S.W.O.T ANALYSIS OF

Submitted by Guided bySubmitted by Guided by

Vijay Somase Prof Mahale .S. Vijay Somase Prof Mahale .S. Sir Sir

Company profileCompany profileTypesTypes

ManufactureManufacture

Country of Country of originorigin

FlavorFlavor

Soft drink

The pepsi-cola company

United states

Cola, cola cherry, cola vanilla, cola green tea, cola lemon, cola orange, and cola

Company profileCompany profile

Asia's faith largest soft drink company with a turnover of Rs 44.33 billion

The company operates in 12countries and has 5 manufacturing facilities in the word

The present MD & CEO of the company is Inder K. Nooyi

pepsi created employment for 32000 people in India

Company history Company history

pepsi was invented in May 27 1867 by Caleb BradhamCaleb Bradham

the pepsi got approval from the government of India in July 1999 for setting up company

The company has stepped forward for reaching 265 millions soft drinks consumer through 550000 retail outlets in India

Brands under pepsi-colaBrands under pepsi-cola

StrengthStrengthLargest market shareLargest market share

Distribution networkDistribution network

Strong marketing strategiesStrong marketing strategies

Company valuationCompany valuation

Vast global presenceVast global presence

Word largest brandWord largest brand

WeaknessWeakness

Negative publicity Negative publicity

Competition with pepsiCompetition with pepsi

Water management Water management

Absence in health beverages Absence in health beverages

OpportunityOpportunity

Supply chain improvement Supply chain improvement

Demand for healthy food & Demand for healthy food & beveragebeverage

Working capital management Working capital management

Growing bottled water marketGrowing bottled water market

Has sufficient capital to expandHas sufficient capital to expand

ThreatsThreats Water scarcity Water scarcity

Competitors Competitors

Coca-colaCoca-cola

Mountain dewMountain dew

Dr pepperDr pepper

Parle argoParle argo

THANK YOU THANK YOU