Perceptive Media?Perceptive publishing

Ian Forrester| @cubicgarden | Senior firestarter Producer

Hello Tell you about some of our work in sound research

Broadcasting vs the internet...

http://www.flickr.com/photos/shaunn/3979899772/

Some of BBC R&D's previous work.

Broadcasting goes to everyone

http://www.flickr.com/photos/feuilllu/302001867/

Reach and public purpose

http://www.flickr.com/photos/steeljam/6479389045

Enchanting and engaging stories?

http://www.flickr.com/photos/_lovenothing/2653876216

Best of broadcast + Best of internet

http://www.flickr.com/photos/gabrielap93/6205964186

Some of BBC R&D's previous work.

Narrative: The classic ghost story

http://www.flickr.com/photos/smcgee/234278571

What happened?

http://www.flickr.com/photos/87913776@N00/3241512841

Context, mood, location, time, attention...

http://www.flickr.com/photos/rkeetch/2333189037/

The comedy conundrum

http://www.flickr.com/photos/theeerin/

Hello, insert location

http://www.flickr.com/photos/theeerin/4716840013

http://www.flickr.com/photos/theeerin/4716840013

Not personalised, its customised

Storytelling is about the variables

The state of the art

http://www.flickr.com/photos/factoryjoe

iBookmark: locative texts and place-based authoring

http://dl.acm.org/citation.cfm?id=1520340.1520570&coll=ACM&dl=ACM&type=series&idx=SERIES260&part=series&WantType=Proceedings&title=CHI

...the potential of eBooks to extend forms ofwriting and storytelling has not beensignificantly explored......By setting context variables based on current andPast locations of the eBook reader and usingthese in the rule-based generation of textand illustrations

iBookmark: locative texts and place-based authoring

http://goo.gl/6h8g4

Scale is the name of the game

http://www.flickr.com/photos/thomashawk/2189615343

Delivering partial objects

http://www.flickr.com/photos/doug88888/4551753154

Client side powered

The narrative never ends

http://www.cracked.com/blog/the-10-most-insulting-things-video-games-charged-money-for/http://www.bigredbarrel.com/2012/08/too-soon-too-late-whens-the-right-time-for-dlc/

Implicit actions influences the narrative

http://www.flickr.com/photos/pjanvandaele/4034179415/

Media as wallpaper

http://www.flickr.com/photos/chrisbartow/5835428673/

The attention economy

http://www.themoviedb.org/account/LaTropa64

Quote from New Line Cinemas Se7en

Wanting people to listen, you cant just tap them on the shoulder anymore. You have to hit them with a sledgehammer, and then youll notice youve got their strict attention

- John Doe

Sometimes... just a tickle will do

http://www.flickr.com/photos/d_lee/2394548742

Highly relevant

http://www.imdb.com/title/tt0114369/
Se7en 1995 - New Line Cinema

Media re-imagined

http://www.imdb.com/title/tt0259711/
Vanilla Sky 2001 Paramount Pictures

Narrative on rails

http://www.flickr.com/photos/ag2r/4437697015

Simpler that you can imagine

https://trakt.tv/show/flashforward
Flash Forward 2009 ABC

Perceptive media: Breaking out

http://www.futurebroadcasts.com#perceptivemedia

Early feedback...

Overall the audience was (slightly) positive about the experience.Several reasons were given, such as it was quirky, interesting, and because it used local references

They were prepared to be engaged for longer because it was so unusual and different.

Thank You...

Ian Forrester | @cubicgarden

#perceptivemedia

http://www.futurebroadcasts.comhttp://groups.diigo.com/group/perceptivemedia