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ENTREPRENUERSHIP PB 201 Table of content Item Page 1.0 Introduction 1.1 Introduction to business 1.2Company information 1.3 Partnership background 2.0 Operation plan 2.1 Introduction 2.2 Operation hour 2.3 Objective, Vision, Mission 2.4 Manpower planning 2.5 Operation layout 2.6 Operation overhead and budget 3.0 Marketing plan 3.1 Service description 3.2 Pricing SHARAZA CLEANING SERVICES SDN.BHD 1

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ENTREPRENUERSHIPPB 201

Table of content

Item Page

1.0 Introduction

1.1 Introduction to business

1.2 Company information

1.3 Partnership background

2.0 Operation plan

2.1 Introduction

2.2 Operation hour

2.3 Objective, Vision, Mission

2.4 Manpower planning

2.5 Operation layout

2.6 Operation overhead and budget

3.0 Marketing plan

3.1 Service description

3.2 Pricing

3.3 Target market

3.4 Competition

3.5 Sales forecast

3.6 Strategy

4.0 Conclusion

5.0 Reference

SHARAZA CLEANING SERVICES SDN.BHD1

ENTREPRENUERSHIPPB 201

1.0

INTRODUCTION

SHARAZA CLEANING SERVICES SDN.BHD2

ENTREPRENUERSHIPPB 201

1.1 Introduction to company

Sharaza Cleaning Services was founded by three individual with vast experience in both

cleaning industry and management skills way back in 2010 and in 2012 it was incorporated to

Sharaza Cleaning Service Sdn.Bhd. Although it was started with a modest amount of capital but

today Sharaza Cleaning Services is growing fast in every aspect in order to meet the demand of

the fast growing Industry. We are supported by a strong management team comprising people with

relevant technical experience. We at Sharaza Cleaning Service believe that a good health is

conducive to the productivity and the quality of our surrounding; we strive to provide excellent

cleaning services to satisfy the challenging need of our customers.

Our customers are an evidence for our achievement. Based on our experience in cleaning

industry form 2010, Sharaza Cleaning Service has a competitive edge in the following areas:

1. Our professional cleaning system is designed to cater our client’s customized

need in order to achieve their requirement based on their budget.

2. Our experience technical staff and trained workers aspire to deliver high

quality cleaning services.

3. Our modern equipment together with the right choice and quality of chemical

used in executing our task enable us to ensure a better finishing.

Entrusted with the task of your housekeeping services, Sharaza Cleaning Service being a

professional people in the cleaning industry will henceforth take full responsibility of your

premises and ensure that we will employ our best effort in meeting your requirement. With the fast

development in the house keeping department toward achieving certification of ISO 14000 and the

implementation of 5’s in your company Sharaza Cleaning Service with its experienced technical

staff will be able to support and assist your company in making your effort a reality.

As the realization toward the important of housekeeping increase among the industrial

society, it is our duty to upgrade your company’s housekeeping requirement in order to the

industrial standard. In doing all this we believe that your business will be a success. We have a

vast interest in your success because our business depends on your success. At Sharaza Cleaning

Service, whether your business is small or large, you will get the same professionalism from us.

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Assuring prospective client our best services, we hope your good self will give us the opportunity

to establish cordial relationship.

1.2 Company informationTable 1: Company Information

Name of company : Sharaza Cleaning Service Sdn.Bhd.

Registered office : Lot PT 59,Jalan Tun Abdul Razak,

Mukim bukit Piatu,

75150 Malacca.

Telephone Number : 06 – 363 37708

Fax Number : 06 - 363 27708

Handphone : 012-2209887 (Shafie)

012-2207684 (Rasid)

012-2209887 (Zaharuddin)

Email : [email protected]

Date of Incorporation : 29 May 2012

Company Registration No. : 548913-K

Authorised Capital : RM 800,000.00

Paid-up capital : RM 800,000.00

Bankers : RHB Bank – Cawangan Bukit Piatu

Board of Directors : Shafie Zainudin

Rasid Samsuri

Zaharuddin Zahari

SHARAZA CLEANING SERVICES SDN.BHD4

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Registered with Government Bodies : Kementerian Kewangan Malaysia

(357 – 01011749)

.

