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Pengantar Karya Tugas Akhir

PERANCANGAN BUKU ILUSTRASI

TENTANG PELESTARIAN LINGKUNGAN HIDUP

UNTUK MENANAMKAN GREEN LIFESTYLE PADA ANAK

Diajukan untuk Memenuhi Persyaratan

Guna Mencapai Gelar Sarjana pada Jurusan Desain Komunikasi Visual Fakultas Seni Rupa dan Desain Universitas Sebelas Maret

Oleh:

AMALIA PRATIFASARI

C0709009

DESAIN KOMUNIKASI VISUAL

FAKULTAS SENI RUPA DAN DESAIN

UNIVERSITAS SEBELAS MARET SURAKARTA

2015


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PERSEMBAHAN

To the most beautiful woman, my mother,

I’m sorry and thank you.

To my father, thank you.

I love both of you.


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MOTTO

“So, verily, with every difficulty there is relief.”

(Al-Inshirah 94:5)

“There’s reward for kindness to every living thing.”

– Bukhari & Muslim

“What ever you decide to do, make sure it makes you happy.”

– Paolo Coelho


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KATA PENGANTAR

Alhamdulillah. Puji syukur ke hadirat Allah SWT atas rejeki, tuntunan, dan

kekuatan yang diberikan sehingga penulis dapat menyusun dan menyelesaikan Mata

Kuliah Tugas Akhir ini guna memenuhi persyaratan untuk mencapai gelar Sarjana

Jurusan Desain Komunikasi Visual Universitas Sebelas Maret Surakarta.

Dalam menyelesaikan Tugas Akhir ini, tak lepas dari dorongan dan bantuan

dari berbagai pihak. Maka dari itu, penulis ingin mengucapkan terima kasih kepada:

1. Drs. Ahmad Adib, M.Hum, P.Hd selaku Dekan Fakultas Seni Rupa dan Desain

2. Dr. Deny Tri Ardianto, S. Sn., Dipl. Art selaku Ketua Program Studi Desain

Komunikasi Visual

3. Jazuli Abdin Moenib, S.Sn, selaku dosen sekaligus Pembimbing I Tugas Akhir

4. Anugrah Irfan Ismail, S.Sn, selaku dosen sekaligus Pembimbing II Tugas Akhir

5. Badan Lingkungan Hidup Kota Surakarta, sebagai salah satu sumber utama

dalam pembuatan Tugas Akhir

Penulis berharap penyusunan Pengantar Tugas Akhir yang berjudul

Perancangan Buku Ilustrasi Tentang Pelestarian Lingkungan Hidup Untuk

Menanamkan Green Lifestyle Pada Anak ini dapat berguna bagi generasi masa depan

Indonesia. Penulis juga menyadari akan masih banyaknya kekurangan dan masih

banyak hal yang harus dipelajari. Kritik dan saran penulis harapkan dan semoga

dapat menjadi lebih baik untuk masa mendatang. Atas perhatiannya, penulis

mengucapkan terima kasih.

Surakarta, 7 Juli 2015

Penulis

Amalia Pratifasari


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DAFTAR ISI

HALAMAN JUDUL ............................................................................................ i

HALAMAN PERSETUJUAN ............................................................................ ii

HALAMAN PENGESAHAN .............................................................................. iii

HALAMAN PERSEMBAHAN .......................................................................... iv

HALAMAN MOTTO .......................................................................................... v

KATA PENGANTAR .......................................................................................... vi

DAFTAR ISI ......................................................................................................... vii

DAFTAR GAMBAR ............................................................................................ xii

ABSTRAK ............................................................................................................ xiv

ABSTRACT ........................................................................................................... xv

BAB I. PENDAHULUAN .................................................................................... 1

A. Latar Belakang Masalah ............................................................................. 1

B. Rumusan Masalah ...................................................................................... 2

C. Tujuan Perancangan ................................................................................... 2

D. Target Market .............................................................................................. 2

E. Target Audience ........................................................................................... 3

F. Metodologi Penelitian ................................................................................. 3

BAB II. KAJIAN TEORI .................................................................................... 4

A. Tinjauan Perancangan ................................................................................ 6

1. Pengertian Perancangan ........................................................................ 6

2. Proses Perancangan ............................................................................... 7

B. Tinjauan Tentang Buku .............................................................................. 8


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1. Pengertian Buku .................................................................................... 8

