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PepsiCoBeverage & Snack Program Guide

© 2014 PepsiCo, Inc. All Rights Reserved. This guide contains valuable trademarks owned and used by PepsiCo, Inc. and its subsidiaries and affiliates to distinguish products and services of outstanding quality.Purchasing That Fits® ©2014 entegra. QMS174956

PEPSI®: Live for Now®

Target Consumers: Boomers (47-66 years old) and Youth (under 27 years old)Brand Concept: Embodying the spirit of optimism and youthProduct Sizes: 8 oz. can, 12 oz. can, 20 oz. bottle, 2-Liter bottle, BIB

DIET PEPSI®: Love Every Sip®

Target Consumers: Boomers (47-66 years old) and Gen X Females (36-46 years old)Brand Concept: The great taste of Pepsi® with zero calories and a refreshing spirit-lifting breakProduct Sizes: 8 oz. can, 12 oz. can, 20 oz. bottle, 2-Liter bottle, BIB

PEPSI MAX®: A Zero-Calorie Cola in Disguise™

Target Consumers: Gen X (36-46 years old) and Millennial Males (under 35 years old)Brand Concept: Full-on cola taste with zero calories that delivers a maximum experienceProduct Sizes: 12 oz. can, 20 oz. bottle, 2-Liter bottle, BIB

PEPSI-COLA® Made With Real Sugar

Target Consumers: Millennials (18-34 years old)Brand Concept: A great tasting and refreshing cola experience - made with real sugar. Product Sizes: 7.5 oz. can, 12 oz. can, 20 oz. bottle

PEPSI NEXT®: Drink It to Believe It.®

Target Consumers: Millennials and HispanicsBrand Concept: Real cola taste with 60% less sugarProduct Sizes: 12 oz. can, 20 oz. bottle, 2-Liter bottle

The Pepsi® Trademark Has Wide Appeal


MOUNTAIN DEW®: The Bold and Distinct Alternative

Target Consumers: Males (16-24 years old) who are spirited, fun loving and true to self. 97% awareness among consumers1

Brand Concept: #1 Flavored CSD2, #1 fastest growing major CSD2, #1 20 oz. CSD2, #1 CSD Brand in Convenience and Gas2

Product Sizes: 8 oz. can, 12 oz. can, 20 oz. bottle, 2-Liter bottle, BIB

DIET MOUNTAIN DEW®: All of the great taste and intensity ofMountain Dew® without the calories

Target Consumers: Gen X (36-46 years old) looking for a bolder, better Diet alternativeBrand Concept: #1 Fastest growing scale Diet2, #1 Diet 20 oz. in C&G2

Product Sizes: 8 oz. can, 12 oz. can, 20 oz. bottle, 2-Liter bottle, BIB

SIERRA MIST®:Target Consumers: Cross-cultural, 25-32 year-old MillennialsBrand Concept: Sierra Mist’s crisp, clean lemon-lime flavor stimulates the senses, allowing new connections to be madeProduct Sizes: Cans (7.5 oz., 8 oz., 12 oz.), bottles (20 oz., 2-Liter, 16 oz., 16.9 oz., 24 oz., 1-Liter, 1.5-Liter), 10 oz. glass, 3G & 5G BIB* * Sierra Mist® fountain products are not naturally sweetened

DIET SIERRA MIST®:

Target Consumers: Cross-cultural, 25-32 year-old MillennialsBrand Concept: All the refreshing lemon-lime taste of Sierra Mist – with none of the caloriesProduct Sizes: Cans (7.5 oz., 8 oz., 12 oz.), bottles (20 oz., 2-Liter, 16 oz., 16.9 oz., 24 oz., 1-Liter) bottle, 3G & 5G BIB**** Diet Sierra Mist® fountain products are not naturally sweetened

PepsiCo’s Flavor Options Have Broad Appeal

Sources: 1. NAB Brand Health Tracker, Q1 ‘12, Aided Awareness; 2. IRI YTD Ending Oct 1st 2011 (US Data)

MOUNTAIN DEW® KICKSTART™: Kickstart Your Day

Target Consumers: Reframes Mountain Dew® experience for Millennial/Young Gen X MalesBrand Concept: Kickstart™ is a differentiated product proposition in the beverage category that combines the great taste of Mtn Dew® and juice, plus just the right amount of kick (more caffeine than regular Mtn Dew®)Product Sizes: 16 oz. can


Note: Dr Pepper Snapple Group products are not available in all markets. Sources: 1. IRI YTD ending 12/25/11; 2. Millward Brown, Q4 2010;3. Nielsen Total U.S. 52 Weeks Ending 5/19/12; 4. Nielsen Spectra 2012

DR PEPPER®:

Target Consumers: Confident, driven, independent 18-24-year-olds with a bit of a maverick spirit, take pride in who they are and who they are becomingBrand Concept: #1 ranked Pepper CSD brand, making up over 90% of the retail Pepper category3. The oldest U.S. soft drink, with a history going back over 125 years. Consistently among the top 10 CSD brands nationally3

