percy alan

© 2006 AudioCodes Ltd. All rights reserved.

AudioCodes Confidential Proprietary

Taking SIP from the Lab to the Bank

Alan D. PercyDirector, Market [email protected]

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Remember the 80’s?

Data General Eclipse

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Kings of the Minicomputer Market

HardwareHardware

Operating SystemOperating System

DatabaseDatabase

ApplicationsApplications

Terminals andPrinters


HardwareHardware


DatabaseDatabase




HardwareHardware


DatabaseDatabase




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The IBM PC changed everything

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Why?

Standard Hardware (IBM, Compaq…)

Operating System (Microsoft DOS)

Applications (Lotus 123, dBase…)

Accessories (Printers, scanners, storage)

Result: Best of Breed model, allowing companies to focus on what they do best.

Interfaceswerestandardizedand open

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System IntegratorsAnd OEMs

System IntegratorsAnd OEMs

As a result: Ecosystem Evolved

VARsVARsDistributorsDistributors


HardwareTechnologies

HardwareTechnologies

Market structural shift – changed the entire value chain

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Telecom Equipment in the 90’s

HardwareHardware


ManagementManagement


PhonesPhones

HardwareHardware




PhonesPhones

HardwareHardware




PhonesPhones

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What’s changing?

Standard Hardware (AudioCodes, Cisco…)

Softswitch / Proxy (Broadsoft, Digium)

Applications (Genesys, IBM WebSphere…)

Accessories (Phones, cameras, paging)

SIP hasbecome thestandard andopen interface

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Why SIP?

Industry Standard Interfaces– SIP (RFC 3261), NetAnn (RFC 4240) and MSCML (RFC 4722)

Operating System and Platform Independent– Now you choose your operating system

Broad Packaging Options– Boards, blades or boxes

Better Scaling– Same solution for a wide range of solutions

Reliability– Ability to route around failed equipment

Agility– Enables quick application migration

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System Integratorsand OEMs


The Telecom Ecosystem


ISVs/Application Partners


EnablingTechnologies


SIP enables applications that can leverage the channel ecosystem.

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The same core technology across product lines

– AudioCodes DSP Software– The same fundamental Hardware architecture– Sharing the same SW code

Why should you care?– Better QA processes– Better support– Easy scaling– Consistent training– Consistent Interoperability– Sustainable partnership

AudioCodes Technology

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AudioCodes’ Mediant The only Media Gateway to meet or exceed ALL test criteria

ETSI Speech Quality Test Results

Below Expectations

Exceeds Expectations

As Expected

AudioCodes Mediant

(G.711, G.729, G.723, EC, VAD, CNG)

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100+ CertifiedApplications

100+ CertifiedApplications

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Microsoft – UC

OfficeComm.Server2007

PSTN

PBX

Phones & Faxes

LANAudioCodes

Mediant

MediationServer

IP Phones

ExchangeServer2007

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Broadsoft

PSTN

AudioCodesMediant Gateway

BroadworxFeature Server

FaxAnalog Phones

SMB

MP-11x

SMB

IP Phones

FaxAnalog Phones

FaxAnalog Phones

SMB

MP-11x

Carrier POP

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AVAYA

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Digium/ Asterisk

Polycom Phones

AudioCodes Media Gateways* Other form factors available

Redundant Clustered Servers

Redundant Gateways

LAN

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Pingtel

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FaxBack

PSTNPSTN

FaxBackFax Server

TP-260/SIPMedia Gateway Blade

T.38 via SIP

T1/E1

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Channel Partners

20+ DistributionPartnerships

20+ DistributionPartnerships

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Opportunities for VARs

ApplicationServer

VAR can match the application to the customer’s needsAll other components remain the same!

SIP

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Our Vision: Growth of the Ecosystem

LargerMarket

More Solutions New Business

IncreasedResources

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What’s in it for you?

The entire telecom industry

is changing

With change comes opportunity

But to succeed, you need to focus on what

you do best

And work with the best

– The best technology

– The best applications

– The best partnerships

Come and see us at Booth

#827!

percy alan

Business

best applications

standard hardware audiocodes

printers hardware

certified applications

technologies sip

standard hardware ibm

vars application server

digium applications