pentaho presentation at the chief data officer forum
TRANSCRIPT
Data monetization and why it mattersSalmon SimRegional Manager, APAC, [email protected]
© 2015, Pentaho. All rights reserved. pentaho.com. Worldwide +1 (866) 660-75552
CDOs have unique responsibilities and challenges
“You have to be a business person first before being a technologist”
“You have to solve for something besides a technology, and even better to be driving a clear business outcome, whether that's cost reduction, growth, customer retention, or risk.”
“Nothing has changed with the data. But now there is someone who is responsible for doing something with it.”
A familiar journey
© 2015, Pentaho. All rights reserved. pentaho.com. Worldwide +1 (866) 660-75553
A familiar journey
© 2015, Pentaho. All rights reserved. pentaho.com. Worldwide +1 (866) 660-75554
Pentaho is a big data analytics platformS
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Use
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AccessIntegrateCleanseEnrich
ReportsDashboards
AnalysisVisualizations
Predictive Analytics
and Embedded Analytics
#1: Data Integration
#2: Data Discovery
#3: Advanced Analytics
© 2015, Pentaho. All rights reserved. pentaho.com. Worldwide +1 (866) 660-75555
Data rich, information poor
Data still in silos and not shared
Basics are not always in place
Needs to play well with others
Need more analysis to be put at the point of impact
How and where do we start?
Data itself does not turn into money
The current state of affairs
© 2015, Pentaho. All rights reserved. pentaho.com. Worldwide +1 (866) 660-75556
Data-driven insights used in the right way inspired by the people in the organization will help enrich your customers’ lives who will in turn reward the organization
The idea
© 2015, Pentaho. All rights reserved. pentaho.com. Worldwide +1 (866) 660-75557
Imagine this
Empower creativity Enrich your customers’ lives
Retain data governance
© 2015, Pentaho. All rights reserved. pentaho.com. Worldwide +1 (866) 660-75558
© 2015, Pentaho. All rights reserved. pentaho.com. Worldwide +1 (866) 660-75559
You have to embark on a journey
Entry
Tra
nsfo
rm
Advanced
Opt
imiz
e
Data Warehouse Optimization
Streamlined Data
Refinery
Big Data Exploration
Customer 360 Degree
ViewHarnessing Machine &
Sensor Data
Next Generation Applications
Internal Big Data as a Service
On-Demand Big Data Blending
Big Data Predictive Analytics
USE CASE COMPLEXITY
BU
SIN
ES
S I
MP
AC
T
Start with a quick win
© 2015, Pentaho. All rights reserved. pentaho.com. Worldwide +1 (866) 660-755511
Your journey. Start with a quick win.
Entry
Tra
nsfo
rm
Advanced
Opt
imiz
e
Data Warehouse Optimization
Streamlined Data
Refinery
Big Data Exploration
Customer 360 Degree
ViewHarnessing Machine &
Sensor Data
Next Generation Applications
Internal Big Data as a Service
On-Demand Big Data Blending
Big Data Predictive Analytics
USE CASE COMPLEXITY
BU
SIN
ES
S I
MP
AC
T
© 2015, Pentaho. All rights reserved. pentaho.com. Worldwide +1 (866) 660-755512
Revamp their legacy system to create a scalable, cloud-based big data integration and analytics platform
Needed a way to quickly process and transform large data sets coming from multiple sources into a format that can be used efficiently to analyze several business lines in a timely manner
10 billion rows of data everyday
Fact table of 150 million rows
Business challenges
© 2015, Pentaho. All rights reserved. pentaho.com. Worldwide +1 (866) 660-755513
Lowering data processing time increased business transparency. Entire ETL takes about 30 minutes. Fact table has up to 150 million rows
Analytics now available to management on a T+1 basis. Managers can now quickly identify and understand factors impacting revenue such as changes in participant behaviour
Reduced TCO by 50%. A single development team replaces the work previously done by a mix of development, system admins, and database administrators contributing to the overall cost reduction.