Product Sizes: 8 oz. can, 12 oz. can, 20 oz. bottle

DIET DR PEPPER®:

Target Consumers: Confident, realistic 25-39-year-old purchasers/gatekeepers (predominantly women). Bullseye = 32 years oldBrand Concept: Complete taste satisfaction with zero guilt. An original blend of 23 flavors and zero caloriesProduct Sizes: 8 oz. can, 12 oz. can, 20 oz. bottle

CRUSH®:

Target Consumers: Young Tweens (12-15 years old), Strong Hispanic and African American skewBrand Concept: #2 ranked Orange CSD brand.4 Iconic brand with a rich history spanning 95 yearsProduct Sizes: 12 oz. can, 20 oz. bottle, 2-Liter bottle, 3G & 5G BIB

SCHWEPPES®:

Target Consumers: Strong African American skewBrand Concept: #2 ranked Ginger Ale brand.4 Rich brand history dating back to 1783Product Sizes: 8 oz. can, 12 oz. can, 20 oz. bottle

PepsiCo’s Partner Brands Complement the PepsiCoCSD Portfolio

MUG® ROOT BEER:

Target Consumers: Males & Females (35-54 years old) with familiesBrand Concept: Mug® is the 2nd largest root beer brand,1 91% awareness among consumers.2 The Mug® Brand Difference... it is caffeine free!Product Sizes: 12 oz. can, 20 oz. bottle, 2-Liter bottle


• PEPSI® has strong awareness among consumers at 97%1

• PEPSI® has 58% household penetration among Moms with kids 6-122

• Regular PEPSI® media +90% in 2012, vs. 20113

• Among loyal users, PEPSI® “goes better with food” than Coke4

• DIET PEPSI® has 95% awareness among consumers5

• Consumers drink more CSDs than any other liquid refreshment beverage,6 but health andwellness concerns are replacing CSD sales7

• Lemon-Lime is the second largest CSD flavor behind Neon in retail8

• There is a huge opportunity in the Natural segment. Natural food & beverage is a $25Bcategory growing at 18%9

• Consumers who are reducing their CSD consumption say Natural is the #1 thing that wouldre-engage them in the CSD category10

PEPSI® Double Door Cooler and Fountain Tabs

Key Industry Trends and Consumer Insights

What Are the Merchandising Solutions?

Sources: 1. NAB Brand Health Tracker, Q1 ’12, Aided Awareness; 2. IRI Panel Data, July 2010; 3. Source IRI, week ending December 25th, 2011; 4. IRI ShopperSights March 2012; 5. NAB Brand Health Tracker, Q1 ’12, Aided Awareness; 6. IRI, 52 weeks ending 1/22/12, Total US GDMxC; 7. June 2009 CSD source of CSD declines internet study; 8. IRI, 52 weeks ending 10/30/11, Total US GDMxC; 9. BMC Strategic Associates; Organics Trade Association; 10. Cambridge Group Research


BRISK®: Be Bold

Target Consumers: Young Urban Millennial Males (18-29 years old) looking for a bold chuggable refreshment and flavor varietyBrand Concept: Flavor-forward teas and juices with a bold flavor that packs a powerful punch and unique package graphics designed by popular street artists Product Sizes: 12 oz. can, 20 oz. bottle, 24 oz. can, 1-Liter bottle, BIB

LIPTON® ICED TEA: Be More Tea™

Target Consumers: Active Adults (25-49 years old) who are health-conscious, love tea and want their family to enjoy it with themBrand Concept: Refreshing brewed iced tea taste that is operationally easy to serve. Lipton® has highest awareness and health credentials in the category1

Product Sizes: Lipton® Brewed Iced Tea dispensed from standalone urn; 3G BIB, Lipton® 1-2-Tea (stir-in product), 20-packet case (5G BIB equivalent)

LIPTON®: Be More Tea™

Target Consumers: Gen X (25-35 years old) looking for healthier alternatives to CSDsBrand Concept: 100% natural goodness of tea plus great-tasting refreshment Product Sizes: 20 oz. proprietary SS bottle

PURE LEAF™: Tastes Like Real Brewed Tea, Because It Is

Target Consumers: Gen X (36-46 years old) and Young Boomers (47-56 years old) who are health-concerned and seeking natural productsBrand Concept: Pure Leaf brews hand-picked tea leaves for a fresh brewed taste. Tea purity. “Tea forward” taste with familiar flavors. All natural, no HFCS or additivesProduct Sizes: 18.5 oz. PET bottle

TAZO®: Sense of Enhanced Well-Being

Target Consumers: Affluent Millennials (under 35 years old), Female skew, looking for premium,handcrafted, badge value brandsBrand Concept: Exotic ingredients for a mystical, captivating experience that nurtures body and soulProduct Sizes: 13.8 oz. SS glass bottleSource: 1. Millward Brown Brand Health Tracker, FY End Q3 2009

