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Perceptions of Winona State University Market Research Report September 29, 2010

Vendi AdVertising, llc | www.vendiadvertising.com

3Perceptions of Winona State University

Table of Contentsresearch summary ………………………5

Introduction ………………………………………… 6Methodology ………………………………………… 7Gap Analysis ………………………………………… 8Research Highlights …………………………… 10

students …………………………………… 11

Prospective Students ………………………… 12Current Students ……………………………… 15Recent Alumni …………………………………… 20Parents of Students …………………………… 48Counselors ………………………………………… 65

internal …………………………………… 80

Faculty ……………………………………………… 82Staff ………………………………………………… 102Administrators ………………………………… 118

external ………………………………… 126

Employers ……………………………………… 128Top Recruiters ………………………………… 131Benefactors …………………………………… 133Community Leaders ……………………… 134Community & Technical Colleges …… 136


Research Summary

6Vendi Advertising | vendiadvertising.com

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IntroductionIn the spring of 2010, Vendi Advertising conducted market research on behalf of Winona State University in order to determine how the university was perceived by both internal and external audiences, to identify gaps in perceptions therein, and to establish future marketing objectives.

Audiences surveyed included:


Research Sum

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MethodologyVendi Advertising utilized a combination of research methods in order to maximize response and to collect both quantitative and qualitative data. The following methods were used:

Prospective students: focus groups, secondary data analysis

Current students: focus groups, secondary data analysis

Parents: written surveys (mailed and emailed)

Counselors: written surveys (emailed)

Recent alumni: written surveys (emailed)

Winona State University faculty: written surveys (emailed)

Winona State University staff: written surveys (emailed)

Winona State University VPs/administrators: written surveys (emailed) and interviews (conducted by WSU)

Benefactors: telephone interviews

Community & technical college presidents: telephone interviews

Community & technical college officers: written surveys (emailed)

Community leaders: telephone interviews

Top employers: telephone interviews

Recruiters: telephone interviews

In total, 5,422 individuals were contacted and 475 responded.


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Gap AnalysisA primary goal of the 2010 market research was to determine how and where internal and external perceptions of the university differed. Focus group and survey questions were developed around the university’s current and long term institutional initiatives and asked of all audiences. When comparing the data collected from audiences who were surveyed quantitatively (using the written survey method), the following gaps in perceptions are identified:

Perceptions differed most significantly in the area of student-faculty interaction, with the internal group rating the university high in the area and the student group rating it low.

It is important to note that in the August 2009 National Survey of Engagement, Winona State University first-year students were less likely than students from comparison groups to positively rate their relationships with faculty members (NSSE 2009 Executive Snapshot, page 3).

Percent of students who positively rated their relationship with faculty members: WSU Minnesota Carnegie NSSE 2009 66% 71% 77% 73%

The gap analysis chart displays variations between internal and external group perceptions by overlaying the initiatives charts from each group.

The chart shows variations between average responses within internal and external groups, and therefore identifies the largest differences in perception between the groups.


Research Sum

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Student group survey respondents include recent alumni, parents, and counselors.


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Research Highlights• When comparing and totaling all research findings by respondent group or type, many commonalities and a few

significant differences in perceptions were identified. Perceptions around technology, student-faculty interaction, and career preparation were the most significantly varied.

• All respondent groups were generally positive about Winona State University. Overall, attitudes were most positive among those who had less experience with the university (e.g. prospective students were more positive than current students, parents were more positive than alumni).

• When comparing the written survey data, the parent group provided ratings and feedback that could be described as the most positive and optimistic, followed by staff, faculty, and then alumni. The counselor group, which was small, was positive but also lacked information about WSU.

• Two significant and opposing perceptions came through when comparing all research across all groups. Many respondents appeared to be motivated by either the belief that Winona State University is a very strong academic option or the belief that the university is primarily an option to be considered for career preparation.

• Each respondent group revealed some bias toward their own interests or circumstances when responding. For example: Alumni provided answers related to career stress and nostalgia for the WSU community that “cared;” parents provided answers that revealed a desire for a small, safe environment for their children and high expectations for faculty; and faculty provided answers that revealed a desire to teach high achievers.


StudentsTotal student respondents

286


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tsProspective Student Highlights • Prospective students expect big things from their experience at Winona State University. They expressed optimism

and resolve in their decision to attend, and for the majority, WSU was their first choice. • These students, from two high schools that are very different (suburban Minneapolis and semi rural La Crescent),

all described the typical WSU student as hard working, easy to get along with, and sociable. This description of the typical student very closely mirrors the description offered by recent alumni, who described the typical WSU student as well-rounded and all-American.

• All students were aware of and excited about the laptop program and most were quick to identify nursing and

education as distinctive programs. Students in La Crescent had seen the university’s television advertising. • Motivators for selecting and attending were the same as those identified by prior research and national research:

programs of study offered, location, size, beauty of the area, and/or knew someone attending.


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Prospective Students What is one thing that you think sets WSU apart from all others?

Prospective Students – La Crescent

“The school colors”

“It’s a small enough school to be able to meet people easily”

Prospective Students – Minnetonka

“Location, beauty, and the town”

“The campus and technology”

“The location, area, and the river”

Which academic programs or majors are special or distinctive at WSU and why do you think so?


“Education and nursing”


“Composite engineering”

“Education and science, also nursing”

“Nursing and education”

Did you come based on a major? Why or why not?


Overwhelmingly students said majors play a huge part in the decision


“My major is an import part of me choosing”

“I chose WSU based on my science major”

“I’m going to WSU based on my education major”

When you think about a university demonstrating leadership in technology, how does it manifest itself?


“Schools need to use smartboards”

“The laptop program is awesome”

“Reliable campus-wide wireless is important”

“iPads!”


“Laptops are a huge part”

“Schools need to keep up with the trends. Compared to others, WSU is ahead.”

“Professors need to use PowerPoint. The laptop program is nice.”

Do you find WSU to be highly affordable or not very affordable?


“WSU is in the middle for cost”

“It’s very reasonable for the quality”


“WSU seems affordable”

“WSU is very affordable”

“It’s very affordable compared to U of M or other schools”

What was the process that you followed when you were deciding

where to go to college?


“I talked to my guidance counselor a lot”

“I talked to a lot of people in the field I plan on working in”

“I listen to a lot of my older friends”

“I use Google a lot to research schools”

Prospective Students –Minnetonka

“I found out whether or not they had my major, then I learned about the size, location, and class sizes”

“I did online research and talked to my high school guidance counselor”

“I always planned on going to WSU”

How important were printed brochures when you were making decisions about college?


“Printed material can be annoying but also important”

“Printed material made me think about schools I otherwise would have never considered”

“A lot of printed material needs more specific information about majors”


“I looked at mostly online material. I don’t think I would notice if it was missing.”

“Printed brochures helped a lot. The housing material was useful.”

“Some of the print material adds a good personal touch”

Prospective student respondents

20

Focus group findings


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“Printed material is still important. It can be really eye-catching.”

Have you considered attending a 2-year rather than a 4-year?


A lot of students are considering 2-year schools

“2-year schools get right into hands on learning”

“2-year schools don’t give students the same college experience”

“Tech schools allow people to save time and start working faster”

“2-year school educations seem like they are more for adult learners”


“I only considered a junior college for basketball, but otherwise I have not thought about it”

“I considered some specialty schools, but 4-year schools seem more in-depth”

“Four-year schools are more rewarding and complete”

How would you describe the typical student who goes to WSU?


“WSU students like to have fun, but then take learning seriously when they need to”

“They seem very proud to be students at Winona”

“They are very sociable”

“They are accepting of all types of people”


“The kids seem a little reserved, but easy to get along with”

“I imagine more students like my sister (who goes to WSU), hard working”

“Sociable, easy to get along with”

What is the primary thing you hope to get out of your college experience?


“I hope to graduate college and get a really good job”


“I hope to be able to network for after graduation and get a really good job”

“I want a good education”

“I want a new experience”

Image responses

LogoProspective Students –Minnetonka

“The logo is really cool”


“I’ve seen the logo on sweatshirts and TV”

Flaming W


“The symbol looks very prestigious”


“I like the other logo better, or this symbol with the logo”

Tagline


“It seems a little bland”


“I might have seen the tagline…”

Was WSU your first choice, 2nd choice, 3rd choice? Why or why not? Why did you select WSU in the end?Prospective Students –Minnetonka

“WSU was always my first choice”

“WSU is my first choice”


“I’m not going there, but my friend is”


Current Stud

entsCurrent Student Highlights

• Current students expressed great appreciation for Winona State University. The older the students were who participated in the focus groups, the more likely they were to identify weaknesses.

• The students were particularly enthused about the laptop program, the beauty of the area, and the small class sizes. Complaints centered primarily around courses, faculty, and the laptop program.

• Noteworthy was the fact that few students identified a strong commitment to community service. They said that they participate in it primarily when it is a requirement for a major or class. This was enlightening given the national trend toward a high level of community service participation by college students.


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Current StudentsWhat is one thing that you think sets WSU apart from all others?

Freshmen

“The environment , beauty and being the center of the town”

“Campus beauty”

Upperclassmen

“The university leadership is involved personally”

“The readily available information and help for students”

“It’s a laptop university”

“Beautiful area in town with no roads running through the campus”

“Great student to teacher ratio”

“Availability of international scholarships”

“We don’t have Teacher’s Assistants teaching the courses”

Graduate Students

“The individual attention”

“The available technology”

“Natural beauty and outdoor activities”

“Small campus, lean departments”

“Students and teachers seem to care”

What aspect of college has impacted you the most while at WSU?

Freshmen

“Sororities and clubs creating an opportunity to meet a variety of people”

“There is something for everyone”

“The freedom and responsibility”

Upperclassmen

“The amount of student involvement opportunities available”

“All the things to do”

“WSU has good ties with the real world”

“WSU has good relationships with outside places”

Graduate Students

“The outside-class activities”

“The bonds formed outside of class”

“The personable teachers”

“Opportunities to learn from other, older students, as well as professors”

What has been your greatest disappointment at WSU?

Freshmen

“There’s no hockey”

“Not a lot of school spirit at events”

Upperclassmen

“There is not a better check on teacher’s curriculum”

“Some teachers could be doing a better job”

“There are some issues with specific laptop models”

“Some professors aren’t fully educating their students”

“Some 100 level courses feel like 300, vice versa”

“Needs to be better description of courses upfront”

“Overall laptop program”

“I could have bought my own laptop four times over”

Graduate Students

“Grad school has not been a social experience”

“The registration process was tough”

“A weak student advising process for transfer and grad students”

“Non-native speakers can sometimes feel unwelcome”

Which academic programs or majors are special or distinctive at WSU and why do you think so?

Freshmen

“Nursing and education, they are well known”

Upperclassmen

“Education, nursing, and composite materials”

“The nursing connection to Mayo is important”

Graduate Students

“Nursing, education and composite engineering”

“First Education College West of the Mississippi”

“Nursing program has strong connections with Mayo”

Did you come based on a major? Why or why not?

Freshmen

Two of thirds of respondents came based on nursing

Focus group findings

Current student respondents

21


Current Stud

ents

“I came because WSU was not known as a party school”

Upperclassmen

“Came based on nursing major”

“I came for engineering”

More than half of students came to WSU based on a major

Graduate Students

“For grad school, yes”

When you think about a university demonstrating leadership in technology, how does it manifest itself?

Freshmen

“The laptop program is a huge part of technology leadership”

“Not much else besides laptops”

Upperclassmen

“The education department not trained in technology well enough”

“We are given technology tools at WSU, but not taught well enough”

“WSU students are expected to know MS Office, but not always taught”

“Some universities have a lot less technology available”

“Faculty and staff need more training in order to properly teach”

“Some professors rely on students teaching each other”

“Professors express a large gap in learning and willingness to learn technology”

“Tech support offers courses, but they aren’t advertised”

Graduate Students

“Laptops are a big part of technology leadership”

“Technology is at WSU, but it needs to be utilized better”

“The website overall is good, but by department it is weak”

“Smart boards need to be used”

What is your overall impression of the WSU faculty?

Freshmen

“Some great teachers, some not so great”

“Some professors are not natural teachers, but are knowledgeable”

“Some teachers spend a lot of time with students”

“Some professors are very helpful and positive”

Upperclassmen

“Classes and professors could provide more experience and portfolio building”

“WSU has kept the highest quality professors”

“Some professors do not adapt to a variety of learning styles”

“A professor helped me change majors and stay in school when I thought about quitting”

“Some professors help students who they do not even have in class”

“Professors should emphasize internships, research and projects- things that give experience”

Graduate Students

“Needs to be more active research”

“Professors should encourage

internships and experience”

“80% of professors pushing academics, 20% push research”

Has the financial aid process been adequate during your time spent at WSU?

Freshmen

“My parents did my FAFSA paperwork”

Upperclassmen

“I had some issues with my grants”

“My parents’ income being an issue when applying for aid is upsetting”

“Scholarships based on financial need don’t help students”

Graduate Students

“Easy to use for the most part”

“Process was fairly easy”

Do you find WSU to be highly affordable or not very affordable?

Freshmen

“WSU is affordable in comparison”

Upperclassmen

“WSU is in the middle, affordable for the quality”

The cost worked out well for most

“WSU advertises scholarships and aid very well”

Graduate Students

“Very affordable, it’s a big draw”

“Cross cultural grants bring international students”


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What role has community service served in your life at college?

Freshmen

“Some community service involvement opportunities through sororities and clubs”

Upperclassmen

“When the right opportunities were available, they were very enjoyable”

“Community service is required for some clubs, and a great experience”

“Students really rally around causes when needed”

Graduate Students

“Not enough time or opportunities presented”

Have you done anything to obtain hands-on experience in your chosen major?Upperclassmen

“Some opportunities are set up by departments and some are needed to be found individually”

Education and nursing programs do a good job of setting up experiences

“Not enough niche experience available for teaching and specialized majors”

“Better job needs to be emphasized on WSU and student internships. Right now, they’re not allowed. We should be working together.”

Graduate Students

“I sought out internships and opportunities”

“Sometimes there are not enough opportunities”

“We don’t always know how to get involved”

“A lot is required for education majors”

How prepared do you feel (think you will feel) for graduation and your first professional jobUpperclassmen

“Some majors do it well, some not as well”

“Feel ready because of individual effort”

“I feel ready, but no thanks to the university”

Graduate Students

“I was extremely prepared after grad school, not so much after undergrad”

Some felt very prepared

“For some majors, you can never really be prepared”

“A lot of independent preparation is required”

“Sometimes, after graduation, jobs need to be settled for”

What was the process that you followed when you were deciding where to go to college?Upperclassmen

A large number of students only applied to WSU

“I wanted to go to a school in a small town”

Money was a major factor, WSU was viewed as a good buy

“Close to home, but far enough”

“Big schools your just a number. WSU your able to develop friendships”

Was WSU your first choice, 2nd choice, 3rd choice? Why or why not? Why did you select WSU in the end?Upperclassmen

Only one student said outright that WSU was not their first choice

How important were printed brochures when you were making decisions about college?

Freshmen

Some read a lot of printed material, some not at all. Some used the website a lot.

Upperclassmen

“They are somewhat important”

“They provided good comparison info”

“They should provide a better idea of where and how we would be living at WSU”

“Got a lot in the mail, started to blend together”

“Used to narrow college search”

“Brochures are in the past! Everyone goes online now”

Graduate Students

Students asked for more comparison

“Thing of the past”


Current Stud

ents

Have you considered attending a 2-year rather than a 4-year?

Freshmen

2 out of 3 considered a two-year

“A 4-year college is part of your life, a 2-year is not really”

Upperclassmen

“2-year schools felt like high school”

A lot of students though about two-year schools

“2-year schools looked easy and provided little depth”

How would you describe the reputation of WSU?

Freshmen

“Not a lot of people know about WSU far away from Winona”

“People from the cities think it’s a nursing school”

Upperclassmen

“WSU has some reputation as being a drinking school”

“It’s known for being close to La Crosse”

Students said WSU has a strong reputation

“My friends love it here”

Image responses

Logo

Freshmen

“It’s everywhere”

Upperclassmen

“It’s all over”

Flaming W

Freshmen

“It’s everywhere”

Some don’t like it

Upperclassmen

“The flame fits well with inspirational themes”

“Don’t change it! We will freak out in 20 years!”

Tagline

Freshmen

“I Might have seen it, sounds a little generic”

Upperclassmen

A lot of students were familiar with the statement

“The statement does not always hold true”

“Sometimes the statement holds very true”

“Not as prominent as others”

“Didn’t notice it until final years”

“I laughed at is as a freshman, then changed my mind”

Seal

Freshmen

Nobody is familiar with it

Upperclassmen

“Not really familiar with it, might have seen it on official things”

Purple

Freshmen

“Like it”

Upperclassmen

Very strong attachments to the color purple

“Who doesn’t love purple?”

“Not a common color for schools”

Campus Initiatives

Purple BikeMost students didn’t know

RecyclingStudents had a very high awareness

Zip CarMost students knew of it

Year of sustainable food

Not many knew

Wellness CenterEvery student knew about this

Advocacy for children and families

About half of the students knew about it

Summer sessionEvery student knew about this

Warrior HubEvery student knew about this


Rec

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Recent Alumni Highlights• When evaluating Winona State University’s success in accomplishing its institutional initiatives, recent alumni were

most likely to agree that the university has been successful. They were slightly less likely than parent respondents and counselor respondents to strongly agree that the university has been successful in most initiatives, indicating a small gap in the perceptions of those who have actually been customers/students of the university and those who have not.

• Evaluation of the university’s institutional initiative #3 (students develop tools for success) revealed the greatest level of discord with only 88% of recent alumni agreeing or strongly agreeing that the initiative has been accomplished while 95% of parents and 100% of counselors believed this to be so.

• The recent alumni rated institutional initiatives #6 (rich environment) and #1 (technology) highest.

• When asked to identify Winona State University’s greatest strength, the alumni identified numerous and varied strengths. A strength and theme that emerged as noteworthy because it had not been strongly suggested in the context of the survey, was repeated numerous (27) times, and was not mentioned frequently by parents or counselors, was community.

• The many comments related to community reveal that students of the university benefit meaningfully and in a long term way from the community around them: the campus community, the city community, and the overall sense of community.

• The alumni were most critical of Winona State University’s ability to deliver career preparation. Only 66% of alumni respondents rated this high, compared to 83% of parents and 100% of counselors who rated it high. The response from alumni is not surprising given the recent and current job market (the 2009 United States unemployment rate was 16.3%. Source: United States Bureau of Labor Statistics).

• The alumni had numerous and varied opinions of what should be promoted in marketing. Many did not feel qualified to judge, indicated that they think that the university already does a good job, or made suggestions related to program areas, technology, or personal preferences.

• Many opinions were shared related to the type of student that fits best at Winona State University. Many indicated that any or all students would fit. References to “hard-working” students and students from “small towns” were repeated frequently and should be considered noteworthy. For those who have recently attended WSU, the student who fits best seems to be wholly described as a hard-working, small town oriented, average Joe.

• The alumni believe that students who attend Winona State University are strong academically and career focused. Leadership ranked low, which is noteworthy and may tie in with comments that suggested that the students who fit best are “all-American,” “all-stars,” “well-rounded,” or “middle-range.”

• The recent alumni very strongly believe that the nursing and education programs stand out most.

• Recent alumni were most likely to give the faculty a score of above average. They rated “meaningful student interaction” the highest, with “quality teaching” and “high expectations” close behind. Alumni gave the faculty lower scores, overall, than did parents or counselors.


Recent A

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• Faculty who demonstrated that they genuinely cared about the students had a lasting and positive impact on alumni. The “they care” theme did not emerge as relevant among parents or counselors. Parents emphasized “high expectations” while counselors struggled to identify what it is that makes WSU faculty unique.

• Recent alumni have strong familiarity with and attachment to the Winona State University brand symbols. They feel more strongly about the flaming W symbol than do the parents or counselors. Changing or significantly altering the logo or brand color is not recommended. Awareness of the tagline is high.

• Awareness of the Rochester campus and the variety of majors offered is high and higher among alumni than it is among parents and counselors.


