises. P. 87. Reading

2.2 Specific terms. About prices. About synonyms. P. 88. Vocabulary. About verbs that take an object.. P. 88. Vocabulary. Verbs. P. 88. Vocabulary.

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2.3. Morphological and syntactic elements. The present perfect. P. 89. Language Check

3 SOCIAL AND PROFESSIONAL ASPECTS

3.1 Formal and professional means to put the profession into practice. To know about the stock market challenge. P.92. Dilemma and Decision

3.2 Professional Practice.

To find the best decisions. P. 92. Dilemma and Decision

UNIT 11: INSURANCE

CONTENTS

1 USE OF THE SPOKEN LANGUAGE1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.

To discuss about insurances. P. 94. Preview. Speaking To make a honesty quiz. P. 99. Speaking To discuss the given questions in pairs. P.99. Speaking To make a listening about the structure of an insurance company P. 95. Listening. To listen to the discussion between three people and do the exercises P. 99.Listening.

1.2 Specific terms. About insurance. P. 95. Vocabulary About problems. P. 94. Vocabulary. About insurance fraud P. 95. Vocabulary.

1.3 Functional aspects.

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To discuss the choice of interrupting or not. P. 99. Culture at work

2 USE OF THE WRITTEN LANGUAGE

2.1 Visual, oral and written documents related to professional aspects. To read an extract from a website P. 94. Reading To read a text and do the given exercises. P. 96. Reading.

2.2 Specific terms. About insurance. P. 95. Vocabulary About problems. P. 94. Vocabulary. About insurance fraud P. 95. Vocabulary.

2.3. Morphological and syntactic elements. The passive voice. P. 98. Language Check

3 SOCIAL AND PROFESSIONAL ASPECTS

3.1 Formal and professional means to put the profession into practice. To read about taking a fair decision. P.100. Dilemma and Decision

3.2 Professional Practice.

To write a letter to an insurance company. P. 100. Dilemma and Decision

UNIT 12: SERVICE

CONTENTS

1 USE OF THE SPOKEN LANGUAGE

1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.

To discuss about the situations to complain. P. 102. Preview. Speaking To describe the given situations. P. 106. Speaking

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To role play a phone call . P.106. Speaking To make a listening about a costumer service staff P. 105-106. Listening.

1.2 Specific terms. About feedback on service. P. 102. Vocabulary Dealing with complaints.. P. 104. Vocabulary. Synonyms. P. 104. Vocabulary. Collocations. P. 104. Vocabulary.

1.3 Functional aspects. Showing emotion. P. 107. Culture at work.

2 USE OF THE WRITTEN LANGUAGE

2.1 Visual, oral and written documents related to professional aspects. To read a text from The Economist and to do the given exercises . p. 103. Reading

2.2 Specific terms. About feedback on service. P. 102. Vocabulary Dealing with complaints.. P. 104. Vocabulary. Synonyms. P. 104. Vocabulary. Collocations. P. 104. Vocabulary.

2.4 Morphological and syntactic elements. Conditional 1 . P. 105. Language check

3 SOCIAL AND PROFESSIONAL ASPECTS

3.1 Formal and professional means to put the profession into practice. To read about service not included. P.108. Dilemma and Decision

3.2 Professional Practice.

To write a short report showing problems and solutions. P. 108. Dilemma and Decision

UNIT 13: PRODUCTIVITY

CONTENTS

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1 USE OF THE SPOKEN LANGUAGE1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.

To discuss about the factors that increase productivity. P. 112. Preview. Speaking To debate about productivity. P. 112-113. Speaking In groups of four, to discuss how to make meetings more efficient . P.117. Speaking To make a listening and do the exercises. P. 112-115. Listening. To make a listening and make the extracts. P. 117. Listening

1.2 Specific terms. About designing a delivery P. 114. Vocabulary About just in time production. P. 114. Vocabulary. About efficient stock control. P. 115. Vocabulary.

1.3 Functional aspects. Managing time. P. 117. Culture at work

2 USE OF THE WRITTEN LANGUAGE

2.1 Visual, oral and written documents related to professional aspects. To read a text from the Economist and do the given exercises. P. 113.

2.2 Specific terms. About designing a delivery P. 114. Vocabulary About just in time production. P. 114. Vocabulary. About efficient stock control. P. 115. Vocabulary..

2.3 Morphological and syntactic elements. Adjectives and adverbs. P. 115. Language Check

3 SOCIAL AND PROFESSIONAL ASPECTS

3.1 Formal and professional means to put the profession into practice. Bonus or bust P.118. Dilemma and Decision

3.2 Professional Practice.

To write a memo to the staff. P. 118. Dilemma and Decision

UNIT 14. CREATIVITY

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CONTENTS

1 USE OF THE SPOKEN LANGUAGE

1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.

In groups, to discuss creative solutions to given problems. P. 120. Preview. To debate about great innovators P. 121 Speaking To discuss about the things that make life easier . P.125. Speaking To make a listening about developing company creativity and do the exercises. P. 123.

Listening. To make a listening and do the exercises P. 125. Listening To practice the pronunciation of some nouns and adjectives. P. 123. Pronunciation.

1.2 Specific terms. About multi-part verbs P. 122. Vocabulary About suffixes. P. 122 Vocabulary. About solutions.

1.3 Functional aspects. Showing disagreement. P. 125. Culture at work.

2 USE OF THE WRITTEN LANGUAGE

2.1 Visual, oral and written documents related to professional aspects. To read a text and do the given exercises. p. 121.

2.2 Specific terms. About multi-part verbs P. 122. Vocabulary About suffixes. P. 122 Vocabulary. About solutions.

2.3 Functional aspects. To write a fax.

2.4 Morphological and syntactic elements. Conditional 2. P. 123. Language Check

3 SOCIAL AND PROFESSIONAL ASPECTS

3.1 Formal and professional means to put the profession into practice. Gold rush P.126. Dilemma and Decision

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3.2 Professional Practice. To write the summary of a meeting. P. 126. Dilemma and Decision

UNIT 15: MOTIVATION

CONTENTS

1 USE OF THE SPOKEN LANGUAGE1.1 Conversations, debates and expositions related to professional life situations, derived from the development of the grow, future and survival of the companies.

To debate about the things that motivate to work harder. P. 128. Preview. To speak that something that has changed their personal life P. 132. Speaking To make a listening about the things that motivate workers and do the exercises. P. 128.

Listening. To make a listening about what workers need in order to feel motivated and do the

exercises P. 132. Listening To make a listening and do the exercises. P. 133. Listening

1.2 Specific terms. About personal qualities. P. 130. Vocabulary About management styles. P. 130.Vocabulary. About multi part verbs. P. 130. Vocabulary.

1.3 Functional aspects. Formal and informal presentations. P. 133. Culture at work

2 USE OF THE WRITTEN LANGUAGE

2.1 Visual, oral and written documents related to professional aspects. To read a text from The Economist and do the given exercises. p. 129. Reading

2.2 Specific terms. About personal qualities. P. 130. Vocabulary About management styles. P. 130.Vocabulary. About multi part verbs. P. 130. Vocabulary.

2.4 Morphological and syntactic elements. Form and use of the present perfect and past simple . P. 131. Language Check

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3 SOCIAL AND PROFESSIONAL ASPECTS

3.1 Formal and professional means to put the profession into practice. Hot-desking P.134. Dilemma and Decision

3.2 Professional Practice.

To write a memo to the staff presenting a taken decision. P. 134. Dilemma and Decision

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