SigMax e Services Sdn. Bhd.An Introduction

…benefit from Six Sigma

Higher satisfaction,customer

operatingLower costsHigher satisfaction,customer

operatingLower costs

SigMax-e

Sigmax-e

SigMax-e is a Consulting, Training and Outsourcing company, that enables you to enhance the performance and productivity of

your operations to world-class levels .

SigMax-e provides:� BPO services in:

� Finance & Accounts

� Transaction Processing

� Strategic facilitation in: � Organizational Intervention,

� Change Management, and

� Productivity enhancement

� Training in:� Leadership

� Performance Management

� Team Effectiveness

� Six Sigma

�DHL, Malaysia�Dell Computers, �Panasonic Air Conditioning, �Sony Electronics (Singapore), �Prudential Insurance (S. Korea)�Commonwealth�Accenture�Like.com, Inc (USA)�Robinsonslondon (UK)�Bank Danamon, (Indonesia)�Measat Broadcasting / Astro, �Malaysia Airlines, �AmBank, (Malaysia)�CIMB (Malaysia)�INTAN.

Sigmax-e: Key clients:

C O M M O N W E A L T H

S E C R E T A R I A T

C O M M O N W E A L T H

S E C R E T A R I A T

Operations Highlights

• Established 2002

• Raised VC Funding 2003

• Today, Sigmax-e operates with:

– 25 personnel for BPO operations:

– 3 Consultants for BPR

• Core Leadership team:

– Sri

– Bobby

SigMax-e's Unique Relationship Model

Center of Excellence�End-to-end Outsourcing

�Output focus

�'Hands-off' approach

�Typical outsourcing

processes like Accounts

Payable, Payroll, Data

Entry, Call Centers

Virtual Shared Service�Customised Outsourcing

�Process focus

�Complex processes

�Highly skilled manpower

�Reporting relationship with

client (hire / fire / promote)

…And..anywhere

in-between

…The Range of Relationship models…

SigMax-e's Various Contract Models

Operations ManagementAt Customer’s facility with

Customer’s systems and staff

Operations Staff Facilities Systems

Operations and Staff ManagementAt Customer facility with Customer’s systems and

Sigmax-e’s staff

Process Outsourcing

At Sigmax-e’s facility and Sigmax-e’s employees with Customer’s systems

Application Service ProvisionAt Sigmax-e’s facility with Sigmax-e’s employees and Sigmax-e’s systems. Offered for very selective

processes currently

Developing

relationships

& / or & / or & / or

Governance and Contract models Determined by Customer’s Objective

SigMax-e’s response to BPO concerns

Expertise:Continuous Improvement

Transition

Data Security Cost Exit

�BPOBest Practices:

•GE

•PwC•HSBC

•Shell

•Six Sigma-

methodologies

�IT•Accessing

diverse back-

end systems

�Dedicated

facilities•Access Controls:

•Facility

•Workstation

•Data

�BCP / DR

�Confidentiality

culture•Zero-tolerance

policy

�10 to 20%

savings�continuous

productivity

improvement

�Cooperative

exit clauses

�Liability

insurance

Building TrustS

igM

ax-e

’s R

esp

on

se

Service based on understanding of Customer’s Concerns

Customer commendation: Dell

� … assisting Astro since early 2005� In Dec 2005 … spawned another 3 projects

… in May 2006, yet another project.

� …what differentiates SigMax-e is the depth of their involvement. They make it a point

to understand the key drivers of the industry & the company, and will peel

down processes to detailed levels to get at root causes.

� … their excellent interpersonal touch …

interact constructively across all levels of project members and senior management

… they have earned respect and work very hard at not losing it

� I would not hesitate to recommend

SigMax-e for similar professional work,

Customer commendation: Astro

“…I am happy to say that by co-

working with Sri and following the guidance and direction that came

out of the workshop, we have already achieved an increased

focus on these improvement

areas, and have actually seen gains in productivity and quality

that we would likely not have seen were it not for the time he

spent with us.

“I feel we received a very valuable return on our investment!”

Sd/-Mark Stevenson

Chief Operating OfficerPCA LIFE Korea.

Customer commendation: Prudential Insurance

Customer commendation: Like.com

Software Architect,

Like.com / Riya, Inc.,

Media Coverage

� All-round, hands-on, experience in running Shared

Services:�US, UK, Australia, France, Hong Kong, India and

Malaysia�GE Capital, India … Selling, Leading 700-man

Processing Centre

�Standard Chartered, Malaysia … Setting up Global

Shared Service Centre at TPM, Kuala Lumpur, as its

first CEO� Trained Quality (Six Sigma) Master Black Belt

�Process Improvement �Process Design

�Facilitation, Change Management

� Led 100+ process design and improvement projects;

� Addressed several seminars on Process Management, Six Sigma and

Shared Services in Singapore and KL.