1.3 Partnership background

1.3.1 Shafie( 40% shareholder)

Full Name : Shafie Zainuddin

i.c : 790623-04-5443

Address :

Date of birth : 23 June 1979

Status : married

Contact number : 012-2209887

Qualification : degree in business study

Course attend : Business management course at

University of Tokyo, Japan

Skills : expert in account.

Experience : works as manager at Maybank branches jasin

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1.3.2 Rasid(30% shareholder)

Full Name : Rashid Samsuri

i.c : 781123-04-5967

Address :

Date of birth : 23 June 1978

Status : married

Contact number : 012-2207684

Qualification : degree in business study

Course attend : none

Skills : expert in computer program

Experience : works as assistant manager at palm oil Muar

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1.3.3 Zaharuddin(30% shareholder)

Full Name : Zaharuddin Zahari

i.c : 761004-04-3221

Address:

Date of birth : 4 October 1976

Status : married

Contact number : 012-2209887

Qualification : degree in marketing study

Course attend : marketing course at University of australia

Skills : expert in account.

Experience : works as manager at sony Branches keluang

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2.0

Operation Plan

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2.1 Introduction

The operation is very important in many kind of business. The operation of the business is all

about planning and controlling all activities that involve with the business. Perfect planning will

make our business run smoothly without any trouble comes out. Operation plan explain what we

do in the environment of our business. In here we include everything.

2.2 Operation Hours

For operation hours, our business operation side work is seven day per week. The office starts

operate at 8am till 5pm. Meanwhile, operation staff starts work at 8am till 12am. Our staff works

at shift that alternate every week.

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Our ObjectiveAt

Sharaza Cleaning Services Sdn.Bhd.To became a leader in Cleaning services

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Our VisionAt

Sharaza Cleaning Services Sdn.BhdTo meet the growing demand of maintenance & cleaning Industry With the latest art of

technology in order to satisfy our customer requirement.

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Our MissionAt

Sharaza Cleaning Services Services Sdn.BhdTo ensure that our customer gets the best service available in the maintenance & Cleaning

Industry in order to provide customer satisfaction.

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2.4 Manpower Planning

2.4.1 Management Staff

Executive Director : Shafie Zainuddin

Operation Manager : Md Rasid Samsuri

Sales & Marketing Manager : Zaharuddin Zahari

Business Development Manager : Azhar Arab

Personel & Administration : Nurfarahin Jamsari

Purchasing : Johan Adlizan

Finance : Hambali Kadi

General clerk : Norhan Syuib

2.4.2 Operation Staff

Table 2: position and number of Operation staff

Position Number of staff

Assistant manager 1

Supervisor 3

Worker 30

General gang 3

Total 21

All of the position above had been post by a person who are we think very competent and

have experience in doing their task. Each position above responsible to perform a high class

work.SHARAZA CLEANING SERVICES SDN.BHD

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2.4.3 Schedule of Task and responsibility

Table 3: Job Description

Position Main task

Executive Director

1. To plan, implement and control overall management.

2. To monitor the strategic progress.

3. To prepare policies of business.

Operation manager1. To analyzing the plant’s resources and capital resources.

2. To correct any problem that may arise.

Sales & marketing

manager

1. To develop the business marketing strategy.

2. To estimate the demand for service.

Business development

manager

1. To identify potential market and develop strategy.

2. To monitor the strategic progress.

Personnel &

administration

1. To hire worker.

2. To train new employee.

Purchasing1. To monitor and control the flow of cash receipts.

2. To identify and propose the relevant sources of finance.

Finance1. To oversee the preparation of financial report.

2. To forecast the organization’s financial position.

Assistant manager 1. To help and support operation manager.

General clerk 1. To help and support office needed.

Supervisor1. To monitor workers.

2. To help and support operation manager.

Worker 1. Doing their job specific.

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General worker 1. Decorate office and maintenance.

2.4.4 Schedule of Remuneration

Table 4: remuneration of administrative staff

Position No.