PepsiCo’s Tea Portfolio Has a Powerful LineupWith Diverse Offerings


• Non-carbonated beverages are increasingly popular as health and wellness trends driveconsumers to look for smarter beverage options

• The total Foodservice tea category has approximately $7.5 billion in annual consumerexpenditures, with RTD tea making up 31% of the total dollar share1

• RTD Iced Tea sales in Foodservice have grown by +3% vs. 20112

• Iced Tea continues to grow in popularity and is the 2nd largest selling beverage category inrestaurants, as well as the driver for beverage growth3

Lipton® Liquid Concentrate Dispenser

• Unsweetened Tea• Sweetened Tea• Green Tea Citrus

Single ValveDouble Valve



Sources: 1. Technomic, Status and Outlook for Iced Tea in Foodservice, Proprietary Study, August 2011; 2. IRI, GDMxC, October 2011; 3. NPD Crest, Total US Rolling Annual Beverage Servings, October 2011


Source: 1. 2011 Gallup Study of the U.S. Bottled Water Market – Multi-sponsor Surveys, Inc.

PepsiCo Offers a Full Range of Hydration andSports Fuel ProductsAQUAFINA®:Target Consumers: Bottled Water Enthusiasts—in various life stages but similar aspirations; broad age range (core 25-35 years old); skew Female; drink water all day long to look and feel their bestBrand Concept: Aquafina® is the most often consumed brand.1 Aquafina® goes through a 7-step purification process that removes substances most other bottled waters leave in (like sodium), so you get pure water and perfect taste every time. Aquafina® is committed to sustainability in its packaging, production and distribution.Product Sizes: 12 oz., 16.9 oz., 20 oz., 24 oz., 1-Liter, 1.5-Liter bottles

PROPEL®:Target Consumers: Fitness Athletes who are passionate about exercise and purposeful with what they put into their bodies; 25-49 years old; 50/50 Male/FemaleBrand Concept: Propel is a lightly flavored Workout Water with zero calories and vitamins to help you get the most out of your workout Product Sizes: 16.9 oz. bottle, 20 oz. bottle, Powder (500ml stick / 10-count carton)

SOBE® LIFEWATER®:Target Consumers: Those who are always on, always discovering, who appreciate the unexpected and are looking to fuel a life in forward motion! Young Adults (16-29 years old), 50/50 Male/Female, Gen X (30-45 years old), skew FemaleBrand Concept: SoBe® Lifewater® offers delicious and exotic flavor blends enhanced with vitamins, minerals and herbs for great tasting refreshmentProduct Sizes: 20 oz. bottle

AQUAFINA® FLAVORSPLASH® SPARKLING:Target Consumers: Teens ages 14-17 led with overall family appealBrand Concept: A delightful hydration product combining great flavors and fun with the trusted quality of Aquafina®: Zero calories, B vitamins, and delicious fruit flavor3 Flavors: Kiwi Strawberry, 4 Berry Blend, Orange CitrusProduct Sizes: 16.9 oz. bottle

AQUAFINA® FLAVORSPLASH™ LIQUID ENHANCER:Target Consumers: Teens ages 14-17 led with overall family appealBrand Concept: Liquid enhancers allow users to add fun and flavor to the trusted quality of Aquafina® water without calories 3 Flavors: Wild Strawberry, Mixed Berry, Peach MangoProduct Sizes: 1.62 oz. bottle


PepsiCo Offers a Full Range of Hydration andSports Fuel ProductsGATORADE® THIRST QUENCHER: Proven hydration with electrolytes. Replace what you sweat out.

Gatorade® Thirst Quencher: For Competitive Athletes (13-17 years old), heavily skews Male. Serious sports competitors who play to win. Predominantly team sports – stick and ball. Want every advantage they can get in order to win. Scientifically engineered with carbohydrates, fluids and electrolytes to help you perform your best during the course of a game. Available in 20 oz. bottle

GATORADE PRIME®: Energy designed for athletes.Be Ready, Start Strong.

Gatorade Prime™ Energy Chews: Formulated with a blend of carbs and B vitamins that helps give you the energy you need without weighing you down. Available in six 1 oz. chewsGatorade Prime™ Sports Fuel Drink: Formulated with a blend of carbs and B vitamins that helps give you the energy you need without weighing you down. Available in 4 oz. pouch

G2®: Half the calories, all the G.

G2® Thirst Quencher: Low-calorie hydration with electrolytes to help replace what you sweat out. Available in 20 oz. bottle

GATORADE RECOVER®: Protein and carbs to fuel muscle recovery.Help bring muscles back to life.