By capitalizing on the variety and volume of big data in a more self-service way to easily access, enrich and de-identify data sets, NASDAQ can package this data in new service offerings to identifying customer and cross-sell segmentation opportunities, ultimately widening the gap between NASDAQ and competitors.
Results
Empower creativity
© 2015, Pentaho. All rights reserved. pentaho.com. Worldwide +1 (866) 660-755515
Your journey. Empower creativity.
Entry
Tra
nsfo
rm
Advanced
Opt
imiz
e
Data Warehouse Optimization
Streamlined Data
Refinery
Big Data Exploration
Customer 360 Degree
ViewHarnessing Machine &
Sensor Data
Next Generation Applications
Internal Big Data as a Service
On-Demand Big Data Blending
Big Data Predictive Analytics
USE CASE COMPLEXITY
BU
SIN
ES
S I
MP
AC
T
© 2015, Pentaho. All rights reserved. pentaho.com. Worldwide +1 (866) 660-755516
Your journey. Empower creativity.
© 2015, Pentaho. All rights reserved. pentaho.com. Worldwide +1 (866) 660-755517
Maximizing Loyalty Programs
Unite data from more than 8,000 restaurants including customer preferences, loyalty programs, gift programs, and social media
Encompassing several terabytes of data
Enable Marketing to manage how data is used to build more creative programmes
Result
80% reduction in processing time for faster insights for Marketing
Your journey. Empower creativity.
© 2015, Pentaho. All rights reserved. pentaho.com. Worldwide +1 (866) 660-755518
Your journey. Empower creativity.
Enrich your customers’ lives
© 2015, Pentaho. All rights reserved. pentaho.com. Worldwide +1 (866) 660-755520
Your journey. Enrich your customers’ lives.
Entry
Tra
nsfo
rm
Advanced
Opt
imiz
e
Data Warehouse Optimization
Streamlined Data
Refinery
Big Data Exploration
Customer 360 Degree
ViewHarnessing Machine &
Sensor Data
Next Generation Applications
Internal Big Data as a Service
On-Demand Big Data Blending
Big Data Predictive Analytics
USE CASE COMPLEXITY
BU
SIN
ES
S I
MP
AC
T
© 2015, Pentaho. All rights reserved. pentaho.com. Worldwide +1 (866) 660-755521
Your journey. Enrich your customers’ lives.
Just tell me why my customer is calling me.
© 2015, Pentaho. All rights reserved. pentaho.com. Worldwide +1 (866) 660-755522
Customer landscape
Existing ETL Tool Data
Marts
Enterprise Data
Warehouse
Customer
Billing
Provisioning
ExistingETL Tool
© 2015, Pentaho. All rights reserved. pentaho.com. Worldwide +1 (866) 660-755523
The emergence of big dataBig data requires new technology
Location
Web
Social Media
ExistingProcess
HadoopCluster
Network
Analytic DB
ETL
Analytics
© 2015, Pentaho. All rights reserved. pentaho.com. Worldwide +1 (866) 660-755524
Two worlds apartHard to see the value
Existing ETL Tool Data
Marts
Enterprise Data
Warehouse
Customer ExistingETL Tool
Billing
Provisioning
Location
Web
Social Media
ExistingProcess
HadoopCluster
Network
Analytic DB
ETL
© 2015, Pentaho. All rights reserved. pentaho.com. Worldwide +1 (866) 660-755525
Blending the worlds togetherEvolving big data architectures
Existing ETL Tool Data
Marts
Enterprise Data
Warehouse
Customer ExistingETL Tool
Billing
Provisioning
Location
Web
Social Media
ExistingProcess
HadoopCluster
Network
Analytic DB
ETL
Analytics
Pentaho Data Integration
Real time blending on demand
Embedded Analytics
© 2015, Pentaho. All rights reserved. pentaho.com. Worldwide +1 (866) 660-755526
Imagine this.Empowered creativity.Enriched customers’ lives.Ensured data governance.