Month salary

(basic)

(RM)

EPF (12%)

Contribution

(RM)

SOCSO

(2%)

(RM)

Amount

(RM)

Executive

Director1 10000 1200 200 8600

Operation

manager 19000 1080 180 7740

Sales &

marketing

manager 1

8000 960 160 6880

Business

development

manager 1

5000 600 120 4280

Personnel &

administration 15000 600 120 4280

Purchasing 1 4000 480 80 3440

Finance 1 4500 540 90 3870

Assistant

manager 13500 420 70 3010

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General clerk 1 1500 180 30 1290

Supervisor 3 4500 540 90 3870

Worker 30 30000 3600 600 25800

General worker 3 2700 324 54 2322

total 87700 10524 1794 75382

2.5 Operation Layout

picture 1: Office Layout

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2.5.1 Location

Location is very important. Its play the main role in promoting our company and product

moreover a strategic location will promise a good business development. So we decide to

operate our business at Lot Pt 59, Jalan Tun Abdul Razak, Mukim bukit Piatu, 75150 Malacca,

because it is much economical and there are complete facilities that we need for our operation.

In addition, there are many and small business that contributes to our business such as a

small factory and resident in that area that will give us our potential customer.

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Picture 2: Our location

2.5.2 Operation overhead

Table 5: overhead & maintenance (monthly)

No Overhead Price

(RM)

1 Water 300

2 Electricity 500

3 Telephone 300

4 Stationery 50

5 Vehicle maintenance 500

6 Medical fees 60

7 Station maintenance 60

8 Total 1770

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2.5.3 Operation Budget

Table 6: Operation budget

No Item

Fixed asset

expenses

(RM)

Monthly

expenses

(RM)

Other

expenses

(RM)

1Capital expenditure

1.1 machinery

1.2 computer

1.3 air conditioner

1.4 fixtures and fitting

95600

20000

20000

10000

2Monthly expenditure

2.1 water

2.2 electricity

2.3 rent

2.4 salary

2.5 socso

300

500

1000

32000

288

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3Other expenditure

3.1 maintenance and service

3.2 insurance500

100

Subtotal 0 0 0

Total 180288

2.5.4 list of machine

Table 7: List of machineries

Name of machine QuantityPrice

(RM)

Auto scrubber 8 3200

Scrubber 12 3600

Normal buffer 8 5400

High speed buffer 8 6400

Pressure washier 10 12000

Carpet extractor 3 2600

Dry vacuum 16 6500

Wet & dry vacuum 16 7000

Blower 25 3000

High dusting vacuum 20 5000

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Industrial sweeper 3 2000

Mechanical platform 1 5400

Mobile ladder 1 45000

Total 131 107100

2.5.5 List of chemicals

Table 8: list of chemical

Item Quantity Price ( RM )

Multipurpose 20 300

Dirt buster 15 200

rid clean 15 345

Cement softener 10 367

Bowl cleaner 10 345

Glass cleaner 15 532

scouring cream 10 256

Disinfectant 10 200

pine gel 30 200

Air freshener 25 100

Hand soap 25 50

Deodorant 25 50

Floor polish stripper 25 463

ammoniated stripper 25 290

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Mop on stripper 25 300

Floor polish 25 456

Thermoplastic floor polish 25 234

Floor sealer 25 544

Tile concrete sealer 25 345

Carpet shampoo 25 454

Low foam extraction cleaner 25 245

Anti foam additive 25 324

Mild acid aluminum cleaner 25 342

total 485 6942

3.0

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Marketing plant

3.1 Services Descriptions

In order to cater for the various needs of our clients from diverse industries, we offer a

comprehensive range of services which include:

3.1.1 Build care services

3.1.1.1 Building maintenance Cleaning services – Contractual cleaning services cater for

day to day maintenance of building, shopping complex, trade center,

condominium, factory, workshop, warehouse, sport stadium and complex, theme

park, concert hall, school and etc.

3.1.1.2 Post construction cleaning services – Initial cleaning services cater for newly

constructed building prior to hand over of vacant possession.

3.1.1.3 Floor care services – A treatment and cleaning system cater for the maintenance of

all types of granite, marble, natural stone, ceramic, wooden, synthetic and

fabricated floor finishes.

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3.1.1.4 External high level cleaning services – Intensive cleaning services cater for curtain

glass wall and concrete, tiled and aluminum wall cladding.

Figure1: post construction cleaning figure 2: floor care service

Figure 3: window cleaning

3.1.2 Office care services

3.1.2.1 General cleaning and tea lady services cater for corporate office.

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3.1.2.2 Telephone sanitation services cater for cleaning and sanitation of telephones in

office.