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Please select the level to which you agree with the following:

Recent Alumni Survey results

Total alumni respondents

150Averages represent overall student group survey responses.


Recent A

lumni

Question strongly disagree disagree Agree strongly

agreeWSU is a leader in technology and technology infused learning (#1) 0.7% (1) 6.0% (9) 63.1% (94) 30.2% (45)

WSU offers distinctive academic programming (#2) 2.0% (3) 7.4% (11) 73.8% (110) 16.8% (25)

At WSU, students develop tools for success in their chosen career (#3)

1.4% (2) 10.2% (15) 70.7% (104) 17.7% (26)

WSU provides continuous development of the whole student in all aspects of university and civic life (#4)

1.4% (2) 10.1% (15) 72.3% (107) 16.2% (24)

There are opportunities for substantial student-faculty interaction and support at WSU (#5)

0.7% (1) 10.7% (16) 52.3% (78) 36.2% (54)

WSU offers a rich environment (friendly safe campus, community, natural beauty, extracurricular experiences) (#6)

0.7% (1) 0.7% (1) 34.0% (50) 64.6% (95)

The students found at WSU are hardworking, authentic, earnest, and serious about learning (#7)

2.7% (4) 7.4% (11) 70.9% (105) 18.9% (28)

WSU offers academic programming for all stages of life (#8) 1.4% (2) 15.0% (22) 68.0% (100) 15.6% (23)

WSU academic programs respond to the needs of regional and global communities (#9)

1.4% (2) 10.9% (16) 72.8% (107) 15.0% (22)

WSU has developed non-public financial resources and a viable fiscal model while maintaining academic integrity (#10)

2.8% (4) 9.2% (13) 79.6% (113) 8.5% (12)

Analysis:

When evaluating Winona State University’s success in accomplishing its institutional initiatives, recent alumni were most likely to agree that the university has been successful. They were slightly less likely than parent respondents and counselor respondents to strongly agree that the university has been successful in most initiatives, indicating a small gap in the perceptions of those who have actually been customers/students of the university and those who have not.

Evaluation of initiative #3 (students develop tools for success) reveals the greatest level of discord with only 88% of recent alumni agreeing or strongly agreeing that the initiative has been accomplished and 95% of parents and 100% of counselors believing so.

The recent alumni rated initiatives #6 (rich environment) and #1 (technology) highest.


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Location

the professors are very knowledgeable and professional.

I think that a significant strength is the size of the student body. The population is limited and it allows for small class sizes and the opportunity for a student to be known by a name rather than a number.

The athletics

The atmosphere on campus. From President Ramaley and the new administration to the faculty, staff and students made it an amazing place to grow academically and socially.

At WSU students do not get lost in the shuffle which is a major advantage of a school of WSU’s size.

General demographic of the college: smallish town in a beautiful location mixed with medium sized classes and a great technical laptop program gives it a great caring feel, even if it isn’t really a small college.

The professors are dedicated to the students.

The ability for students to receive one-on-one attention from professors when needed and the laptop program.

laptop program

value of the education. Good education at low cost.

That the core classes remain smaller (at least in my area of study). You aren’t just a number.

Small class sizes

Ability for students to graduate in 4 years

Close proximity to on-the-job training opportunities through Fastenal, local hospitals & schools.

Location

student to teach ratio

It’s community

Technology

Perfect size with continued community involvement.

laptop program

The natural beauty of the surrounding area and campus attracted me over other schools.

its sense of community

Winona State is uniquely stationed on the river, offering close proximity to several large metropolitan areas, while continuing to draw a student population from the broader region. Aside from the actual student body, WSU’s greatest strength outside of athletic performance (I am a former Women’s Soccer Player for WSU) is the great relationship it has with the community. While on campus, you truly feel that you belong to a broader network within the community.

It offers a lot of great programs with great faculty.

Small class sizes that create a viable learning community.

Location, campus and willingness to be cutting-edge.

Location and academic pursuit options.

the ability to adapt to outside change fast. the ability to be a early adapter (however that can change within a second)

The friendliness of faculty and staff -- it’s an institution where you feel part of the community and not just a number.

Diversity of learners, ages, ethnicities... brought together to achieve their goals.

Close to home.

The fact that it is in the heart of Winona, that is surrounded by beautiful bluffs, rivers, lakes, and parks. The campus and city are big enough for all students to enjoy, but yet has a small town feel to it!

Keeping involved with the surrounding community. It is vital that this continues.

the community

Student faculty relationship, wide variety of options for a major, interaction with the community

great sense of community

The Diversity in Academic Classes and the availability of resources and extra-curricular activities.

Smaller class sizes.

In your opinion, what is Winona State University’s greatest strength?


Recent A

lumni

A strong sense of community - thanks in majority to a premiere athletic department. Active campus life and excellent executive leadership.

The strength and diverse ideas of those student who choose to participate in various programs.

Determination to keep improving for the benefit of the students and the community

It technological advances and values and opinions of students

It’s beautiful, state-of-the-art campus.

devised schedule of classes according to your major - was nice to have it outlined for me

Very attractive campus and surrounding area.

Location, affordable and flexible degree program.

the community involvement and the fact that it’s not really spread out like some campuses

small class sizes

I think that Winona State University’s greatest strength is its small size that offers a variety of worthwhile opportunities for all students. This allows students to establish a stronger bond with the community and professors while achieving their highest potential of success in their degree.

The facilities and resources that are available to the students.

The faculty

It’s campus location/beauty and wide range of degree options.

the opportunity to develop close meaningful relationships with professors and advisors

The diversity of academic programs that are available. The availability of required courses frequently makes it highly likely for students to graduate in 4 years.

integration of technology into the learning environment

I think the biggest strength of WSU is the quality of the faculty.

Size and location

Good value university

I think WSU strikes the right balance between a focus on academics and student life (extracurriculars, residence life, etc.) which is crucial to student success and learning.

It’s location...hard to answer because WSU was the only college I went to. I can’t compare it to any other college.

it’s a small community.

The small campus which is easy to get around.

The technology and laptop program as well as the free technology classes offered by the WSU technology department.

Winona State University’s greatest

strength is their partnership and relationship with the communities surrounding it.

the community aspect. I felt that as an undergraduate student I was challenged to get involved and become a member of that community. I am forever tired to Winona State University due to the community feeling.

Women’s and Gender Studies Program. It changed my life.

teacher-student relationships

I think the greatest strength of the University are the students themselves. You get out of your academic career what you put into it!

I chose Winona State over other University’s because of the beauty of the campus and small campus size.

Looks nice

Technology

connection with community

It has the cost benefits of a state school, while approximating the quality and size of a private school.

Nursing and Education programs

Great professors while I attended.

Learning with technology

The interactions between faculty and students.

The small size and technology that is offered on campus.


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community.

Smaller classes. It was great to have a small class. I got more out of it then I would have in a Lecture Hall.

well connect campus - on all aspects (students/faculty, programs, campus structurally)

Cross Cultural scholarship for international students.

The campus/environment

its community

the community...not just Winona the city but the school as well.

The science programs

The academics and staff are WSU’s greatest strength. WSU has high standards for their students to excel in their chosen major/career. The staff of WSU work hard to help students meet those goals. The quality of the education provided is very high.

Campus size, interaction between instructors and students, nice size of community, and the beauty of the town and area.

The friendliness, openness, inclusiveness of the entire University and city of Winona community. The main program I studied under at WSU was not that great, but the rest of the programs and experiences I had, I don’t think I would have found easily at other schools. I grew as a person at Winona and was supported in many diverse ways by WSU and the city of Winona to do that.

Providing a liberal arts education and fostering the strengths of its strongest student leaders.

I would say it would be the small class sizes, the fact that students get to know their actual professors and build strong relationships with them.

Fostering a unique learning environment

the community feel of the campus is great. I miss feeling part of a huge family.

Building community and relationships.

close knit community school beautiful area

Location, size, Recreation program, Pacific Challenge Opportunity

The instructors

Small campus and bluffs

The Faculty

Great location!

small community that is personable.

Accessibility. As a former student at WSU it was always easy to access technology, locations for events or social interactions, Other students, Knowledgeable staff, any resource you may be looking for to answer a question.

The communication and relationships between faculty and students is a very strong trait. The way the laptop

program connects the entire university is a great strength as well.

I really liked the technology aspect WSU offered. It helped me adapt quickly and efficiently in everyday aspects of my new career as a RN.

The town of Winona, The new library, being the first college to make students use laptops.

Beautiful campus and natural beauty of city (scenic views), sense of community.

Meeting individual student needs

Small class sizes, close knit campus

I enjoyed smaller class sizes and felt like my professors knew who I was while I was attending between 2000 and 2004.

Laptop program

movement towards a more experienced based education offering that is integrated around thematic instruction

The technology and the size of the school. The library is also great.

The technology and communication

Smaller size and nice location

Affordable, quality education

Technology use is very helpful for the students, also the friendly, helpful faculty is helpful.

diversity of student body

I’m not sure. From day 1 the guidance


Recent A

lumni

Analysis:

When asked to identify Winona State University’s greatest strength, the recent alumni identified numerous and varied strengths. A strength and theme that emerged as noteworthy because it had not been strongly suggested in the context of the survey, was repeated numerous (27) times, and was not mentioned frequently by parents or counselors, was community.

The many comments related to community reveal that students of the university benefit meaningfully and in a long term way from the community around them: the campus community, the city community, and the overall sense of community.

counselors directed my daughter in the farthest direction possible away from what she was interested in.


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1 2 3 4Academic excellence 0.0% (0) 9.5% (14) 61.5% (91) 29.1% (43)

Extracurricular activities 1.4% (2) 17.0% (25) 51.0% (75) 30.6% (45)

Career preparation 8.8% (13) 25.7% (38) 48.6% (72) 16.9% (25)

Technology-infused learning 0.0% (0) 8.8% (13) 45.3% (67) 45.9% (68)

Distinctive academic programs 1.4% (2) 20.3% (30) 58.1% (86) 20.3% (30)

Development of good citizens 0.7% (1) 8.8% (13) 60.1% (89) 30.4% (45)

Analysis:

Recent alumni were most critical of Winona State University’s ability to deliver career preparation. Only 66% of alumni respondents rated this with a 3 or a 4, compared to 83% of parents and 100% of counselors.

The response from alumni is not surprising given the recent and current job market (the 2009 United States unemployment rate was 16.3%. Source: United States Bureau of Labor Statistics).

On a scale of 1-4, how do you think Winona State University rates in the following? (1 is low and 4 is high)


Recent A

lumni

Faculty/student interaction, benefits of location

I’m not sure...I did my master’s degree and I would come to the campus a couple of times to finish my degree.

I’m not sure. A representative came to my high school to promote, and that was all that I needed personally.

Going to more high schools in Iowa

The impacts its students, faculty and staff are making in the community, state and throughout the nation.

Study abroad programs

The town itself, when I came to Winona I knew more about the college then the town and the town has a lot of historic value, not just Minnesota historic, but U.S. history as well. It would be a great service to the city to highlight this more.

NA

It depends what the goals of the organization are, but I feel a stronger presence in the Madison area would be a draw for new students.

College isn’t 100% about the education. I believe it’s about creating a well-rounded individual. I think promoting more non-academic activities, such as fundraisers, sporting events, etc. would benefit WSU.

Non-athletic activities

Improve it’s “2+2” programs and make the transition from RCTC to WSU smoother. It could also include WSU-Rochester students more instead of making us feel like we were forgotten or not important to the university as a whole.

The laptop program.

Advertise more on TV

Let prospective students have more online contact with alumni.

career paths and what professional jobs entail in the “real world”

Interview more Marketing students about this very question.

n/a

All I ever hear about Winona is that it has a good teaching and nursing program. Winona could improve the promotion of other programs.

Variety of academic avenues

Due to the size of Winona State, it is not widely recognized as the prestigious University or not recognized at all. I reside in the DC area and most people have never heard of it, which is a bit bothersome. So, spreading the marketing efforts to a national level could help promote WSU.

I think there is a lot of marketing that happens.

get a better designed website find more international ‘partner universities’ find your USP that gets you attention nationwide

Laptop Program, location, new wellness center

working with faculty

Small class sizes, commitment to green environment and practices.

Commercials and billboards in the Twin Cities area like St. Mary’s does. Also, start Masters Programs outside of the Winona/Rochester Campus areas. I

am currently enrolled in the St Mary’s Program because I live and teach in the cities, and WSU/Rochester is still too far away. I would have gone through WSU in a heart beat had they offered courses in the cities/suburbs, and considering how many teachers in the 196 district have graduated from WSU and get their masters through St Mary’s, it would be a no brainer in my mind! I would have for sure gone through WSU because I loved my undergrad there so much.

Nothing

I think Winona State does a good job in this area

I think they do a really good job

Regionally, yes.

How WSU is a member of the greater Winona Region...and how WSU improves the quality of life of so many in the region.

Those opportunities available to students willing to participate in various programs ie the I.D.O. office, Student Government, community service programs.

hands-on experiences in desired fields that are built into the curriculum; successful graduations; involvement in the community; athletics

The campus and offered majors/minors

Unsure.

technology

Alumni successes....public impact of WSU alumni

Lowering the cost of study making it the most affordable non online university in US

What could Winona State University do a better job of promoting and marketing?


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reaching out to the smaller fields also

I would like to see more information on its certifications they offer and also about the master’s programs they currently have (which are VERY limited). I’ve been looking to make use of the tuition reimbursement in which my employer offers for a master in business or a similar degree but Winona offers nothing of the sort in their Masters programs.

n/a

I think that Winona State University could do a better job promoting the new renovations of the facilities on campus that will help enhance the educational experience of students that enroll at WSU.

Travel Study Programs

nothing

The wide range of extracurricular activities the students take the initiative to lead. Also, how the community/state benefit from the volunteer work the students do.

Appeal to different academic programs. More regional marketing in SD, ND and Iowa.

cultural diversity

The science programs, facilities and faculty are excellent and should be marketed to a greater degree.

technology

I believe WSU could do a better job of offering more opportunities for distance learning.

That cars cannot drive through campus

Student stories, how a Winona State education benefits you (internships, what alumni are doing, faculty research partnerships)

Services available to students - career services, counseling, etc. The Hub is a big step forward in this.

Yes.

Go to high schools and set up an informational booths. Include sample laptops, so kids can see the benefit in that.

No

The Communication Studies Department because the classes offered can benefit all students in all or certain life situations.

Going national rather than focusing regional. Winona State has a lot to offer future students and if these students are aware of all the possibilities the campus would have an even better reputation.

Do it in relevant fields. Include non-profits and service organizations.

their strong academic programs, like engineering, statistics, etc.

Increase the breadth of marketing tools - ie television and web in key markets like the Twin Cities, Metropolis areas in WI, Iowa, SD, and ND.

Don’t you have a Marketing/Advertising major field? Ask them!

I heard about Winona State when a rep visited my high school.

service-learning opportunities

Perhaps presentations by alumni in area

high schools, and more night classes for older students.

I don’t perceive a marketing shortcoming. The university should consider enhanced programming.

Letting people know what kind of programs are offered...nursing, teaching, etc.

Nothing.

Promote that each student gets a laptop for their entire college career.

availability of technology

Bringing hockey to the university...this is Minnesota!

Could do a better job of promoting what degrees and programs rank with the rest of the colleges.

Reduce tuition a little bit and give more scholarships

can’t think of anything

I’m not concerned about Winona State’s marketing or promoting

Create yourself!

I’m not sure.

Diversity awareness and preparing students for global market

Unsure.

website, emails, commercials targeting and solicit to target market

I think the marketing has been good.

Their online programs

Other majors and programs that are


Recent A

lumni

Analysis:

Recent alumni had numerous and varied opinions of what should be promoted in marketing. Many did not feel qualified to judge, indicated that they think that the university already does a good job, or made suggestions related to program areas, technology, or personal preferences.

producing graduates good in their field other than the major ones marketed.

Access to Financial help to show just how many people can have a future at WSU

The way that they are modernizing the campus. New developments they are working on should be relayed to the community in a more creative way.

I rarely see commercials for WSU. I used to see a lot more adds on TV...I think this could be effective.

n/a

New facilities, interaction of student and faculty

unique contributions across all areas alumni accomplishments

Give free stuff to high schoolers or young adults thinking about going there

Outdoor activities

More nursing classes, have classes that transfer to other colleges


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Midwestern, self-motivated learner that enjoys the outdoors.

any person who want to learn

Any student! Honestly, any student with a drive to succeed.

a hard worker

I think WSU is open to students of all forms. I have many friends from all sorts of different socio-economic backgrounds which helped many of us grow.

I think WSU can fit any kind of student.

Someone that is looking for a community of achievers - people that are looking for work hard/play hard.

One dedicated to learning. Doesn’t necessarily have to be research oriented though.

All students.

Students who have not had a spotless high school career, and/or lower act scores, and limited financial abilities, but have a drive to better their lives fit well in Winona’s student model.

You need to be outgoing to go to WSU. If you are one to not do things on your own or explore different aspects of college life, one won’t enjoy his time there. You need to be willing to look for other things to do if you want to do them. There is little motivation to go seek extracurricular activities, even though I know they are there.

Students from smaller towns, regardless of where in the world.

Any student.

Someone who has clear goals for their future, knowing what they want to get into in post-college life.

from a small town

Those that are highly motivated to obtain their goal of education.

small town students

Someone who loves the outdoors and not the big city.

wants to have fun and learn!

One that wants a close knit campus life and smaller class sizes with more interaction with their professors.

Hard-working, dedicated, ethical

I don’t know that there is a specific “kind” of student that fits best. I like to think that with the growing diversity of the student body, most students can fit in very well.

I would say a student who is in the top 30% of their class who likes medium size city living.

Any student that has a desire to learn. The small class sizes and accommodating professionals make Winona a great place for most students.

Average, small-town student.

I was a non-traditional student and thought I fit in pretty well. I think WSU is open to all students.

All kinds. Everyone is welcome, no matter their what their experiences and background may be.

A student who is looking for an institution where they feel a part of the community.

any, such a variety of self motivators to those that needed a push and got it by other students or professors. those that like to study outside :)

someone 18-23. I went there for those years, and then had to come back as a 28 year old to finish my degree, and things are geared more toward “traditional” students

High school grad that wants small town feel.

A student wanting to become a better person and is into the extracurricular activities that WSU offers. Arts, sports, entertainment.

One who is dedicated to learning and finding what they want to do with their lives, but also have fun and be social.

any

One that’s willing to work hard and strive for excellence. Winona State prepares each and every student for life outside of the academic system. semi-local (regional) student. Midwestern person looking for a decent education and the possibility of a solid college experience.

A values driven student who wants to live, learn and grow in a community. A student looking to be involved in a residential campus.

In the environment that was available to the student while I was enrolled at WSU, the kind of student that seemed to fit best at WSU was the partying underage drinking type with no

In your opinion, what kind of student fits best at Winona State University?


Recent A

lumni

sexual inhibitions.

a student looking for a well-rounded college experience--great courses, extra-curricular activities, sporting environments, good community...etc.

any!

A student who is looking for a low-cost, but high quality education.

knows where they want to go in life, dedicated, well-rounded, enthusiastic

Unfortunately, I think it is very easy to typify the student that the University is best situated to serve: White, upper middle-class student from southern Minnesota, south/west Twin City suburbs, Wisconsin, or eastern Chicago suburbs. WSU could work on improving service for a more diverse student body.

Student that like to use of technology.

goal orientated that is there for a good education at a decent price

Someone who is highly involved in their school and community before they come to Winona. More like your typical “boy scout”. I would like to see less of the “high school sports jocks” who get to winona and just want to party every day.

an aspiring leader

I think that a wide variety of students would fit well at WSU. Winona State University offers a high quality students for leaders as well as followers.

Students who do not need a lot of guidance. Students that are willing to

look for their own opportunities.

outgoing kinds

An active student who wants a good balance between academics, hands on learning, and extracurricular activities.

liberal and progressive minded folks that are open to all aspects of diversity.

