pecha kucha - collective intelligence
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Collective Intelligence Web 2.0TRANSCRIPT
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Collective Intelligence
“The real heart of web 2.0 is collective intelligence which I have defined as harnessing the network effect to build applications that get better the more people use them”
- Tim O’Reilly
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Open Source Software
Open Source Software is computer software that is available in source code form for others to study, change and improve the content.
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The Open Source Movement
• Linux – a Unix-Based operating system used predominantly in servers
• Apache — a leading server software and scripting language on the web
• OpenOffice.org – an office suite software with word processor, spreadsheet, and presentation capabilities
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Soundcloud
SoundCloud was established in August, 2007, in Berlin, Germany, by sound designer Alex Ljung and artist Eric Wahlforss. It had the intention of allowing musicians to share recordings with each other, but later transformed into a full publishing tool which also allowed musicians to distribute their music tracks
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Disadvantages of Open Source
• Fraud and security e.g Emerald vs Linden Lab over ‘Second Life’
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Collective Intelligence
Wikinomics[Don Tapscott & Anthony Williams]
2006
‘Peer – to – peer’ No hierarchy
http://www.freeopenbook.com/upgrading-repairing-pc/ch20lev1sec3.html
‘GLOBAL BRAIN’ National and cultural
boundaries reduced
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RemixingFree creativity
Collaborative Model
Collective Intelligence –Creating something ‘new’
http://www.youtube.com/watch?v=_OBlgSz8sSM
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“People individually and collectively program the web”
“New consumer power”
“The power to become their own supplier”
Customer Power
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Collective intelligence Creating something ‘new’ from something that already exists
Can it be trusted?
Bad news for business?
Creative Commons
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Macro Wikinomics
New focusApplied across society & all institutions
ENGAGING customers
Co-Innovation
Societal Shift
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AMAZON
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Harnessing collective intelligence
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+-9
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Is collective intelligence good or bad?
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