people zknowing these templates can lead to superior results. zthe following slide will show you...
TRANSCRIPT
People
knowing these templates can lead to superior results.
The following slide will show you results from a competition between trained people, untrained people, and, professionals.
People
We considered 3 groups of 20 people each:
Group 1 : Laymen who were instructed during 2 hours on the Connecting Worlds macro.
Group 2 : Uninstructed Creative professionals with 3-15 years experience in advertising.
Group 3 : Uninstructed laymen (control group).
Results
Group 1
Group 2
Group 3
4.6±0.2
3.6±0.2
2.8±0.2
Computer
In order to prove that templates of creativity are invariant of the human agent, a non-human agent is needed. Since the templates of creativity are well defined they can be implemented as algorithms in a computer using a database.
Technology
Building the database: entering at least 3 symbols for every quality.
The Database
Symbol 1
Symbol 2
Symbol 3
Quality1
Symbol 1
Symbol 2
Symbol 3
Quality2
Croissant
Eiffel
Louvre
French
The Challenge
Care to make it INTERESTING
?
Experiment Goals
Checking the success of computer generated ads in competition with people.
Description
Setting a competition between the computer and other four groups, to see , given an idea, “who would make the best ad”
Competitive Analysis
Other Competitors Laymen: For the same product and
message
Magazines: Randomly chosen ads from well known magazines (Time, etc).
One Show: Winners of the One Show competition