A student who is self motivated and has an established goal but still needs advising in choosing classes and making career decisions.

self motivated, outdoors loving, ok away from city

I believe any student with a despite to succeed and a positive attitude will succeed at WSU.

Students who are focused and know how to get what they want

Middle-range academic, small-town or likes smaller class sizes and doesn’t need specialized degree

A student who is committed to development of the whole of their character, through academic achievement and extracurricular activities.

Greeny- park and rec- liberal hippy type.

Down-to-earth, knowledgeable, understanding, environment-friendly, and overall wholesome kids.

Any and all - we had good diversity.

A student who wants to learn, but

also to have fun and have a large social life.

A motivated student who wants to achieve high academic success and be prepared for the career they are interested in. Also, students that are not filthy rich.

Midwestern, middle class, white, and determined to achieve excellence through both classroom work and outside the classroom activities.

A flexible, hard-working person, who likes to have fun and isn’t afraid to jump into things.

an active, outdoor person or hard academic worker

Every student can fit in at WSU.

Self motivated, excited student that may not have the 4.0 background, but is excited about learning.

A student that doesn’t know what they would like to do after high school.

one who is ready to get it all--great education, extra-curricular activities, community activities, small university, and beautiful campus

I attended WSU as a non-traditional student and fit in with students quite well. I do think some students are looking for more of a big city/big school experience and they may not like the experience at Winona State.

Moderate to good grades, athletic students.

Anyone ready to learn


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Academically-minded, outgoing, self-starter, focused

There is no one kind, my different kids fit at WSU.

traditional, young, full time student

Workaholics.

Anyone. I myself am from a small town and my brother who goes to school there loves it because you get to meet people from all over.

one that is looking for an education at a university that is not too large/disconnected (U of M or UW Madison) & is actively involved in the community

All kinds

A student who is serious about getting a college degree and likes to get involved in the community

Laid back

A student with goals and a path in mind.

A student who is serious about learning and has strong educational and career goals.

One that enjoys a sense of community and who has various interests that are peaked in the Winona area (outdoors, political and community involvement, small town feel) not someone who craves the big city life and opportunities as they will just end up spending their weekends driving or drinking

A student who, beyond nursing or education, doesn’t quite know what

their strength may be.

I think a student who is willing to take a different path, maybe more nontraditional but still backed by important values such as community, working hard, studying and respect for knowledge.

Open minded and ready for a learning adventure

Any student would enjoy the atmosphere at WSU.

Varies, one who seeks a smaller class size and more professor relation.

young adult looking for close knit campus

Someone who lives in Minneapolis/surrounding area or Milwaukee/surrounding area that would like to get away from their home town but still be able to go home on the weekends if they need to without too much travel time.

I think all can

Older, professional students fit in well with traditional students, so I guess I would say all types

hardworking individual who knows what they want from education

One who takes full advantage of what is available to them in the community. Such as collaborative efforts within the school and community, outdoor activities.

A student who knows they want to be an active citizen. This student may not know exactly what they want to do when they arrive, but can use the

resources and opportunities that WSU has to offer to find the answer. This student wants to make something of themselves no matter what the amount on paycheck shows.

A student who wants to build relationships with the faculty in order to achieve their goals. The faculty is great and very accessible. A student should be prepared to have communication with their professors.

I think anyone can fit in at WSU. It is a very welcoming university and easy place to make friends. Students at WSU are driven academically and have a good time while achieving their goals.

Academically motivated, Interested in community involvement.

One that handle tough classes and willing to study to earn their degree

one seeking a liberal arts program that wants to be academically challenged

I think any student can fit in at WSU.

Anyone willing to work hard and enjoy school

Rural student

One who is open to new advancements and who has strong drive to learn

all kinds

Academic all stars - not your high end average


Recent A

lumni

Analysis:

Recent alumni shared many opinions related to the type of student that fits best at Winona State University. Many indicated that any or all students would fit. References to “hard-working” students and students from “small towns” were repeated frequently and should be considered noteworthy. For those who have recently attended WSU, the student who fits best seems to be wholly described as a hard-working, small town oriented, average Joe.


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Below are descriptions of typical Winona State University students. Please list in rank order your perception of the type of student that is most typical at Winona State University. (rank 1-6, with 1 high and 6 low)

rank item rank PointsAcademic achiever 1 583

Career minded 2 552

Campus life involved 3 541

Community minded 4 467

Student-athlete 5 452

Leadership oriented 6 407

Analysis:

Recent alumni believe that students who attend Winona State University are strong academically and career focused. The low ranking of leadership is noteworthy and may tie in with comments from survey question #7 that suggest that the students who fit best are “all-American,” “All-Stars,” “well-rounded,” or “middle-range.”


Recent A

lumni

No, but some receive more notoriety either because they sound good or are easily compartmentalized, like composite materials, nursing, and education

education

I personally really enjoyed the Business College. The professors were friendly and actively interested in helping students do their best and learn the most possible.

Education and Nursing

In hearing from individuals throughout the State of Minnesota now I hear much about the composite engineering program along with nursing and education programs are held in high regard.

The education and nursing departments both stand out at WSU due to the number of students who are in those programs

In my mind Winona is known for 3 areas of study: Sports Health & Nursing Business Criminal Justice

Statistics.

Nursing.


Composite Materials Engineering

Nursing and education were always “popular” and very common when I attended WSU.

Nursing

Business, nursing, and education

Business Administration - Human Resources - that was my major. :-) Compared to the surrounding community, I think the nursing and education programs are most advertised/focused on when people think WSU.

Nursing

Business seemed to be a large major

Working with children

Nursing

Mass Communication: hands-on training, experience more than reading a text book

Education and Nursing.

Nursing, social work, education

Education or Nursing

Teaching

SOCIAL WORK AND NURSING!

nursing teaching

Teaching

Therapeutic Recreation Specialist. Not many schools in Minnesota continue to have this as a major. It is awesome to see that WSU still does!

Nursing

Nursing, Education, Engineering

Engineering because of the many

plastics industry in the area.

Nursing and Education for sure! I went to WSU for my education degree and it seemed that everyone there was also doing that or becoming a nurse. Hence the 5:2 ratio of women to men.

I believe both the Nursing and Education Programs stand out.

Education program

math and nursing

nursing

I majored in Theater and minored in Mass Communication, taking many classes in both fields. Both majors had many options and really prepared you for your future career.

Nursing.

education, nursing...HOWEVER these programs MUST be more fully staffed in order to meet the needs of the students. I HATED having the same professor for 4 different classes within my major.

Teaching Nursing

Education, nursing, exercise science

Nursing

The education and nursing departments is a departments/majors that stand out at Winona State University.

education and nursing - WSU is known for these two majors!

Human Services (nursing, education,

Is there an area of study or major that stands out at Winona State University? If so, please identify which one.


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and the like)

None

nursing

Nursing has always been a strong point. I went to school there for business but over the past few years I’ve heard that the business program has gone downhill a bit.

nursing

Yes, I think that nursing and education are two areas that really stand out at WSU.


Geoscience

Nursing and Education

Nursing.

nursing

A lot of the great students that I knew while I attended were in the health sciences, including biology/chemistry and the nursing program.


Educational Leadership

Education, Nursing, Mass Communications

Education, Engineering, Nursing

The Nursing and Education programs are particularly distinctive. I find the English program to be excellent as well, but as that was my area of study that

may reflect a personal bias.

Nursing or Education

Nursing and education

Nursing

Communication Studies. Women’s and Gender Studies. Health Promotions.

Nursing.

In my opinion of Minnesota Colleges and Universities, Winona is known for two majors of study, the first one being Education and the second being business.

Psychology was fun.

Engineering

Nursing and Teaching -

Winona State has excellent Nursing and Education programs.

Graphic design stands out in a bad way because it wasn’t a good program.

nursing

Nursing and Education

the big ones--nursing and elementary education

I have heard that WSU is well known for its nursing program.

Nursing

Education

Nursing Program

I think the nursing students stand out.

Winona is known for Nursing

Biology.

When I decided to go there I found out that the Law Enforcement Program was up and coming. So for me I wanted to give it a try and turned out it was a great move for me.

nursing education engineering

Nursing

Nursing or Education

BS Paralegal Studies

Nursing and education.

Nursing

NATURAL SCIENCES

Nursing

Nursing Education what winona is known for and where it puts a majority of its resources

Nursing.

teaching and nursing

Mass Communication because there are five different degrees to choose from and they are actually degrees as opposed to concentrations.

Nursing Program

Education

Most students are nursing or education majors.


Recent A

lumni

nursing


Nursing and health sciences

Composite Engineering


The education program as well as their nursing program. I would say those are the programs that stand out.

I think Nursing and Education stands out most for me...one because I was a

nursing major and had roommates who were education majors...these are two areas I hear most people talk about WSU being known for.

Nursing

Nursing, engineering, business.

Education

Nursing

I knew a lot of people who entered the nursing program while I attended school.

nursing

political science

Nursing program. Seems like it is very large and popular

Nursing

Business

Nursing

nursing

Analysis:

The recent alumni of Winona State University very strongly believe that the nursing and education programs stand out most.


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How would you rate Winona State University faculty members in the areas of: (1 is low and 4 is high)

1 2 3 4Meaningful student interaction 1.4% (2) 10.9% (16) 49.7% (73) 38.1% (56)

Quality teaching 2.0% (3) 15.0% (22) 53.1% (78) 29.9% (44)

High expectations for students 1.4% (2) 17.0% (25) 47.6% (70) 34.0% (50)

Building lasting relationships with students 7.5% (11) 23.8% (35) 44.2% (65) 24.5% (36)

Research oriented 13.6% (20) 29.9% (44) 38.1% (56) 18.4% (27)

Engaged with community 4.1% (6) 26.5% (39) 48.3% (71) 21.1% (31)

Analysis:

The recent alumni were most likely to give the faculty a score of 3 (above average). They rated “meaningful student interaction” the highest, with “quality teaching” and “high expectations” close behind. Of the three respondent types (alumni, parents, counselors) in the student group, alumni gave the faculty the lowest scores.


Recent A

lumni

Most of them seem to land here for one reason or another, but either stay because of the community and level of meaningful student interaction

professional and knowledgeable

I don’t have any college experience to compare it to, but the faculty that I encountered were fantastic. They always answered questions in a friendly manner, if they didn’t know the answer, they knew where to find it.

They are so easy to talk to

The faculty I experienced were very involved with the education of the students and involving them in community, state and national issues the help them continue to be involved in the civics.

WSU faculty take the time to get to know all of their students and maintain lasting relationships during a students time at WSU and beyond.

For the most part, I remember noting that a majority of the faculty, including services like the lunch areas and maintenance, typically seemed to care about the students and how their experience was going overall.

They care about teaching more than research.

The time they take out for students.

There is a lot of diversity in their background

Once you get to the core classes, the professors are just as eager as you are to pursue your goals.

Hard to say since I am not familiar with faculty at other universities.

unknown

Some are awesome - then they leave because WSU won’t pay them enough. Some stink at their jobs and still have one - they don’t use updated teaching techniques and are resistant to change. Either way, rewarding based on performance and evaluations of students should be emphasized. They are well known within the community and students.

They have no real life experience

They really care about each individual student one on one.

not much

Consistent Happiness

recreation dept faculty is great!

They take the time to get to know their students.

Quality one-on-one attention when needed

The faculty is dedicated to the development of the students.

I think the staff really care about the students.

The most unique aspect of the WSU faculty is the willingness to help and make accommodations when necessary.

Leaders and care about students.

their openness warm at heart (at least most of them ;O) not narrow-minded

at all

Most I had were Winona state grads themselves

From all different walks of life, different countries.

They have a vested interest in student contact.

Most of them care how their students are doing, in their class or in general. More so when students get in their major. They want you to do well and have time or take the time to talk if needed.

They work so hard and get little reward for a job well done.

The physical education faculty was always amazing. They cared about the students, but some of them lacked depth as a teacher. Some seemed to be more coach first, recruiter second, teacher third. The staff that wasn’t coaching really had their curriculum well done. I would say that Douglas Callahan, Steve Juaire, and Gale Grimm were the best professors in the PE community.

Almost always willing to talk to you if you have a question or concern about anything and It doesn’t have to be during class.

The campus is small enough were you are able to interact and communicate well with them.

Some of the faculty has continued to keep in and almost ‘check up’ on

What do you think is unique about the Winona State University faculty?


Rec

ent

Alu

mni

me to see how I’m doing. I think it’s wonderful that they’re truly interested and consider some of them to be great friends.

They all live in the community and are mostly accessible for questions/concerns/guidance.

The staff interaction and lack of teaching assistance is unique for a school WSU’s size.

The time they make themselves available to those students who would like to interact with them.

a good variety of experience prior to teaching at WSU

Personable

I feel the faculty is unique at Winona State University because of the worldly experience that each member has and how they use that knowledge in their classrooms.

relationship with students

My perception is that the faculty is similar to what I would expect for the institution

Some but not all

Most of them live locally and are very involved in the community in which they live.

real world experience

I really like the smaller class sizes that allowed me to develop a relationship with the WSU faculty.

There is a huge difference from each one faculty to another. Some are very interested and involved and other could care less.

Their availability outside class

They were very down to earth and willing to interact with students.

old (comp. Sci)

their willingness to make themselves available to discuss learning material, grades career advice etc. WSU is full of renowned professors who stay abreast in their field. I may be biased but the English Dept and its professors made a lasting impression on me. They were all intelligent, concerned, easy to talk to and in general absolutely wonderful during my time at WSU (200-2004)

The amount of time that professors make available to students outside of scheduled class time as well as a willingness to answer real life questions about careers, graduate/professional school and not just questions relating to class.

They are concerned with student learning more than other schools, they take personal interest

The faculty at WSU is excellent. Although I graduated from WSU two years ago, I still keep in touch with many faculty members at WSU. They cared about the student...not the tuition check.

They are focused on helping students instead of doing research

Small class sizes so more ability for

interaction (but it’s not necessarily always there)

WSU faculty dedicate an enormous amount of time to students. WSU is, first and foremost, a teaching university, and the passion and dedication teachers put into their students reflects that. Students are a name here, not just a number.

I had a close relationship with most of my profs. Again, hard to tell what is unique when I’m not sure how other colleges are.

not much.

Nothing - I was not impressed with most faculty.

The faculty is generally able and willing to meet with students at any time and most of the faculty is very understanding.

Students get to know their professors well, small class sizes, etc.

While going through my undergraduate years I would say I had very few faculty members who took notice and interest in my academic achievements. I had a few who would suggest other forms of education that they felt would suit my needs.

Their diverse backgrounds

they care about their students and make an effort to know them more than just a student sitting in their class

Small class sizes make class time more personal. Your professors know you by name and face.


Recent A

lumni

From my experience, they have taken a significant interest in the students

You are not taught by teaching assistants. Also, even faculty not in your major area are often willing to answer questions.

Nothing

Lots of life experience before coming to WSU.

Interactive with the students

There is a variety of backgrounds, they don’t seem as researched -focused as at other school, but that means they are teaching their classes, not having a TA do it for them.

n/a

Diversity.

The faculty are willing to help you out and want you to succeed

always willing to help outside of the classroom. they truly want you to excel.

Sometimes they are available

Many of them have experiencing working in their field before they became a professor.

There openness and willingness to interact with students and to help students succeed.

They are interested in students lives and keeping up after graduation.

THEY ARE TRUELY DEDICATED TO THE STUDENTS

The faculty is very supportive of students in helping them achieve their goals. They really work with students when they have questions or want to find things to further their education more.

Many are approachable and interact well with the students and each other.

Through the various departments I took classes from, they seemed very invested in helping students learn and really seemed to enjoy what they were doing. There were few faculty that were monotone and who didn’t make much effort and they usually didn’t last long as professors at WSU in my experience. I accredit this to hiring professors as adjunct faculty or on a part time basis so they can be weeded out more easily. the faculty are really what i like a lot and appreciate a lot about wsu

Their experience outside WSU.

I like that many of them had open office hours and were willing to talk when you wanted to discuss issues about class, what steps to take in the future and current affairs.

Diverse pool

unsure

not sure

They are very down to earth people and pretty easy to talk to outside of class. You can also tell that a lot of them have a strong care and concern for the community.

They interact with their students on a

professional level and are accessible and helpful

diversity

They have the opportunity to know their students on a first name basis.

Their experience. When I was a student I never left a class feeling like the teacher didn’t know what they were talking about and it was because they had the experience to back up their knowledge.

Over the years I had many different professors with diverse backgrounds. They each had a unique career path before finding themselves at WSU.

I think they for the most part truly care about their students and their achievements and try their hardest to help us, as students, understand the concepts.

Many are personable, more than willing to assist students.

Desire to see students succeed

They seem to get to know their students and care about their success.

Their experience

I don’t know

They CARE ABOUT THE STUDENTS.

So personable and able to help you on out of class times

Nothing.


Rec

ent

Alu

mni

The laptop program and close proximity of campus facilities.

Diversity

Not sure - only 1 professor who actually got to know my daughter and gave her some guidance and direction.

Analysis: Recent alumni have very positive feelings about Winona State University faculty. Faculty who demonstrated that they genuinely cared about the students had a lasting and positive impact. The “they care” theme did not emerge as relevant among parents or counselors. Parents emphasized “high expectations” while counselors struggled to identify what it is that makes WSU faculty unique.


Recent A

lumni

How difficult do you feel it is for a student to gain admittance into Winona State University (select one)?

response count PercentVery difficult 1 1%

Somewhat difficult 83 56%

Not at all difficult 64 43%


Rec

ent

Alu

mni

1 2 3 4

Flaming W (image A) 0.0% (0) 6.0% (9) 22.1% (33) 71.8% (107)

Winona State logo (image B) 0.7% (1) 4.0% (6) 25.5% (38) 69.8% (104)

Winona State seal (image C) 17.7% (26) 40.1% (59) 27.2% (40) 15.0% (22)

“A community of learners improving our world” tagline 15.2% (22) 27.6% (40) 31.7% (46) 25.5% (37)

Winona State purple 4.1% (6) 11.5% (17) 29.7% (44) 54.7% (81)

Analysis:

Recent alumni have strong familiarity with and attachment to the Winona State University brand symbols. They feel more strongly about the flaming W symbol than do the parents or counselors. Changing or significantly altering the logo or brand color is not recommended. Awareness of the tagline is high.

How strongly do you associate the below with Winona State University? (Please rate 1 to 4, with 1 low and 4 high)


Recent A

lumni

Please indicate the programs at the Winona State University Rochester campus with which you are aware:

response count PercentWSU-R/RCTC degree completion programs 74 49%

Accounting 37 25%

Business administration 47 31%

Computer science 38 25%

Education 64 43%

Nursing 110 73%

Professional studies 29 19%

Social work 47 31%

Graduate programs in education 54 36%

Graduate programs in nursing 59 39%

I have not been aware that Winona State University has a Rochester campus 5 3%

Analysis:

Awareness of the Rochester campus and the variety of majors offered is high and higher among alumni than it is among parents and counselors.


Par

ents

Parents of Students Highlights• When asked to evaluate Winona State University in its key initiative areas, parents of students were most likely to

give the university very high scores. Parents indicated that they strongly agreed with the university’s success in the initiative areas more often and more frequently than did alumni or counselors.

• Parents were most likely to agree or strongly agree that WSU is successful in offering a rich environment, attracting hard-working students, and offering distinctive academic programming. While only 88% of alumni believe that the university offers the tools for success in career, 95% of parents believe so.

• Parents most frequently and more frequently than any other group identified size as the greatest strength of Winona State University. Clearly, the smaller size of the university and community is a key motivator when parents decide to support a 4-year education at WSU. Numerous other strengths were identified, ranging from faculty and programs to cost and beauty.

• Parents rated Winona State University highest in academic excellence (97% rated it high), distinctive academic programs (96% rated it high), and technology-infused learning (91% rated it high).

• They rated the university lowest in career preparation (17% rated it low), indicating that they view WSU as a strong academic institution first and a career preparation institution second (this is the inverse of counselor perceptions).

• Parents still scored career preparation higher than did the alumni (66% of alumni rated it high), perhaps indicating a stronger sense of optimism.

