pepsi cola vs coca cola

Post on 29-May-2018

247 views

Category:

Documents

0 download

Embed Size (px)

TRANSCRIPT

  • 8/9/2019 Pepsi Cola vs Coca Cola

    1/56

    Project Report on

    PEPSI COLAVsCOCA COLA

    A report submitted to Delhi Business School, New DelhiAs a part fulfillment ofMBA + Post graduate programme (Industry Integrated) inEntrepreneurship and BusinessPunjab Technical University

    Submitted to: Submitted by:Director Academics DIWAKAR SINGHDelhi business school Spring Batch (08-10)

    New DelhiInternal guide:

    Ms. Suman SuhagDelhi Business SchoolNew Delhi

    B

    11/58, M.C.I.E,

    Mathura

    road, New Delhi

    Website:

    www.dbs.edu.in

  • 8/9/2019 Pepsi Cola vs Coca Cola

    2/56

    Comparative AnalysisAnd Research Pepsi cola Vs Coca cola

    Summer Internship Report

    2

  • 8/9/2019 Pepsi Cola vs Coca Cola

    3/56

    ACKNOWLEDGEMENT

    Well to say this is my project would be totally untrue. At best this wasmy dream. There are people in this world, some of them so wonderful,

    that made this dream become a project. I would like to thank all of them,and in particular:

    Especially, MR.Arvind Rathore Franchise manager - who trained us aboutproducts and services of PEPSICO and taught us how to deal withcustomer,All the TDM , CE and Sachin,Umer, Deepti ( Coordinator) whose offtime discussions with me always encouraged and motivated me for theproject, he was the one who helped me in understanding the market in abetter and easier way.

    MRS. Suman Suhag (internal faculty guide) and MRS. Sweta seth

    (Program director)teacher cum mentor, they helped me right from thebeginning to the end of my project in every aspect,Mr Shelesh and MRS. Taruna, Placement cell After all without theirsupport I would have never got a chance to do my project in my dreamtopic.My friends and colleagues Wasim ,Prashant, Sandeep , Laleet,Pawan,Vinod,Vikas and others that surround me, love me and make life funto reduce stress and tiredness.

    And lastly, it is only when one writes and realizes the true power of MSword 2007, from grammar checks to replace-alls. It is simple. And thepower of Windows XP the OS where MS Office is . Thank you Mr. BillGates and Microsoft Corp!

  • 8/9/2019 Pepsi Cola vs Coca Cola

    4/56

    DECLARATION

    I Ravindra meghani declare that this project report entitled comparativeanalysis of market share Pepsi cola verses coca cola is an original piece of

    work done and submitted by me towards partial fulfillment of my postgraduate programme in MBA, under the guidance of Mr. Arvind Rathorer(FM) Pepsi food private limited.

    DATE: SIGNATURE:

  • 8/9/2019 Pepsi Cola vs Coca Cola

    5/56

    PREFACE

    Marketing plays vital role in todays business scenario in consumerproduct Company, when there is such a high competition in the

    market.The emphasis in the project is providing the study and an insightinto Indian FMCG Business Scenario. The Summer Project isdesigned to provide participation of MBA program as on the jobexperience. This has given a chance to try and apply the academicknowledge and gain insight into corporate culture. This helps indeveloping decision-making abilities and emphasizes on activeparticipation by the student.We gained valuable experience & knowledge during the survey.The Project consists of our findings after data analysis & thenconclusions were drawn and finally recommendations were putforward.

  • 8/9/2019 Pepsi Cola vs Coca Cola

    6/56

    Table of the CONTENT

    Certificate......2Acknowledgement.......3

    Declaration......4Preface..5Table of the content6Executive Summary ...7

    1.Introduction..................................................................

    1.1.History of PEPSICO and COCA-COLA......91.2.Product of PEPSICO and COCA-COLA.....15

    1.3. PEPSICO and COCA-COLA IN INDIA......112.2. Objective ofstudy193.3.Compare sales and distribution.213.1.Channel type.....223.2.Distribution service....

    23

    3.3.Distribution ofvisi........................................................................24

    3.4.Product.25

    3.5.Market share....26

    3.6.Feedback andRemark27

    4.Methodology and Analysis of Data...31

  • 8/9/2019 Pepsi Cola vs Coca Cola

    7/56

    4.1.ResearchMethodology..4.2.Data collection Primary andSecondary

    4.3.Using ofdata..4.4.Statisticaltools.4.5.SWOTanalysis..32

    4.6.Area wise analysis.

    ...35

    4.7.Companyanalysis.36

    5. Recommendation and suggestions6. LimitationsBibliographyAnnexure

    EXECUTIVE SUMMARY

    PepsiCo is the world's premier consumer products company focused onconvenience food and beverages. We seek to produce healthy financialreward to investors as weprovide opportunities for growth andenrichment to our employee

    PepsiCo India and its partners have invested more than U.S. $1 billionsince thecompany was established in the country. PepsiCo providesdirect and indirect employment to 150,000 people including suppliersand distributors

  • 8/9/2019 Pepsi Cola vs Coca Cola

    8/56

    The group has built an expansive beverage and foods business. Tosupport its operations, PepsiCo has 43 bottling plants in India, of which15 arecompany owned and 28 are franchisee owned. PepsiCosbusiness is based on its sustainability vision of making tomorrow betterthan today. PepsiCos commitment to living by this vision every day isvisible in its contribution to the country, consumers and farmers.

    To deliver on this commitment, PepsiCo India will build on theincredibly strong foundation of achievement and scale up its initiativeswhile focusing on the following 4 critical areas that have a businesslink and where we believe that we can have the most impact.