2. Sejarah Buku ......................................................................................... 9

3. Jenis Buku ............................................................................................. 10

4. Tata Aturan Halaman Buku .................................................................. 23

C. Tinjauan Tentang Ilustrasi .......................................................................... 24

1. Pengertian Ilustrasi ................................................................................ 24

2. Sejarah Ilustrasi ..................................................................................... 25

3. Fungsi Ilustrasi ....................................................................................... 27

4. Jenis Ilustrasi .......................................................................................... 28

D. Tinjauan Tentang Buku Ilustrasi ................................................................ 33

1. Pengertian Buku Ilustrasi ...................................................................... 33

2. Manfaat Ilustrasi Pada Buku ................................................................. 34

E. Tinjauan Tentang Lingkungan Hidup ......................................................... 36

1. Pengertian Lingkungan Hidup .............................................................. 36

2. Unsur Lingkungan Hidup ...................................................................... 38

3. Peran Lingkungan Hidup ...................................................................... 40

4. Sifat Lingkungan Hidup ........................................................................ 40

5. Mutu Lingkungan Hidup ....................................................................... 43

6. Manfaat Dan Resiko Lingkungan Hidup .............................................. 44

F. Tinjauan Tentang Lifestyle .......................................................................... 45

1. Pengertian Lifestyle (Gaya Hidup) ........................................................ 45

2. Faktor-Faktor Yang Mempengaruhi Lifestyle ....................................... 47

G. Tinjauan Tentang Anak .............................................................................. 50

1. Pengertian Anak .................................................................................... 50


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2. Tumbuh Kembang Anak Secara Umum ............................................... 51

3. Fase Tumbuh Kembang Anak ............................................................... 53

BAB III. IDENTIFIKASI DATA ....................................................................... 57

A. Identifikasi Data Produk............................................................................. 57

1. Green Lifestyle ...................................................................................... 57

2. Analisis Penerbit ................................................................................... 70

B. Pembanding ................................................................................................ 72

C. Analisis SWOT ........................................................................................... 76

D. Positioning ................................................................................................. 78

J. USP (Unique, Selling, Preposition) ............................................................. 78

BAB IV. KONSEP KREATIF PERANCANGAN ............................................ 80

A. Metode Perancangan .................................................................................. 80

B. Target Market ............................................................................................. 82

C. Target Audience .......................................................................................... 83

D. Target Visual .............................................................................................. 83

1. Target Karya.......................................................................................... 83

2. Media Promosi ...................................................................................... 83

3. Merchandise .......................................................................................... 83

4. Material Promosi ................................................................................... 84

E. Konsep Kreatif ............................................................................................ 84

F. Format Buku ............................................................................................... 84

G. Tema dan Storyline..................................................................................... 85

1. Tema ...................................................................................................... 85


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2. Storyline ................................................................................................ 85

H. Visualisasi Komik ...................................................................................... 85

1. Karakter ................................................................................................ 85

2. Desain Properti ..................................................................................... 87

3. Gaya Gambar ....................................................................................... 88

4. Teknik Gambar..................................................................................... 88

5. Layout .................................................................................................. 88

6. Proses Pengerjaan................................................................................. 89

I. Sampul ........................................................................................................ 90

1. Judul ...................................................................................................... 90

2. Ilustrasi .................................................................................................. 93

3. Warna .................................................................................................... 93

4. Tipografi ................................................................................................ 93

J. Media Promosi dan Penempatannya ......................................................... 94

1. Target Karya .......................................................................................... 94

2. Media Promosi ...................................................................................... 94


4. Merchandise .......................................................................................... 95

K. Estimasi Biaya ........................................................................................... 96

1. Kalkulasi Biaya Cetak ........................................................................... 96


BAB V. VISUALISASI KARYA ........................................................................ 99

A. Buku Selamatkan Bumi Kita! .................................................................... 99

1. Sampul Buku Komik ............................................................................. 99


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2. Isi Buku Komik ..................................................................................... 100

B. Media Promosi ........................................................................................... 101

1. Poster ..................................................................................................... 101

2. X-Banner ............................................................................................... 102

C. Merchandise ............................................................................................... 103

1. Stiker ..................................................................................................... 103

2. Mug ....................................................................................................... 105

3. Pin ......................................................................................................... 106

4. Gantungan Kunci .................................................................................. 108

D. Material Promosi ........................................................................................ 110

1. T-shirt .................................................................................................... 110

2. Tote Bag ................................................................................................ 111

BAB VI. PENUTUP ............................................................................................. 112

A. Kesimpulan ................................................................................................ 112

B. Saran ........................................................................................................... 112

DAFTAR PUSTAKA ........................................................................................... 114

SUMBER INTERNET ......................................................................................... 115

LAMPIRAN .......................................................................................................... 116


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DAFTAR GAMBAR

Gambar 2.1 : Komik Jepang (Manga) “Detective Conan” vol.1 ........................... 10

Gambar 2.2 : Kumpulan cergam “Bona” vol.7 ...................................................... 11

Gambar 2.3 : Sampul buku Harry Potter I ............................................................. 12

Gambar 2.4 : Novelet “Son Of Liberty” ................................................................. 12

Gambar 2.5 : Nomik (novel & komik) “The Little Princess” ................................ 13

Gambar 2.6 : Buku antologi “The Beatles” ........................................................... 14

Gambar 2.7 : Buku dongeng “Cinderella” .............................................................15

Gambar 2.8 : Buku biografi Barrack Obama “The Audacity of Hope” .................. 15

Gambar 2.9 : Buku harian Aya Kitou “One Litre Of Tears” ................................. 16

Gambar 2.10 : Ensiklopedia Anak Kreatif 12 volume ........................................... 17