• When asked to suggest ways to improve marketing and promotion, parents provided a variety of ideas. Many ideas were non-advertising in nature, indicating that direct contact approaches and changes in programming may be very effective. Parents are varied and optimistic in their opinions of who fits best at Winona State University.

• Parents, like alumni, believe that academic achievers and career minded students are typical at Winona State University. They were more likely than alumni or counselors to believe that leadership oriented individuals are typical at WSU, again reflecting a higher degree of optimism and positive thinking.

• Parents, like alumni, believe that nursing and education are areas of study that stand out at Winona State University.

• Parents rated faculty highest in the areas of high expectations and quality. They were significantly more likely than any other group to identify the faculty as having high expectations for students.

• Parents did not consistently identify a single attribute that makes Winona State University faculty unique.

• Parents are aware of the Winona State University brand symbols but not strongly aware or as aware of the symbols as the alumni. Parents were just as likely to assign a low awareness score to the tagline as they were the Winona State seal.

• Parents have a moderate awareness of the Rochester campus and the variety of programs offered. Lack of awareness (20%) is significantly higher than it is among alumni (3%).


Parents


Parents of Students Survey results

Total parent respondents

77Averages represent overall student group survey responses.


Par

ents

strongly disagree disagree Agree strongly

agree

WSU is a leader in technology and technology infused learning (#1) 1.3% (1) 3.9% (3) 63.2% (48) 31.6% (24)

WSU offers distinctive academic programming (#2) 1.3% (1) 2.7% (2) 69.3% (52) 26.7% (20)

At WSU, students develop tools for success in their chosen career (#3) 2.7% (2) 2.7% (2) 55.4% (41) 39.2% (29)

WSU provides continuous development of the whole student in all aspects of university and civic life (#4) 2.7% (2) 8.0% (6) 69.3% (52) 20.0% (15)

There are opportunities for substantial student-faculty interaction and support at WSU (#5) 4.1% (3) 8.2% (6) 41.1% (30) 46.6% (34)

WSU offers a rich environment (friendly safe campus, community, natural beauty, extracurricular experiences) (#6) 1.3% (1) 0.0% (0) 35.5% (27) 63.2% (48)

The students found at WSU are hardworking, authentic, earnest, and serious about learning (#7) 0.0% (0) 4.0% (3) 70.7% (53) 25.3% (19)

WSU offers academic programming for all stages of life (#8) 1.4% (1) 9.7% (7) 70.8% (51) 18.1% (13)

WSU academic programs respond to the needs of regional and global communities (#9) 2.7% (2) 4.1% (3) 69.9% (51) 23.3% (17)

WSU has developed non-public financial resources and a viable fiscal model while maintaining academic integrity (#10) 2.9% (2) 7.1% (5) 75.7% (53) 14.3% (10)

Analysis:

When asked to evaluate Winona State University in its key initiative areas, parents of students were most likely to give the university very high scores. Parents indicated that they strongly agreed with the university’s success in the initiative areas more often and more frequently than did alumni or counselors.

Parents were most likely to agree or strongly agree that WSU is successful in offering a rich environment, attracting hard-working students, and offering distinctive academic programming.

While only 88% of alumni believe that the university offers the tools for students for success in career, 95% of parents believe so (rated WSU with a 3 or above).


Parents


small town, good school, modest class size

faculty! (marketing)

The faculty works closely with the students compared to large universities

location, programs, reputation

The community’s backing

Winona - the city! Perfect setting. WSU’s pursuit of excellence.

location, cost, programs, and curriculum

Its size. Lots of program options for a university its size. small town environment within easy access of several large cities. The campus housing “off campus Lourdes Hall area.

small campus life

Location

Technology - Laptop Community

small class sizes

The campus and the educators.

It’s in a beautiful location

Computerization and wonderful visual atmosphere.

It’s a local university providing needed education for degrees used in business in the surrounding area.

Affordable, quality education.

small campus

Working with students to obtain their goals.

leader in technology

Keeping on track towards graduation.

Great campus and transportation system

Nursing program, teaching and ability to transfer credits.

Great academic for reasonable price. Beautiful campus

small campus atmosphere

campus size and a variety of degrees that are offered

It’s size (as a University as well as classroom).

WSU’s greatest strength is the dedicated faculty and their willingness to help students

Great value for the buck!

lower cost education; beautiful campus

Valued education at an affordable price

landscaping and reputation

class size, campus size

So far I would say it appears to be very “student friendly”

Student faculty interaction

Beauty. Close campus areas for classes.

beautiful location

Ability to give students a chance where others wouldn’t

campus vitality

You’re organization of all departments. Everything from registration all the way though graduation, all was done well in advance. Students were ready on day

one.

Safe campus, safe town, opportunities for growth

size, it fits the niche for students who don’t want to attend mega-U’s

small college feel w/academic excellence

small feel campus

The students who graduate are well prepared for work in their field.

Student-faculty interactions/support

Comprehensive but small school feel

students

Beautiful mid-sized campus

Its smaller size, connected with strong advisers help guide students.

Variety of options for careers, beautiful campus, updated facilities

Staff, instructors caring and involvement in students’ education

4 year degree accomplished in 4 years

Winona State is small enough for students to not feel lost, yet large enough to have a great diversity of students

location, size

Location of campus amongst natural setting

I was impressed with the fact it feels so much like private institution while being a public university.

Friendly and helpful teachers


Par

ents

The size of the school. 10 thousand students, a small public university, as well as the academics.

Good majors with affordable price

Faculty shows a genuine interest in getting to know students.

The campus

Green campus

Analysis:

Parents most frequently and more frequently than any other group identified size as the greatest strength of Winona State University. Clearly, the smaller size of the university and community is a key motivator when parents decide to support a 4-year education at WSU.

Numerous other strengths were identified, ranging from faculty and programs to cost and beauty.


Parents





Technology-infused learning

0.0% (0) 9.3% (7) 42.7% (32) 48.0% (36)

Distinctive academic programs

0.0% (0) 4.3% (3) 58.6% (41) 37.1% (26)

Development of good citizens

2.8% (2) 8.5% (6) 52.1% (37) 36.6% (26)

Analysis:

Parents rated Winona State University highest in academic excellence (97% rated 3 or 4), distinctive academic programs (96% rated 3 or 4), and technology-infused learning (91% rated 3 or 4).

They rated the university lowest in career preparation (17% rated 2 or 1), indicating that they view WSU as a strong academic institution first and a career preparation institution second (this is the inverse of counselor perceptions).

Parents still scored career preparation higher than did the alumni (66% of alumni rated 3 or 4), perhaps indicating a stronger sense of optimism.


Par

ents


increasing standards

n/a

Is it necessary?

Getting all (including profs) to utilize the PC systems.

Career preparation, classes more for their career

Job opportunities for graduates

Family weekends

Participate in college fairs. Promote “ambassador” students from within the school to promote to their home towns.

Specific education programs

That it will try to help each student.

Grants and scholarships.

Expand marketing to schools West and South.

I think they should promote the organizations that students can join

More involvement one-on-one with students

not sure

Education, nursing and engineering programs

not really sure yet

Campus academic opportunities

Reinforce and concentrate on job placement efforts after graduation.

Use of alumni in advertising. Show cost analysis of education and career starts. % of employment.

Marketing campaign assembled and implemented by students in marketing.

Good job!

First year orientation, a big plus. Laptop school, and student-faculty ratio. 4 year guarantee.

Post- graduation placement services

We found this school by high school counselor’s recommendation.

helping students find part-time jobs during school year

Academic

Promote in smaller high schools in Illinois

The variety of majors they offer

Faculty-student relationships

Communication directly with the parents and students - and not online reading.

Recycling!

Analysis:

When asked to suggest ways to improve marketing and promotion, parents provided a variety of ideas. Many ideas were non-advertising in nature, indicating that direct contact approaches and changes in programming may be very effective.


Parents


self-motivated

Students who appreciate becoming part of a community vs. being lost in the crowd.

smart, active, independent students

one who can handle much peer pressure

No type fits best. I’ve seen a great variety.

serious, motivated students with focus

Students who enjoy a small community setting both school size and city size. A student who wants to be active in academics, learning and extracurricular activities.

One that doesn’t want to do much to get a degree.

students that enjoy working hard

Someone coming from a close knit family.

Relaxed, laid back and very independent. The student that needs direction gets lost in the crowd!

Someone seeking to further education in SE MN and WI

I feel it is open to all students.

Career minded.

Hardworking and intelligent students.

Kids coming from South-eastern MN- small town kids vs. big city ones.

These from small schools or

communities.

Academic, community oriented, career seeking

A student that enjoys the closeness that a smaller campus offers

All students- you can’t select a kind of student anyone who wants to learn shall attend

Someone who wants to get involved in their community and someone who is willing to work side by side with the faculty they study under.

average everyday people

A student able to seek information out individually- a survivor.

Regional and average student

Student that functions independently and at a high level- takes responsibility for actions and is mature.

One that is looking across between what a bigger university offers with the feel of a smaller campus

Someone from a smaller community

Liking the outdoors

Goal-oriented students

Someone who cares about doing their best in all aspects of life not just going off to school to party

Both of our children attend university @ Winona. They are grounded and feel safe in environment.

middle-class, Midwest teenager

No opinion

White, middle class females

Some academics, looking for a small school feel, but comprehensive programs.

A very smart, academically driven student- NOT average.

Students who are focused learners, yet might still have guidance on attaining goals.

A student coming from a smaller high school (under 1,000 students)

outgoing- active

Conservative, rural-raised.

My son said he wanted a small school, so I think a student who knows he/she wants a quality education, in a safe, family environment where they can have personalized relationship with their teachers.

one who is interested

Quicker student needing a smaller setting

Someone who wants a state school cost - but within private school. Faculty-student relationships.

Any liberal minded, environmentally aware person willing to commit to change the future who can work on their own.

Well-rounded-socially involved, community and academically oriented

Analysis:

Parents are varied and optimistic in their opinions of who fits best at Winona State University.


Par

ents


rank item rank Points

Academic achiever 1 284

Career minded 2 266





Analysis:

Parents, like alumni, believe that academic achievers and career minded students are typical at Winona State University. They are more likely than alumni or counselors to believe that leadership-oriented individuals are typical at WSU, again reflecting a higher degree of optimism and positive thinking.


Parents

Is there an area of study or major that stands out at Winona State University? If so, please identify which one.

nursing

education and nursing

education

exercise science, nursing, medical

WAGS

education or nursing

Science-Geoscience

Nursing

Nursing

Nursing

Nursing and education

Nursing

Nursing

Nursing

Several

Composite engineering, it’s nowhere else in the Midwest.

Teaching/education

Business-

Nursing

Nursing, education

Composite engineering

Education

nursing program

Nursing and science/biology

Nursing

Nursing

Education

Nursing

nursing, great program

Education

Nursing

nursing

nursing

Education

Nursing and health services

Nursing

Athletic training

Nursing, history.

Theater- WAGS

Global studies/ Chinese

Education

Education

nursing

Composite material engineering

engineering and medical

Mass comm

Nursing

Social work

Analysis:

Parents, like alumni, believe that nursing and education are areas of study that stand out at Winona State University.


Par

ents








Analysis:

Parents rated faculty highest in the areas of high expectations and quality. They were significantly more likely than any other group to identify the faculty as having high expectations for students (54% rated a 4 while 39% of the group average rated a 4).


Parents


professional experiences (marketing)

the community

The faculty my daughter had formed personal relationships with her - all good ones.

environment, history, friendly atmosphere

The diversity of the faculty and their interests.

They have high expectations but their teaching skills are very low

The ability to have a conversation outside the classroom.

From my daughter’s comments, most are concerned about everyone’s success in a course, although not all.

The beautiful, homey, safe atmosphere

My daughter encountered a number of faculty that in my opinion should not be teaching at the university level.

On the whole they care about the

success of their students.

Meaningful student interaction.

I had an issue with an instructor

Some faculty go above and beyond helping the students both educationally and personally

My daughter had good 1:1 with her professors

They are involved in many areas of the community.

beautiful campus, cliffs and river

Many are committed to education, some need more help.

Come from all over the country- some international

Dedication to their fields and students

They have high expectations of their students, but give positive encouragement at the same time.

See question (15)

They are part of community and people/students feel they belong.

international backgrounds

Don’t know well enough to answer

they care

Nursing faculty very dedicated.

Nothing

Care about students, good leadership.

Willingness to get to know students

They take an interest in students as individuals.

Diversity

Friendly and helpful

Nice people - self assured - genuine

Faculty comes from various backgrounds.

variety, culture, background, experiences

Analysis:

Parents did not consistently identify a single attribute that makes Winona State University faculty unique.


Par

ents






Parents


1 2 3 4Flaming W (image A) 7.9% (6) 14.5% (11) 15.8% (12) 61.8% (47)



“A community of learners improving our world” tagline

34.2% (25) 34.2% (25) 17.8% (13) 13.7% (10)


Analysis:

Parents are aware of the Winona State University brand symbols but not strongly aware or as aware of the symbols as the alumni. Parents were just as likely to assign the tagline with a 1 or 2 as they were the Winona State seal.


Par

ents



Accounting 16 21%



Education 21 27%

Nursing 46 60%


Social work 12 16%




Analysis:

Parents have a moderate awareness of the Rochester campus and the variety of programs offered. Lack of awareness (20%) is significantly higher than it is among alumni (3%).


Parents

If you are a parent, how has your student’s experience with Winona State University been and why?

response count PercentPositive 69 94%

Negative 4 6%

What are the primary reasons why it has been positive or negative?

great nursing program - love the 4 year guarantee

My child’s experience with his marketing professors has been well above expectations.

He has enjoyed the atmosphere and the ability to work closely with the faculty.

small classes, environment

He plays basketball there.

My daughter, Rachel, has excelled! So much so, she’s been accepted to numerous law schools with a variety of scholarships. She also feels a part of WSU - a tie that will envelope her for life.

The university facilitates student integration and success. There are plenty of opportunities for practical learning.

Campus life, availability of classes

Size, location, work experience, the set up of the geology program is great. There are some negative politics in the department.

A good education with a small campus life.

She got a degree

Ability to succeed, however I wish WSU would implement job capability and

internships.

Jenny has really enjoyed her time at WSU and repeatedly expressed satisfaction at her choice to attend Winona versus a larger campus such as U of M. Jenny did spend one semester abroad in Ireland, would have appreciated more assistance from the study abroad group. Ireland was not in their portfolio.

My daughter has a great work ethic and was a good student who worked hard for her grades.

Good interaction with teachers and smaller campus. Allowed her to stay focused on studies.

Good experience for our son and staying connected through newsletters and mailings.

They provided guidance on her classes so they all fit in, she was happy with all she learned from her professors.

Well-rounded individual with leadership qualities.

Our child will be able to graduate in 4 years!

Campus size and faculty.

One negative aspect was not getting into core classes needed to graduate. Positive aspect was helpful financial department, overall happy experience.

Good community and area!

Reputation of program, do need to expand this to high schools.

Network of friends, small town life.

If it’s positive for the child, it’s positive for the parents.

College campus size, availability of classes, degrees offered, clubs/organizations offered, cost

Educational experience positive

She loved the campus, the city, her professors/classes and made many, many friends.

Our daughter has had many opportunities to develop her leadership skills. She is a much more confident leader than when she entered as a freshman.

My son has had some great professors! In 4 years, he has only had one really bad experience with a professor-- whom the majority of his same class was having problems with. My son will graduate with a 3.25-3.40 gpa and he has enjoyed the professors and school for the most part. He is a hard worker and most professors know that! And they have taught him well!

Confidence building, independence

fit in well and adjusted; close to home


Par

ents

We have several graduates in our family from WSU. They are all successful alumni.

No contact of parents after admissions day freshman year.

I think he enjoyed his college years. Met new people and friends enjoyed playing sports. Was positive about his teachers. Maintained high grade point average thanks to self motivation and positive instructors. I would highly recommend WSU to anyone.

(so far) coaches and admissions counselor have been great

She has been happy with her experience.

Great campus; enjoyable campus tour; ease of registration

very accommodating

Excellent program with competent and dedicated staff and safe campus that is welcoming.

Positive- academically challenged, positive encouragement, high expectations. Negative- Nursing program needs to concentrate on helping with job placement for new grads in other states besides MN and WI

the dedication and concern by the faculty and staff at Winona State U.

Safe community, academic excellence

opportunity for growth in academics, social setting, community focus

Patrick has enjoyed WSU- good education, athletics and friends

Faculty

Positive- Allowed to be a leader, develop interaction skills with group work, extra curricular experiences, faculty support Negative- health services, need more programs and support for the top issue that college age girls face

high standards, early on the specific, overt orientation program. Connections with nursing faculty, small town, beautiful environment and safe.

The university forgot it was supposed to help their students be successful- no support to “make it.”

Our son went to St. Cloud fist. He had absolutely no guidance from his advisor and also had an experience with a roommate who was continually drunk. He transferred for sophomore year, had had a superb advisor from Day 1 and later became an RA for 2 years. It has been a great experience overall!

Accessible campus, nice facilities, good relationships with faculty.

Staff involvement

4 yr degree, biology professors, campus

life- other students

As our son nears graduation one week from now, we are so pleased with the positive 4-year experience he has had. A confused and somewhat unhappy 18 year old has become a self-confident young man. Bravo!

Excellent Tour, but still waiting to hear if admitted or not

Personal contact, great campus visit, very engaging freshman orientation experience. My son can’t wait to get there in August!

The incoming counselors were great and her overall experience at Winona has been good. The only negative has been trying to find part time work.

Friendly and helpful

preparing her for her career and professors who care

My student learned a lot and was able to carry on conversations about what he learned. He gave credit to the faculty for their genuine interest in educating students as well as preparing them for a career.

The laptop program was a waste!

My student fit in academically and socially

Good faculty and a desired program of study.


Co

unselors

Counselor Highlights • When asked to compare Winona State University to other 4-year institutions, counselors ranked the university

highest in the area of technology. 100% of counselors gave the university a high rating in the area of technology. Lowest rated were the characteristics “distinctive academic programming” and “environment/ beauty of the campus,” indicating a potential lack of awareness among counselors of many of the key characteristics of the university.

• Counselors agree that Winona State University is a leader in technology; helps students develop the tools for success in career; and offers a rich environment (100% of counselors gave these characteristics a high rating).

• Counselors were less likely than alumni or parents to give WSU initiatives any negative scores. Caution should be used in interpreting the low percentage of negative scores, however. These may indicate a hesitancy of counselors to express negativity, due to their role in referring students to varied universities, and/or may simply indicate a lack of awareness.

• Counselors were vague when identifying the greatest strength of Winona State University. Size and location, which are non-academic attributes, were identified most frequently as strengths.

• Counselors ranked Winona State University highest in career preparation and they were the only group among alumni, parents, and counselors to do so. They were least likely to recognize the university as having distinctive academic programs. Responses indicate that counselors most likely perceive WSU as a place to prepare for career more so than a place for in depth academic study.

• Counselors made a few specific recommendations related to marketing and promotion, revealing information that is important to them. The comments, when coupled with the results from the other survey questions, reveal that counselors may not be as aware of the key WSU attributes as they should be.

• The counselors indicate that they believe that a variety of students could fit well at Winona State University. The counselors also demonstrate a willingness to point a variety of students toward WSU, though a focus on the school’s location and size continues to be apparent.

• When identifying the typical Winona State University student, counselors gave “academic achiever” a markedly and uniquely low ranking. Both alumni and parents ranked the “academic achiever” as the most typical student at WSU (ranked #1). This contrast reveals a significant area of discordance in perceptions. Counselors were most likely to identify the typical WSU student as career minded.

• Education was not mentioned by the counselors as frequently as it was by the other groups surveyed. This may reveal a need to better educate the counselors on the key attributes of WSU.

• When evaluating the faculty at Winona State University, the counselors gave the faculty a high rating and scored them higher, on average, than did the alumni and parents. The faculty received the highest ratings by counselors in the areas of meaningful student interaction and quality teaching.

• The counselors did not provide many or detailed open-ended comments. 7 out of 10 responses were “I don’t know,” revealing a lack of awareness and understanding of faculty attributes among this group.