    Coca-Cola is carbonated soft drinks sold in stores, restaurants andvending machines internationally. The Coca-Cola Company claims thatthe beverageis sold in more than 200 countries. The companyproduces concentrate, which is then sold to licensed Coca-Cola bottlersthroughout the world. The bottlers, who hold territorially exclusive

    contracts with the company, produce finished product in cans andbottles from the concentrate in combination with filtered water andsweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and vending machines

    8

  • 8/9/2019 Pepsi Cola vs Coca Cola

    9/56

    INTRODUCTION

    HISTORY OF PEPSICO

    Pepsi is a soft drinks produced and manufactured by PepsiCo. It is soldin many places such as retail stores, restaurants, schools, cinemas andfrom vending machine. The drink was first made in the 1880s bypharmacist Calab Bradham in New Bern, North Carolina. The brand wastrademarked on June 16, 1903. There have been many Pepsi variantsproduced over the years since 1898.

  • 8/9/2019 Pepsi Cola vs Coca Cola

    10/56

    It was first introduced in North Carolina in 1898 by Caleb Bradham whomade it at his pharmacy which sold the drink which was known backthen as "Brad'sDrink", and was later named Pepsi Cola possibly duethe digestive enzyme pepsin and kola nuts used in the recipe.Bradham sought to create a fountain drink that was delicious andwould aid in digestion and boost energy.

    In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstoreinto a rented warehouse. That year, Bradham sold 7,968 gallons ofsyrup. The nextyear, Pepsi was sold in six-ounce bottles, and salesincreased to 19,848 gallons. In 1926, Pepsi received its first logoredesign since the original design of 1905.

    In 1931, the Pepsi-Cola Company went bankrupt during the GreatDepression -in large part due to financial losses incurred byspeculating on wildly fluctuating sugar prices as a result of World War-

    I. Assets were sold and Roy C. Megargel bought the Pepsi trademark.[3]

    Eight years later, the company went bankrupt again. Pepsi's assetswere then purchased by Charles Guth, the President of Loft Inc. Loftwas a candy manufacturer with retail stores that contained sodafountains. He sought to replace Coca-Cola at his stores' fountains afterCoke refused to give him a discount on syrup. Guth then had Loft'schemists reformulate the Pepsi-Cola syrup formula.During the Great Depression, Pepsi gained popularity following theintroduction in 1936 of a 12-ounce bottle. Initially priced at 10 cents,sales were slow, but when the price was slashed to five cents, salesincreased substantially. With a radio advertising campaign featuringthe jingle "Pepsi cola hits the spot / Twelve full ounces, that's a lot /Twice as much for a nickel, too / Pepsi-Cola is the drink for you,"arranged in such a way that the jingle never ends.

    Pepsi's success under Guth came while the Loft Candy business wasfaltering. Since he had initially used Loft's finances and facilities toestablish the new Pepsisuccess, the near-bankrupt Loft Company suedGuth for possession of the Pepsi-Cola company.

    PEPSICO IN INDIA

    PepsiCo entered India in 1989 and has grown to become one ofthe countrys leadingfood and beverage companies. One of the largestmultinational investors in the country, PepsiCo has established a

    10

  • 8/9/2019 Pepsi Cola vs Coca Cola

    11/56

    business which aims to serve the long term dynamic needs ofconsumers in India.

    PepsiCo India and its partners have invested more than U.S.$1 billionsince the company was established in the country. PepsiCo providesdirect and indirect employment to 150,000 people including suppliersand distributors.

    PepsiCo nourishes consumers with a range of products from treats tohealthy eats,that deliver joy as well as nutrition and always, goodtaste. PepsiCo Indias expansive portfolio includes iconic refreshmentbeverages Pepsi, 7 UP, Mirinda and Mountain Dew, in addition to lowcalorie options such as Diet Pepsi, hydrating andnutritional beveragessuch as Aquafina drinking water, isotonic sports drinks - Gatorade,Tropicana100% fruit juices, and juice based drinks Tropicana Nectars,Tropicana Twister and Slice.

    PepsiCos foods company, Frito-Lay, is the leader in the branded saltysnack marketand all Frito Lay products are free of trans-fat and MSG.

    It manufactures Lays Potato Chips, Cheetos extruded snacks, UncleChipps and traditional snacks under the Kurkure and Lehar brands. Thecompanys high fibre breakfas

    t cereal, Quaker Oats, and low fat androasted snack options enhance the healthful choices available toconsumers. Frito Lays core products, Lays, Kurkure, Uncle Chipps andCheetos are cooked in Rice Bran Oil to significantly reduce saturatedfats and all of its products contain voluntary nutritional labeling ontheir packets.

    The group has built an expansive beverage and foods business. Tosupport its operations, PepsiCo has 43 bottling plants in India, of which15 arecompany owned and 28 are franchisee owned. In addition tothis, PepsiCos Frito Layfoods division has 3 state-of-the-art plants.PepsiCos business is based on its sustainability vision of makingtomorrow better

    than today. PepsiCos commitment to living by thisvision every day is visible in its contribution to the country, consumersand farmers.

    Findings on the basis of history:

    11

  • 8/9/2019 Pepsi Cola vs Coca Cola

    12/56

    .The ad campaign has been Indianised with a lot money being spent onadvertising.Brand has been kept alive by effective promotional schemes.

    .

    Coca Cola in the initial years of its incorporation had spent a lot of money onadvertising. Coke is the longest surviving sponsored of The Olympics. To reach atthis position advertising and effective event marketing have played a major rolefor Coca Cola.

    ."To be the world's premier consumer Products Company focused on conveniencefoods and beverages. We seek to produce healthy financial rewards to investors aswe provide opportunities for growth and enrichment to our employees, our

    business partners and the communities in which we operate. And in everything wedo, we strive for honesty, fairness and integrity."

    .PepsiCo is a world leader in convenience foods and beverages, with 2007revenues of more than $39 billion and more than 185,000 employees across theworld. Its world renowned brands are available in nearly 200 countries andterritories.

    .PepsiCo entered India in 1989 and has grown to become the countrys largestselling food and beverage companies. One of the largest multinational investorsin

    the country, PepsiCo has established a business which aims to serve the long termdynamic needs of consumers in India.

    .PepsiCo India and its partners have invested more than U.S.$700 million since thecompany was established in the country in 1989. In India, PepsiCo provides directemployment to 4,000 people and indirect employment to 60,000 people includingsuppliers and distributors.

