penny limoli — google school
DESCRIPTION
WordPress Memphis group member Penny Limoli's presentation on Google School at the June 2, 2011 WordPress Memphis meetup.TRANSCRIPT
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Lessons from Google School
By Penny Limoli
www.reedlimoli.com
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Seminars for Success
www.google.com/Adwords_seminars
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What I learned at Google Schoolin Vegas
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Basic Google Tools for Online Success
• Google Analytics• Website Optimizer (advanced users)• Google Adwords
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Outcomes for Presentation
• Introduce tools Google has to offer• Share a few ways to use these tools• Share a few ways to use these tools• Show that most interactions are ‘trackable’• Encourage you to learn more• Encourage you to learn more
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Google Analytics
“Web analytics is the study of online behavior in order to improve it.”Source: Wikipedia
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What does it measure• Each page on a site and how visitors navigate through them
• How the visitor got there – keyword, search engine and/or link
• When the visitor was last on the site and how often• When the visitor was last on the site and how often they come back
• Whether they achieved the goals you have for themExample: People who typed in “blue widgets” on Google arrived on the blue widget landing page and 1 2% of them made a purchase1.2% of them made a purchase.
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Web Analytics is a Process
• Set Goals• Take Action• Measure• Adapt and Improve
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About Google Analytics
• Powerful• Free• Quick to set‐up• Assists in gaining readers, leads and sales• Coordinates with Google Adwords
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How to Set‐up
• Go to www.google.com• Click on Business Solutions• Click on Analytics
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Signup and get your UA code
• You can only have one analytics code per websitecode per website• Your webmaster will need to insert this code or hire someoneinsert this code or hire someone with coding experience• Code insertion will only take a fewCode insertion will only take a few minutes for someone who knows how to codehow to code
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Google Analytics
Reporting Examplesp g p
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How do I filter out my page views?
• www.whatismyip.com
•IP addresses are location based. Be sure to include your home/office IP addresses in theinclude your home/office IP addresses in the ‘exclusion filter.”
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Filter Manager
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E t IP AddEnter IP Address
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Be sure all apps are linked
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Website Optimizer (an advanced tool)(an advanced tool)
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Google Adwords
YouTube Google Adwords Online ClassroomYouTube Google Adwords Online Classroom
http://www.google.com.au/adwords/onlineclassroom/p // g g / / /
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Keyword Tool• Helpful as an SEO tool
• Extremely helpful in seeing what keywords are being searched
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Example of keyword tool
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Introducing URL Builder
• Create unique identifiers for each ad or linkCreate unique identifiers for each ad or link
• Useful not only in Adwords, but for Facebook dads, posts etc
• UTM codes link with Analytics
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Google URL
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Resources from 6‐2‐2011 MeetupThe following items were mentioned by group members at the meetup:
• PluginsPlugins• Dropbox (to backup WP sites)• Eventpress• Shrimp test A‐B
• Password keepers• Splash ID• Last pass
• Paid site back‐ups, vaultpress.com
• Resource for hiring Wordpress coders: jobs.wordpress.net