ECONOMICS

PEGASUS GROUP

OUR SERVICES

PLANNING ECONOMICSDESIGN ENVIRONMENT

PegasusGroup

ABOUT US

Pegasus Group was established in 2003 and

has grown to become a leading independent

national planning consultancy, specialising in

town, environmental and commercial planning;

urban, landscape and graphic design; and public

engagement.

Operating from ten offices with over 230 members

of staff throughout the UK, Pegasus prides itself on

providing a service that is second to none.

By employing specialists we can ensure optimal

results and outstanding service. With an acute

understanding of the changing nature of planning

policy, at local and national level, we can inform

and advise clients on the implications of emerging

planning and environmental planning policy and offer

the most informed and sustainable solutions.

Our reputation makes us leaders in our field and as

such our commitment and expertise is entirely client

focused to ensure the best possible service.

Gloucestershire M5 Motorway - Westmorland LimitedOur Planning and Landscape Design teams were appointed to oversee the landscape design led planning application through from beginning to end

ECONOMICS

The economy is one of the three dimensions to sustainable development, the others being social and environmental. Consequently the planning system needs to perform a number of roles and these are set out in the National Planning Policy Framework (NPPF):

an economic role – contributing to building a strong,

responsive and competitive economy, by ensuring

that sufficient land of the right type is available in the

right places and at the right time to support growth

and innovation; and by identifying and coordinating

development requirements, including the provision

of infrastructure;

a social role – supporting strong, vibrant and

healthy communities, by providing the supply of

housing required to meet the needs of present and

future generations; and by creating a high quality

built environment, with accessible local services

that reflect the community’s needs and support its

health, social and cultural well-being; and

an environmental role – contributing to protecting

and enhancing our natural, built and historic

environment; and, as part of this, helping to improve

biodiversity, use natural resources prudently,

minimise waste and pollution, and mitigate and adapt

to climate change including moving to a low carbon

economy.” Para 7 of the NPPF 2012

Economic intelligence is therefore a key input at

all stages of the planning process, e.g. promoting

sites through the development plan process and the

preparation of planning applications. Our economic

work supports site promotion and allocation and

provides evidence for planning applications and

Environmental Impact Assessments. We can also

provide expert witness capabilities for Section 78

appeals and Local Plan Examinations.

SUB SERVICES

Pegasus Group offer an extensive Economic

Intelligence Service across many sections of the

industry, including housing, health care and energy.

Our strong track record in combining planning skills

with socio-demographic and economic analysis to

provide a robust evidence base has been effective

in influencing plan-making and decision-taking

through the planning process.

The Economic Intelligence Service includes the

following areas of expertise:

HOUSING

EMPLOYMENT/COMMERCIAL

RETAIL

HOUSING

Pegasus Group have developed a housing market

intelligence service which identifies the further

housing needs of local areas. Our work analyses

the balance between housing need and housing

supply, particularly over the next five year period.

It is crucial that future housing need is met to help

deliver economic growth.

Utilising up to date national projections, market

indicators and local economic forecasts, our team

uses the reputable Chelmer model to consider

future housing needs. Our assessments then identify

whether Local Authorities have a supply of housing

land to meet their own housing needs.

Reports and Assessments that we prepare (amongst

other bespoke analysis) include the following:

Analysis of Population and Household Projections

We regularly provide analysis and bulletins on

the latest ONS population and DCLG household

projections.

Using the population projections we have done some

work looking at the breakdown for the older age

groups in the 2014 SNPP compared with the 2012

SNPP for every Local Authority in England.

Interrogation and critique of evidence prepared by

Local Planning Authorities

• Analysis of Housing and Economic Development Needs Assessments including Strategic Housing Market Assessments

We provide the opportunity to review and critique

the Strategic Housing Market Assessments (SHMAs)

prepared as part of the evidence base that underpins

the preparation of development plans.

• Analysis of Strategic Housing and Economic Land Availability Assessments

• Analysis of SHELAA and site promotion

• Analysis and critique of five year housing land supply

To boost the supply of housing the National Planning

Policy Framework requires Local Authorities to

identify a five year supply of deliverable housing land.

Our team specialise in the intricacies of five year

housing land supply.

In addition we have vast experience of providing

evidence on housing supply for planning appeals,

including expert witness, with an admirable track

record in successfully challenging the housing land

supply position of numerous Local Authorities.

• Consideration of housing mix and affordable housing needs

• Some Local Authorities require an assessment of local housing needs to demonstrate that development proposals are appropriate for the area, including in terms of mix and tenure. We have expertise in producing such assessments to demonstrate that proposals reflect local needs

• Housing Need Assessment

In line with national guidance it is imperative

that Local Plans seek to meet the full objectively

assessed needs housing in their local areas.