    .PepsiCo Indias expansive portfolio includes iconic refreshment beverages Pepsi,7 UP, Mirinda and Mountain Dew, in addition to low calorie options Diet Pepsiand 7Up Light; hydrating and nutritional beverages such as Aquafina drinkingwater, isotonic sports drinks - Gatorade, and 100% natural fruit juices and juicebased drinks Tropicana,Tropicana Twister and Slice. Ourlocal brands Lehar Everess Soda,Dukes Lemonade and Mangolacomplete our diverse spectrum ofbrands.

    Pepsi's Slice launches 'Aamsutra'

  • 8/9/2019 Pepsi Cola vs Coca Cola

    13/56

    PepsiCos popular mango juice drinks brand -Slice - kicked offthe 2009 season withits new 'Aamsutra' concept. According to

    12

  • 8/9/2019 Pepsi Cola vs Coca Cola

    14/56

    Homi Battiwalla, business head juice and juice drinks, PepsiCoIndia, Slice had seen powerful consumer momentum postrelaunch of 2008.

    "South Indiais the leading market for mango drinks in thecountry. Andhra Pradeshis the biggest mango market and alsothe fastest growing market for Slice and other mango drinks inthe country. Tamil Nadu is among the top three states and Sli

    ceis the market-leader in Tamil Nadu," he added.

    Pepsi has now opted for a new brand ambassador, Katrina Kaif."The creative thought behind the new communication was tofurther enhance the Slice experience into dimensions ofpleasure, sensuality and indulgence. Last year'scommercial wasabout enumerating the principles of 'Aamsutra' - the art ofexperiencing pure mango pleasure -with the new Slice. Thisyear, the commercial portrays the next level to bring alive themango indulgence," stated Hari Krishnan, vicepresident, JWT theagency responsible for Slice's campaign.

    The company has now opted for a 360o multimedia campaignsinvolving digital, prin

    t, radio, impact outdoors and sampling incore markets.

    .PepsiCos snack food company, Frito-Lay, is the leader in thebranded.

    .The group has built an expansive beverage, snack food andexports business and tosupport the operations are the groups38 bottling plants in India, of which 15 are company owned and22 are franchiseeowned. In addition to this, PepsiCos Frito Laysnack division has 3 state of the art plants. PepsiCos business isbased on its sustainability vision of making tomorrow better thantoday. Our commitment to living by this vision every day isvisible in our contri

    bution to our country, consumers, farmersand our people

    .Performance with Purpose articulates PepsiCo India's belief thatits businesses are intrinsically connected to the communities andworld that surrounds it. Performance with Purpose meansdelivering superior financial performance at the same time as weimprove the world.

    .To deliver on this commitment, PepsiCo India will build on theincredibly strongfoundation of achievement and scale up itsinitiatives while focusing on the

    13

  • 8/9/2019 Pepsi Cola vs Coca Cola

    15/56

    .following 4 critical areas that have a business link and where webelieve that we can have the most impact.

    HISTORY OF COCA-COLA

    The first Coca-Cola recipe was invented in a drugstore in Columbus,Geogia by John Pemnerton, originally as a coca wine calledPemnertons frensh WineCola in 1885. He may have been inspired bythe formidable success of Vin Mariani,a European coca wine.

    In 1886, when Atlanta and Fulton Country passed prohibitionlegislation, Pemberton responded by developing Coca-Cola, essentiallya non-alcoholic version of French Wine Cola. The first sales were atJacob's Pharmacy in Atlanta, Georgia, on May 8, 1886. It was initiallysold as apatent medicine for five cents a glass at soda fountains,which were popular in the United state at the time due to the beliefthat carbona

    ted water was good for the health. Pemberton claimedCoca-Cola cured many diseases, including morphine addiction,dyspepsia, neurasthenia, headache, and importance. Pemberton ranthe first advertisement for the beverage on May 29 of the same year inthe Atlanta Journal.

    By 1888, three versions of Coca-Colasold by three separatebusinesseswere on the market. As a Griggs Candler acquired a stakein Pemberton's company in 1887 and incorporated it as the Coca-Colain 1888. The same year, while suffering from an ongoing addiction tomorphine], Pemberton sold the rights a second time to four morebusinessmen: J.C.Mayfield, A.O. Murphy, C.O. Mullahy and E.H. Bloodworth. Meanwhile, Pemberton's alcoholic [] son Charley Pemnertonbegan selling his own versionof the products.

    John Pemberton declared that the name "Coca-Cola" belonged toCharley, but the other two manufacturers could continue to use theformula. So, in the summer of 1888, Candler sold his beverage underthe names YumYum and Coke. After both failed to catch on, Candlerset out to establish a legal claim to Coca-Cola in late 1888, in order toforce his two competitors out of the business. Candler purchasedexclusive right to theformula from John Pemberton, Margaret Dozierand Woolflk Walker. However, in 1914, Dozier came forward to claimher signature on the bill of sale had been forged, and subsequentanalysis has indicated John Pemberton's signature was most likely aforgery as well.

    14

  • 8/9/2019 Pepsi Cola vs Coca Cola

    16/56

    In 1892 Candler incorporated a second company, The Coca-ColaCompany (the currentcorporation), and in 1910 Candler had theearliest records of the company burned, further obscuring its legalorigins. By the time of its 50th anniversary, the drink had reached thestatus of a national icon for the USA. In 1935, it was certified Kosher byRabbi Tobias Geffen, after the company made minor changes in thesourcing of some ingredients.

    Coca-Cola was sold in bottles for the first time on March 12, 1894. Thefirst outdoor wall advertisement was painted in the same year as wellin Cartesville, Georgia. Cans of Coke first appeared in 1955. The firstbottling of Coca-Cola occurred in Vicksburg, Mississippi, at theBiedenharn Candy Company in 1891. Its proprietor was Joseph A.Biedenharn. The original bottles were Biedenharn bottles, verydifferent from themuch later hobble-skirt design that is now sofamiliar. Asa Candler was tentative about bottling the drink, but twoentrepreneurs from Chattanooga, Tennessee, Benjamin F. Thomas andJoseph B. Whitehead, proposed the idea and were so persuasive thatCandler signed a contract giving them control of the procedure for onlyonedollar. Candler never collected his dollar, but in 1899 Chattanoogabecame the s

    ite of the first Coca-Cola bottling company. The looselytermed contract proved to be problematic for the company for decadesto come. Legal matters were not helped by the decision of the bottlersto subcontract to other companies, effectivelybecoming parentbottlers.

