SilverBirch Hotels & Resorts is one of Canada’s leading hotel management companies and manages a large portfolio of full-service, focused service and extended stay hotels across Canada. The company manages independent hotels and hotels operating under major franchise brands, such as Marriott, Hilton and Radisson.

With the exceptional talents of our team of over 2,000 associates we operate our hotels to the highest standards of our brand partners.

STRONG FOCUS ON OUR

PEOPLE

EXTRAORDINARY HOTEL

EXPERIENCES

INDUSTRY LEADING

RESULTS

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The SilverBirch Conference Centres are more than just places to meet. Our distraction-free and ergonomically advanced conference facilities with leading edge technology and our personalized service and health-inspired innovative cuisine guarantee a premier meeting experience with meaningful results.

Each SilverBirch Conference Centre features a Connections Café®, a SilverBirch Signature Concept. Meeting attendees can visit the Connections Café® at any time during the day to enjoy free wireless internet and all day access to a selection of inspiring morning and afternoon refreshments featuring espresso machines, an incredible assortment of homemade, small indulgences, smoothie shots, fresh fruit and vegetable, pastries and healthy treats – all included in the daily meeting package.

Our variety of All-Inclusive Meeting Packages are designed to make meeting planning stress-free, convenient and easy to budget. We are developing several more SilverBirch Conference Centres in strategic hotel locations across the country over the next few years.

Our history is rich and illuminating. Prior to 1999 we primarily managed third party owned hotels. In early 1999, the hotel management function was bought out by CHIP REIT and CHIP Hospitality was created. In 2007, the British Columbia Investment Management Corporation acquired and privatized the CHIP REIT and SilverBirch Hotels & Resorts was launched. In late 2016, a private investor group purchased all hotel assets as well as the management company, SilverBirch Hotels & Resorts.

Over the past decade, SilverBirch Hotels & Resorts has demonstrated that it is one of Canada’s top performing hotel operations and asset management companies. Current success is based on several key benefi ts, including: strong regional infrastructure and expertise, signifi cant incremental sales and marketing programs and support, unparalleled franchise relations, an understanding of branding, and hotel real estate asset management.

The hotel assets include full-service, focused service and extended stay properties that operate under major international franchise brands. A large part of the portfolio of the hotels are licensed with Marriott International and include 13 Delta by Marriott branded properties.

Performance: “Do it well”We work every day to become better at what we do. We do this through clearly defi ned goals and training to help us get there.

Quality: “Exceed expectations”We give our guests a superior experience by delivering service that goes beyond expectations.

Integrity: “Do what you know is right”We proudly stand behind all we do and say. We are professionals who can be trusted.

Growth: “Move forward”We make the company successful. We will work towards growth of the business, and we will grow as individuals too.

Engagement: “Care”We believe in being there for our guests and each other. We care about what we do, go the extra mile and have fun.

Our history is rich and illuminating. Prior to 1999 we primarily managed third party owned hotels. In early 1999, the hotel management function was bought out by CHIP REIT and CHIP Hospitality was created. In 2007, the British Columbia Investment Management Corporation acquired and privatized the CHIP REIT and SilverBirch Hotels & Resorts was launched. In late 2016, a private investor group purchased all hotel assets as well as the management company, SilverBirch

Our Story

Our Values Our Strategic Innovation: The SilverBirch Conference Centres

Our Commitment to the Environment SilverBirch Hotels & Resorts has demonstrated a long-standing commitment to the environment through various initiatives embraced by the company and at each of the hotels across Canada. In 2002, SilverBirch Hotels & Resorts became the fi rst hotel management company in Canada to have all its properties certifi ed under the Green Leaf Eco-rating program administered on behalf of the Hotel Association of Canada. In 2004, SilverBirch Hotels & Resorts endorsed the Association’s launch of a new Eco-rating program and again had all its properties certifi ed under the Green Key ECOmmodation program. SilverBirch’s commitment to the

environment is endorsed and embraced by all associates. Environmental decisions are part of the corporate culture and are fundamental to the daily operation of each hotel, from the frontline to the boardroom. All of our hotels are three, four or fi ve Green Key Certifi ed.

We deliver extraordinary hotel

experiences to our guests by investing

in our people and our properties.

Our Brand Promise.

Over a decade, SilverBirch Hotels & Resorts has invested in, grown and developed a broad range of expertise in all aspects of hotel management with particular emphasis on sales & marketing, human resources, meetings and events and food and beverage. In addition, our asset management expertise allows us to develop a robust platform, which will add strategic value to the properties under this area of leadership.

Our Expertise

is to have a balanced focus on our Associates, our Guests and the reinvestment into our properties, as we create organic growth within our existing hotels.

Our PhilosophyFor media inquiries please contact:

Brigitte Diem-Guy at 604-360-8327

bdiem-guy@silverbirchhotels.com

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