Gatorade Recover™ Whey Protein Bar: Includes 20 grams of high-quality milk-based proteins, including whey, to provide essential amino acids. Available in 2.8 oz. (80g) individually wrapped bar


• Hydration is the #1 driver of volume growth1

• 63% of adults drink bottled water regularly2

• With hydration, Enhanced Water is projected to drive retail sales growth3

• Hydration category growth continues to be fueled by clear consumer preference for zero caloriebeverages with functional benefits

• Zero calorie innovation is driving 100% of Enhanced Water growth!• Matching flavors with functionality is key to capitalizing on the growing trend for functionality in beverages• PepsiCo offers a full range of hydration products across bottled, Flavored, and Enhanced Waters to

address various consumer need states• Sales of non-aseptic sports drinks increased 6.8 percent to more than $4 billion4

• SoBe® Lifewater® is a healthy and refreshing beverage that has seen rapid growth over the past fewyears. Sales have grown 102% since 2008.5 SoBe® Teas and Elixirs have higher brand equity scoresamong category users than major beverage brands like Coke, Sprite, and Dr Pepper6

Hydration Cooler Aquafina® Ambient Rack



Sources: 1. LRB model, November 2011; 2. 2011 Gallup Study of the U.S. Bottled Water Market – Multi-sponsor Surveys, Inc.; 3. LRB model, November 2011; 4. IRI data ending 4/15/12 in supermarkets, drug stores, gas and convenience stores and mass merchandise retailers, excluding Walmart, club and liquor stores; 5. LRB model, November 2011; 6. 1MB BHT, Q3 ’11, out of category users CSD, enhanced water or T&E, depending on brand


PepsiCo’s Juice Portfolio Has the Best Brands inthe Category

TROPICANA PURE PREMIUM®: 100% Pure Florida Orange Juice

Target Consumers: Abundant families. Adults (35-49 years old). Our consumer’s top priority is her family and Tropicana is a brand she trustsBrand Concept: Not from concentrate. 100% orange juice offers taste, quality and variety with convenience and vitamin C. Each 12 oz. OJ contains the juice of three hand-picked orangesProduct Sizes: 12 oz., 59 oz., 89 oz., 128 oz.

TROP50®: Carefree Fruit Goodness

Target Consumers: Females (25-44 years old), who seek a balanced lifestyle and are health-consciousBrand Concept: The goodness of juice with 50% less sugar and calories, and no artificial sweeteners. Range of fruit juice beverages and lemonadesProduct Sizes: 12 oz., 59 oz., 89 oz.

TROPICANA FARMSTAND®: 100% Fruit & Veggie Juice

Target Consumers: Adults (35-49 years old). Moms seeking tasty, convenient ways to give vegetable servings to their familiesBrand Concept: Deliciously chilled veggie goodness without the veggie taste. Each 12 oz. bottle offers three combined servings of fruits and vegetablesProduct Sizes: 12 oz., 46 oz.

DOLE®: Make Every Day Shine™

Target Consumers: Broad appeal across all cohorts; younger consumers, African Americans and Hispanics index higherBrand Concept: High-quality, fresh-tasting 100% juice and juice drinks Product Sizes: 1G BIB/Cartridge for juice dispenser, 3G BIB for fountain/bar gun utilization


PepsiCo’s Juice Portfolio Has the Best Brands inthe Category

OCEAN SPRAY®: Tastes Good. Good-For-You®

Target Consumers: Nutrition seekers, Adults (30+ years old) who are looking for a juice with a bold taste and good-for-you qualities that will fulfill their daily source of nutrition and vitamins in their dietBrand Concept: Ocean Spray is the category leader with a 10.2% dollar share of the multiserve shelf stable juice.1 Ocean Spray is a high credential juice brand with a healthy halo. Variety is key to on-shelf presence as consumers look for options in their beverage choicesProduct Sizes: 15.2 oz. PET

NAKED JUICE®: Nothing to Hide

Target Consumers: Happy, Healthy and Balanced Achievers, (18-49 years old) who are conscientious of what they consume, closely read ingredient lists, and are passionate about exercising outdoors, traveling, and exploring new things and foodsBrand Concept: The leader in Super Premium Juice.2 100% juices and juice smoothies*, all natural fruits + veggies, no preservatives or added sugar, no added vitamins and nutrients and not from concentrateProduct Sizes: 10 oz., 15.2 oz.* Exclude Protein Products, which are not 100% Juice due to Protein Boost

IZZE®:

Target Consumers: For those seeking an alternative to a sodaBrand Concept: 70% pure fruit juice + sparkling water, no sugar added, no caffeine, no preservatives, no artificial flavorsProduct Sizes: 8.4 oz. can, 12 oz. glass bottle, 16 oz. glass bottle

Sources: 1. Dollar share is Nielsen 52 weeks ending 6/8/2013; 2. IRI Convenience Channel 52 weeks ending 12/15/11


• Juice consumption is nearly universal. Consumers are drinking juice because it’s healthy,good for you, tastes good, and is a great beverage solution for any meal