    Coke concentrate, or Coke syrup, was and is sold separately atpharmacies in small quantities, as an over-the-counter remedy fornausea or mildly upset stomach.

    New Coke

    On April 23, 1985, Coca-Cola, amid much publicity, attempted tochange the formula of the drink with "New Coke". Follow-up taste testsrevealed that most consumers preferred the taste of New Coke to bothCoke and Pepsi, but Coca-Cola managemen

    t was unprepared for thepublic's nostalgia for the old drink, leading to a backlash. The companygave in to protests and returned to the old formula under the nameCoca-Cola Classic on July 10, 1985.

    21st century

    On February 7, 2005, the Coca-Cola Company announced that in thesecond quarter of 2005 they planned to launch a Diet Coke productsweetened with the artificial sweetener sucralose ("Splenda"), the

    15

  • 8/9/2019 Pepsi Cola vs Coca Cola

    17/56

    same sweetener currently used in Pepsi One. On March 21, 2005, itannounced another diet product, "Coca-Cola Zero", sweetened partlywith a blend of aspartame andacesulfame potassium. Recently Coca-Cola has begun to sell a new "healthy soda": Diet Coke with vitaminsB6, B12, Magnesium, Niacin, and Zinc, marketed as "Diet Coke Plus."

    On July 5, 2005, it was revealed that Coca-Cola would resumeoperations in Iraq for the first time since the Arab League boycottedthe company in 1968.

    In April 2007, in Canada, the name "Coca-Cola Classic" was changedback to "Coca-Cola." The word "Classic" was truncated because "NewCoke" was no longer in production, eliminating the need todifferentiate betweenthe two. The formula remained unchanged.

    In January 2009, Coca-Cola stopped printing the word "Classic" on thelabels of 16-ounce bottles sold in parts of the southeastern UnitedState. The change is part of a larger strategy to rejuvenate theproduct's image.

    PRODUCTS PROFILE

    Product Category: Carbonated Soft DrinksBrand Name: PEPSI-COLA AND COCA-COLAType: Bottle and CansSize: 200ml, 300ml, 500ml, 1ltr, 2ltrInformation:Ingredients InformationNutrition InformationIngredients Information: carbonated water, high fructose corn syrup, caramel color,sugar, phosphoric acid, caffeine, citric acid, natural flavors

    PRODUCT

    PRODUCT OF PEPSCO PRODUCT OFCOCA-COLA

    16

  • 8/9/2019 Pepsi Cola vs Coca Cola

    18/56

    1.PEPSI 1. COKE2.MIRINDA 2. THUMSUP3.MIRINDA LEMON 3. SPRITE

    4.MOUNTAIN DEW 4. LIMCA5. NIMBOOZ5. FENTA6.SLICE 6. MAZZA7.7 UP 7. KINLEY8. AQUAFINADELHI MARKET

    PepsiCo is a soft drink produced and manufactured byPepsiCo. It is sold in manyplaces such as retail stores, restaurants,schools, cinemas and from vending machines. PepsiCo is working withone head quarter and three territories. PepsiCo is working with morethan one lake people those are joint directly and indirectly with thecompany. There are 56 distributors and 33 root agents always connectwith the company and joint each and every cornerof Delhi with thecompany. Every year more than ten lake people take the test ofPepsiCo.

    Hierarchy of Pepsi and Coke

    General Manager (GM)

    17

  • 8/9/2019 Pepsi Cola vs Coca Cola

    19/56

    Franchisee Manager (FM)

    Territory Development Manager (TDM)

    Area Development Manager (ADM)

    Customer Executive (CE)

    MARKET OF PEPSI

    Delhi is a metro city and it is the capital of India. In Delhi

    there are more than one lake soft drink outlets. PepsiCo cover all

    the outlets through their distribution channel for supply.. In PepsiCo

    all the management work done by Gurgoan office and all the Delhi

    is divide into three major area jai drinks private limited(JDPL) , Pearl

    drinks limited(PDL) and Trasent Yamuna (TY) for the distribution of

    PepsiCo.

    PEPSICO IN DELHI

    PEARL DRINKSLIMITED

    TRASENTYAMUNA

    JAI DRINKS PRIVATELIMITED

    18

  • 8/9/2019 Pepsi Cola vs Coca Cola

    20/56

    DISTRIBUTOR OF THE

    DIRECT SUPPLY OR

    AREA

    ROOT AGENT

    MARKET OF COCA-COLA

    Delhi is a metro city and it is the capital of India. In Delhi there aremore than one lake soft drink outlets. Coca-Cola cover all theoutlets through their distribution channel for supply.. In Coca-Colaall the management work done by Gurgoan office and all the Delhiis divide into three major area Hindustan drinks privatelimited(HDPL) , City drinks limited(CDL) and Varun drinks privateLtd. (VDPL) for the distribution of Cola-Cola

    COCA-COLA INDELHI

    19

  • 8/9/2019 Pepsi Cola vs Coca Cola

    21/56

    HINDUSTAN DRINKSPRIVATE LIMITED

    CITY DRINKSLIMITED

    VARUN DRINKSLIMITED

    DISTRIBUTOR OF THEAREA

    DIRECT SUPPLY ORROOT AGENT

    20

  • 8/9/2019 Pepsi Cola vs Coca Cola

    22/56

    OBJECTIVEOF

    21

  • 8/9/2019 Pepsi Cola vs Coca Cola

    23/56

    THE STUDY

    OBJECTIVE OF THE STUDY

    The main objective of the study of PepsiCo and Coca-Cola is to find themarket share , identification gap between sales and distribution,satisfaction level of customer, services provided by the company ,span of control through hierarchy level, distribution channel, howcompany covered the market, stock supply by the company, increasingmarket share, sustain and maintain quality, product and services.Statement of research objectives start when problems are identified.There are some problems being identified such as brand awareness,quality awareness, factors influence the choice of customer, brandadvertisementsand more.

