pere rovira - ask what data can do for you, not what you must do to it
DESCRIPTION
DBi & Google Event July 2014TRANSCRIPT
Ask what data can do for you!(not what you can do for data)
Pere Rovira @pere_rovira
LSE
UC Berkeley
1st job
3rd job 2nd job
Analy9cs
Digital marke9ng
SEO
information
attribution
personalisation
hAp://www.theguardian.com/news/datablog/interac9ve/2012/oct/15/football-‐performance-‐analysis-‐chalkboards-‐radial-‐passing-‐manchester-‐city
information
attribution
personalisation
Digital attribution
Device attribution
revenue per visit: 1,6€
note: the example and the data are invented; it’s just to ilustrate the concept
note: the example and the data are invented; it’s just to ilustrate the concept
revenue per visit: 1,6€ revenue per user: 1,8€
revenue per visit: 1,6€ revenue per user: 1,8€ revenue per client: 2,3€
note: the example and the data are invented; it’s just to ilustrate the concept
Off-On attribution
Vicky Brock, PWA 2011
Vicky Brock, PWA 2011
information
attribution
personalisation
Customer Intelligence Platform
Search WebDisplay RTB Email Social
Customer Intelligence Platform
Search WebDisplay RTB Email Social
“Target ad to users that have called us for a quote”
information
attribution
personalisation
¡Thanks!Pere Rovira
@pere_rovira