Pepsi-Cola

Erica Magoon, Skye Roper,

and Aida Fisseha

Pepsi Legacy

• Caleb Bradham: founder of Pepsi.

                                                                

Pepsi Legacy(Cont.)

• The Pepsi Trademark

• Pepsi’s first theme

• 1920: Pepsi-Cola goes bankrupt

• 1931: Pepsi-Cola is reborn

- Bought by the Loft Candy

Company president, Charles

G. Guth

Pepsi Legacy(Cont.)

• Pepsi and Pete: “Twice as much for a nickel”

Pepsi Legacy(Cont.)

• 1940: The hit debut of “Nickel, Nickel”

Pepsi-Cola hits the spot 12 full ounces; that’s a lot Twice as much for a nickel too Pepsi-Cola is the drink for you.

Pepsi Legacy(Cont.)

• Pepsi’s new colors

• International profits• “The Light Refreshment”

Campaign

Pepsi Legacy(Cont.)

• Pepsi-Cola appeals to the younger generation

Pepsi Legacy(Cont.)

• The Pepsi Generation

• Pepsi-Cola and Frito-Lay merge

• 1975: The Pepsi Challenge

Pepsi Legacy(Cont.)

• 1964: A new brand, Diet Pepsi, is introduced

Pepsi Legacy(Cont.)

• Shaquille O’Neal: “Be young, have fun, drink Pepsi”

• Pepsi-Cola’s website

• “Generation Next” campaign

Pepsi Legacy(Cont.)

• Year 2000

Pepsi Legacy(Cont.)

• Pepsi-Cola’s new look as it enters the 21st Century.

Pepsi Legacy(Cont.)

Pepsi Cola best promotions

•-Oscar discovers the joy of Pepsi.

•-Pepsi, Yahoo! At it again with Britney spears promotion.

•-Pepsi “Play for a Billion”

Pepsi Cola best promotions (cont.)

-New music from hot artists-Pepsi smash.

-The Hulk and Mountain Dew.

-Get spotted drinking Aquafina and win.

-New products for summer and beyond.

Pepsi Internationally

-Pepsi bags top awards at all India promo

Power 2003.

Pepsi Cola’s healthy school commitment

-Choice

-Activation

-Education

Pepsi-Cola Bottles

• A few early Pepsi bottles (before 1907) were made of amber glass

• The 75th anniversary reproduction of the amber bottle

• This bottle is lighter in color than the original Pepsi bottle

Pepsi-Cola Bottles (cont.)

• Pepsi used the same ice blue bottle for Pepsi and Ginger Ale (1906)

• The label distinguished the drinks

Pepsi-Cola Bottles (cont.)

• This is the Hutchinson-style Pepsi bottle (1910)

• It is the only one known to exist

Pepsi-Cola Bottles (cont.)

• Double Dot Paper Label Pepsi Cola Bottle (1940)

• This is a one pint 13 ounce bottle

Pepsi-Cola Bottles (cont.)

• Bowling pin Pepsi bottle from Virginia

Pepsi-Cola Bottles (cont.)