    22

  • 8/9/2019 Pepsi Cola vs Coca Cola

    24/56

    PEPSICO

    Type Cola

    Manufacturer PepsiCo.

    Country of originUnited States

    Introduced1898 (as Brad's Drink)June 16, 1903 (asPepsi-Cola)1961 (as Pepsi)

    Related productsCoca-ColaRC-Cola

    City-Cola

    Webside http://pepsi.com

    coca-cola

    Coca-Cola

    Type Cola

    Manufactur The Coca-Cola Companyer

    Country of United Statesorigin

    Related PepsiCoproducts RC-ColaCity-ColaWebside http:cocacola.cpm

    23

  • 8/9/2019 Pepsi Cola vs Coca Cola

    25/56

    ComparisonBetweenSales and distribution

    COMPARE SALES AND DISTRIBUTION

    AREA COVERED Tugalakabad EXT (JDPL)-416Ram Nagar (TY) 112Naveen Shahadra(TY) 144Najafgarh (PDL) 707

    24

  • 8/9/2019 Pepsi Cola vs Coca Cola

    26/56

    CHANNEL TYPE

    In the channel type we find which type of shop is there like grocery shop,eatery shop, convenienceGrocery 450Eatery 86

    Convenience 785

    25

  • 8/9/2019 Pepsi Cola vs Coca Cola

    27/56

    Distribution Services

    In the distribution services we find, the shop keeper how get the PepsiCoand coke. Like direct supply by the company, by the wholesaler, by thedistributor, by the presale order.

    1. Direct service-4762. Distributor-2143. Presale-7864. Wholesaler-55726

  • 8/9/2019 Pepsi Cola vs Coca Cola

    28/56

    Distribution of visi (Freeze)

    1. Visi of Pepsi2. Visi of coke3. Own freeze27

  • 8/9/2019 Pepsi Cola vs Coca Cola

    29/56

    Demand of product of pepsi

    In the PepsiCo, There are eight product in the Brewage industry in Delhi.Like Pepsi, Mirinda, 7up,Mirinda Lemon, Mountain Dew, Nimbooz, Slice, Aquafina

    28

  • 8/9/2019 Pepsi Cola vs Coca Cola

    30/56

    DEMAND OF PRODUCT OF COCA-COLA

    In the Coca-Cola, There are seven product is going on in the market in thebrewage industry. Like coke, Thumps-up, Sprite, Limca, Maaza, Fenta,kinley Water.

    29

  • 8/9/2019 Pepsi Cola vs Coca Cola

    31/56

    OVERALL MARKET SHARE OF PEPSI ANDCOKE

    Overall market share of PepsiCo and Coca-Cola in Delhi.

    PepsiCo 57%

    Coca-cola 43%

    30

  • 8/9/2019 Pepsi Cola vs Coca Cola

    32/56

    LEVEL OF SATISFACTION

    I have survey of more than 1500 outlets in Delhi. I found that level ofsatisfaction of customer and need of customer. Which services they wants ,which product they like, which schemes they preferred , those who are not

    interested in Pepsico and or coca cola, pepsi monopoly market and cokemonopoly market, whose who are ready to sell the soft drinks but they donot get it, those who are satisfied customer etc.

    31

  • 8/9/2019 Pepsi Cola vs Coca Cola

    33/56

    PEPSI COKEMARKET SHARE 57% 43%

    32

  • 8/9/2019 Pepsi Cola vs Coca Cola

    34/56

    SATISFIED 42% 58%SERVICE PROBLEM 35% 65%SCHEME PROBLEM 38% 62%VISI PROBLEM 58% 42%SUPPLY PROBEM 71% 29%MONOPOLY MARKET 55% 45%

    DEMAND OF PRODUCT 59% 41%PRODUCT QUALITY 45% 55%WHOLESALER MARKET 80% 20%

    Methodology

    33

  • 8/9/2019 Pepsi Cola vs Coca Cola

    35/56

    AndAnalysis

    METHODOLOGY AND ANALYSIS OF

    REASEARCH METHODOLOGY

    Research methodology is a way to systematically solve the researchproblems. It may be understood as a science of studying how researchis done scientifically. Westudy the various steps that are generallyadopted by a researcher in studying his research problem along withthe logic behind them. It is necessary for the researcher to know notonly need to know how to develop certain indices or tests, how tocalculate the mean, the mode, the median, standard deviation and chi

    square, how to apply the particular research techniques, are relevantand which are not and what would they mean and indicate and why?

    Researchers also need to understand the assumptions underlyingvarious techniquesand they need to know the criteria by which theycan decide that certain techniques and procedures will be applicableto certain problems and others will not.What type of research design was used?

    Exploratory Research Design

    Why was this type of design used?Exploratory research is a type of research conducted because aproblem has not been clearly defined. Exploratory research helpsdetermine the best research design, data collection method andselection of subjects. Given its fundamental nature,exploratory

    34

  • 8/9/2019 Pepsi Cola vs Coca Cola

    36/56

    research often concludes that a perceived problem does not actuallyexist.Exploratory research often relies on secondary research such asreviewing available literature and/or data, or qualitative approachessuch as informal discussionswith consumers, employees, managementor competitors, and more formal approachesthrough in-depthinterviews, focus groups, projective methods, case studies or pilotstudies. The Internet allows for research methods that are more

    interactive in nature: E.g., RSS feeds efficiently supply researchers withup-to-date information; major search engine search results may besent by email to researchers by services such as Google Alerts;comprehensive search results are tracked over lengthy periods of timeby servicessuch as Google Trends; and Web sites may be created toattract worldwide feedback on any subject.The results of exploratory research are not usually useful for decision-making by themselves, but they can provide significant insight into agiven situation. Although the results of qualitative research can givesome indication as tothe "why", "how" and "when" something occurs,it cannot tell us "how often" or "how many."Exploratory research is nottypicallygeneralizable to the population at large.