Figure 3: detail cleaning figure4: telephone sanitizer

Figure 5: tea lady service cater

3.1.3 Trans care services

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3.1.3.1 Terminal cleaning services – A cleaning system cater for day to day cleaning of

high – traffic environment i.e. airport, Railway Station and bus terminal.

3.1.3.2 Cabin cleaning.

Figure 6: terminal airport cleaning figure 7: cabin cleaning

Figure 8: cabin cleaning

3.1.4 Homecare services

3.1.4.1 Spring cleaning services – Intensive cleaning services cater for residential house

and apartment.

3.1.4.2 Housekeeping services – General in – house cleaning services cater for luxurious

apartment, hotel and Hostel.

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Figure 8:spring cleaning figure 9: housekeeping service

3.1.5 Carpet care

3.1.5.1 Steam extraction service – An intensive cleaning system cater for natural wool and

synthetic fiber carpet and fiber upholstered sofa.

3.1.5.2 Carpet shampooing.

Figure 10: steam extraction care figure 11: carpet shampooing

3.1.6 Sewerage services.

We also provide sewerage services both on monthly basis and on call basis. We offer your good

self a complete package that is required by the industry by providing cleaning services, wastage

disposal and also sewerage services. By doing so it will help your good self in searching for three

varies contractor. We believe that we will be able to serve you better in this way.

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Figure 12: sewerage pond figure 13: our sewerage plant

3.1.7 Waste disposalWe also provide the service of wastage disposal on daily basis from your premises to the

wastage yard. (Waste disposal bin will also be provided if required)

Figure 14: waste lorry figure 15: concept we use

3.1.8 Manpower Supply

We also provide the manpower supply

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Figure 16: our manpower supply figure 17: experience worker

3.1.9 Grass cutting Maintenance

Figure 18: grass cutting machine figure 19: our man doing his work

3.1.10 Landscape work – soft Landscape

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Figure 20: one of our creation figure 21: another again

Figure 23: beautiful and simple

3.2 Pricing

3.2.1 Competition based pricing is a quite popular and is most often used when bid for

job.

3.2.2 Our pricing base on type, area, time and manpower used.

3.3 Target market

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1. Contract signed- this is the main income. We bid a job from competition based pricing.

Here are the list of client:

1. Chunghwa Picture Tube (M) Sdn. Bhd

2. Fukushima (M) Sdn. Bhd

3. Pemba Construction (Government Project)

4. Takenaka Construction

5. IoI Building Services

6. Globetronics Sdn.Bhd.

7. Pemba Site Office (Hospital Project)

8. Trio – Tech (M) Sdn.Bhd.

9. Ts Matrix Sdn.Bhd.

11. Omron (M) Sdn.Bhd.

12. Freescale (M) Sdn.Bhd.

13. Lafarge Malaysia

14. Sony Malaysia Sdn Bhd

15. Ytl Group (Housing Projects)

16. Tesco (Malaysia) Sdn Bhd

2. Direct client- only few client from this type. Maybe our promotion not well enough. But it

not our main target.

3.4 Competition

Luckily there are no many competitors in this niche. In Malaysia there are about 10 companies

who involve in this niche. In Malacca we are the only one company who involve in this niche. So

our chance to growing up very high.

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3.5 Sales forecast

Table 6: sales forecast

Month Sales collection

July 300,000.00

August 500,000.00

September 500,000.00

October 400,000.00

November 350,000.00

Disember 500,000.00

January 500,000.00

Febuary 350,000.00

March 400,000.00

April 400,000.00

Mei 400,000.00

June 300,000.00

Total 4,900,000.00

According to the table, the sales figure change almost every month. the main factor why its

change because of the seasonal factor. This includes festival, school holiday and weather

condition should these seasonal factor effect sales, it must be taken into consideration and the

business must adjust the ales forecast accordingly.

3.6 Strategies

Sharaza Cleaning Services ability to provide consistent high quality services at competitive

cost is made possible by our deviation from traditional form of cleaning management where job

supervision is overseen by various levels of management. At Sharaza Cleaning Services we have

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pioneered a program whereby our staff monitors your premise together with you and guarantee

that your customized cleaning schedule will be followed in an efficient, effective and professional

manner. We feel that it not the quantity of supervisor that matters but the quality of the supervisor

that counts.