Pegasus Group offer a housing market intelligence

service that can assist in undertaking a full,

objective assessment of housing need for a

particular Local Authority area.

Preparation of alternative evidence on planning,

housing land supply and objectively assessed

housing need

• Chelmer Model

Identifying the full, objectively assessed need for

housing, utilising the Chelmer model, in considering

future demographic and economic needs.

Our expertise has been successful in challenging and

informing the housing requirements in Local Plans

and also in supporting cases at planning appeals.

Alternative evidence using the Chelmer model

can be prepared which uses nationally recognised

data including the most up to date population and

household projections that are considered by the

Government to be ‘the starting point’ for assessing

future housing needs.

Using the modelling facilities, the housing

implications arising from the economic/job growth

projections can be explored, which can provide

powerful evidence to identify whether housing

requirements are sufficient to provide for economic

growth.

Economic Benefits Statements

• As part of the application process, we are able to calculate the economic benefits created by housing schemes, looking at impacts such as construction jobs created; increased household expenditure; Council Tax income; and New Homes Bonus revenue

• Affordable Housing Need Assessment

As part of the full objective assessment of housing

need Local Authorities should also consider local

affordable housing needs. Pegasus Group offer a

service that considers and critiques the evidence on

affordable housing need prepared by Local Planning

Authorities in light of Government policy and

guidance.

Clients

We support clients such as the major house

builders: Redrow Homes, Bloor Homes, Persimmon

Homes, Taylor Wimpey, as well as regional and sub

regional local developers.

EMPLOYMENT/ COMMERCIAL

Reports and Assessments that we prepare include

the following:

1. Economic impact assessments – These can be

used to support planning applications by identifying

how many jobs a scheme will create, its contribution

to economic output (gross valued added) etc.;

highlight the impact of existing employers and

estimate visitor impacts. We can also calculate other

benefits associated with a development proposal,

including: contribution to business rates and the

skills profile of the jobs created by a scheme.

2. Labour market analysis – A detailed analysis

down to a local level for measures such as

population, employment, GVA, skills, commuting

patterns, deprivation, house prices, business start-

ups and more. This type of analysis will fit a number

of reports by providing context to an area or by

drilling down to a particular measure in as much

detail as possible.

3. Employment land demand – Calculation of

future land demand requirements in an area,

where we assess future job numbers by sector and

then identify what the land demand implications

would be. We can work with forecasting houses

here and running different growth scenarios to see

what demand could look like under a number of

circumstances.

4. Sectors – Go to any part of the country today and

certain sectors will consistently be mentioned, such

as: creative/digital; advanced manufacturing; and

financial/professional services to name a few. Our

research is able to drill down into detail and identify

where an area has a specialism in a particular sector

and how that sector has performed in the past and is

expect to perform in the future.

Clients

We have supported clients such as Jaguar Land Rover,

ASDA, Tatton Estate Management, Peel Holdings and

DB Symmetry on various economic reports to support

development proposals.

RETAIL

Pegasus Group offers a comprehensive planning

service to the retail industry from initial feasibility

studies to post determination negotiation of planning

conditions. Retail planning policy and its successful

interpretation can be complex. Targeting retail

development to existing centres and assessing

the impacts of retail development has been a long

standing policy requirement and our in-house

experts are well placed to assist here.

Retail and Leisure Impact Assessments – These

assessments are required for any proposals

above 2,500 sq m gross or a locally set floorspace

threshold. We can commission household shopping

surveys and obtain up to date expenditure data to

ensure the case associated with the economic need

for the development is maximised and the impacts

are limited.

Starbucks Coffee (UK)For the last 10 years Pegasus has provided full portfolio management services to Starbucks Coffee (UK)

Expenditure Growth Assessments in Internet

Spending – Coupled with Employment Land

Assessments, these assessments have been used

to demonstrate the growing demand for logistics

floorspace by virtue of the growth of online

spending and the rising demand for next-day/

same day deliveries. They can be tailored to specific

geographical areas including a borough, sub-region

or a drive time area around a specific site location.

In addition to this, we are able to undertake

town centre health checks and sequential site

assessments for clients.

Clients

We have supported clients such as ASDA, Morrisons,

the Co-operative Group, Starbucks, Domino’s Pizza

and Five Guys.

PEGASUSPG.CO.UK

Pegasus Group is a trading name of Pegasus Planning Group Limited (07277000) registered in England and Wales Registered Office: Pegasus House, Querns Business Centre, Whitworth Road, Cirencester, Gloucestershire, GL7 1RT

@pegasuspgPegasus Planning Group LTD

Manchester

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CambridgeCirencester London

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