    What data collection methods were used?

    Primary DataSecondary DataSurvey

    Primary Data Collection Methods:

    In primary data collection, you collect the data yourself using methodssuch as interviews and questionnaires. The key point here is that thedata you collect isunique to you and your research and, until youpublish, no one else has access toit.There are many methods of collecting primary data and the mainmethods include:Questionnaires

    Interviews

    Focus group interviews

    Secondary Data Collection Methods:

    All methods of data collection can supply quantitative data (numbers,statistics or financial) or qualitative data (usually words or text).

    35

  • 8/9/2019 Pepsi Cola vs Coca Cola

    37/56

    Quantitative data may often be presented in tabular or graphical form.Secondary data is data that has already been collected by someoneelse for a different purpose to yours.

    Survey:

    surveys are used to collect quantitative information about items in apopulation.Surveys of human populations and institutions are commonin political polling and government, health, social science andmarketing research. A survey may focus on opinions or factualinformation depending on its purpose, and many surveys involveadministering questions to individuals. When the questions areadministered bya researcher, the survey is called a structuredinterview or a researcher-administered survey. When the questions areadministered by the respondent, the surveyis referred to as aquestionnaire or a self-administered survey.

    What Data Collection Devices were Used?In primary data:

    Questionnaire (Mixed)

    Close ended

    Personal Interview

    In Secondary Data:

    Search Engines

    Wikipedia & Encyclopedia

    Google

    WWW.pepsiindia.com

    WWW.cokeindia.com

    I am using primary data for data processing and analysis. I havesurveyed in manyareas of Delhi. Like Tugalakabad extension,Najafgarh, Shahadra for finding market share of PepsiCo and coca-cola,supply system, hierarchy level, span of control, maintain quality andquantity, market demand, feedback etc.

    I am using some statistical tool and techniques for dataprocessing and analyzinglike mean, correlation, regression, timeseries, index number , sampling and sampling distribution, estimation,hypothesis testing and other testing etc, on collected primary data andmarket share of PepsiCo and Coca-Cola.

    Market share of PEPSICO AND COCA-COLA

    36

  • 8/9/2019 Pepsi Cola vs Coca Cola

    38/56

    YEAR MARKET SHARE OFPCIMARKET SHARE OFCCI2000 43% 57%2001 47% 53%

    2002 44% 46%2003 42% 58%2004 48% 52%2005 51% 49%2006 58% 42%2007 55% 45%2008 57% 43%2009 58% 42%

    Total market share of pepsico 503Total market share of Coca-Cola 497

    Mean value of pci =sum of PepsiCo/ number of year=sum of PepsiCo= 503=number of year 10=503/10=50.3

    Mean value of cci = sum of coke/ number of year= num of coke=497= number of yar=10=497/10=49.7

    Correlation coefficient

    Year ProductionofPepsico(incr.)Marketshare of

    pepsicoProductionofCoca cola(incr.)Marketshare ofCoca cola2000 100 43% 115 57%2001 102 47% 112 53%2002 104 44% 113 46%2003 107 42% 111 58%2004 105 48% 112 52%2005 112 51% 112 49%2006 103 58% 119 42%2007 99 55% 126 45%

    37

  • 8/9/2019 Pepsi Cola vs Coca Cola

    39/56

    2008 96 57% 123 43%2009 95 58% 121 42%

    SWOT ANALYSIS OF PEPSICO

    STRENGHT WEAKNESS.BIG BRAND NAME IN INDIA.OUTSTANDING REPOTATION.BRODER PRODUCT LINE.SPAN OF CONTROL HIERARCHY.GOOD SCHEMES

    .INCREASING MARKET SHARE

    .60% MARKET COVERED IN

    INDIA.STRONG DISTRIBUTION OFCHANNEL.GOOD ADVERTISENT

    .

    SUPPLY IS WEAK IN TY AREA

    .NO ONE IS RESPONSIBLE FORSCHEMES

    .COMMUNICATION GAPBETWEEN DISTRIBUTOR AND

    RETAILOR

    .LEAKAGE PROBLEM

    .DISTRIBUTOR DOES NOT WORK

    PROPERLY IN SEASON.STOCK SHORTAGE PROBLEM IN

    SEASON

    .

    SUPPLY OF NIMBOOZ IS

    .

  • 8/9/2019 Pepsi Cola vs Coca Cola

    40/56

    ADVERTISEMENT

    .BIG MARKET SHARE GAP B/W

    PEPSI AND COKE IN

    INTERNATIONAL MARKET

    38

  • 8/9/2019 Pepsi Cola vs Coca Cola

    41/56

    OPPORTUNITY THREATSWOT ANALYSIS OF PEPSICOOPPORTUNITY THREATSWOT ANALYSIS OF PEPSICO.NIMBOOZ IS A GOOD OPTION

    FOR LIMCA

    .OFFICIAL SPONCERSHIP FORCOMMON WEALTH GAMES ANDICC WORLD CUP-2011, OLYMPICGAMES-2011

    .EXPEND THE MARKET IN TYAREA

    .ATTRACTIVE SCHEMES

    .NUMBER OF RETAIL COMPANIES

    ARE COMING IN INDIA LIKEWOLL-MART.INCREASE NUMBER OFDISTRIBUTORS

    .

    INCREASE NUMBER OF VISI ANDCREAT PEPSI MONOPOLYMARKET

    .COMPETITOR (COCA-COLA, RC,

    CITY).LIMCA.WHOLESALER.CONSISTENT IN TEST.CHANGE DEMAND

    SWOT ANALYSIS OF COCA-COLA

    STRENGTH WEAKNESS39

  • 8/9/2019 Pepsi Cola vs Coca Cola

    42/56

    .BIG BRAND NAME IN INDIA ANDABROAD

    .OUTSTANDING REPOTATION

    .BRODER PRODUCT LINE

    .SPAN OF CONTROL HIERARCHY

    .GOOD SCHEMES

    .INCREASING MARKET SHARE

    .45% MARKET COVERED ININDIA AND 60% MARKET INABORAD

    .STRONG DISTRIBUTION OFCHANNEL

    .GOOD ADVERTISEment

    .SUPPLY IS WEAK IN HDL AREA.SCHEMES IS A BIG ISSUE.COMMUNICATION GAP BETWEEN

    DISTRIBUTOR AND RETAILOR

    .PURIFICATION PROBLEM

    .DISTRIBUTOR DOES NOT WORK

    PROPERLY IN SEASON.STOCK SHORTAGE PROBLEM IN

    SEASON

    .SUPPLY OF LIMCA IS

    .