Sharaza employee’s selection, employee training and periodical inspections are to ensure

that our services in your premises will meet your expectation. We understand that personnel

selection; instruction and evaluation must be conducted in accordance to accomplish customers

cleaning requirement. Taking into consideration the requirement of your business nature our

selection of the employees entails a personal interview followed by thorough reference check. Our

instruction to the staffs involves combination of method of work, which includes hand-on

demonstration and printed instruction. This is to ensure that our workers will be able to execute

the task given accurately and confidently.

The system employed to monitor our client’s properties and facilities and with our

experience enables us to effectively handle the labor demands and the financial requirement of any

account we contract. Our personnel management techniques are unique and centered on cost

control and provide a quick response to client need as they change throughout the year.

3.6.1 Staffing

It is the intention of Sharaza Cleaning Services that our client’s premises are kept in a neat

and clean condition at all times. The specification submitted herein will be considered minimum

requirement. Therefore this specification will only be referred to as a guide rather than limitation

to the services required to effectively maintaining the facility. The facility is to be staffed to

maintain an optimum condition of cleanliness. If the level of cleaning unacceptable, Than Sharaza

will adjust its staff to take the necessary measure to overcome the situation.

Staffs shall be adjusted as required to accomplish any periodical maintenance herein

specified without abandoning the daily janitorial services. Any extra services will be performed at

a predetermined rate agreed by both parties.

3.6.2 Chain of commands

To enable us to provide quick and effective response to all the needs of our customer’s

requirement, we have a short and flexible and yet efficient chain of command. The personnel

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assigned to your facility are directly in charge of all day to day tasks. The personnel will work

closely with the manager in conjunction with the operation of the immediate area. The operation

manager is responsible for the Inspection of work and provides back up to ensure continuity of

high quality performance. The manager conducts inspection primarily during business hours

and periodical throughout the year.

3.6.3 Quality control

At Sharaza Cleaning Services, we realize that our work is a direct reflection on your

image. The management of your company had worked very hard and spent a big amount of money

to create the “look and feel” of your company environment. We know that your company’s trust

on your cleaning company to enhance and preserve its appearance and ambience. We also know

our feature success depends on your consistent satisfaction. At Sharaza Cleaning Services our

objective is to accommodate your cleaning needs. Our cleaning expertise and labor management

techniques can provide verity of option for your customized cleaning schedule. We have

established a reputation in the cleaning industry for quality and dependability for your entire

cleaning requirement.

At Sharaza Cleaning Services we are focused on the job in hand and we would like to do it

with satisfaction. Based on our experience in the cleaning industry we know that quality control is

the key element to customer satisfaction. Since there is a drastic realization among organizations

and companies towards environment we at Sharaza Cleaning Services we have long recognize the

importance of the quality of the service that we provided must be in line with the requirement of

ISO14000 and other cleaning concept such as 5 s cleaning method.

3.6.4 Quality policy

Sharaza Cleaning Services is committed to provision Of quality cleaning services. All the

staff are responsible for compliance with the Quality management system and for ensuring that all

Procedures and work instructions are properly executed And that standards are meet. All affected

staff shall be trained in those processes they are required to perform. The adoption of the quality

management system is Essential to the continued growth and success of the Business.

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3.6.5 Training part 1

3.6.5.1 Contract cleaning specification

3.6.5.2 Chemical & disinfectant

3.6.5.3 Machinery & equipment

3.6.5.4 Procedures for hospital cleaning

3.6.5.5 Procedures for office & high rise building cleaning

3.6.5.6 Procedures for factory cleaning

3.6.5.7 Health & safety

3.6.5.8 Floor care maintenance

3.6.5.9 Cross infection control

3.6.5.10 Bacteria & structure

3.6.6 Training part 2

3.6.6.1 Supervision & motivation

3.6.6.2 Staff handling

3.6.6.3 Scheduling of work

3.6.6.4 Quality control

3.6.7 Training part 3

3.6.7.1 Operative cleaning manual

3.6.7.2 Safety measures

3.6.7.3 Chemicals, machinery & equipment

3.6.7.4 Hard floor maintenance

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3.6.7.5 Carpet maintenance

3.6.7.6 Toilet & sanitary appliances

3.6.7.7 Furniture & fitting

3.6.7.8 General cleaning

3.6.7.9 Glass window

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4.0

Conclusion

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5.0

Reference

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