Copyright Business Coaching for Osteopaths

BUSINESS COACHING FOR

OSTEOPATHSPerfect Patient

What?

IDEAL CUSTOMER Perfect Patient is a better term for your

profession It’s a love story! You love to treat them They love your treatments

SACK THOSE WHO DRAIN YOU It’s really important to allow some

patients to leave you If they complain about your charges If they don’t appreciate what you do If they drain the life out of you I give you permission to sack them!

A PERFECT PATIENT WILL Recommend you to their friends Happily accept an increase in fees Thank you profusely for your work Be your biggest fans Be a joy to work with Appreciate you

NAIL YOUR PERFECT PATIENT! The ‘bread and butter’ patient The ‘regular’ patient Understand who exactly you love to

work with Know which conditions you prefer

treating

ONE STEP FURTHER Which problems do you get a kick out of

solving? What/who would you happily treat one

after another?

DON’T WORRY! You’re not turning people away who

don’t fit your criteria You will now focus on finding more of

the people you prefer You will know where they hang out You’re not refusing to treat Nobody will leave you!