• Juice is the 4th largest beverage segment, with over 2.5 billion servings. The category isgrowing, up 2% vs. YAG1

• In Foodservice channels, almost 70% of consumers drink 100% Juices and Juice Drinks2

• Within total beverages, category growth is driven by the morning day part, whichexperienced almost 2% compound annual growth rate over the past five years.3 Juiceover-indexes in the morning (51% of servings) vs. other beverages3

• Juice has broad-based appeal across all demographics3

• Hispanic and African Americans over-index in share; younger consumers ages 13-24 indexhigher in consumption4

• Dollar sales of Tropicana® single serve are up +15% vs. YA, as a new bottle continues todrive consumer pull5

• Dole® is a $7B mega brand, #1 branded produce trademark6, and has highawareness of 93%6

• Naked® Juice is the only nationally distributed beverage with a 100% recycled plasticbottle, saving millions of pounds of virgin plastic per year

• Tropicana Pure Premium® is the #1 Juice brand7

• Available in 1G BIB for juice dispensers and 3G BIBs for fountain/bar gun utilization• Ambient product provides flexibility for storage and shipping• Minimal storage space required due to concentrate system• No refrigeration required (vs. inconvenience of other frozen dispensed juice products),

13-17 week shelf life• No thawing or mixing, reduces cleaning• Narrow footprint conserves counter space• State-of-the-art lighted merchandiser promotes impulse sales and brand recognition


Sources: 1. NPD Crest, Oct 2011; 2. Juice and Juice Drink A&U, March 2011; 3. NPD Crest, Oct 2011; 4. Itrac Consumption Data, 12 m/e Dec 2010; 5. US MultiOutlet, Latest 52 weeks ending 3/10/13; 6. NPD Crest – 12 months Ending Oct 2011, Pie charts: Total Restaurant menu servings & Itrac Consumption Data 12 m/e Dec 2010; 7. SymphonyIRI - MULO excl Private label 52 weeks 7/1/2012



STARBUCKS DOUBLESHOT®: Jump Start Your Day

Target Consumers: Millennial Males (18-25 years old)Brand Concept: Finally—an energy drink that tastes great. Premium Starbucks Doubleshot® Espresso and Doubleshot® Energy provide the flavors and kick to take on any challenge. Doubleshot® Espresso is a double dose of rich, bold Starbucks® espresso with just the right amount of cream. Doubleshot® Energy is a smooth blend of bold Starbucks® coffee and creamy milk—with added energy from ginseng, guarana and B vitaminsProduct Sizes: Starbucks Doubleshot® 6.5 oz. can, Starbucks Doubleshot® Energy 15 oz. can

STARBUCKS® FRAPPUCCINO®: Do What You Love

Target Consumers: Millennials (18-25 years old), slightly skewed to Females, multiculturalBrand Concept: The perfect on-the-go sweet and creamy treat with a little pick-me-up to get you going this morning and keep you going through your day. Frappuccino® is a craveable blend of sweet and creamy flavors like caramel, mocha and vanilla with premium Starbucks® coffee and low-fat milkProduct Sizes: 9.5 oz. glass bottle, 13.7 oz. glass bottle

STARBUCKS REFRESHERS®: Energy You Can Feel Good About

Target Consumers: Gen X Females, (35-49 years old)Brand Concept: Rethink how you reenergize with just the right amount of natural energy from green coffee extract—a breakthrough in natural energy. Starbucks Refreshers ® are delicious, sparkling green coffee energy beverages from Starbucks made with real fruit—great tasting first thing in the A.M. and as an afternoon pick-me-upProduct Sizes: 12 oz. can

STARBUCKS® ICED COFFEE: Good to Go

Target Consumers: Older Millennials and Gen X (25-49 years old)Brand Concept: Premium Starbucks® coffee roasted and brewed specifically for those looking for a refreshing, cold, full-flavored, energizing iced coffee. Starbucks® Iced Coffee is the perfect refreshing, low-calorie pick-me-up first thing in the morning and to energize you throughout your busy dayProduct Sizes: 11 oz. glass bottle

Starbucks® Ready to Drink Coffees


• Consumers continue to look to Starbucks® for authentic, premium, great-tasting andinnovative drinks

• RTD Coffee is ranked as the #3 category for volume growth1

• RTD Coffee has grown almost 8% from 20101

Starbucks® Cooler



Source: 1. IRI Scan data GDMxC L52 through Nov. 20, 2011


AMP ENERGY®: No Bull. Just Energy.