Gambar 2.11 : Buku kumpulan karya fotografi Kim Myungsoo ........................... 18

Gambar 2.12 : Buku laporan tahunan Pusat Penelitian Bioteknologi .................... 18

Gambar 2.13 : Buku tafsir Al Qur’an jilid 2 .......................................................... 19

Gambar 2.14 : Kamus kedokteran “DORLAND” edisi 31 .................................... 20

Gambar 2.15 : Buku panduan dekorasi kue taart .................................................. 21

Gambar 2.16 : Atlas Dunia..................................................................................... 21

Gambar 2.17 : Buku prinsip dan aplikasi fotokimia .............................................. 22

Gambar 2.18 : Buku pelajaran Bahasa Inggris untuk kelas 3 SMP ....................... 22

Gambar 2.19 : Buku mewarnai Hello Kitty ........................................................... 23

Gambar 2.20 : Editorial Illustration karya Carol Keams ....................................... 29

Gambar 2.21 : Advertising Illustration “Burger King” di Eropa ........................... 29

Gambar 2.22 : Fashion illustration untuk Fashion Week S/S 2013 ...................... 30


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Gambar 2.23 : Struktur DNA ................................................................................. 31

Gambar 2.24 : Douglas Langton’s herbarium collection ...................................... 31

Gambar 2.25 : Ilustrasi cutaway detail Grand Piano ............................................. 32

Gambar 2.26 : Ilustrasi data konsumsi telaur karya Joanna Sevilla ....................... 33

Gambar 3.1 : Grafis efek rumah kaca .................................................................... 59

Gambar 3.2 : Grafis efek umpan balik ................................................................... 60

Gambar 3.3 : Grafis variasi matahari selama 30 tahun .......................................... 61

Gambar 3.4 : Cover buku “Polusi” ........................................................................ 73

Gambar 3.5 : Layout buku “Polusi” ....................................................................... 74

Gambar 3.6 : Cover buku “Pemanasan Global & Perubahan Garis Pantai” .......... 75

Gambar 3.7 : Layout buku “Pemanasan Global & Perubahan Garis Pantai”......... 76

Gambar 4.1 : Karakter Nana .................................................................................. 85

Gambar 4.2 : Karakter Dudu .................................................................................. 85

Gambar 4.3 : Karakter Si Ulet................................................................................ 86


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DAFTAR BAGAN

Bagan 1.1 : Bagan urutan teknik analisis ............................................................... 5

Bagan 4.1 : Bagan alur tahapan perancangan buku ............................................... 81


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PERANCANGAN BUKU ILUSTRASI

TENTANG PELESTARIAN LINGKUNGAN HIDUP

UNTUK MENANAMKAN GREEN LIFESTYLE PADA ANAK

Amalia Pratifasari1

Jazuli Abdin Munib, S.Sn2 Anugrah Irfan Ismail, S.Sn

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ABSTRAK Amalia Pratifasari, 2015. Pengantar Karya Tugas Akhir ini berjudul Perancangan

Buku Ilustrasi Tentang Pelestarian Lingkungan Hidup Untuk Menanamkan Green

Lifestyle Pada Anak. Adapun permasalahan yang dikaji adalah bagaimana membuat

buku ilustrasi tentang green lifestyle yang menarik dan informatif bagi pembaca

khususnya anak-anak. Tujuan pembuatan komik ini juga untuk meningkatkan

kesadaran akan pentingnya menanamkan kebiasan hidup hijau sejak dini yang

nantinya akan terus diterapkan hingga dewasa dan diturunkan kepada generasi

berikutnya, demi kepentingan makluk hidup di masa yang akan datang. 1. Mahasiswa Jurusan Deskomvis Fakultas Seni Rupa dan Desain UNS dengan NIM C0709009 2. Jazuli Abdin Munib, S.Sn sebagai Dosen Pembimbing I 3. Anugrah Irfan Ismail, S.Sn sebagai Dosen Pembimbing II


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THE DESIGNING OF ILLUSTRATION BOOK ABOUT

ENVIRONMENTAL CONSERVATION IN IMPLEMENTING

GREEN LIFESTYLE FOR CHILDREN

Amalia Pratifasari1

Jazuli Abdin Munib, S.Sn2 Anugrah Irfan Ismail, S.Sn

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ABSTRACT Amalia Pratifasari, 2015. This is the preface for thesis entitled The Designing of

Illustration Book About Environmental Conservation In Implementing Green

Lifestyle for Children. The main focus in this thesis is how to design an illustration

book consisting not only interesting but also informative explanation about green

lifestyle for the reader especially children. This book making aims to raise the

awareness for the importance of implementing green lifestyle since early age and

how to constantly keeping that lifestyle in order to make a better environment in the

future. 1. Student of Communication and Visual Design, Faculty of Fine Arts and Designs, Student

Identification Number C0709009 2. Jazuli Abdin Munib, S.Sn as First Thesis Supervisor 3. Anugrah Irfan Ismail, S.Sn as Second Thesis Supervisor

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