perception analyzer majestic mrss. table of contents introduction technology speaks uses of...
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PERCEPTION ANALYZER
MAJESTIC MRSS
TABLE OF CONTENTS Introduction
Technology Speaks
Uses Of Perception Analyzer
Case Study Focus Study Industrial Event
Advantages Of Using Perception Analyzer
Perception Analyzer And MMRSS
Our Services
How MMRSS Could Help You
Merits Of Choosing MMRSS
INTRODUCTION
Perception Analyzer is an interactive response instrument that enables various market research
organizations, research professionals to bring forth instant, honest and unbiased feedback from a
group through the use of wireless hand-held device. The device communicate wirelessly with the
console over a selected radio frequency. The system can be used in various places such as small
focus group facilities and conference rooms, or in large conference centers.
Perception Analyzer is an amazing instrument for qualitative research. The amount of data that
can be anonymously collected, and the capability to use the results to direct discussions, make it
an
important device for many researchers.
TECHNOLOGY SPEAKS
Respondents use wireless, hand-held device to answer questions and give feedback during focus
groups, presentations, meetings, etc. A small wireless receiver, called a console is connected to a
computer.
Perception Analyzer software immediately tallies the results. Results are instantly available for
personal viewing or to display to respondents and viewers.
Results collected through the use of this device are available for analysis in crosstab, graphical,
and quick frequency formats. It can also be exported to Excel, PowerPoint, SPSS, in HTML, and
as JPGs or PDFs for presentations and reports.
Perception Analyzer technology system is a direct response driven computer technology that used
input from participants to pinpoint areas of strength and weakness and provide on the spot
second-by-second real time feedback.
Perception Analyzer is a computer-supported, interactive feedback system composed of wireless
hand-held dials, a console, special software which edits questions, collects data and analyzes
participant responses.
USES OF PERCEPTION ANALYZER
Ad Testing
Focus Groups
Interactive Presentations
Concept testing
Product Testing
Program evaluation
Meetings / Conferences / Events
Mock Trials / Jury Research
Political Research
CASE STUDY
Focus Group
Objective: One of the leading pharmaceutical company obtain patient, physician and nurse educators' feedback regarding a novel insulin pen delivery device. Attributes critical to the product's success requiring evaluation included product features, price points, color/appearance and product name.
Solution: Focus groups used the Perception Analyzer to combine qualitative feedback and quantitative precision.
Results: Use of the Perception Analyzer data allowed us to immediately answer the 'Why's' from some of the quantitative evaluations such as, 'Why did you select this feature as being most important?' and 'Why did you prefer this color the most?'" It was that qual/quant combination with the availability of real-time data that helped make this project so successful.
CASE STUDY
Industry Event Objective: A leading marketing research firm with expertise in measuring advertising and
marketing effectiveness, sought a way to better engage the audience of 500 media, marketing,
advertising and research professionals at its Media Forum
Solution: With the use of its wireless, hand-held Perception Analyzer, solution was at hand.
Questions were designed to know how the participants felt about hot-button topics relating to the
current state of cross-media advertising. The participants used Perception Analyzer to choose the
answer to each question which closely reflected their personal opinion.
Result: Within seconds the aggregated results were projected for all to see. The moderator then
used the real-time feedback from the participants to drive the panel discussion. Keeping the
panelists on their toes made for a much more direct, honest, and exciting discussion.
ADVANTAGES OF USING PERCEPTION ANALYZER
Evaluate products, brands, and concepts.
Pinpoint areas of strength and weakness.
Provide instant second-by-second real time feedback.
It provides honest & unbiased feedbacks.
Full participation of the group.
Saves considerable time and other resources
Non-verbal and anonymous feedback technique.
Reduce your number of paper-based surveys.
Capture participants' true opinions, feelings, and perceptions.
PERCEPTION ANALYZER AND MMRSS.
MMRSS: Since its inception in 1992 as a full Service Market Research Firm, MMRSS has been
conducting research and surveys in different countries. MMRSS is Asia’s largest Independent Full
Market Research ISO 9001certified Firm and a member of ESOMAR. With the use of
Perception Analyzer MMRSS will provide an advanced method to execute your research
conveniently and efficiently, which will ultimately ensure continued success of your company.
OUR SERVICES
Services We Offer:
POINT OF SALE EXPERIENCE
QUANTITATIVE SERVICES
IN-LANGUAGE SERVICES
HEALTHCARE RESEARCH
QUALITATIVE SERVICES
ONLINE SURVEYS
MYSTERY SHOPPING PRACTICE
VIDEO STREAMING SERVICES
MOBILE SURVEYS
EMAIL OPTIMIZER
DATA PROCESSING SERVICES
PANEL MANAGEMENT SERVICES
POLLING SERVICES
DESK RESEARCH/REPORT SERVICES
HOW MMRSS COULD HELP YOU
MMRSS with the use of Perception Analyzer gives an advanced method to execute your research
conveniently and efficiently. We're committed to delivering the levels of expertise and support
necessary to make your company successful. Our range of coverage in terms of specialties and
countries gives us the advantages of providing your company a qualitative information. MMRSS is
thorough, responsive, innovative and proficient. Our work is always professional, compelling and
of the highest possible quality. Projects with us are always fun, easy and fast. We have become
an interactive world demanding not just information, but substantiated information. Our expertise
and highly consultative engagement model enables us to deliver new and exclusive information
clients trust to make strategic decisions about markets, customers and competitors. MMRSS is
constantly investing resources to develop and deliver advanced research tools and solutions to
better serve our clients and ensures continuous success of their company.
MERITS OF CHOOSING MMRSS
We will help your company to:
Pinpoint areas of strength and weakness.
Provide instant second-by-second real time feedback.
Ensure full participation of the group.
Capture participants' true opinions, feelings, and perceptions.
Avail the results in different formats such as graphical, cross-tab and quick frequency formats as well as in SPSS as a .por file, in Excel as an ASCII file, to the internet as an HTML file and also as .jpg or PDF files for presentations and/or reports.
Save a considerable amount of time and resources.
Take immediate decision.
Have strategic advantages over competitors.
Promotes honest communication and full participation
through a nonverbal and anonymous feedback technique .
Maps the competitive and opinion landscape
Tests hypotheses among key target audiences.