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• Counselors were significantly more likely than alumni or parents to report that they think that it is somewhat difficult for a student to gain admittance into Winona State University, revealing a possible trend among this group toward avoiding the issuance of negative scores.

• Overall, counselors demonstrated a low awareness of or affinity for the Winona State University brand symbols. Associations were strongest with the Winona State purple.

• Awareness of the Rochester campus is low among counselors and lower than it is among alumni and parents. Nursing is highlighted as a distinctive program less frequently, again revealing a possible lack of awareness among this group of the university’s key attributes.


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Counselors When comparing Winona State University to other area 4-year institutions, how would you rate the following characteristics: (1 is low and 4 is high)

1 2 3 4Technology 0.0% (0) 0.0% (0) 41.2% (7) 58.8% (10)

Distinctive programming 0.0% (0) 23.5% (4) 47.1% (8) 29.4% (5)

Student experience 0.0% (0) 5.9% (1) 52.9% (9) 41.2% (7)

Environment/ beauty of campus 0.0% (0) 11.8% (2) 35.3% (6) 52.9% (9)

Analysis:

When asked to compare Winona State University to other 4-year institutions, counselors ranked the university highest in the area of technology. 100% of counselors gave the university a rating of 3 or above in the area of technology.

Lowest rated were the characteristics “distinctive academic programming” and “environment/ beauty of the campus,” indicating a potential lack of awareness among counselors of many of the key characteristics of the university.

Survey results

Total counselor respondents

18

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strongly disagree disagree Agree strongly

agreeWSU is a leader in technology and technology infused learning

0.0% (0) 0.0% (0) 76.5% (13) 23.5% (4)

WSU offers distinctive academic programming 0.0% (0) 16.7% (3) 66.7% (12) 16.7% (3)

At WSU, students develop tools for success in their chosen career

0.0% (0) 0.0% (0) 70.6% (12) 29.4% (5)

WSU provides continuous development of the whole student in all aspects of university and civic life

0.0% (0) 0.0% (0) 82.4% (14) 17.6% (3)

There are opportunities for substantial student-faculty interaction and support at WSU

0.0% (0) 5.9% (1) 64.7% (11) 29.4% (5)

WSU offers a rich environment (friendly safe campus, community, natural beauty, extracurricular experiences)

0.0% (0) 0.0% (0) 64.7% (11) 35.3% (6)

The students found at WSU are hardworking, authentic, earnest, and serious about learning

0.0% (0) 5.6% (1) 72.2% (13) 22.2% (4)

WSU offers academic programming for all stages of life

0.0% (0) 13.3% (2) 60.0% (9) 26.7% (4)

WSU academic programs respond to the needs of regional and global communities

0.0% (0) 11.8% (2) 64.7% (11) 23.5% (4)

WSU has developed non-public financial resources and a viable fiscal model while maintaining academic integrity

0.0% (0) 7.7% (1) 76.9% (10) 15.4% (2)

Analysis:

Counselors agree that Winona State University is a leader in technology; helps students develop the tools for success in career; and offers a rich environment (100% of counselors gave these characteristics a rating of 3 or above).

Counselors were less likely than alumni or parents to give WSU initiatives any negative (2 or below) scores. Caution should be used in interpreting the low percentage of negative scores, however. These may indicate a hesitancy of counselors to express negativity, due to their role in referring students to varied universities, and/or may simply indicate a lack of awareness.

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The community.

The individual feel that students can connect with an individual when necessary/online as needed!

Small town feel and personal relationships with endless opportunity

A good fit and option for the middle of the road student

Location is amenable to our students who want to stay in state and get a quality education.

location

Academic reputation

medium sized college with a good academic, athletic reputation.

Technology is a strength.

Size. Small enough to be caring, large enough to offer great programming.

It’s people

academic programs and support staff

State school where the “average” student can get a good education without paying a fortune.

Analysis:

Counselors were vague when identifying the greatest strength of Winona State University. Size and location, which are non-academic attributes, were identified most frequently as strengths.


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Technology-infused learning 0.0% (0) 5.9% (1) 41.2% (7) 52.9% (9)

Distinctive academic programs 0.0% (0) 16.7% (3) 61.1% (11) 22.2% (4)

Development of good citizens 0.0% (0) 5.9% (1) 64.7% (11) 29.4% (5)

Analysis:

Counselors ranked Winona State University highest in career preparation and they were the only group among alumni, parents, and counselors to do so. They were least likely to recognize the university as having distinctive academic programs. Responses indicate that counselors most likely perceive WSU as a place to prepare for career more so than a place for in depth academic study.

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Visit my school at least once per year to gain my student’s interest.

I think WSU is doing a great job

Honesty when they make changes to admission criteria and how they review

files.

The programs that are unique to Winona, like the composite engineering program, which other schools don’t offer.

Unknown to most Central MN students

?

The wide variety of special programs available should be high-lighted more

Analysis:

Counselors made a few specific recommendations related to marketing and promotion, revealing information that is important to them. The comments, when coupled with the results from the other survey questions, reveal that counselors may not be as aware of the key WSU attributes as they should be.


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A serious student, who is there to learn versus there to party.

Any student

Student in the 50%ile range Wants a medium size school, in-state but not big city

The students who have the potential to be strong students, but who are not in the top of their class in high school. That seems to be who is attracted to

WSU from our school.

not sure

A student who is academically strong and wants to be involved in activities.

A student looking for a state university with medium size.

It is close enough to us that it works well for the students who are a little bit afraid of going far away. In particular,

teaching majors and nursing come to mind when I think of Winona State.

bright, student with some direction

career and academic focused

The average student who would struggle at a bigger school, but who may be ready for something beyond a two-year community college.

Analysis:

The counselors indicate that they believe that a variety of students could fit well at Winona State University. The counselors also demonstrate a willingness to point a variety of students toward WSU, though a focus on the school’s location and size continues to be apparent.

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rank item rank PointsCareer minded 1 70



Academic achiever 4 61



Analysis:

When identifying the typical Winona State University student, counselors gave “academic achiever” a markedly and uniquely low ranking. Both alumni and parents ranked the “academic achiever” as the most typical student at WSU (ranked #1). This contrast reveals a significant area of discordance in perceptions. Counselors were most likely to identify the typical WSU student as career minded.


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Is there an area of study or major that stands out at Winona State University? If so, please identify which one.None that come to mind.

Business/Accounting

Nursing

Education, engineering

not sure

Nursing

nursing

Composite engineering and paralegal have stood out in my mind.

Teaching and nursing

school counseling

Education

nursing and counseling

Nursing

Analysis:

Education was not mentioned by the counselors as frequently as it was by the other groups surveyed. This may reveal a need to better educate the counselors on the key attributes of WSU.

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Analysis:

When evaluating the faculty at Winona State University, the counselors gave the faculty a high rating and scored them higher, on average, than did the alumni and parents. The faculty received the highest ratings by counselors in the areas of meaningful student interaction and quality teaching.


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Smaller class sizes, easier to get to know students.

Personal relationships...care about their students as people

Don’t know.

know little about faculty

I don’t know

student oriented

student support program for athletes

Analysis:

The counselors did not provide many or detailed open-ended comments. 7 out of 10 responses were “I don’t know,” revealing a lack of awareness and understanding of faculty attributes among this group.





Analysis:

Counselors were significantly more likely than alumni or parents to report that they think that it is somewhat difficult for a student to gain admittance into Winona State University, revealing a possible trend among this group toward avoiding the issuance of negative scores.

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1 2 3 4Flaming W (image A) 5.6% (1) 22.2% (4) 38.9% (7) 33.3% (6)



“A community of learners improving our world” tagline 27.8% (5) 44.4% (8) 22.2% (4) 5.6% (1)


Analysis:

Overall, counselors demonstrated a low awareness of or affinity for the Winona State University brand symbols. Associations were strongest with the Winona State purple.


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Accounting 1 6%



Education 8 44%

Nursing 9 50%


Social work 3 17%




Analysis:

Awareness of the Rochester campus is low among counselors and lower than it is among alumni and parents. Nursing is highlighted as a distinctive program less frequently, again revealing a possible lack of awareness among this group of the university’s key attributes.


InternalTotal internal respondents

165


Faculty

Faculty Highlights• The faculty respondents were varied in their assessment of the university’s greatest strengths. Quality was a word

that was repeated more frequently by this group of respondents than by any other.

• The faculty respondents reported that Winona State University has been most successful at accomplishing a positive environment (70%), opportunities for substantial student-faculty interaction (66%), and technology leadership (53%). When comparing these findings to those of the external respondents, there is consistency with the high rating of technology and environment. Student-faculty interaction did not emerge as a significant strength in the external respondent group.

• These marketing initiatives were identified as priorities by faculty respondents: enhance overall image (69%); increase number of high achieving students (68%), and increase alumni and friend connections and donations (68%). It is notable that the objective of increasing the number of students of all types was given the lowest priority (20%), reflecting a desire for broader-based image marketing and/or very targeted results based marketing.

• Faculty respondents shared numerous and varied strengths when asked to identify their unique strengths. Willingness was a word that was repeated frequently by this group and more so than by any other.

• Faculty respondents rated themselves highest in the areas of meaningful student interaction (92% rated it high) and quality teaching (87% rated it high). This rating is consistent with ratings by most other groups.

• Like the other groups of respondents, faculty members identified a variety of students who fit best at Winona State University. Hard-working students were described numerous times. Unique to the faculty group was the repeated identification of high achievers when describing who would fit best.

• When asked to rank the types of students who are currently most typical of Winona State University, faculty respondents did NOT rank the academically focused as #1. This differs from rankings by alumni and parents, who did rank the academically focused as #1, revealing an important difference in perceptions between internal and external respondent groups.


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FacultyPlease identify your role at Winona State University (select one):

response countStaff 0

Faculty – College of Business 4

Faculty – College of Education 11

Faculty – College of Liberal Arts 29

Faculty – College of Nursing and Health Sciences 7

Faculty – College of Science and Engineering 19

Non-teaching Faculty 12

Service Faculty 14

Other 0


opportunities for committed students to have high quality academic experience coupled with practical learning.

High quality programs and students.

student-faculty connections, which lead to high expectations on both sides.

Faculty and their courses

location, specifically the natural beauty of the location

100 Best College Buy Small class size Medium Size College Located in a small college town Faculty teaching lab courses

small class sizes in upper division courses, opportunities for hands on and field experiences

WSU Students. Its emphasis on teaching and the professor-student ratio to produce small class sizes.

Beautiful campus in a Bluff Country setting and friendly community.

It’s history & staff.

Small class sizes, personal attention students get from their professors

gorgeous campus

Value: Perceived quality divide cost, with addition of location relative to Twin Cities, Rochester and Chicago.

alumni

Good faculty student connections.

Small college with potential for impact in graduate studies

Interaction of faculty with students

student opportunities for growth

A community/collegial atmosphere.

The number of students helps to ensure interaction with faculty and peers.

Our ability to adapt and embrace innovation

The laptop program and technology available to students.

Strong faculty, reasonable price, campus technology, geographical location

student-centeredness with an emphasis on engagement

The diversity and quality of our faculty, staff and students

Extremely beautiful campus; dedicated individuals in Student Life and Development

faculty - variety of degree options - vibrant arts and culture in community and on campus - beautiful and well-kept

Survey results

Total faculty respondents

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Faculty

campus - regional natural beauty

teaching learning and community service

Faculty

Its ability to attract above average students. I know this is not really a strength so much as it is the outcome of whatever our strengths are.

The individuals that work directly with students.

Friendly community.

its faculty and small class sizes in the liberal arts

Quality academic programs

It’s people

Faculty-Student relationship

The people that work here and their genuine concern for students.

Faculty are dedicated to teaching and to student success.

Its reputation for being innovators--laptops, various programs, etc.

It’s faculty.

caring faculty

Leadership

WSU has a strong population of students for a public University and a core of good faculty.

Focus on teaching and learning and quality

services to students

The small class sizes and intimacy among faculty/staff/students, which is

being threatened right now by massive budget cuts!

The people who work at Winona State tend to have a great attitude and value the educational process, which is the reason we are here. The energy of the students brings a vitality to the campus and reminds us of why institutions of higher education exist...to make the world a better place by educating the citizens of the world.

Academic commitment and that we have been improving our academic standing.

Compared to other universities, it is our location: our environmental resources are of very high quality.

The sense of community that is palpable on campus.

Strong educational standards, small school atmosphere-intimate and you actually know your professors, not small town hokey. Strong clinical health related fields between nursing, clinical laboratory science, Pre-professional programs, HERS.

Attention to students.

Intimate scale: small university in a small town environment that allows for personal relationships between faculty/staff and students and among all university fac. staff, admin. Small town can functions as a “lab” for students - they can see the impact of their efforts. WSU is a big player in the life of the small town and can attract support because of its importance.

It is a beautiful campus and very friendly

The people that work here!

It was smaller class sizes.

High quality undergraduate and graduate programs. 2. It’s size 3. It’s location

Strong academic programs

Dedication to quality education

students

Faculty and staff who care and work with students as individuals.

students

Liberal Arts

academic reputation and tradition

location, age and friendliness

Professor/student interaction

It’s people.

The commitment to quality education inside the classroom paired with a focus on integration of service provided to students in a fashion so as to make the bureaucracy of education less impeding to students.

Hard-working faculty and commitment to student learning.

First impression, the appearance of the campus.

Faculty/Student Interaction

a very good cost-to-benefit ratio

Academics

Tradition and selection of programs, as well as the service provided to the Rochester community through the WSU-R campus.

Small class sizes and contact with student and faculty. A strength that may well be under threat


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work ethic among students, dedicated faculty, size, administrators are flexible and support out of the box thinking to the extent they are able within all of the union rules

The involvement of some faculty with students

the people who work here

Comfortable learning environment, delightful setting (bluffs, campus “mall” greenery).

The People: Faculty and staff who work hard and really care about helping students learn, grow and be successful.

Student-focused, collegiality, size, location,major themes: engaged learning, integrated wellness message, sustainability

diversity of faculty offering various perspectives and world-views; location in beautiful SE MN with easy access to metro areas

Size and cost

Our proximity to the Mississippi River and the educational and environmental opportunities it offers to our larger learning community.

Quality

Student focused education

availability to the general public

Good faculty, relatively small class size.

the quality of the faculty and facilities

Reputation

An engaged faculty and small classes with full-time professors.

teachers sincerely care about student learning

Analysis:

The faculty respondents were varied in their assessment of the university’s greatest strengths. Quality was a word that was repeated more frequently by this group of respondents than by any other.


Faculty

Below is a list of key characteristics of WSU initiatives and programs. Please rate each as an achieved strength or a strength that is still developing.


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Accomplished strength at WsU

strength that is still developing

Technology leadership and innovation (#1) 52.6% (50) 47.4% (45)

Distinctive academic programming (#2) 42.4% (39) 57.6% (53)

Career preparation, students develop tools for success in chosen career (#3) 46.7% (43) 53.3% (49)

Continuous development of the whole student in all aspects of university and civic life (#4) 33.7% (31) 66.3% (61)

Opportunities for substantial student-faculty interaction and support (#5) 66.3% (61) 33.7% (31)

Positive environment (on and off campus) (#6) 69.6% (64) 30.4% (28)

Hard-working student body (#7) 41.9% (39) 58.1% (54)

Varied degree and certificate programs for all life stages (#8) 25.3% (23) 74.7% (68)

Academic programs respond to our regional and global communities (#9) 38.0% (35) 62.0% (57)

Commitment to fiscal responsibility and developing non-public financial resources while maintaining academic integrity (#10)

39.6% (36) 60.4% (55)

Analysis:

The faculty respondents reported that Winona State University has been most successful at accomplishing a positive environment (70%), opportunities for substantial student-faculty interaction (66%), and technology leadership (53%).

When comparing these findings to those of the external student group, there is consistency with the high rating of technology and environment.

Student-faculty interaction did not emerge as a significant strength in the external student group.


Faculty

Which of the below marketing and communications objectives make the most sense for WSU in your opinion (please select all that apply)?

response count PercentIncrease number of students of all types 19 20%

Increase number of high achieving students 65 68%

Increase number of alternative student groups not traditionally targeted (e.g. non-traditional, transfer, and graduate students)

46 48%

Increase alumni and friend connections and donations 65 68%

Enhance the overall image and credibility of the university 66 69%

Other 12 13%


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I think we should add “Minnesota” to the name of our school. Not like Mankato or Moorhead, but what about “Winona State University of Minnesota”?

Adult learners in the professions seeking to retool

increase diverse student populations

international cooperation

Place an emphasis on a liberal arts education instead of the current trend of vocational training

WSU should look to improve the quality of its student population, not its size

Academics should be a main focus. Flashy ads and marketing are ephemeral. The people, substance and value of WSU is what is important

Health care, Health Care, JOBS, JOBS, K-12 and public school secondary teacher awareness so that they can prepare

Increase visibility of the arts offerings open to the public, and of arts programs for students. Highlight the arts culture of the university.

increase academic standards and student work ethic

start advising students before they transfer to WSU, while they are at a two-year institution and have plans to transfer to WSU

Establish and market some partnering programs with UW-L ... Make this an enticing ‘region’ in which to attend school.

A mechanical engineering program

We need to attract more latino students.

Other Responses:

Analysis:

These marketing initiatives were identified as priorities by faculty respondents: enhance overall image (69%); increase number of high achieving students (68%), and increase alumni and friend connections and donations (68%).

It is notable that the objective of increasing the number of students of all types was given the lowest priority (20%), reflecting a desire for broader-based image marketing and/or very targeted results-based marketing.


Faculty

What do you find to be a unique strength of the Winona State University faculty?

some are very dedicated and will invest a lot of time with individual students

Location and connection to community.

Their expertise in their given fields

commitment to students’ well-being, both academically and personally

Ability to teach in most cases

Hard to generalize personal characteristics, however, their high number of office hours and spending time with students are the unique strength of education here at WSU. Their

most incorporate students into their research

When I first came, I would have said that it really was a community where everyone supported each other and recognized that everyone had their unique added value, whether that be in teaching, research, and/or service. Not only does each faculty member add value but s/he also kept the student not only as a customer but as a future citizen.

Most are dedicated to the University and community

Not sure

dedication to students

overcoming the giant obstacle of ever increasing class sizes

Faculty defend small class size and resources for scholarship, such as library resources.

time and commitment to students (rather than research)

This applies only to younger members-

academic inquisitiveness. Older faculty, not so much.

I have been here 17 years and barely know the WSU faculty. There is very little effort to build rapport and connection socially or through interdisciplinary research and teaching. They seem committed to their fields.

Interactions with students

depth of knowledge

Their willingness to assist students in so many different aspects in and out of the classroom.

Interaction with students.

Willingness to engage students in research

Their connection with the community and industry.

Commitment to teaching, personalized interaction with students

committed to mentoring students; committed to maintaining excellence in changing times

ability to get to know the students they work with.

WSU faculty are willing to go the extra mile to help the students succeed both in the classroom and outside the classroom

Commitment to teaching and ongoing learning

Expertise in Liberal Arts Education

dedication

Collegiality, albeit exceptions; mutual respect, albeit exception; student orientation, albeit exceptions;

innovative, imaginative, albeit exceptions

The balance that we have found between/with research and teaching

Time in direct contact with students is significant.

A lot of young professors and staff!

In my experience there is nothing unique about the WSU faculty. They are as qualified and in some cases as accomplished as their Ivy League and RI peers. Its that their talents are wasted by teaching students who should not have been allowed to graduate from high school.

Faculty are willing to spend time with individual students.

Caring about the individual students.

Qualification

Their commitment to excellence in teaching and learning in the classroom.

Although I know little about faculty in other WSU colleges, the liberal arts faculty generally combine a strong academic preparation with a dedication to teaching quality and fostering of student success.

well qualified in their fields of study

engagement with students and community

most care about students and preparing them for both career success as well as adulthood

The faculty is always there to assist you.

many faculty are committed to student growth and development in the


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classroom.

