pencils down: stop designing & start developing

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http://bit.ly/J7WozH stop designing & start developing pencils down

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Designers can’t help themselves. We are, by nature, perfectionists. We create, then throw away. We create again, tweak continuously, and fine-tune a design indefinitely. Why can we not stop ourselves? Time passes us by, missing deadlines. In turn, developers anxiously wait for us to finish, so that they can work off of something that has been solidified. During this session, you will learn strategies that will push your design to that "good enough" stage, so you will know “when to say when” and move from designing interfaces to developing them. (Posted from speech of same name given at the Big Design Conference, June 1, 2012)

TRANSCRIPT

Page 1: Pencils Down: Stop Designing & Start Developing

http://bit.ly/J7WozH

stop designing & start developing

pencils down

Page 2: Pencils Down: Stop Designing & Start Developing

sat test sucked

http://goo.gl/NBjmn

Page 3: Pencils Down: Stop Designing & Start Developing

no one defines done

for me

http://goo.gl/WtF6C

Page 4: Pencils Down: Stop Designing & Start Developing

TODAY IS NO DIFFERENT

http://goo.gl/zhUXC

Page 5: Pencils Down: Stop Designing & Start Developing

on the OTHER hand

http://goo.gl/AexR5

Page 6: Pencils Down: Stop Designing & Start Developing

conflicted needed help

http://goo.gl/hqeD9

Page 7: Pencils Down: Stop Designing & Start Developing

oppor tunity

http://goo.gl/MUnRm

Page 8: Pencils Down: Stop Designing & Start Developing
Page 9: Pencils Down: Stop Designing & Start Developing

share my FINDINGS

http://goo.gl/Bp9rf

Page 10: Pencils Down: Stop Designing & Start Developing

why hard why good grounding BEGINNING momentum reviews finish debrief

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why is done so hard?

http://goo.gl/wTz5B

Page 12: Pencils Down: Stop Designing & Start Developing

DOES DONE

EXIST? http://goo.gl/acDde

Page 13: Pencils Down: Stop Designing & Start Developing

“it's not done until it's done.

http://goo.gl/0tmXn

Page 14: Pencils Down: Stop Designing & Start Developing

perfectionism

http://goo.gl/ybdv1

Page 15: Pencils Down: Stop Designing & Start Developing

http://goo.gl/wKh6S

Page 16: Pencils Down: Stop Designing & Start Developing
Page 17: Pencils Down: Stop Designing & Start Developing

http://goo.gl/lndJn

GREAT EXPECTATIONS

Page 18: Pencils Down: Stop Designing & Start Developing

diverging mediums, devices, displays

http://goo.gl/ABAAO

Page 19: Pencils Down: Stop Designing & Start Developing

http://bit.ly/fr8hbU

Page 20: Pencils Down: Stop Designing & Start Developing

WHY IT'S

GOOD TO BE DONE

http://goo.gl/wTz5B

Page 21: Pencils Down: Stop Designing & Start Developing

new phases, projects, products, clients, teammates

http://goo.gl/Fz8K7

Page 22: Pencils Down: Stop Designing & Start Developing

freelancing, training, startups, new jobs, new careers

http://goo.gl/NBZvY

Page 23: Pencils Down: Stop Designing & Start Developing

reading+ writing+ drawing+ speaking+

http://goo.gl/k3ILg

Page 24: Pencils Down: Stop Designing & Start Developing

exercise hobbies travel family

http://goo.gl/L5xHS

Page 25: Pencils Down: Stop Designing & Start Developing

sleep http://goo.gl/09vG7

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24 hours

sleep work other

Page 27: Pencils Down: Stop Designing & Start Developing

Getting Grounded

Getting Started Creating

Momentum

http://goo.gl/wTz5B

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get over your self

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style guides. patterns. leverage.

http://goo.gl/9wjVb

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front load

http://goo.gl/nYwWr

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cost of thrashing over time

early late

$$$

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trans parency

http://goo.gl/6XbXl

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http://goo.gl/ueCuW

minimize cave work

Page 34: Pencils Down: Stop Designing & Start Developing

team me vs.

Page 35: Pencils Down: Stop Designing & Start Developing

low hanging fruit

http://goo.gl/Buzaw

Page 36: Pencils Down: Stop Designing & Start Developing

SPEED sketching

keynote kung fu screenshots balsamiq paper53

http://goo.gl/za6Hu

Page 37: Pencils Down: Stop Designing & Start Developing

http://goo.gl/Buzaw

focus time

Page 38: Pencils Down: Stop Designing & Start Developing
Page 39: Pencils Down: Stop Designing & Start Developing

REVIEWS+

http://goo.gl/wTz5B

REVISIONS

Page 40: Pencils Down: Stop Designing & Start Developing

http://goo.gl/W2ibS

narratives VS. DELIVERABLES

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http://goo.gl/ysXpJ

CRITIQUES vs. feedback

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http://goo.gl/W2ibS

reflection before reaction

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refine review revise repeat RELEASE  

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go time?

http://goo.gl/wTz5B

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time

satis

fact

ion

client

designer

wasted cycles

pencils down point

The Law of Diminishing Tweaks

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POST RELEASE THERAPY

http://goo.gl/hqeD9

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everything is a hack

the first release of anything ever made stunk.

http://goo.gl/CJq0l

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my work quality over time

6 5 4 3 2 1

(progress not perfection)

Page 49: Pencils Down: Stop Designing & Start Developing

Facing a sea of infinity, it's easy to despair, sure that you will never reach dry land, never have the sense of accomplishment of saying, "I'm done." At the same time, to be finished, done, complete--this is a bit like being dead. The silence and the feeling that maybe that's all. …the challenge is to level set, to be comfo r tab le w i th the undone, with the cycle of never-ending…Today, we're never finished, and that's okay. - Seth Godin

http://goo.gl/VtNAX

Page 50: Pencils Down: Stop Designing & Start Developing

ERICA BURNETT STEPHEN ANDERSON TSCOTT STROMBERG JEREMY JOHNSON GARRETT DIMON MARK KRAEMER Marcelo Somers Austin Walker nathan smith adam polansky brian sullivan tracey nolte dustin askins travis isaacs + 1

Page 51: Pencils Down: Stop Designing & Start Developing

http://bit.ly/J7WozH

@hursman