Target Consumers: Males (18-31 years old), price-consciousBrand Concept: Stunt and hype marketing is commonly used in the energy category, but for many consumers, getting “extreme” is not relevant. AMP is about providing consumers with the energy they need at a price that makes sense. No bull. Just energy.Product Sizes: 16 oz. can

MUSCLE MILK®:

Target Consumers: Males under 39, core athletes, “athletic minded,” active lifestyle consumersBrand Concept: #1 Protein Enhanced Drink.1 High-quality ingredients and protein, perfect for post-workout recovery, grab-and-go meal replacement or snackProduct Sizes: 14 oz. PET

ROCKSTAR®: Do What You Love

Target Consumers: Blue-collar Males (18-35 years old), active, performance-driven, outdoor action sports fansBrand Concept: Available with a variety of functional benefits like Recovery, Relax, Sugar Free or Zero Carb, plus a variety of flavorsProduct Sizes: 16 oz. can, 24 oz. can (Rockstar® Roasted in 15 oz. can)

AMP Energy® and ROCKSTAR® Offer Variety to Meet Consumers’ Functional Energy Needs

Partner Brands Help Broaden Your Carry-Out Business With National Solutions

Source: 1. Nielsen Last 52 Wks Ending 1/21/2012


• Consumers have a wide range of Energy occasions:1

• Boost – 65%• Active – 49%• Focus – 41%• Sustain – 38%• Party – 31%

• Energy is the fastest growing beverage category in the convenience & gas channel2

• Energy beverage volume sales are up +18%2

• Energy growth is being driven by sugar-free2

• Since 2009, the Energy category has turned around and experienced steady,double-digit growth3

Amp Energy®, Rockstar®, and Muscle Milk® Cooler



Sources: 1. iTrac Consumption Panel 2010 data (includes energy shots); 2. IRI Scan Database, Convenience L52 weeks ending 12/25/11; 3. IRI GDMxC 2008-2011 YTD

®


CARBONATED SOFT DRINKS:

HYDRATION:

TEAS:

JUICE/JUICE DRINKS:

READY TO DRINK COFFEES:

PROTEIN AND ENERGY DRINKS:

In summary, PepsiCo’s beverage portfolio is broad and willfulfill all your expanding customer needs.

®®


LAY’S® POTATO CHIPS:

Target Consumers: “Millennial Life Establisher”, 25-34 Married Females who pursue pleasure forits own sakeBrand Concept: Celebrate Life’s Simple PleasuresProduct Sizes: Large single serve 1.5 oz., Bulk 16 oz.

DORITOS® TORTILLA CHIPS:

Target Consumers: “Hyper-Lifer,” young Millennial Males 16-24 who live life fully engagedBrand Concept: Bold with a purpose, youthful, irreverent, and funProduct Sizes: Large single serve 1.75 oz.

CHEETOS® CHEESE FLAVORED PUFFS:

Target Consumers: “Rejuvenile Families”, Millennial Families, Hispanic HH with kidsBrand Concept: Cheetos Snacks Bring Family Fun Through Playful Mischief. Chester Cheetah, Cheetos Spokescheetah, is the agent of mischiefProduct Sizes: Large single serve 2.0 oz.

Frito-Lay Is the Industry Leader in Salty Snacks

RUFFLES® POTATO CHIPS:

Target Consumers: “Bros,” Single Males 18-34 who live by the Bro “code”: incredibly loyal, travel in packs, relish “Broments”Brand Concept: Ruffles Chips deliver unapologetic satisfaction, facilitating Bro togethernessProduct Sizes: Large single serve 1.5 oz.

STACY’S® PITA CHIPS:

Target Consumers: Younger Mid-life Females 35-54 who are passionate about food and the creative expression of itBrand Concept: “To inspire the pursuit of passion without compromise”Product Sizes: Large single serve 1.5 oz.


Frito-Lay Is the Industry Leader in Salty SnacksSUNCHIPS® MULTIGRAIN SNACKS:

Target Consumers: Evolutionary Millennial Families, 25-34 HHBrand Concept: Re-imagine Delicious. Snacks that parents and kids can enjoy together and feel good about eating Product Sizes: Large single serve 1.5 oz.

TOSTITOS® TORTILLA CHIPS:

Target Consumers: “Party People”, Millennial Adults 25-34, no kids in HH Brand Concept: The Party Catalyst – with Tostitos® Chips a party can break out anytime, anywhereProduct Sizes: Large single serve 2.0 oz., Bulk 16 oz.

FRITOS® CORN CHIPS:

Target Consumers: “Salt of the Earth” Boomer Males, 45-54, married who take pride in family, community, and countryBrand Concept: Simple by Design. Fritos is the authentic, original corn chipProduct Sizes: Large single serve 2.0 oz., Bulk 16 oz.

OVEN BAKED LAY’S® POTATO CRISPS:

Target Consumers: Female skew, 18-34 years oldBrand Concept: OVEN BAKED LAY’S® crisps deliver the light and crispy texture consumers expect from LAY’S®, in flavors that are the same as the core brandProduct Sizes: Large single serve 1.125 oz.