Committed to student learning and development

diverse and educated

The number of advanced degrees across all colleges

There is an emphasis on personnel connections to students in and out of the classrooms. WSU has a vibrant campus life in lecture series, engaged learning, lyceum, library athenaeum, and other campus activities. Students, personnel and the winona community have so many opportunities to learn and share their experiences with the community.

That they are organized, through union membership, to act as a group.

Most seem to be actively engaged in working with and supporting students.

They all want to be here, proud to be associated with WSU. They actually like their students and usually each other.

Accessibility; high level of expertise and scholarship for a small-town state institution.

I don’t know enough about them to respond

Diversity and willingness to engage student learning

Commitment to students

Doctoral preparation status. Faculty have earned terminating degrees from top universities.

Innovation when given the resources

Credentials. Student advocates. Attention to and inclusion of

contemporary and global issues.

collegiality

Interest in and willingness to work with students to help them reach their potential. (This is not easy with large classes.)

desire to help students succeed

terminal degrees

commitment to teaching

They care about their programs.

A real hands-on and approachable bunch, very engaged in their students.

Accessibility

I think in contrast to larger, research based university settings, that the faculty here are truly interested in teaching and mentoring students. In larger settings, there is a tremendous focus on research and publishing that pulls faculty away from the classroom.

Dealing with changing environments

Student friendly and accommodating.

concern for student success

I know of no unique strength

Teamwork

Willingness to connect with other service faculty on the Rochester campus.

Diverse backgrounds, flexible

The majority of WSU faculty seem to know their students on an individual basis.

Some faculty are absolutely devoted to

their students.

depth of knowledge and professionalism

Most of them really care about helping students and give time -- lots of time -- to students

Many are very engaged with students and provide unique learning experiences.

I’m not sure if this is unique to WSU, but I see a strength in WSU faculty commitment toward student engagement from a community perspective, and faculty’s interactions within the community... both strongly contribute toward community respect and support of WSU

Dedication to teaching

None to speak of.

I would like to say very student-oriented, but not sure that is across the board. The majority is----

Dedication to student growth and development.

The excitement they bring to their classrooms and activities.

Somewhat stronger commitment to teaching than elsewhere, though this is being eroded by a shift toward the research university model.

Dedication to student success

Engagement

Strong ethic of care for student satisfaction and success.

For the most part - faculty are pretty aware of individual students.


Faculty

Analysis:

Faculty respondents shared numerous and varied strengths when asked to identify their unique strengths. Willingness was a word that was repeated frequently by this group and more so than by any other.


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What do you find to be a unique strength of your program or department?

department name department strengthAdvising Services The Tutoring Services Program has exponentially increased the number of students it

serves

Art Growing Graphic Design program that is interdisciplinary, serves the entire university on special initiatives, and trains students with cutting edge technology.

Athletics Colleagues with integrity and know how to maximize opportunities

Biology Placement of graduates into professional and graduate schools

Biology Capstone opportunities and varied elective course work.

Biology Newly developing Clinical Laboratory Science program. There is money from grants and a new lab built. Online course development is going to open everything up for distant learning, it puts us at the fore front for health care education. It makes WSU something beside just noted for the nursing program. Nothing wrong with nursing, it is just that there is so many other opportunities in health care that can keep those students on campus and WSU graduates.

Business Administration Teamwork among the faculty

Business Education Transfer-articulation plans expand opportunities for students to access business education degree or licensure, since the Business Education Program at Winona State University is the ONLY remaining one in Minnesota.

Chemistry individual attention students get from faculty particularly in the opportunity to do research with a faculty member

Chemistry Strong interactions among faculty and students, but most of all, we care deeply about the educational experience that we provide to students.

Chemistry Faculty works together for the betterment of the student. Faculty are involved with the students.

chemistry 1. Really strong academic program. 2. Well trained faculty 3. Faculty who are willing to work with students and treat them as individuals.

Chemistry Dedication to student success through faculty-student interaction

Communication Studies That we combine high expecations for learning within our field (graduate level work) with real-life experience.

Communication Studies Smaller class sizes for more student faculty interaction

Communication Studies Engagement with community through service learning and class consultation projects

Communications Ability to adapt

Composite Materials Engineering

The only Department of its kind in USA

Computer Science Several tracks in the degree program

Computer Science Our students are able to find high-paying, interesting jobs after graduating. Our field is in great demand.

Computer Science We offer a curriculum grounded in CS theory and skill development that gives students a solid CS foundation and also facilitates student learning about current trends.


Faculty

Counseling Center Focus on wellness and developing the whole person

decline to state I thought this was an anonymous survey.

Economics collegiality

Education many offerings to students

Education We are committed to preparing our teacher candidates according to the Standards of Effective Practice.

Education Leadership Potential to build capacity through outreach, marketing and adult student recruitment. We lead in outreach with 3 Summit Conferences and internships connecting us with school administrators, board members, and business; we network to build policy with state government. We have worked to establish an Ed.D. program through partnerships and a Graduate School of Education and have led this initiative. We are the only department to teach Partnership Formation to mature individuals in education who establish these partnerships with schools, business and industry. We have the capacity to greatly influence teacher education and training because we offer a Teacher Leadership track. We have a prestigious Advisory Board and have initiated a Professional Affiliates Program in Lean Education and Management. We are actively promoting a WSU Lean initiative through our Education Summit 2001 on Lean and Continuous Improvement which is intended to further the partnership of k-12 with WSU and higher education.

Educational Improvement and Leadership

Helping employees work collaboratively across departments to create improved processess and operate more efficiently.

Educational Leadership Provide student with careful and individual program development and mentoring.

Facilities To be able to maintain building up keep alone with cleaning in such a timely manner, with limited staffing.

Finance unique perspectives by each of the faculty members - very complementary to give students a wide range of views

Geoscience strong interation with our students, courses include a lot of field based projects, commitment to student professional development and professional skills

Global Studies nice environment,wonderful colleagues, clear vision, keep growing momentum

Health, Exercise, and Rehabilitative Sciences

ALL faculty in our department are focused on helping our students succeed. I don’t see that kind of commitment in many departments.

HERS/Athletic Training Small class sizes and great faculty/student interaction.

History Research and scholarship among younger faculty

History Commitment to quality - as seen in widespread use of writing assignments, essay exams, senior thesis requirement, and collaborative learning.

History Department Highly qualified teachers and scholars with a wide range of teaching approaches and scholarly interests.

Housing Committment to making our residence halls the best possible learning enviornment.

IAS Ability to shape our services based on student feedback while maintaining the business practice integrity of our constituent departments. Ability to evolve!

department name department strength


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Library interlibrary loan

Library Self-critical attitude, use of evidence in guiding decisions

Library We are involved with students on an individual and group basis in connection with classroom faculty and the curriculum. We also support the Library Athenaeum, which involves students, faculty, staff, and community members in the learning process. We create a welcoming environment which encourages group studying and quiet studying. Excellent access to a mix of online and print resources support the learning and research process.

Marketing Scholarship and engagement with students and business community

Mass Commnications Strong mix of skill development and interlectual development; facilities; faculty

Mass Communication Responsive to changes in industry; teaching new technologies and news ways of communicating with mass audiences

Mass Communication Excellent integration of the elements of a professional program within a strong liberal arts degree.

Mathematics and Statistics Mathematics program

Mathematics and Statistics The number of unique, quality educational experiences we offer students.

MCOM varied programs

Music Faculty have unique talents and abilities. Programming appeals to all ages. Arts PROCESSES are celebrated (along with product).

Music Individual attention to student needs and growth;

nursing leadership and growth

Nursing Up to date with current knowledge and trends.

Nursing popularity

Nursing Our mission and dedication The mission of the WSU Department of Nursing is to educate caring, ethical, creative, and accountable nurses who provide multi-dimensional care for individuals, families, groups, communities and populations in a diverse society. This mission is based on the beliefs that: • teaching students to care for themselves and others must take place in a caring, diverse, respectful community where faculty promote the image of professional nursing by modeling these values and articulating the knowledge, skills, and attitudes of the nursing profession; • faculty and students are accountable for maintaining professional standards of moral, ethical, and legal conduct; • individuals have different ways of knowing and learning about the world; • students will recognize and value human diversity; • the department must create an academic environment that fosters accountability for one’s self and nursing practice, including continuous professional engagement and lifelong learning;

Nursing Caring, innovative strategies for teaching a more diverse population of students.

Nursing: Graduate Strengths: cohesive dedicated faculty members who continually and mutually strive for excellence in academics, practice, and collegiality. WSU has true gems in this group.

PESS Variety of backgrouds and prior experiences!!



Faculty

Physics Development of quality undergraduate research experiences for students

Physics Lean and effective department

pol. sci. anf pub. adm. dediaction

Political Science/Public Administration

I will focus solely on the individual major/program of Public Administration. In today’s economic environment, students in public administration engage in public service or civic/political engagement with very real and tangible experience, required internships, and a required senior research course which has led to numerous undergraduate research projects. This has led to very, very high placement of graduates at top M.P.A. instituttions. For example, a current senior graduating in May 2010, received offers for a M.A. in international relations from American University, the Peace Corps, and a M.P.A. at Northern Illinois, which is ranked 3rd in the nation for M.P.A. She chose the M.P.A. because it offered her full tuition with a paid internship for her two years at a #3 ranked program. That is the epitome of strength of a program!

Psychology Research accomplishment and resulting success at placing our students into graduate programs.

Psychology good leadership, good faculty, good record in sending students to graduate and professional schools.

Recreation, Tourism and Therapeutic Recreation

Very high degree of involvement with the community as requirements of classes.

RTTR We are the early and ongoing leaders of WSU travel study.(Pacific Challenge, Costa Rica, Outdoor Semester). Through the outdoor leadership and outdoor adventure education emphasis areas within our curriculum we have created a unique niche for the WSU RTTR program among other schools offering Recreation degrees.

Social Work Accredited program - ensures licensure. Well thought of in the region

Sociology The skills and knowledge that we teach can be applied to every aspect of our society.

Special Education We are compact, caring, and current in the area of curriculum of our field.

Student Life & Development

We’ve made great progress in well -rounding the education of our students. What they do outside of the classroom is just has important as their classes. They’re in class 3 to 4 hours a day. We have them the other 20, plus weekends!!

Student Life and Development

Focus on the individual. Students are treated well and there are high behavioral expectations.

Student Life and Development

dedication to student success and professionalism

Student Services Teamwork of department and committment to providing our students in Rochester as many services as possible.

Student Support Services The TRiO SSS program provides support for first generation students, low income students, and students with disabilities in an effort to help them reach their goal of graduation.

Student Union/Activities A variety of opportunities to assist students in their development outside the classroom.



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Theatre & Dance Practical onstage experience starting the first semester. At larger institutions, students have to work their way up for several years before getting on stage. They do not have to compete with graduates or a great number of majors. individual attention from the first day.

TLT Personalized service to faculty and staff, facilitating high impact academic technology projects, analyzing new and emerging tools and practices

Women’s & Gender Studies

commitment to developing student leaders, mentoring students, offering interdisciplinary programming and curricula, engaging students in experiential learning opportunities; active in campus leadership



Faculty








Analysis:

Faculty respondents rated themselves highest in the areas of meaningful student interaction (92% rated 3 or 4) and quality teaching (87% rated 3 or 4). This rating is consistent with ratings by most other groups.


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“well-rounded” slightly above average academic achiever

Motivated, civic responsibility.

a high achieving student who wants to be engaged in the community

Regional and of course with high SAT. I believe also the friendly atmosphere and the tuition fee scholarships make WSU one of the best universities in US for International and out of state students.

Those who might get “lost” at a large research university.

A student that has the desire to be successful in obtaining a degree.

This may sound biased, but the midwest students really do well here as compared to anywhere else.

a student willing to try new things and grow

a student who is extremely strong academically or who has the capability to design a program that maximizes use of the best teachers

Moderately good academically, yet cannot afford a more prestigious institution.

Those who want a job, but we ought to encourage those who want to make a difference.

Graduate students are the next big wave and push as more and more adults are seeking to retool in this time of recession. By focusing exclusively on undergraduate education WSU has forfeited opportunities to recruit from its own undergraduate student base. Graduate education and research builds the reputation of the university and expands outreach, but it has been sorely neglected. There are no scholarships to encourage graduate students to attend WSU. We do not encourage the sharing of research very much on the part of our students and graduate faculty to stimulate the academic environment.

Any willing learner.

high achiever

One who wants to broaden his/her mind, who wants to stay in Winona (and not go home every weekend), and who is adaptable to change.

The size of the campus encourages student interaction with peers and faculty.

A student that likes a lot of interaction with other students, faculty, and their department. Also a student that likes working on projects that can impact the community.

Motivated, intellectually curious, looking for a personal learning experience on a smaller residential

campus with a strong teaching versus research emphasis

one who is willing to take an active role in their education, the university, and community

There is no one kind of student that fits best at WSU. All kinds of students are able to succeed at WSU.

No one type of student fits best - I think we have things to offer all types of students, however, it may not fit for certain individuals

Students who are willing to look into a variety of educational opportunities - those who understand the lifelong learning concept - I am not as interested in the “job seekers” as I am the “knowledge seekers.”

self-motivated hardworking

High performers are recognized an d rewarded

Someone who wants to take their education seriously and engage in their community

Moderately high achieving students with the capability of succeeding independently.

Goal-oriented students who enjoy a smaller campus/community feel.

The students are a bunch of degenerate google monkeys looking for a 4-year cultural suntan. Very few of them are interested in getting an

education, instead they are trying to figure out how to ‘get by’ while still having their ticket punched to join the middle class. I can’t say I blame them, given the expense of a college education and the contempt American society has for education.

Students that are committed to achieving their goals.

All kinds

Students with a strong desire to learn and be a participating part of a university community.

Students with moderately high GPAs and ACTs who live in the region but not so close that they can go home every weekend. Students who want to avoid the impersonal experience of the large lecture hall of larger schools, but who are serious about their education.

Students desiring practical knowledge that will enable them to have successful professional careers

midwest work ethic

midwestern or highly social

All students fit if we spend time in showing them all a true Winona State Welcome

Students in the majors for which WSU is known who have a commitment to their educational growth

Bright. Values sound


Faculty

educations, close relationship with faculty without frills of ivy league

traditional; although I would like to see more focus on recruiting nontraditional students; current faculty are not ready to teach them however

a student who does NOT want online classes, mass classes of 400+ students, students who are only career-focused and not community/civically-minded

The student who finds a connection to an academic program. What I mean by that is if a student is engaged and understands the meaning and power of participating in their education, this is the best fit for a specific program and the student.

I will answer this, but I also want to state that I have strong reservations about this question. The more kinds of students fit well here, the better university we are. Clearly, too many kinds of students don’t fit right now, and we have not done enough to address that problem. Also, I will honestly describe for you the type of student who I think fits best, meaning will feel most comfortable here. I am not describing the type of student we should seek out, or that I want to fit. The type of student who fits best is a white female from a metropolitan suburb with at least one parent who has gone to college and has a professional position. This student will work hard enough to maintain a B average, and enjoys the alcohol-dominated social life that is prevalent at WSU.

A student who is enthusiastic and embraces opportunities for achieving academic excellence.

Smart student, but not necessarily the most outgoing student. The smaller size, more faculty contact allows to have that slightly reserved student

mature over time rather than being bowled over at a bigger facility and lost.

Eager to learn, appreciate openness and small town, willingness to be a team.

Student who is self-motivated and looking for value from their tuition dollar.

It is my impression that most students currently are 18-23, middle to upper middle class, white, and female, so does that mean that’s what fits?

academic driven, midwestern valued, high achieving professional based student!

Diligent with moderate expectations

One that wishes to influence the positive direction of the human condition.

traditional students

willingness and eager to learn. Accountable for learning. Willing to connect and contribute as an alumnus

better than average act test scorers

Students who 1. are willing to work hard and does not expect to earn an A just for (sometimes) showing up. 2. may need a little more one-on-one or other support sometimes. (This could be actual academic support--or just improving the student’s confidence and comfort level with material/discipline, etc. 3. first-generation student.

not necessarily the smartest students, but those who have the desire to learn and be involved in the University and Winona community

home grown

traditional age, full-time, on-campus

Blue collar backgrounds. Students with parents still interested in traditional college education without the private school price.

A hard-working student with outside interests and curiosity about things other than their major field.

High achiever

A student who is from the general area around Winona. Additionally, Winona’s market seems to focus on the traditional post high school university bound student (ages 18-24).

One who is committed to learning not just earning a grade.

Those with a well-rounded background and a good aptitude for college work.

one who takes charge of his/her life and future development

ambitious, creative and selfless students

Hard working and dedicated students, with a desire for community success.

Students with strong oral and written abilities. Commitment to excellence. Dedicated to service learning.

A student who has a strong work ethic and ability to think out of the box.

A student who does not want to be overwhelmed with large campuses and one that is relatively independent when being able to plan their free time.

students who are curious and who want an education first, career choice second

Dedicated, thoughtful, motivated, self-assured (confident)

students who want a liberal arts


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education. Those who want to study their discipline and still be actively involved in the arts and in student/community organizations.

Undergraduate: depending on major focus; academically talented student who enjoys the Midwest, wants a quality education for reasonable tuition in a supportive environment; enjoys and uses technology in learning; Graduate: a student who enjoys getting to know her/his faculty well; who strives for excellence and is willing to collaborate in the constant process of learning/academic development

A generalist headed into graduate school

A hard-working student who wants a bit more of a personal one-on-one experience in college.

Traditional

Hardworking and curious.

Those students that do not want to be distracted by the glitz and glitter of a metropolis. Those that want more of a one-on-one with the faculty.

The ones who fit (in) best have low expectations and seek the path of least resistance. I would like hard working, intellectually ambitious students to fit better.

traditional student with aspirations of success

Motivated, driven and responsible

Students who want to make a difference in the world, beyond just their own livelihood.

Analysis:

Like the other groups of respondents, faculty members identified a variety of students who fit best at Winona State University. Hard-working students were described numerous times. Unique to the faculty group was the repeated identification of high achievers when describing who would fit best.


Faculty


rank item rank PointsCareer minded 1 463

Academically focused 2 400





Analysis:

When asked to rank the types of students who are currently most typical of Winona State University, faculty respondents did NOT rank the academically focused as #1. This differs from rankings by alumni and parents, who did rank the academically focused as #1, revealing an important difference in perceptions between internal and external groups.


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Staff Highlights• The staff respondents answered with a variety of comments related to the university’s strengths. The physical and

social environment was repeatedly referenced by this group.

• The staff respondents felt that Winona State University has been most successful at accomplishing a positive environment (75%), a hard-working student body (65%), and continuous development of the whole student in all aspects of university and civic life (60%).

• When comparing these findings to those of the external student group, there is consistency with the high rating of environment.

• For the majority of questions, staff respondents were more positive than faculty respondents.

• These marketing initiatives were identified as priorities by staff respondents: enhance overall image (71%) and increase number of alternative student groups not traditionally targeted (58%). It is notable that attracting non-traditional student groups is a more important objective among staff respondents, reflecting the desire to appeal to this growing student type.

• Staff respondents shared numerous and varied responses when asked to identify the faculty strengths. Commitment and care were words that were repeated frequently by this group.

• Staff respondents rated the faculty highest in the areas of meaningful student interaction (87% rated it high) and high expectations for students (87% rated it high). Staff respondents were significantly less likely to rate meaningful student interaction high (16% rated it very high) compared to faculty (44% rated it very high).

• Like the other groups of respondents, staff members identified a variety of students who fit best at Winona State University. Hard-working and motivated students were described numerous times. The group repeatedly said that a large variety of students could fit at Winona State University.

• When asked to rank the types of students who are currently most typical at Winona State University, staff respondents ranked academically focused as #1. This was typical in all groups except faculty and counselors.


Staff

StaffIn your opinion, what is Winona State University’s greatest strength?

Innovative spirit

Our emphasis on student support and majors that are needed/useable in the real world.

Caring about the student

Our employees

Students

Beautiful campus, Offers lots of choices, great faculty and staff

Beautiful campus and dedicated employees who care.

It’s fiscal responsibility and dedication to its employees

Scenery of the campus

Our Leadership in the Winona Community

Dedicated staff and our customers,the students.

