#peelnation: internal communications matters
TRANSCRIPT
#PeelNationInternal communication matters
March 2013
We serve 1,254 square km of Peel Region.
239 schools37 secondary202 elementary
153,066 students44,003 secondary109,063 elementary
But not too visual
Communications
Who is your most important audience?
How does this affect me?
Every time you communicate,
you shape public opinion about
your profession, your school,
our Board and public education.
Internal Audience
Get to know the audience What do they want?
Communication vehicles
• strategically choose strategies and tactics based on
employee preference, communication objectives,
desired outcomes
• tailor communication for different employee groups
• tailor communication for different generations
Love me suddenly doesn’t work
Internal Communication• Use your opinion leaders
• Keep your messages simple
• Tie messages to student success/fun
• Repeat messages
• Be enthusiastic
• Encourage dissemination to external audiences
Effective communication
• timely
• courteous and respectful
• informative
• avoid “educationese”
• checked for spelling, grammar and punctuation
• use the most powerful communication tools
Communication strategies
Hierarchy of Effective Communications1. One-to-one, face-to-face
2. Small group discussion/meeting
3. Speaking before a large group
4. Phone conversation
5. Handwritten, personal note
6. Social media
7. Computer generated or word-processing-generated “personal letter”
8. Mass-produced, non-personal letter
9. Brochure or pamphlet sent out as a “direct mail” piece
10. Article in organizational newsletter, magazine, website
11. News carried in popular press
12. Ads in newspapers, radio, TV, magazines, posters
13. Other (billboards, skywriters, etc.)
• use the most powerful communication tools
• leverage what you’re already doing
Communication strategies
Communication strategies
• oral/written reports to Board
• e-newsletter
• staff meetings
• start-of-year presentations
• memos/email
• work with union/federation stewards
• use the most powerful communication tools
• leverage what you’re already doing
• use technology to enhance communication
Communication strategies
Why use Twitter?
• effective platform for learning and
engaging
• open, two-way communication
• helps foster positive relationships
• gets messages out fast
• rapid-fire updates
Results
Measuring the impact
Did this communication plan, strategy, vehicle have an
impact on helping the company achieve its bottom line?
Questions
Good luck!