    ADVERTISEMENT

    .

  • 8/9/2019 Pepsi Cola vs Coca Cola

    43/56

    BIG MARKET SHARE GAP B/W

    PEPSI AND COKE IN

    INTERNATIONAL MARKET

    SWOT ANALYSIS OF COCA-COLA

    OPPORTUNITY THREAT.LIMCA IS A GOOD OPTION FOR .COMPETITOR (PEPSICO, RC,PEPSI CITY)

    .OFFICIAL SPONCERSHIP FOR .NIMBOOZCOMMON WEALTH GAMES AND .

    WHOLESALERICC WORLD CUP-2011, OLYMPIC .CONSISTENT IN TESTGAMES-2011 .CHANGE DEMAND

    40

  • 8/9/2019 Pepsi Cola vs Coca Cola

    44/56

    .EXPEND THE MARKET IN ALL

    AREA

    .

    ATTRACTIVE SCHEMES

    .NUMBER OF RETAIL COMPANIES

    ARE COMING IN INDIA LIKEWOLL-MART.INCREASE NUMBER OFDISTRIBUTORS

    .

    INCREASE NUMBER OF VISI ANDCREAT COKE MONOPOLYMARKET

    Area wiseAnalysis

    41

  • 8/9/2019 Pepsi Cola vs Coca Cola

    45/56

    ANALYSIS OF TUGALAKABAD EXT.

    .GOOD MARKET SHARE OF PEPSI. OVERALL MARKET SHARE OF PEPSI IS 63%

    . ALL THE MARKET CAPTURED BY WHOLESALER

    . WHOLESALSER CHANGE LOW PRICES AS COMPARE TO

    DISTRIBUTOR THATS WHY DEMAND IS HIGH OF PEPSI. DISTRIBUTOR AND CE PROBLEM IN PEPSI AND COKE. 13 VISI OF PEPSI AND 7 VISI OF COKE IN 300 OUTLETS. NO SUPPLY BY DISTRIBUTOR PEPSI AND COKE.DUPLICACY OF PEPSI.LARGE MARKET AND DEMAND IS HIGH.

    SUPPLY IS THE MAJOR PROBLEM.SCHEME ISSUE.REPOTATION IS NOT GOOD.ROOT AGENT IS NOT WOKING PROPERLY.IT MAY BE A GOOD OPPORTUNITY FOR BOTH PEPSI AS WELL AS

    COKE.83% SHOPKEEPERS IS NOT SATISFIED WITH SERVICE OF BOTH

    PRODUCT.65% SHOPKEEPERS IS FACING SCHEMES PROBLEM.DEMAND IS HIGH OF PEPSI , MIRINDA AND LIMCA..EXPIRY STORE IS AVAILABLE IN THIS MARKET OF PEPSI.DIFFERENT TEST IN SAME PRODUCT.CONSISTENCY PROBLEM.DEMAND IS HIGH OF NIMBOOZ BUT THERE IS NO SUPPLY

    ANALYSIS OF NAJAFGARH

    .GOOD MARKET IN MY SERVEY FOR PEPSI

    42

  • 8/9/2019 Pepsi Cola vs Coca Cola

    46/56

    .OVERALL MARKET SHARE 68% OF PEPSI AND 32% OF COKE.80% RETAILOR IS SATISFIED FROM PEPSI. 12% RETAILOR IS SATISFIED FROM COKE. 11% PEPSI MONOLOPY AND 2% COKE MONOPOLY MARKET

    . ALL THE MARKET IS COVERED BY DISTRIBUTOR IN PEPSI AND

    COKE.DEMAND IS HIGH FOR THE PEPSI, MIRINDA AND LIMCA. 21% AVAILABILITY IF VISI OF PEPSI AND 9% AVAILABILITY OF VISI

    OF COKE IN THE MARKET. GOOD RELATIOAN BETWEEN CE DISTRIBUTOR AND RETAILOR

    IN PEPSI BUT NOT IN COKE. REQUIRED ADVERTISEMENT

    . SCHEMES ISSUE.SERVICE IS MAJOR PROBLEM WITH COKE.DISTRIBUTOR AND CE IS NOT WORKING PROPERLY IN COKE.GOOD REPOTATAON OF PEPSI IN THIS MARKET.SUPPLY IS TOO GOOD IN PEPSI.DEMAND FOR NIMBOOZ AND LIMCA IS HIGH BUT SUPPLY IS NOT

    THERE PROPERLY

    .IT IS A VERY LARGE MARKET ,THERE ARE MORE THAN 1000SHOPS,

    ANALYSIS OF ROHATASH NAGAR,RAM NAGAR, JAGATPURI

    .GOOD MARKET CONDITION, DEMAND IS ALWAYS THERE BUT SUPPLY IS

    NOT ACCORDING TO DEMAND IN BOTH PEPSI AND COKE.

    .BED CONDITION IN THE MARKET FOR PEPSI AND GOOD CONDITIONFOR COKE

    .OVERALL MARKET SHARE 72% FOR COKE AND 28% PEPSI

    .50% COKE MONOPOLY MARKET AND 8% PEPSI MONOPOLY

    . MAJOR COMMUNICATION GAP DISTRIBUTOR ANDRETAILOR.

