Social Media Campaign Review #Can’tWaitAbhi

Facebook Page Analysis

the page has a healthy following of more than 3,000,000 likes.

the tweet shortcut , Instagram and other apps on the pageaims to increase the user engagement.

#Can’tWaitAbhi

The contest began on 24th January.

The contest asked users to go to www.cantwaitabhi.com and tweet with

#Can’tWaitAbhi what they wanted to do at that very moment and as the tweets

came, the bottle filled.

Further they also claimed that they might make their wish happen.

It also showed a timer titled “The waiting ends in”.

The calculations showed that it would end on 1st Feb

the contest

the contest

But on 29th January, i.e 2 days earlier, they had

a post stating “You couldn't wait and

neither could we!”

and launched their new TVC “Oh Yes Abhi”.

04/09/2023

the contest

And also the name of the website changed from “can’twaitabhi” to “pepsiohyesabhi”

04/09/2023

the contest

Also the “#Can’tWaitAbhi”

changed to “#OhYesAbhi”

scope for improvement

It wasn't user friendly at ,from tweeting and claiming to make it happen, they ended up in launching a TVC!

04/09/2023

scope for improvement

The whole app/contest which failed to perform as expected and was a low down.

All that Pepsi claimed wasn’t completed/fulfilled.

04/09/2023

scope for improvementThe new website lacks interaction.

It consists of irrelevant things.

The place for the tweet is not at the right place. It is just randomly placed in the middle without proper Human Computer Interaction (HCI)

the social media company1st Floor Innovation Center

Manipal University Technology and Business Incubator (MUTBI)Manipal University Manipal – 576104

Karnatakawww.thesocialmediacompany.in