MISS VICKIE’S® POTATO CHIPS:

Target Consumers: Mid-lifers 45-54Brand Concept: “Still made the old-fashioned way, similar to the way Miss Vickie made them on her family farm”Product Sizes: Large single serve 1.375 oz.


ROLD GOLD® PRETZELS:

Target Consumers: Adults 25+ female skewBrand Concept: “Put a twist on the traditional”Product Sizes: Large single serve 2.0 oz., Bulk 16 oz.

Frito-Lay Is the Industry Leader in Salty Snacks

SMARTFOOD® POPCORN:

Target Consumers: Women in early to mid-adulthood who want to experience the world through food and live a healthy lifestyleBrand Concept: Achieve Your Best SelfProduct Sizes: Large single serve: 1 oz.

CRACKER JACK®’D:

Target Consumers: Adults (Male skew) 18-54 looking for snacks to manage their energy throughout the dayBrand Concept: Hearty and Intense Mixes designed to provide fuel throughout the day; a great afternoon snack solution. Sweet and savory varieties to satisfy various taste preferencesProduct Sizes: 3.0 oz. - 3.5 oz.

LAY’S® KETTLE COOKED POTATO CHIPS:

Target Consumers: “Mid-lifers” 45-54, looking to relax and unwindBrand Concept: America’s favorite kettle cooked potato chips, LAY’S Kettle Cooked is crafted with care, using only the best quality ingredients to deliver flavor. Four flavors offered in a 40% Less Fat version deliver full artisanal flavor and crunch with 40% Less Fat*Product Sizes: Large single serve 1.375 oz., Bulk 16 oz.

*Lay’s Kettle Cooked 40% Less Fat Potato Chips contain 6g fat per serving, compared to 10g fat in regular potato chips


• Frito-Lay, the leader in salty snacks, offers a variety of salty snacks, satisfying everyconsumer’s snacking need

• Frito-Lay brands are #1 in their respective categories:1

• LAY’S®: #1 Potato Chip• SUNCHIPS®: #1 Multigrain Snack• CHEETOS®: #1 Cheese Flavored Puffs• DORITOS®: #1 Flavored Tortilla Chip• FRITOS®: #1 Corn Chip• TOSTITOS®: #1 Unflavored Tortilla Chip• LAY’S® Kettle Cooked: #1 Hard Bite Potato Chip• STACY’S®: #1 Pita Chip• RUFFLES®: #1 Ridged Potato Chip

Curve Select Bistro

Floor Racks:



Source: 1. IRI 52 WKS ending June 2012


Curve Select Bistro

Spinner

Countertop Racks:

Cracker Jack®’D Spinner Rack:


QUAKER® Instant Oatmeal:

• Instant rolled oats• No inclusions or small inclusions• Many flavors

• 3 flavors• Convenient cup for away from home

• 2 flavors• Clean ingredient list• Hearty texture• Convenient cup for away from home

• Available in display-ready, countertopcaddy carton

• Flavors: Chocolate Chip, Peanut ButterChocolate Chip

QUAKER® Express Cups:

• Appeals to Adults (35-55 years old)• Instant rolled oats• No inclusions or small inclusions

QUAKER REAL MEDLEYS®:

• Whole rolled oats and multi-grainblend (rye, barley, wheat, oats)

• Delivers at least one serving ofwhole grains

• Large, real pieces of fruits and nuts

QUAKER® Big CHEWY® Granola Bars:

• Same great taste as regular but75% bigger bar

• Most bars are a good source of calcium(10% daily value per 40 grams)

• Great for vending machines

Quaker Brings You Wholesome and ConvenientWays to Start the Day

QUAKER® Kettle Hearty® Tube Oatmeal:

• Specially milled for Foodservice with three-hour hold time• Twelve 47 oz. tubes per case


QUAKER CHEWY® Dipps:

• Same great Chewy granola bar taste dipped in delicious chocolate or peanut butter

QUAKER REAL MEDLEYS® Bars:

• 2 Flavors: Cherry Pistachio, Apple Nut Harvest• Unique fruit chunks and nut combinations in a delicious multigrain bar

QUAKER® Yogurt Bars:

• Delicious combination of granola, fruit pieces and yogurt flavor in each bite• Flavors: Strawberry, Blueberry and Vanilla

QUAKER® Popped:

• Crunchy, popped rice snacks available both in sweet and savory flavors• Made with popped whole grain brown rice• Single serve pouch: 2 oz. pegged bag available• Flavors: Cheddar and Caramel Corn

Quaker® Brings You Wholesome and ConvenientWays to Start the Day

QUAKER CHEWY® Original, 90 Calorie, Reduced Sugar:

• The goodness of 8 grams of whole grain per bar• Variety of flavors available• Most bars are a good source of calcium (10% daily value per 40 grams)


• Consumers report that Quaker® is the top brand that gives them the energy they need todo what they want to do1

