people's insights volume 1, issue 25 : kyck

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crowdsourcing | storytelling | citizenship People’s Insights: Volume 1, Issue 25 Kyck

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50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is Kyck. For more, see:http://peopleslab.mslgroup.com

TRANSCRIPT

Page 1: People's Insights Volume 1, Issue 25 :  Kyck

crowdsourcing | storytelling | citizenship

People’s Insights: Volume 1, Issue 25

Kyck

Page 2: People's Insights Volume 1, Issue 25 :  Kyck

What is Kyck?

Source: http://kyck.com , http://techie-buzz.com

It's a social network dedicated to football, a real-time community

of fans that delivers content, connects people and brings alive

all the action on the field.

Page 3: People's Insights Volume 1, Issue 25 :  Kyck

Logging on

Source: http://kyck.com , http://mashable.com/2012/06/21/kyck/

Registration is currently by invites only. The team urges users to request

for an invite, which gets answered in a day. Alternatively, fans can ping

Kyck on Twitter by using the #KYCKme hash tag to sign up.

Page 4: People's Insights Volume 1, Issue 25 :  Kyck

Kyck to share

A 'kyck' is a post on the network. Users can share photos, videos

or 140-character text updates. Kyckers can also share interesting

kycks on Twitter and Facebook.

Page 5: People's Insights Volume 1, Issue 25 :  Kyck

Top Kycks discover relevant content

Source: http://twitter.com

Users can follow clubs, international teams and their favourite

players for information about them, prioritised in 'Top Kycks'.

They can also follow other users.

Page 6: People's Insights Volume 1, Issue 25 :  Kyck

Live social match feed

Source: http://mashable.com/2012/06/21/kyck/,

http://www.bbc.co.uk/sport/0/football/18355490

Each live match is listed as an event. Users can join events to follow the

game, get statistics and engage in a discussion. Events are like the

BBC or Sky Sports' live match feeds, with a social element added on.

Page 7: People's Insights Volume 1, Issue 25 :  Kyck

A complete football experience

Source: http://www.youtube.com/watch?v=mMNgQFYqzVs , http://peopleslab.mslgroup.com

The platform provides users with a complete football experience

by offering curation, discovery, consumption, and distribution of content

and products.

Page 8: People's Insights Volume 1, Issue 25 :  Kyck

Connecting fans

Source: http://mashable.com/2012/06/21/kyck/

The platform enables fans to connect with friends and other fans

across the globe. By following, posting, commenting, sharing and

through live match features, fans can engage at various levels.

Page 9: People's Insights Volume 1, Issue 25 :  Kyck

Twitter, Facebook and Pinterest connection

Source: http://kyck.com/#/top_kycks

Kyck incorporates features from popular social networks. It maintains

the 140-character limit and 'tag' feature like Twitter, shares the home

feed like Facebook and curates content like Pinterest.

Page 10: People's Insights Volume 1, Issue 25 :  Kyck

Football on the go

Source: http://kyck.com/#/top_kycks , http://facebook.com

Kyck released an iOS app and plans to launch an Android variant soon.

Fans can access the latest updates and engage in discussions even on

the go, that is, on the mobile.

Page 11: People's Insights Volume 1, Issue 25 :  Kyck

Competitors

Source: http://thefootballsocialclub.com/ , http://footballmeister.com

Football Meister, which focuses on gamification elements like badges

and trophies, and Football Social Club, which enhances the football

experience for players, are Kyck's main competitors.

Page 13: People's Insights Volume 1, Issue 25 :  Kyck

Read People’s Lab insights and foresights

The People’s Lab team shares the insights and foresights from the

MSLGROUP Insights Network on the People’s Insights weekly blog and

the People’s Insights Quarterly magazine.

MSLGROUP Insights

Network

50+ MSLGROUP planners

share and discuss inspiring

projects on corporate

citizenship, crowdsourcing and

storytelling.

People’s Insights

weekly blog

We deep dive into

conversations around one

project -- on the MSLGROUP

Insights Network itself but also

on the broader social web -- to

distill insights and foresights.

People’s Insights

Quarterly magazine

Every quarter, we will compile

the best insights from the

network and the blog in the

iPad-friendly magazine, as a

showcase of our capabilities.

For more, visit http://peopleslab.mslgroup.com

Page 14: People's Insights Volume 1, Issue 25 :  Kyck

Coming soon: People’s Insights Annual

Report

In early January 2013 we will publish the People’s Insights Annual

Report, in which we synthesize our insights from throughout 2012 and

provide foresights for business leaders and change-makers for 2013.

Page 15: People's Insights Volume 1, Issue 25 :  Kyck

People’s Lab: Crowdsourcing Insights &

Innovation

People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and

approach that helps organizations tap into people’s insight for

innovation, storytelling and change.

For more, visit http://peopleslab.mslgroup.com

Page 16: People's Insights Volume 1, Issue 25 :  Kyck

For People’s Lab

solutions, [email protected]