pearson ibooks textbooks guide to the essentials for aes and css mark staloff, 01.19.2012

Pearson iBooks Textbooks

Guide to the Essentials for AEs and CSsMark Staloff, 01.19.2012

Introducing iBooks editions

What is an iBooks Textbook?

An iBooks Textbook is a version of our core titles redesigned for iPad and enhanced with videos, interactivities, self-quizzes, and a touch-friendly design.

iBooks Textbooks are a Pearson product distributed and sampled through Apple’s iBookstore.

Each iBooks Textbook sold is linked to a student’s Apple account and travels with that student’s account for life. iBooks Textbooks are not transferrable from one student to another or from year to year.

Customer Collateral


Playbook


Frequently Asked Questions


Our Launch Today

• Marjorie Scardino’s presentation

• E-mail blast to customers

• Mobile landing site showcasing all mobile products

• Press release (Pearson-wide and K-12)

• Playbook site

• Customer-facing resources

• FAQ

• Multiple Pearson events planned


What’s Next?

• Tuesday, 1/24: Sales Meeting on Pricing, Bundles, and Selling

• FETC Technology Conference in Orlando (1/23-1/26)

• Pilots

• Free media


Our Product StoryiBooks textbook is one piece of the puzzle


Bundles and Related SalesEach box has its own ISBN


Program Components

iBooks Textbook Teacher Edition Digital Course

• Student reading• Interactive features • Self-quiz• iPad only

• Lesson plans• Pacing guide• All the answers• Chapter planner• Discussion

questions• Remediation and

intervention

• SuccessTracker assessments

• Math tools• Activities available• Tools and activities

available wherever there’s Internet


Digital CoursesIf the iPad stays in school…

iPad in School Computer at Home or Library


iBooks textbook + Digital Course Bundle One bundle price, two purchases

You can bundle the iPad Textbook with the digital course for a complete package.

Because the iPad Textbook is sold through Apple and the digital course bundle is sold by Pearson, we will have different ISBNs.

If a customer buys the bundle, they will go to the VPP to buy the iPad editions while you record the Digital Path purchase.

These ISBNs are only for use in iBooks Textbook bundles.


List of titles (Student Editions only)

Available at LaunchMiller & Levine Biology

Environmental Science

Algebra I Common Core

Geometry Common Core

February-MarchAlgebra II Common Core

Pearson Chemistry


Ordering InformationStudent titles priced at $14.99 and ready for bids

Title ISBN

Algebra 1 Common Core ©2012 0-13-322666-2

Algebra 2 Common Core ©2012 0-13-322667-0

Geometry Common Core ©2012 0-13-322669-7

Miller & Levine Biology ©2012 0-13-322671-9

Pearson Chemistry ©2012 0-13-322662-X

Environmental Science ©2012 0-13-322663-8


Purchasing iBooks Textbooks

Pearson will sell the titles using Apple’s distribution system.

Volume Purchase Program (VPP)


App Store Volume Purchase Program


Purchasing iPad Editions What is Apple’s Volume Purchase Program?

Apple’s Volume Purchase Program (VPP) is a way for schools to buy all their apps or student titles at one time.

They pay in one bulk payment.

The VPP gives them codes that they use on the student’s iPad or with their iTunes account to install the app or claim a title.

Learn more at http://www.apple.com/itunes/education/


The Program Manager

• School employee

• Handles the purchase at VPP

• Has a team of Program Facilitators

• Distributes the codes to students


Buying iBooks textbooks with VPPGuide for Schools


How Customers Sample

Sampling is easy and free, and requires an iPad.

Direct customers to search for our titles within the iBookstore.

When they have found them, they can download a single lesson from each title to preview.


Get Demo Versions for Your iPad

We have a certain number of free downloads to distribute for all six titles to the field, starting with the four published titles.

Secondary AEs who sell these programs are a priority. You will be given a code that you can use to redeem a program.

We will follow up with instructions.

In the meantime, free sample lessons can be downloaded by anyone.


Apple Support

Apple will provide support for sales and title distribution and manage all hardware sales.

The number for sales support is 1-800-800-2775.

Apple technical support will help with installation and access issues.


More Information

Additional information, including an FAQ and customer collateral, has been posted to the Playbook mobile site.

If you have immediate questions not covered by the FAQ, contact Mark Staloff ([email protected].)

Representatives of the Math and Science business units will notify the field when they have identified a point of contact.


Questions and Answers


pearson ibooks textbooks guide to the essentials for aes and css mark staloff, 01.19.2012

Documents