people, place and identity paul longley and colleagues, ucl
TRANSCRIPT
![Page 1: People, place and identity Paul Longley and colleagues, UCL](https://reader035.vdocuments.net/reader035/viewer/2022062423/56649f0e5503460f94c23072/html5/thumbnails/1.jpg)
People, place and identity
Paul Longley and colleagues, UCL
![Page 2: People, place and identity Paul Longley and colleagues, UCL](https://reader035.vdocuments.net/reader035/viewer/2022062423/56649f0e5503460f94c23072/html5/thumbnails/2.jpg)
Geodemographics
• “Analysis of people by where they live [places]”
(Sleight, 1993:3)
• Social similarity, not locational proximity• Surnames are integral indicators to place profiles
HomeAddressPerson
Area
![Page 3: People, place and identity Paul Longley and colleagues, UCL](https://reader035.vdocuments.net/reader035/viewer/2022062423/56649f0e5503460f94c23072/html5/thumbnails/3.jpg)
The achievements of neighbourhood profiling
• The specification of social similarity• Collective consumption and locational
proximity• Open geodemographics • Spatial and temporal transferability
![Page 4: People, place and identity Paul Longley and colleagues, UCL](https://reader035.vdocuments.net/reader035/viewer/2022062423/56649f0e5503460f94c23072/html5/thumbnails/4.jpg)
![Page 5: People, place and identity Paul Longley and colleagues, UCL](https://reader035.vdocuments.net/reader035/viewer/2022062423/56649f0e5503460f94c23072/html5/thumbnails/5.jpg)
![Page 6: People, place and identity Paul Longley and colleagues, UCL](https://reader035.vdocuments.net/reader035/viewer/2022062423/56649f0e5503460f94c23072/html5/thumbnails/6.jpg)
Onomap classification
Surnames
UK Electoral Roll
Forenames
PabloMateos
Garcia
Pérez
...Juan
Rosa
Marta
...
Sánchez
Rodríguez
...– Several iterations until self-contained cluster is exhausted– Cluster assigned a cultural, ethnic & linguistic Onomap type– Probability of ethnicity assigned to each name
Mateos et al (2007) CASA Working Paper 116
Forename-Surname clustering (based on Hanks and Tucker, 2000)
![Page 7: People, place and identity Paul Longley and colleagues, UCL](https://reader035.vdocuments.net/reader035/viewer/2022062423/56649f0e5503460f94c23072/html5/thumbnails/7.jpg)
WorldNames CEL clusters
Source: Mateos et al (2011)
![Page 8: People, place and identity Paul Longley and colleagues, UCL](https://reader035.vdocuments.net/reader035/viewer/2022062423/56649f0e5503460f94c23072/html5/thumbnails/8.jpg)
![Page 9: People, place and identity Paul Longley and colleagues, UCL](https://reader035.vdocuments.net/reader035/viewer/2022062423/56649f0e5503460f94c23072/html5/thumbnails/9.jpg)
![Page 10: People, place and identity Paul Longley and colleagues, UCL](https://reader035.vdocuments.net/reader035/viewer/2022062423/56649f0e5503460f94c23072/html5/thumbnails/10.jpg)
Source: Cheshire and Longley (2011)
![Page 11: People, place and identity Paul Longley and colleagues, UCL](https://reader035.vdocuments.net/reader035/viewer/2022062423/56649f0e5503460f94c23072/html5/thumbnails/11.jpg)
2001 Dendrogram
![Page 12: People, place and identity Paul Longley and colleagues, UCL](https://reader035.vdocuments.net/reader035/viewer/2022062423/56649f0e5503460f94c23072/html5/thumbnails/12.jpg)
12
Courtesy: James Cheshire
![Page 13: People, place and identity Paul Longley and colleagues, UCL](https://reader035.vdocuments.net/reader035/viewer/2022062423/56649f0e5503460f94c23072/html5/thumbnails/13.jpg)
Courtesy Bruce Winney, POBI Project (provisional)
![Page 14: People, place and identity Paul Longley and colleagues, UCL](https://reader035.vdocuments.net/reader035/viewer/2022062423/56649f0e5503460f94c23072/html5/thumbnails/14.jpg)
Members of this Group often acquire their competence in the use of information technology at work, since many of them are young people working in junior white collar occupations in modern offices. They are keen to become more expert in the use of new technologies and to use them for new applications. Many spend time browsing the Internet but without necessarily making many transactions. Many members of this Group work in large cities and may be starting a life in a house that they own, typically in one of the cheaper inner suburbs. Their use of the Internet at work may be a practice that their employers may be keen to control or reduce.
Group C : Becoming engaged
Virtual and real identities (1)
![Page 15: People, place and identity Paul Longley and colleagues, UCL](https://reader035.vdocuments.net/reader035/viewer/2022062423/56649f0e5503460f94c23072/html5/thumbnails/15.jpg)
Virtual and real identities (2)