performance agency
TRANSCRIPT
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PERFORMANCE AGENCY
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ЭВОЛЮЦИЯ АГЕНТСТВ
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АГЕНТСТВО
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МУЛЬТИКАНАЛЬНОСТЬ
FAST ACCESS MODE
ДИНАМИЧЕСКИЙ КОЛЛТРЕКИНГ
ВОРОНКАПРОДАЖ
ВОРОНКАПРОДАЖ
ПОКАЗАТЕЛЬ КАЧЕСТВА
VALUETRACK
UTM МЕТКИ
ДИРЕКТ КОММАНДЕР
КРОСС-МИНУСОВКА
CPL
RTB
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70 ЧАСОВ
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70 ЧАСОВ+
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BLOG.CUBELINE.RU
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МЫ ЗНАЕМ
КАК НЕ ПОПАСТЬ
В ЧЕРНУЮ ДЫРУ
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1 2 3 4
KPI ЗАПУСК ОПТИ-МИЗАЦИЯ
МАСШТАБИ- РОВАНИЕ
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CPM
CTR
CPC
CPA
ЭТАПЫ ЭВОЛЮЦИИ KPI
CPL
ROI
LTV
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ЗАПУСК
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КОНКУРЕНТЫ
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ОПТИМИЗАЦИЯ
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HALF THE MONEY I SPEND ON ADVERTISING IS WASTED;
THE TROUBLE IS I DON’T KNOW WHICH HALF
John Wanamaker
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СНИЗИТЬ CPO В 2 РАЗА
НЕ СИЛЬНО ПОТЕРЯТЬ В ОБЪЕМЕ
КЕЙС
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1. Снизить ставки
2. Автоматизировать управление ставками
3. Протестировать объявлений
4. Переработать структуру аккаунта
5. Поднять ставки
РЕШЕНИЯ
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МАСШТАБИРОВАНИЕ
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КАНАЛЫ
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КАНАЛЫ
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RTB
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CR×2
PERFORMANCE PRODUCTION
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ИНТЕГРАЦИЯ
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АГЕНТСТВО
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