Pepe Jeans Success Story

It is 1973, in the heart of Portobello Road Market, London. The euphoria in the air is palpable. A crowd of raucous kids arrives by subway, bus or bike from all parts of London to converge on the city’s cutting-edge clothing market in a bid to lay their hands on an elusive pair of iconic jeans which are the talk of the town! It was there in 1973 under the bridge in Notting Hill that Pepe Jeans London was born.

Today Pepe Jeans is one of the world’s leading

iconic fashion brands. With a presence in 60

countries across all five continents and distributed

through nearly 7000 outlets worldwide.

Growing Pains

Massive success saw the company grow at an

incredible rate and growth continues exponentially.

To keep abreast of the highly competitive fashion

market, Pepe Jeans needed to support their

growing business with modern flexible business

processes and systems.

Their highly customised aging information systems

were becoming a hindrance to their business

success, and did not support the growth they were

experiencing. The fashion business is clearly about

knowing how to evolve and Pepe needed to evolve

their processes and systems onto a leading-edge

technology platform that would support the

growing complexity of their business.

The Solution

To capitalise on their growing brand presence and

to facilitate their worldwide expansion plans Pepe

entered into a long term relationship with

Birchman. This was, in a large part, due to our

extensive experience in the retail industry, and in

particular fashion. In addition Birchman’s

FashionWorks was chosen as the core platform to

support their complex business model.

The main objectives of the relationship were to:

Optimise the business processes of the

company’s diverse operations into a single entity

to improve the efficiency and effectiveness of

their supply chain, from vendors through to

customers.

Deliver a leading-edge technology platform

(SAP) without impacting the day to day

operation of the business.

Establish a single data repository for the entire

company which includes stock levels, single

customer view and integration across all

distribution channels.

Build a system with the flexibility and scalability

to address their current and future data

capturing and information reporting

requirements.

Deliver the program in less than 18 months,

from business case approval to final

implementation.

To provide international support to their

business operations; 24 X 7 X 365.

The Benefits

The rapid growth experienced by Pepe Jeans

required an enterprise wide process and

management solution that would allow integration

of the company’s various business lines. The main

project benefits delivered are:

The company now has an organisation wide view

of their business processes. Individual

departments no longer work in isolation and

process efficiencies have been delivered across

the company.

A single ‘version of the truth’ has been delivered

through the implementation and management of

the company’s master data. The data is entered

once and is visible to all departments, starting

from sales through to purchasing, inventory,

finance and operations.

A modern flexible open technology platform

allows the integration with different

applications. The EAI SAP PI tool has allowed

integration of all external solutions with SAP.

Full operations tracking; logistics and financial.

Significant time reductions have been achieved.

Standardised processes have resulted in an

improvement in supply chain efficiency,

customer service levels, and the company’s

ability to measure and improve them.

The Future

Pepe Jeans continues to evolve its processes and

systems by investigating new innovative ways of

working. Birchman is working closely with Pepe

Jeans to deploy the solution to the new worldwide

subsidiaries of the company.

For more information regarding any of this information please contact us via our website www.thebirchmangroup.com