Sense of community

Winona Campus - the campus itself..it is beautiful. Rochester campus - the service to students is more hands on

I think we have some great people working here -- I am not sure they are appreciated.

Our campus...beautiful setting, and really helps to shape positive opinions of our university for those who visit. Also, we have great people: from faculty to GMW’s.

Solid educational offerings. Developing productive members of society.

Adding value to WSU student learning experience -- expanding beyond the classroom.

Great academics and centralized campus

It’s vision of the future and how it can best serve students.

e-Warrior Digital Life and Learning Program

People at WSU really seen to care about WSU.

Education of young people from rural and small towns of the Midwest and its involvement with international students combined. The interchange must be very good for the professional development of the ones from the Midwest.

low cost, good value

outreach to the community

Affordability

It’s wonderful employees and great environment

Nursing Program

A campus environment that is welcoming, supportive, and inclusive -- a true community atmosphere.

The beauty of the campus and community combined with a size that allows for opportunity while still connecting meaningfully with faculty and staff.

the nice landscaping and huge list of administrative overhead.

Offers the most bang for the buck! Beauty surrounds this campus and offers quality education while maintaining its small family feel.

Great affordable education on a beautiful campus in a small town nestled in the bluffs of the Mississippi River.

Free Thinking

It’s faculty.

Fellowship--community centered--everyone is helpful--beautiful campus

Location and scenery

The people who work and learn here. Their commitment to WSU is significant. This is also a weakness because thereis a reluctance to work together - so many egos trying to steer their side of the ship.

The professionals all around campus who are dedicated to

Survey results

Total staff respondents

69


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working closely with students and helping them succeed.

OUR LOW TUITION AND OUR LOCATION

Smaller University - Degrees which are in high demand

State funding.

High quality education provided in both resident and non-resident settings through delivery modes that meet the broad needs of a wide variety of learners at a reasonable cost.

WSU’s greatest strength is it’s committment to higher education and assisting the students who call WSU home for an extended period of time.

advertising power and community relations

Sense of community

expanding

Our use of technology as a learning tool.

It’s students

The core values that guide the Institution.

Small size- people know each other

Commitment to individual student learning experience

The people working here and a gorgeous campus.

Programs, Faculty, Reputation, Size in terms of not so big that it is overwhelming to students, quality of service, facilities, location in Rochester

I work with a large number of student staff and I feel that they are held to a high standard and given a lot of opportunity to be creative. I also think that the hall governments allow students the opportunity to get involved and take ownership of their community.

Overall, I feel that students are given a lot of leadership opportunities and have the ability to grown and learn within these positions.

Community environment

We are diverse. That gives us many points of view.

It’s people value “relationships”

It is such a unique environment of ideas and action.

Campus, location, people

Quality EDuc

The Students & Departments/Programs

Quality education/reasonable tuition

The People

Customer SErvice

Low cost and beautiful campus.

Analysis:

The staff respondents answered with a variety of comments related to the university’s strengths. The physical and social environment was repeatedly referenced by this group.


Staff



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Accomplished strength at

WsU




Career preparation, students develop tools for success in chosen career (#3) 48.5% (33) 51.5% (35)

Continuous development of the whole student in all aspects of university and civic life (#4)

60.3% (41) 39.7% (27)

Opportunities for substantial student-faculty interaction and support (#5) 54.4% (37) 45.6% (31)



Varied degree and certificate programs for all life stages (#8) 30.9% (21) 69.1% (47)

Academic programs respond to our regional and global communities (#9) 47.1% (32) 52.9% (36)

Commitment to fiscal responsibility and developing non-public financial resources while maintaining academic integrity (#10)

48.5% (33) 51.5% (35)

Analysis:

The staff respondents felt that Winona State University has been most successful at accomplishing a positive environment (75%), a hard-working student body (65%), and continuous development of the whole student in all aspects of university and civic life (60%).

When comparing these findings to those of the external student group, there is consistency with the high rating of environment.

For the majority of questions, staff respondents were more positive than faculty respondents.


Staff


response count Percent

Increase number of students of all types 29 42%

Increase number of high achieving students 26 38%

Increase number of alternative student groups not traditionally targeted (e.g. non-traditional, transfer, and graduate students) 40 58%

Increase alumni and friend connections and donations 30 44%

Enhance the overall image and credibility of the university 49 71%

Other 4 6%


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Start reaching out for our future instructors

Matriculate 2 year degree programs into 4 year

Increasing the kinds of students we

want. Including those engaged in community.

How about simply ‘regional home-town students’?

Affordable & high quality education.

Benefits of college vs TC/CC. Obtainable goals through exemplary, knowledgeable advisors and class availability

Increase online options

Other Responses:

Analysis:

These marketing initiatives were identified as priorities by staff respondents: enhance overall image (71%) and increase number of alternative student groups not traditionally targeted (58%). It is notable that attracting non-traditional student groups is a more important objective among staff respondents, reflecting the desire to appeal to this growing student type.


Staff

What do you find to be a unique strength of the Winona State University faculty?

Most truly care about their student’s success

Most faculty do care about the students and want to best prepare them for what happens after college. I would not consider this unique, but like to think it part of the professor’s personality and job goals.

They are a part of WSU.

I do not know enough about other campuses to compare, but we are fortunate to have many faculty who are truly here for the students, and they are innovative and challenging to the students. I find this to be a liberal and accepting campus with a fair amount of diversity, which also makes us unique.

There are many faculty that will go out of their way for students. We have many great professors that care.

Many are innovative in their approach to using technology

Nothing

The staff are very helpful and want to help students with their education.

I am currently a student at WSU as well as a staff member and I find the strength of the department to be in the Dean’s Office.

They are very approachable and committed.

Their educational background

A small university allows more student contact. Plus technology is a big role in their classrooms.

not in a position to offer an opinion, limited interaction with faculty.

Most of them care and put effort into

their craft. A minority are concerned about terms and conditions of employment for themselves only.

Years of experience

flexibility to meet the needs of the students

?

some aculty, not all though, truly strive for excellence and care about teaching and having students actually learn

Most are approachable

Their willingness to help students achieve excellence

Dedication and hard work of the faculty who have been here the shortest length of time.

Supportive and genuinely interested in the growth and success of students -- I think this is a strength but not unique to WSU.

Willingness to take time with their students.

they only lecture between the hours of 9:00 and 3:00

They have unique personalities.

Overall friendly and helpful

Their union

The time they spend with their students outside of the office.

Everyone seems to support one another

There is nothing “unique”. WSU’s faculty is pretty much the same as the faculty at other universities.

Their pursuit of effective teaching.

The WSU faculty challenge the students they have and for the most part are willing to help them along their journey through college.

SOME FACULTY MEMBERS ACTUALY CARE ABOUT EDUCATING THE STUDENTS RATHER THAN FILLING THEM WITH PROPAGANDA

?

The dedication to innovation and being open and committed to looking at different ways of teaching and delivery. (Rochester)

The fact that they understand it is a small community and make themselves available to students for further assistance/learning opportunities.

in some cases sense of community and overall student satisfaction

Small class sizes allow for better interaction with students

depends on which area. college of science seems to have pretty solid programs. college of business and liberal arts need improvement.

I don’t know.

Commitment to Students in and out of the classroom.

Down-to-earth, easy to relate/communicate with

Very willing to interact and work with students on projects, etc.

Connectedness to the student body, service learning projects.

Willingness to go beyond the classroom

Many are very Personable


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Excellent teachers

Experience

the people

Uniqueness

How well they work with the students.

Analysis:

Staff respondents shared numerous and varied responses when asked to identify the faculty strengths. Commitment and care were words that were repeated frequently by this group.


Staff

What do you find to be a unique strength of your program or department?

department name department strengthAcademic Affairs Leadership

Academics Team concept

Acct & Marketing Having the students work with community leaders and community population. Again, not unique to dept.

Admissions High energy and will get the job done!

Admissions Team attitude, leadership, outgoing

Advancement Real sense of teamwork.

Advancement Nurturing relationships with our alumni and friends

Advancement Willingness to work with all aspects of the university. Seeking new funds, relationships and greater recognition for the university.

Advising Services We try to make ourselved available to students and help them suceed here at WSU. (Friendly & Helpful)

Advising, Career and Disabillities Services

Everyone is genuinely concerned about the student’s success while at WSU

Alumni Relations Always willing to try new ideas. Willing to change and grow.

Biology one of the best run and most efficient departments on campus. other departments should function, have class sizes similar to ours, and strive to achieve numbers like ours

BUED,EDUC,EFRT,Learning Community

Compassionate, knowledgeable members who truly care about student performance and well being.

Business Dept Involves students in extras (SHRM & mentoring/job shadowing opportunities)

Business Office Support Staff

Career Services Outreach & services provided to students

COSE Increased enrollments in the Biology area. Vibrant geoscience department. Chemistry department.

Department of Nursing Desire to meet our students’ needs.

Development Amazing team work and care for each other. The department cares about the University and it’s future.

Education Unique ways of doing programs and thinking outside the box

Facilities The ability to process large quantities of work on a daily basis despite a lack of staffing.

Facilities WORKING UNDER INTOLERABLE CONDITIONS


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Facility the people

Financial Aid Communication regarding the aid that is available to all students.

Geos and Phys The amount of time the faculty give the students is our biggest strength. It doesn’t matter what time it is, their doors are always open.

Housing Student leadership opportunities

Information Technology Talented individuals working to make our students prepared for the real world when they leave the university.

Information Technology Our collaboration with the technology staff at RCTC.

Information Technology Services Our laptop program, our infrastructure to support that program, our developers.

ITS It’s taken a while, but finally having a vision and a three-year plan.

ITS Technological Innovation

na

Nursing Caring faculty

Nursing Wonderful group of faculty who work cohesively to provide students with a remarkable education. Extrodinary group of people.

Parking SErvices Customer SErvive

Student Athlete Services/Athletics Like several other departments here at WSU, we are in the trenches helping students through the issues they face each day. We place a high value on relationships and student success and the students we work with greatly appreciate it.

Student Life Willingness to share ideas and help each other be successful

TLT Knowledge base and quick solutions to pedagogical problems

University Advancement Relationship building

University Advancement One area of “developing strength” that continues to improve with the work of the communications office is the ability to reconnect alumni & friends with the “new” WSU. WSU is a COMPLETELY different and altogether improved place compared to those who have not been on campus in 10 years of more. I think people of that era & before maybe have a subdued enthusiasm about their alma matre, and when they realize what is actually happening on our campus--those feelings of pride are validated and enhanced greatly.

University Advancement Staff strive to be their best for the university and it’s goals

University Advancement Quality of work accomplished with resources that are modest for a university of WSU’s size and mission.

University Advancement We work to strengthen relationships within the university and outside of it.. and when that positive strategy comes first... i really can see results and importance.

University Advancement dedicated staff

WSU Bookstore Offer Textbook Reservation & Bookstore Loans to help students


Staff

WSU Bookstore Our ability to adapt to the ever changing market climate of the Bookstore and fulfilling the students/customers needs.

WSU Children’s Center Qualified staff who care and contribute

WSU Children’s Center Meeting the needs of the students with families

Great Customer Service


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Analysis:

Staff respondents rated the faculty highest in the areas of meaningful student interaction (87% rated 3 or 4) and high expectations for students (87% rated 3 or 4). Staff respondents were significantly less likely to rate meaningful student interaction high (16% rated 4) compared to faculty (44% rated 4).


Staff


I don’t work on the academic side of the university, but my experience with students has been that they are goal oriented

Any, traditional, non-traditional

One who is dedicated to his/her endeavor and one who is willing to reach out to our community.

Traditional students, since that is the majority, but all students should feel welcome.

Students right out of high school.

I believe a high achieving student that has to work hard towards success. Also, students that participate in funding their own education.

Any student does.

traditional nursing major.

Winona student...more traditional Rochester student..more diverse and non-traditional

Any student who wants an education.

I think WSU appeals directly to students with drive and aspirations to succeed. I think this is an incredable environment for any student to engage in their higher education experience, and the resources available to them are more plentiful than many might imagine. However, I think they need to be motivated to find and engage those experiences for themselves in many instances.

Anyone who wants to achieve and is willing to work hard for it.

Any student who has a commitment to learn, regardless of their financial background. The student who normally would not be able to afford college

is more appreciative of receiving the opportunity through grants and scholarships.

A student that knows their academic goal.

Any student that wants a better life for their future is the right fit with WSU

Motivated students desiring to live in a small community.

Everyone is welcome

Those who want to learn. if a student is here just because their parents want them to be, they won’t succeed. but if they want to be here, they can achieve great things. not all students are ready to go to college right away though. sometimes it takes a year or two for the students to figure things out. all students could fit winona

Student who like a “small town” feeling.

Someone from a medium to small community with a good value system and supportive network of friends and family

I don’t believe there is “a kind of student” that best fits Winona State University. Diversity is needed.

Practical, hard-working, positive students (not only in school but also in work-study, off-campus jobs, etc.) who are inexperienced (or immature, or unfocused) with pure academics. More interested in outcomes (e.g., skills or careers) than process.

Hard working, civiv minded, ACT average of 25.

out-of country, they are here to learn and can really apply themselves

well-rounded, family orientated

Any student that wishes a 4 year degree in the majors offered here at WSU.

Fiscally responsible students who understand they need a degree and don’t want to travel more than 5 hours from home.

A student who is not particular or concerned with status.

Fat kids, skinny kids, kids who climb on rocks. Tall kids, short kids, even kids with chicken pox.

One of average intellegence who is seeking to learn in a nurturing environment that allows for exploration.

I think any student can find success here as long as they are willing to work hard and take advantage of the resources and opportunities available to them.

ONE WHO HAS A SINCERE DESIRE TO LEARN

I’d like to think that all students “fit” at Winona State University.

all who have a desire to learn and better themselves

All students that meet current ACT guidelines should be given an opportunity for college education. Current ACT guidelines are obtainable by those motivated. Cost of education at WSU is an issue for middle class families even with financial aid awards with public higher education becoming a luxury affordable by the upper class only.

nursing

On the Winona Campus, I would say that it is a student of traditional college going age who is looking for a degree that will allow them to start their career


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upon graduation. On the Rochester Campus, I would say that it is a student who is pursuing a Graduate level degree while still working or managing a household, as well as older (over 25) students who are seeking to finish a BA or BS or seeking a career change.

hard-working

18 - 24

A student who would like a more interactive approach with faculy and staff and one who is willing to join organizations and help the world

Traditional but I think that exploring options in expanding online offerings and non traditional delivery such as Saturday courses could positively impact not only our fiscal issues but

our reputation as a good place to go to school as well.

a student who is engaged in student life, positive, excited to learn, part of community, exhibits high energy level.

Most of our studnets are first generation college students from rural communities and the twin cities. These seem to be the type of students that attend WSU

One that knows what they want, and will work for it

A student who is willing to apply themselves.

I love the “small” town feel of the university, not so gigantic you can’t relate to people and things.

hard working, stay on task, loves being outside, involved student

3.0 and above

WSU-Rochester has a very diverse student population. Working and returning students.

Traditional students just graduated from high school

all

?

One who is movitaved to be here and works hard to improve themselves and the community around them.

Analysis:

Like the other groups of respondents, staff members identified a variety of students who fit best at Winona State University. Hard-working and motivated students were described numerous times. The group repeatedly said that a large variety of students could fit at Winona State University.


Staff


rank item rank PointsAcademically focused 1 323

Career minded 2 301





Analysis:

When asked to rank the types of students who are currently most typical at Winona State University, staff respondents ranked academically focused as #1. This was typical in all groups except faculty and counselors.


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Administrator Highlights• When asked which institutional strengths they would like to see emphasized in marketing, administrators voted to

emphasize the rich environment, the continuous development of the whole student, and the positive attributes of the students found at the university.

• When asked to rate primary marketing objectives, 86% of respondents voted to enhance the overall image and credibility of the university.


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Administrators Please identify your role at Winona State University (select one):

count PercentAdministrator 11 50.00%

Dean 5 22.70%

Faculty 2 9.10%

Staff 2 9.10%

Student 1 4.50%

Other 1 4.50%


Survey results

Total administratorrespondents

22


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Accomplished strength at WsU




Career preparation, students develop tools for success in chosen career (#3)

68.2% (15) 31.8% (7)

Continuous development of the whole student in all aspects of university and civic life (#4)

50.0% (11) 50.0% (11)

Opportunities for substantial student-faculty interaction and support (#5)

68.2% (15) 31.8% (7)



Varied degree and certificate programs for all life stages 22.7% (5) 77.3% (17)

Academic programs respond to our regional and global communities

45.5% (10) 54.5% (12)

Developing non-public financial resources and a viable fiscal model while maintaining our academic integrity

0.0% (0) 100.0% (22)


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Response Categories

1. WSU leadership in technology and technology-infused learning

2. The distinctive academic programming offered at WSU (e.g. mass communications, psychology, education, composite materials) 5 responses

3. Students develop tools for success in chosen career (e.g. hands-on technology and field experience, emphasis on relevant experience, communication skills)

4. Continuous development of the whole student in all aspects of university and civic life (e.g. students can become actively engaged in community service, faculty support, leadership) 1 response

5. The opportunities for substantial student-faculty interaction and support offered at WSU 1 response

6. The rich environment offered at WSU (friendly safe campus, community, natural beauty) 5 responses

7. The types of students found at WSU (hard working, authentic, earnest, serious about learning) 7 responses

8. WSU academic offerings for all stages in life (e.g. grad programs, pre-professional, certificate programs)

9. WSU academic programs respond to our regional and global communities (attributes include emphasis on community engagement, sustainability, health and wellness, collaborating with school districts, etc.) 5 responses

10. Developing non-public financial resources and a viable fiscal model while maintaining our academic integrity

Additional Objective Types

• Sharing success and achievement stories 3 responses

• Increasing enrollment 4 responses

• Increasing visibility 3 responses

In your opinion, what should the primary marketing and communication objectives of Winona State University be?


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In your opinion, what should the primary marketing and communication objectives of Winona State University be?

Recruiting students

Attracting and retaining students who will succeed at WSU. Developing strong affiliation with WSU by employees, alum, benefactors and the community.

Clear, proactive communication of the positive projects and undertakings that are happening on campus. What makes us stand out as a great school to attend and a great place to work.

1) Education of the whole person 2) Benefits of a lifelong relationship with WSU

To let the world know how special we are.

Premier comprehensive public university

Relevant array of programs. Active learning. Choose success. Right size, right location, right choice.

To increase our visibility in the three state region by emphasizing our mission and vision, our beautiful campus and location, and our commitment to community.

Increase WSU’s visibility in media (print, radio, & TV) and perhaps web 2.0 type ads. Ensure WSU’s student focus comes across.

Enhance public perception of WSU as a place for quality academics and rich student life, at value price. Attract potential students and communicate the university’s positive outcomes--e.g. impact on local/regional area, individual student achievement, etc.

The primary marketing and communication objective should highlight all of the accomplishments

that our students achieve on and off campus. It should also highlight aspects of the university other than just athletics, rewarding students who are excelling in academics and clubs as well.

ENROLLMENT

promote and share our student, faculty, staff and institutional success stories; communicate how our university connects and collaborates with the community to address problems and needs; publicize proactive efforts by university to address key social issues such as environmental issues, fiscal responsibility, student conduct

-Student Success -Distinctive Campus -Sustainability

To gain regional distinction for our academic programs such as nursing has done. To capitalize our being a welcoming campus. To capitalize on our location.

To attract a diverse body of students to attend WSU.

Support recruitment of quality students who will “fit” and succeed at WSU Support institutional goals that improve quality of life in the community

Attracting students Providing current information Spotlight on our strengths in programs and innovation Promoting our faculty and staff accomplishments

Informing people of: 1. Our quality education at an affordable price. 2. Opportunities for faculty and student interactions.

I would like it to be more inclusive for all market segments, not only directed to fist year students. And, a uniformed

and well updated website every time. It would be nice to see our website updated all across the departments and services. I know it is a department responsibility but unfortunately not all faculty understand how to manage a website and this is a problem, in my opinion.