• Quaker® is the #1 selling oatmeal brand2

• Consumers identify Quaker® as the most trusted health and wellness cereal brand3

• Out-of-home breakfast is growing at 2X the rate of in-home4


Sources: 1. Quaker Masterbrand Equity Study 12.12.11; 2. IRI All outlet Panel, 2011 is 52 weeks ending 11/24/2011; 3. Healthy Eating Trends 2009 survey – Hartman Group; 4. NPD National Eating Trends Report 2010 & PepsiCo Breakfast A&U April 2009


Big Chewy Chocolate Chip Big Dipps® Chocolate Chip ChewyTM Yogurt Strawberry ChewyTM Yogurt Blueberry

Quaker Real Medleys® Quaker® Snack Display Quaker® Instant Oatmeal Rack Caddy Quaker® Oatmeal Station

Quaker Real Medleys® Rack Quaker® Healthy Refuel Rack

QUAKER® SKU Assortment, Racks, Displays and Stations:



Source: 1. IFI latest 52 weeks ending 10/2/11; 2. Mintel, Foodservice Snacking Options and Opportunities - 2010; 3. Technomic Information Services, Snacking Occasion Consumer Trend Report 2010; 4. Technomic Information Services, Snacking Occasion Consumer Trend Report 2010

SABRA® Hummus:

Target Consumers: (25-44 years old), Female skew, higher income and college-educated, “I want to discover dips that expand my food horizons and then I’ll share them with my friends”Brand Concept: #1 Hummus brand in America.1 Fresh-cooked chickpeas, not pasteurized or canned, a source of protein, fiber and iron, zero grams trans fat and cholesterol, kosher and gluten-free. Grab ‘n Go packaging with pretzels, single-serve or in bulkProduct Sizes: 4.56 oz.

SABRA® Salsa:

Target Consumers: (25-44 years old), Female skew, higher income and college-educated, “I want to discover dips that expand my food horizons and then I’ll share them with my friends”Brand Concept: Always made with fresh Roma tomatoes and chunky vegetables for a delicious fresh taste. No pasteurized or canned tomatoes, prepared from scratch with fresh vegetables, chilies and spice. Cold-stirred, packaged cold, and shipped cold to retain fresh flavor and chunky texture. Zero grams trans fat and cholesterol, kosher and gluten-freeProduct Sizes: Grab ‘n Go: 3.5 oz. Salsa, 0.625 oz. chips

Go Mediterranean!

• 61% of consumers want portable snacks eaten without utensils2

• 65% of consumers snack at least five times a week3

• “Snacks with ethnic-style preparations can help operators and retailers meet consumerdemand for bolder, spicier flavors”4



Classic Hummus Roasted Red Pepper Hummus Salsa with Tostitos Roasted Garlic Hummus

CTB-100 Countertop Cooler Countertop Cooler Cooler Door Merchandiser

SABRA® SKU Assortment and Equipment:



For complete nutritional information on all PepsiCo products, please visit the following websites: www.pepsicobeveragefacts.com

www.fritolay.com/your-health/for-special-dietary-needs.htmlwww.quakeroats.com/products.aspx

BrandPepsi

BottlerFoodservice Distributor

Chilled Juice Direct Store Delivery*

All PEPSI® XDIET PEPSI® XPEPSI MAX® XPEPSI® THROWBACK® XPEPSI NEXT® XMOUNTAIN DEW® XSIERRA MIST® XMUG® XCRUSH® XDR PEPPER® XSCHWEPPES® XPepsiCo Fountain X X

BrandPepsi



BRISK® XLIPTON® ICED TEA XLIPTON® 100% NATURAL XLIPTON® PURE LEAF XTAZO® X X

BrandPepsi



GATORADE® X XPROPEL® ZERO XAQUAFINA® XSOBE® LIFEWATER® X

How do I order?

*Direct Store Delivery is available in most major markets

CARBONATED SOFT DRINKS

TEAS

HYDRATION


How do I order?

BrandPepsi



STARBUCKS DOUBLESHOT® XSTARBUCKS® FRAPPUCCINO® XSTARBUCKS REFRESHERS® XSTARBUCKS® ICED COFFEE X

BrandPepsi



AMP ENERGY® XROCKSTAR® XMUSCLE MILK® X

BrandPepsi



Frito-Lay Products** XQuaker® Products** XSabra® Products X X

*Direct Store Delivery is available in most major markets**Note: Sodexo partners with Sysco Foods, Gordon Food Service, and Shamrock Foods.Product availability may vary.

BrandPepsi



DOLE® bottled juices (Single & Multi-Serve) X X XDOLE® dispensed juices XOCEAN SPRAY® XTROPICANA Pure Premium® Chilled X XTROP50® Pure Premium Chilled X XNAKED Juice® X XIZZE® X X

JUICES

READY TO DRINK COFFEES

PROTEIN AND ENERGY DRINKS

PEPSICO FOOD BRANDS


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