    87% RETAILOR FACED THE PROBLEM WITH SUPPLY IN PEPSI AND34% IN COKE. 8% AVAILABILITY OF VISI IN PEPSI AND 21% IN COKE

  • 8/9/2019 Pepsi Cola vs Coca Cola

    47/56

    43

  • 8/9/2019 Pepsi Cola vs Coca Cola

    48/56

    . SCHEMES PROBLEM

    . SUPPLY AND STOCK PROBLEM IN PEPSI

    . 85% MARKET IS COVERD BY THE WHOLESALER IN PEPSI AND

    COKE AND 52% MARKET IS COVERED BY THE DISTRIBUTOR IN

    COKE. LECKAGE PROBLEM IN PEPSI. MARKET IS NOT VISITED BY THE CE AND DISTRIBUTOR IN PEPSI.GOOD REPOTATION IN THE MARKET FOR COKE.45% SHOPKEEPER IS SATISFIED WITH COKE AND 12% SATISFIED

    WITH PEPSI

    SuggestionsAnd

    Recommendations

    44

  • 8/9/2019 Pepsi Cola vs Coca Cola

    49/56

    Suggestions AND RECOMMENDATIONS

    CONCLUSION

    .

    After surveying the 150 respondents If we compare the data

    Pepsi has an edge over coke.Pepsi has less market share due to its sweeter taste than otherbeverages brand and most of the people are in favor of strongtaste..General stores sell more soft drink rather than other stores..300 ml is a more consumable size by the consumer compare to

    other sizes.

    .People really are more health conscious still they believe softdrinks contains pesticides..Elders in family prefer less strong drinks like mazza, slice and

    fruity..Soft drinks become trends among friends..The advertisement of pepsi is good which influence the

    purchasing behavior of consumers..T.V. has more impact to get update people about the pepsi andbrands.

    RECOMMENDATIONS

    .PEPSI, the choice of youth is not providing the first choice ofyoung generation.Youth want something strong in cold drinks &

    45

  • 8/9/2019 Pepsi Cola vs Coca Cola

    50/56

    thus prefers strong taste. Pepsi should come out with some extrastrong taste tocatch up maximum young generation & tobecome exactly Generation Next drink.

    .The distribution Channel should be focused on General Storesbecause most of the people purchase soft drinks from general

    stores.

    .The company should update the people about pesticides time totime because most of the people still afraid of pesticides.

    .Most of the elders in the family take soft drinks but not pepsithey considered more orange and less strong taste companyshould come up with new taste keeping elders in its mind toincrease sale and market share.

    .

    People are confused about the role of Pepsi in health companyshould clear the soft drink role whether it is beneficial for healthor not.

    .Pepsi co should improved its advertisement quality, it should berealistic not imaginary..People get updated by T.V. Pepsi co should increase the updating

    by publicity as well as by Hoardings.Consistency ( Pepsi blue, nimbooz, coke diet )

    .Increase number of distributors.Interchange staff in the market.Emotional advertisement.Number of visi.Services of visi.Demand effectiveness improper.Retailer depend on supplier.Create monopoly market with the help of visi.Schemes attract to retailer (my can).Participation in Olympic games, common.Wealth games, ICC world cup

    LIMITATIONS

    .Findings are based on the views expressed by the consumers. So

  • 8/9/2019 Pepsi Cola vs Coca Cola

    51/56

    it may suffer from biased prejudices..Weather conditions were not favorable..Some of the respondents were not co-operative & many seem to

    be having no interest..The study has not been intended on a very large scale, have thepossibility of errors, which cannot be ruled out.

    46

  • 8/9/2019 Pepsi Cola vs Coca Cola

    52/56

    .Time limitations..Area was specified..I had lack of knowledge about the product of the local market.

    .The sample size was very short for this kind of marketing survey.Money Limitation was over there.

    BIBLIOGRAPHY

    WEBSITES:

    www.pepsi.comwww.pepsicoindia,comwww.cocacola.com

    www.cocacolaindia.comwww.wikipedia.comwww.encyclopedia.com

    BOOKS:

    Research Methodology- C.R.KothariMarketing Research- B. S. BediPrinciples of Marketing- P. Kotler & Armstrong

    47

  • 8/9/2019 Pepsi Cola vs Coca Cola

    53/56

    Annexure

    PEPSI FOOD PVT. LTD.

    SURVEY REPORT

    NAME : ..

    48

  • 8/9/2019 Pepsi Cola vs Coca Cola

    54/56

    OUTLET POSITION = .TEL NO. :PIN NO. :.CHANNEL TYPE: GROCERY

    , CONVENIENCE, EATERYPCI SERVICE DIRECT

    , PRESALE

    , DISTRIBUTOR

    , WHOLESELLE

    CCX SERVICEDIRECT

    , PRESALE

    , DISTRIBUTOR

    , WHOLESELLE

    VISI PCI- 200

    , 220, 300

    , 320, OTHER VISI CCX- 200, 220, 300, 320, OTHER PCI SERVICE VEHICLE = RIKSHA

    , TEMPO, 407, CANTORCCX SERVICE VEHICLE = RIKSHA , TEMPO, 407, CANTORPCI WEEKLY SERVICE= ..CCX WEEKLY SERVICE= ..

    DEALER BOARD PCI = YES

    , NODEALER BOARD CCX = YES

    , NO

  • 8/9/2019 Pepsi Cola vs Coca Cola

    55/56

    DISCOUNT PCI =..DISCOUNT CCX =..

    PRODUCT PEPSIMIR

    INDA7 UP M.DEWMIRINDLEMONNIMBOOZSLICE SODA AQUAFINACOLD ST.WARM ST

    PRODUCTCOKE THUMPSUPSPRITE LIMCA FANTA MAZA KIN.SIDAKIN.WTRCOLDWARM

    AVG MONTHLY VOL OF PCI = ..AVG MONTHLY VOL OF CCX = ..

    MARKET SHARE OF PCI =.MARKET SHARE OF CCX =.

    REMARK= SATISFIED

    , CLOSED PAR., NOT FOUND, SCHEMEISSUESERVICE ISSUE

    , READY TO BUYREMARK 2:-49

  • 8/9/2019 Pepsi Cola vs Coca Cola

    56/56