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The below statements describe the key strengths and strategic initiatives of Winona State University.

In our marketing and communications efforts, we will need to emphasize some more than others. Please let us know which you would like to see us emphasize by ranking the below 1 through 10 (1 should be emphasized most and 10 should be emphasized least).

1. WSU leadership in technology and technology-infused learning2. The distinctive academic programming offered at WSU (e.g. mass communications, psychology, education,

composite materials) 3. Students develop tools for success in chosen career (e.g. hands-on technology and field experience, emphasis on

relevant experience, communication skills)4. Continuous development of the whole student in all aspects of university and civic life (e.g. students can

become actively engaged in community service, faculty support, leadership)5. The opportunities for substantial student-faculty interaction and support offered at WSU6. The rich environment offered at WSU (friendly safe campus, community, natural beauty)7. The types of students found at WSU (hard-working, authentic, earnest, serious about learning)8. WSU academic offerings for all stages in life (e.g. grad programs, pre-professional, certificate programs)9. WSU academic programs respond to our regional and global communities (attributes include emphasis on

community engagement, sustainability, health and wellness, collaborating with school districts, etc.)10. Developing non-public financial resources and a viable fiscal model while maintaining our academic integrity


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Please rate the importance of emphasizing each of the below in marketing, advertising, and communications.


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Analysis:

Winona State University administrators ranked the rich environment, continuous development of the whole student and the increasing types of students found at WSU as ideal primary marketing objectives. The highest ranked marketing objectives by administrators were not entirely consistent with areas identified as current strengths by internal and external audiences.

Academic offerings for all stages in life was, by far, the lowest ranked initiative, followed by the development of non-public financial resources and leadership in technology. The low rankings of these initiatives could be attributed to possible beliefs that the initiatives have already been emphasized enough or confusion over what the real objective of the initiative is.

When asked to rate what objective administrators thought made the most sense to them, 86% of respondents chose enhancing the overall image and credibility of the university. This answer was clearly the most popular and the only response to receive an overwhelming majority of responses. This result could point to an uncertainty among administrators in regards to specific areas that need an increase in marketing emphasis.


ExternalTotal external respondents

25


External HighlightsTop employers • Top employers were very positive about Winona State University. All respondents had hired a WSU graduate at one

time or another.

• An ideal job candidate from Winona State University was described as driven, competent, personable, and involved in the community.

• The nursing department and business administration received several mentions for being special or distinctive.

• Preparation and hands-on experience were described as critical to job placement.

Recruiters• Recruiter respondents were somewhat positive. Some referenced a need for better communication skills and

positive aggressiveness among students.

• Only one recruiter strongly agreed that WSU developed tools for success in a student’s chosen career.

Benefactors• Benefactors were either highly positive or unwilling to be interviewed. Survey avoidance was encountered and

attributed to a high level of recent donation requests.

Community leaders• Community leaders spoke highly of the economic, educational, and cultural impacts of the university on the

community.

• They requested more consistent communication by the university administration.

Community & technical colleges• Respondents were generally positive but had specific concerns about what they perceived to be a lack of

communication from the university’s administration. Inclusion and greater transferability of credits were also suggested improvements.


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EmployersHave you or your company ever interviewed a Winona State University graduate for a permanent full-time job?

Yes (7 responses)No (0 responses) Why or why not?

Comments:A Lot!

Most are great! We usually hire our interns from WSU as permanent employees.

Several

What are the top 3 skills you are looking for when hiring?Our culture values; ambition, integrity, team work, and drive.

People skills, technology, knowledge from other languages, approachable

Personality, motivation and drive, technology smarts

Competency, grades, community involvement

Additional certifications (education)…WSU grads usually have them

Enthusiasm, passion, joy, preparedness

Involvement in outside interests; have done research on the school district

Have you found there to be anything unique about WSU graduates and, if so, what was it?Composite engineering

Appreciate WSU requires internships for specific majors. It gives students viable experience, where they learn more than they would in the classroom. Sees Project FINE as an extended classroom, which employers look for.

Good values, people who work hard.

Well educated, prepared for the future, well spoken and professional

We work with the co-op program, which is a partnership with WSU. The students show dedication to classroom work, motivation and ambition.

Appear to have received prior assistance from their counselors and professors, prepared

Have benefited from a quality student teaching program

If you have hired a WSU graduate, why did you hire him or her?She was referred to us by someone she interned for

Because they had a composite engineering degree from WSU

They prove that they’re knowledgeable, responsible, active and fast learners

They’ve met our needs. Good education and we see that by testing them. Good references, fit Merchants culture.

Hired because they were well educated, prepared for the future, well spoken and professional.

One girl brought in examples from class to show her knowledge, that stood out.

Which programs or majors seem special or distinctive at WSU and why do you think so?Business and HR, but I also know nursing is a big one just from living in the community

Nursing, so prominent within the WSU community and our community at Mayo

Business admin, accounting, marketing, HR

Teaching, community health and business administration

Composite engineering

Accounting and business administration

In your opinion, what sets WSU or WSU graduates apart from other colleges?Work ethic

Well educated, prepared for the future, well spoken and professional. They’re considered to be in our core set of schools that we go to when we hire.

Well-rounded with education and the people or students themselves.

Appreciate partnership with WSU. Likes the relationship and highly respects it

The depth of understanding in composite engineering

Interview responses

100% of respondents have hired WSU graduates for a full time position

Total employer respondents

7


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I am now going to share a few statements with you and ask you to indicate whether or not you agree that they seem to describe Winona State University. You will be asked to give them a score of 1 – 4. 1 is strongly disagree and 4 is strongly agree.

What traits and skills would you like to see in WSU students that you don’t see now?A required internship for each department. Students, especially engineering students, are too focused on classroom work and textbooks, more industry experience. I understand the engineering students don’t have time in their schedule for an internship, but room needs to be made.

Says she’s blessed with the students

she works with from WSU. That they’re not good, not excellent, but far above! Although, she recognizes other businesses aren’t as lucky. She hears some students need to be more mature, to take their job more seriously. Getting and knowing they need experience.

Overall, graduates need to work on soft skills, like professionalism, but not

WSU.

More work in community. Like projects relating to the real world and gaining experience. Students need to be able to relate to life, not just a textbook. Take students out of the classroom and show them an experience.

1 (strongly disagree)

2 (disagree) 3 (agree)

4 (strongly

agree)The WSU academic programs respond to our regional and global communities 3 4

WSU offers distinctive academic programming 2 4

At WSU the students develop tools for success in chosen career 2 5

The types of students found at WSU are hard working, authentic, earnest, and serious about learning 1 6

WSU demonstrates leadership in technology and technology-infused learning 2 5


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Do you have any other feedback about the WSU students or the university as a whole?

No, everything is positive.

Keep up good work, although party less.

We hire a lot from WSU, and will continue to do so.

Analysis:

Top employers were, overall, very positive about Winona State University. Everyone interviewed had hired a WSU graduate at one time or another. An ideal job candidate from Winona State University was described as driven, competent, personable and involved in the community. Employers stressed that students need to be prepared for their job hunt. As with all other groups, the nursing department at WSU stood out as distinctive. Business administration also received several mentions for being special or distinctive.

Employers hired graduates who displayed knowledge and met specific needs of the company. Good references also contributed to job placement. Some employers said that WSU graduates and new graduates in general could use more applicable experience such as internships.


Top

Recruiters

Top RecruitersWhat are the top 3 skills you are looking for when recruiting students on campus?Personality, Leadership, Take initiative

Work experience, Grades, Willing to relocate

Degree, business related, Leadership: willing to take initiative, Competitive Drive

Technical skills, Communication skills: written and verbal, Good grades

People person, Work ethic, Education

In which skills do you find WSU students to be particularly strong or weak?School is good at teaching how to get a job, but what about asking for a promotion or telling the employer you’re quitting? Needs to be more of that.

WSU students seem to be organized, but not aggressive enough.

Went to WSU to talk at the accounting association meeting. Said students were unhappy with their education and felt they weren’t getting the quality they wished for.

Strong- good education, WSU grads understand business concepts; Weak- Working with people part-time job push. Kids should have a part time job to learn people skills.

Have you found there to be anything unique about WSU graduates and, if so, what was it?One graduate quite, because he wanted a promotion, but never asked. He would’ve gotten it, but instead quit for a different job at a different company.

Nothing stood out. Referred to private schools vs. public institutions, said private students are more polished.

Small town students wanting to work in

small towns.

If you have recruited a WSU graduate, why did you recruit him or her?Timing and a good fit.

Their degree, and the person’s experience was in the real world

Proximity, great career services department, which is very organized. Career fair is well put together too.

Just a good fit.

Look for people looking for a career, especially if they say Walgreens. Don’t say that you’re leaving in a year or whatever, say you’re committed. Thinks WSU should provide education on that.

Which programs or majors seem special or distinctive at WSU and why do you think so?

Noting stands out, but all are good.

Any majors, depending on the position.

Business admin, marketing, sales.

Accounting.

Business Admin, marketing/sales

In your opinion, what sets WSU or WSU graduates apart from other colleges?Smaller school, faculty relationships transcend into jobs.

Nothing stuck out.

Not impressed with WSU graduates, more impressed with private schools (referred to St. Mary’s). Staff at WSU is great and so is career services.

Well-rounded. Local people want to live in area- stay in town for a long time.

Good education.

Do you have any other feedback about the WSU students or the university as a whole?WSU is very accommodating, I look forward to returning.

Staff is great! Worked with business fraternity and gave presentations to classes. Will continue to recruit.

Interview responses

Total top recruiter respondents

6


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Analysis:

Recruiter interviews were positive, but more likely to be somewhat critical of Winona State University. A number of respondents from this group thought WSU graduates lacked some communication skills and positive aggressiveness.

Only one recruiter interviewed strongly agreed that WSU developed tools for success in a student’s chosen career.

WSU has a good relationship with recruiters, but respondents did not hesitate to point out areas that could be improved.


2 (disagree) 3 (agree) 4 (strongly agree)

The WSU academic programs respond to our regional and global communities

5

WSU offers distinctive academic programming

1 4

At WSU the students develop tools for success in chosen career

2 2 1

The types of students found at WSU are hard working, authentic, earnest, and serious about learning

1 2 2

WSU demonstrates leadership in technology and technology-infused learning

4 1

I am going to share a few statements with you and ask you to indicate whether or not you agree that they seem to describe Winona State University. You will be asked to give them a score of 1-4. 1 is strongly disagree and 4 is strongly agree.


Benefacto

rsBenefactorsIn your opinion, what is WSU’s greatest contribution to its community?The employment opportunities for the community. Also the benefit of a nice and beautiful college in a small town.

Does WSU maintain adequate communication with you? How could WSU better communicate?WSU has done an excellent job! Within the last 15 years especially (He’s been out for 48 years). Thought a lot of college probably does what WSU does, so they can get more money from alumni.

What do you like most about your involvement and communication with WSU? And least?Like to hear about how well and how much the university has grown. Proud of how fine its become. Always recommends WSU to any young person in the Twin Cities that he talks to.

In your opinion, what sets WSU or WSU graduates apart from other colleges?Can’t pinpoint, but believes WSU has what students look for.

Do you have any other feedback about the WSU students or the university as a whole?WSU education suited him very well, and is extremely proud of it.

Analysis:

Benefactor interview responses ranged from highly receptive and positive to an unwillingness to be interviewed. One benefactor in particular spoke very optimistically about Winona State University’s improvement over the last 15 years and his enthusiasm in recommending the university. When attempting to conduct as many interviews as possible, our interviewer encountered occasional avoidance that could be attributed to a high level of recent donation requests.

Interview responses

Total benefactor respondents

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Community Leaders

In your opinion, what is WSU’s greatest contribution to the community?Being an employer- quality education, prepared, engaged learning program, WSU students go beyond the classroom.

Economic, entertainment and beauty. Without WSU Winona would just be another small town.

Economic impact.

Employment, educational and cultural opportunity

What could WSU do better in the community? How could WSU make a greater impact in the community?Communicate better. Periodic letters to the editor, guest columns, direct mail (realizes expense), or President, deans or faculty leaders write in community newspapers as guest columnists just to let community know school starts in a week and things of that nature.

Visibility, awareness, more programs/media attention. Missing the engaged piece, let community know of cool programs. Another link integrated in the engaged learning program to a bigger degree.

Professors need to have better accountability when students volunteer. Feel as though focus of projects is lost when students volunteer.

Neighborhood is more involved in rental and parking

In your opinion, what sets WSU or WSU graduates apart from other colleges?The engaged learning program. Accessibility to staff and faculty.

Smaller town students

Nice students and people

Have you found students from WSU to be involved in community and volunteerism?Yes, I know they do that. Maybe need more publicity. Recognizes Viki English as PR rep, wants more WSU awareness.

Oh, my god, yes! Nearly 16,000 hours of service from WSU students. Have staff on board of directors and everyone’s involved! They utilize students, volunteerism and training very well at WSU. Although, she thinks it could be for specific program, maybe branch out to entire university.

Yes, a few.

yes

How could WSU better connect and communicate with you?Letter to the editor.

Once a year do an ‘engaged learning’ retreat or meet and greet where community says their expectations of the students and vice versa. Also good

for community to understand programs.

WSU is doing a good job.

Do a better job now that they include neighborhood regular community meetings, updates on activities, campus planning and construction.

Do you have any other feedback about the WSU students or the university as a whole?Wish for more frequent communication.

More involvement in the community

Interview responses

Total community leader respondents

3


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2 (disagree)

3 (agree)

4 (strongly agree)

At WSU the students develop tools for success in chosen career

1 1 2


2 2

WSU offers a rich environment (friendly campus, community, natural beauty)

2 2


2 2

The WSU academic programs respond to our regional and global communities

1 1 1

WSU is committed to fiscal responsibility and developing non-public financial resources while maintaining academic

2 2

Analysis

Community leaders were positive in their comments about Winona State University and the school’s community involvement. Individuals interviewed referenced positive economic, education and cultural impacts as reasons why WSU is beneficial to the community.

Some community leaders pointed to areas the university could improve upon, such as better constant communication by the administration with the community.

Overall, this group thought very highly of Winona State University, but was more willing to offer constructive criticism.

I am going to share a few statements with you and ask you to indicate whether or not you agree that they seem to describe Winona State University. You will be asked to give them a score of 1 – 4. 1 is strongly disagree and 4 is strongly agree.


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Community & Technical CollegesIn your opinion, what does WSU do very well and not well at all?I feel Winona State University has a good general reputation for quality. Nonetheless, I feel many in the community do not have more specific information about WSU…specifically about academic programs. In some respects, WSU is a well kept secret.

WSU does a good job of filling up the freshman class. Winona has a good reputation and does well promoting the physical beauty of the campus. Not so well accepting transfer credits.

Outcomes assessment. WSU represents quality and value very well. They represent the state system very well, both in and out of state. They do not articulate with 2-year programs in a fair way. They articulate as a neighbor, not a partner. They do not treat 2-year counterparts in education correctly.

WSU does a very good job at the campus beautification, infrastructure, and does a great job with student involvement with applied learning. We consider WSU a model for this. They are also very good at sports and running the athletic department.

WSU is not doing a good job accepting transfer students. It’s a really big struggle. Out of the seven state colleges and universities in the MnSCU system, WSU is the worst. I would rather deal with schools in Wisconsin and out of state. There are issues with the relationship between main campus and the Rochester campus. Part of it is communication in Rochester. Rochester sort of has an out of sight, out of mind

view of Winona State’s main campus. WSU also needs to do a better job with

community relations.

How could WSU better connect and communicate with you?A number of our students transfer to WSU. However, I do not recall senior officials visiting our campus to learn more about our college, our curriculum and long term plans. With the recently approved associate of science degree, it is anticipated that more students will have an interest in transferring to WSU. Some high-level dialog might be very timely.

More inclusion

Speaking of admissions, I wished for occasional conversations to touch base. I have a good relationship with Carl Stange. Keep up that good work.

Have the administration call and explain that they would like to extend the guarantee of all associate degree completers in AA/AF categories, provide junior level standing of 60 of the 120 credits needed. This one thing would shift migration of best students who’ve completed a 2-year level to 4-year institutions.

Currently, they’re doing a pretty good job communicating with me personally. I am an alumni, so that helps. Every two weeks interviewees attend a meeting called the “Learning Alliance.” It consists of RCTC and WSU employees. This makes me feel knowledgeable about WSU.

In your opinion, what is Winona State University’s greatest strength?Beautiful campus Small town atmosphere

What could Winona State University be doing better to assist students who are transferring from your institution to Winona State University?Change staff in admissions.

I checked and WSU doesn’t have a representative to recruit students. Other institutions do this on a regular basis. I called WSU admissions and found Winona State doesn’t have a representative to travel to Riverland. Also I recommended a transfer representative.

They are genuinely articulate at an institutional college and program level where articulation agreements result and prove equal credit and sharing of bachelor degree junior year standing, regardless of program completion.

I would not send my kids to a school that will not honor two years of classes. It’s hard to do business with schools that don’t articulate this.

Generally, 2-year transfer degrees are difficult because schools are now enrollment driven.

They could hire a transfer specialist,

Interview & survey responses

Total communiy & technical college

respondents

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maybe someone from a 2-year MnSCU institution. The school is not generous with campus credits. WSU is not like any other institution in that aspect.

In your opinion, what kind of transfer student fits best at Winona State University? Anyone willing to seek a 4 year degree

Is there an area of study or major that stands out at Winona State University? If so, please identify which one.Nursing and teaching

In your opinion, what sets Winona State University or Winona State University graduates apart from other colleges? Graduates are well-rounded

Don’t know enough, but would say a focus on service learning is an asset.

Outstanding president focuses on quality teaching and learning, athletic program, and school’s location.

WSU is the premier small residential campus. It’s “Harvard on the Mississippi.” The Residential program sets apart WSU from the rest in the MnSCU system and the nation.

Please indicate the programs at the Winona State University Rochester campus with which you are aware: WSU-R/RCTC degree completion programs

Accounting

Business administration

Computer science

Do you have any other feedback about the WSU students or the university as a whole?I recommend WSU for transferring students, but the turnover of credits is often difficult. Fabulous school, good reputation, we just need to continue the relationship.

WSU needs to get on the web and look at the state board for community/technical ICRC. Look at

an understanding between 2 and 4 year degrees. They should know the articulation that they share. Enrollment-driven 4-year schools pass judgment. It’s killing the 4-year schools in MnSCU. Look at Iowa, Colorado, they offer 2-year transferable degrees. Reality is, states like Wisconsin, Iowa, Kansas, South Dakota, and Washington are getting their act together with parents and tax payers.

Personally, I would like to see the WSU administration spend more time in Rochester. I had the impression that Rochester would be frequently visited. Community shakers and movers in Rochester don’t give enough credit to WSU. They almost have a bad image of the school when in reality they’re bigger players than the U of M, St. Cloud, and Mankato.


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I am going to share a few statements with you and ask you to indicate whether or not you agree that they seem to describe Winona State University. You will be asked to give them a score of 1 – 4. 1 is strongly disagree and 4 is strongly agree.

1 2 3 4

WSU demonstrates leadership in technology and technology-infused learning 3

WSU offers distinctive academic programming 2 1

At WSU the students develop tools for success in chosen career 3


3

There are opportunities for substantial student faculty interaction and support at WSU 2

WSU offers a rich environment (friendly campus, community, natural beauty) 3


1 2

WSU offers academic programming for all stages of life 2

The WSU academic programs respond to our regional and global communities 1 2

WSU is committed to fiscal responsibility and developing non-public financial resources while maintaining academic integrity

3


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1 2 3 4Academic excellence 1

Extracurricular activities 1

Career preparation 1

Technology-infused learning 1

Distinctive academic programs 1

Development of good citizens 1

Analysis:

Responses from community & technical college representatives were very similar to other groups surveyed and interviewed. Respondents were positive but had specific concerns regarding a lack of communication from high level administrators and faculty. Also, a tech college officer expressed a desire for more inclusion opportunities from Winona State University.

Perceptions of Winona State University- Updated Report


perceptions of winona state university · perceptions of winona state university current students...

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