� 20+ papers published in leading journals in India, Malaysia and USA.

� 27+ years of management experience:�India, USA and Malaysia,

�Banking, IT and Shared Services.

Sri (center) explaining the strategy

adopted by his team to Jack F. Welch, CEO, GE (left) in October

2000.

Srikrishna Vadrevu, CEO

Bobby Varanasi, Vice President

� First Batch of Certified Outsourcing Professionals (COP) in the World

� ~ 15 years of consulting and relationship management experience, in USA, Europe, Asia-Pacific & Latin America

� Extensive knowledge and experience in off-shore outsourcing and Shared

Services at Fortune 500 companies in USA, Europe & Asia-Pacific� Key Advisor to Governments on Industry Development, FDIs, DDIs etc

� Key Advisor to Companies on Strategy, Buss. Modeling, JVs, M&As,Sourcing etc

� Key Clients Include Govts. Of Malaysia, Brazil, Jamaica, Jordan, Kenya,

Ghana; Companies like Dyson, Maxis, Maybank, JP Morgan, Home Depot, Warner Bros, Trustmark, Stanford University, ITAA, Revionics, AgreeYa,

Bleum, Liberata, Hewitt, VeriSign etc

� Globally Recognized Thought Leader with Papers Published across global & regional media like Forbes, fDi, Executive View, Outsourcing, ZD Net, Business Week, NST, Times of India, Computer World, CIO Today etc

� Holds strategic leadership positions for the International Association of Outsourcing Professionals (IAOP), a standard setting organization for the global sourcing industry, as under:� Asia Ambassador – one of three in the world today

� Authorized Global COP Trainer – one of five in the world today� Member – Global Advocacy & Outreach Board – one of 11 members from the corporate community

� Member – Asia Pacific Advisory Board - one of 9 members from the region� Chairman – Malaysia Chapter

� Addresses conferences, roundtables on global sourcing and strategic management across Asia, India, Africa, Latin America, Caribbean, North America and Europe.

� Hands-On experience in Setting up Shared Services Centers for HSBC Across Asia-Pacific

Our Managers

Ms Lim Soo Min

� Over 17 years of accounting experience

� Manager, Astro Accounts Payable and Expense Claims processing at

SigMax-e

� Strong team leader, focused on customer deliverables� Charted Institute Of Management Accountants(CIMA) - pursuing

� -Diploma in Commerce(Cost and Management Accounting)Head,

Accounting Ops

Yoga Mithran Balakrishnan

� Over 7 years of diverse experiences ranging from acting and TV production to Training

� Team Leader & Trainer at HSBC’s Call Center in Malaysia

� Manager, Like.com Image Quality Assurance process at SigMax-e

� Chief cheer leader & primary interface to Gen X ! Manage Like.com

Netty Hezreen Abd Malek

� Over 6 years experience in accounting and finance related processes

� On secondment from MAVCAP to assist in accounting, financial

modeling and business development support.

Business Development

BPO Case Study: Book Keeping

Context:�Accountancy firm (B) in London looks to cut

costs in book keeping and data entry costs to

provide more cost-effective services to its

clients

Action:�B decides to outsource the functions from

receipt of inputs (vouchers, invoices, bank

statements, etc) to preparation of Trial Balance

to off shore entity that can provide

knowledgeable accounting services, world

class delivery and stable infrastructure.

�After considering India and Malaysia as

candidates, prefer Malaysia due to availability

of large numbers of UK-trained accountants

and stable infrastructure

�B selects SigMax-e as partner of choice for the

outsourcing activity based on demonstrated

commitment to world class quality and proven

capability of delivering to SLAs

�B sends trainer to train SigMax-e staff for one

week.

�Process established for scanning all documents

in London and storing them on secure server.

SigMax-e logs in accesses documents, captures

data, saves ‘back-up’ file on server for B to

access and process further.

�Outsourcing commenced with 4 accounts

�Results: (after 12 Months)�Process works effectively and is stable

�Trained employee at SigMax-e, successfully

trains two other staff

�Scope expanded to cover 30 companies

�SLA implementation timelines improved

�B expresses satisfaction with progress

�B agrees to expand scope further to include

analysis of accounts and preparation of Audit

Files by SigMax-e

�Learning:�Key success factors are:

�Partnership model

�Flexibility in crafting solutions

�Transparency in discussing defects and

problems

BPO Case Study: Dot.com

Context:�Start-up Dot Com form Silicon valley (A) seeks

a low-cost partner to perform quality checks on

their inventory data base. Selects one partner

each in Pakistan, Vietnam and Malaysia.

Action:�A selects SigMax-e as partner of choice in

Malaysia. However, typical man-power costs

in Malaysia are too high for their budget.

�Sigmax-e constructs a detailed study of their

requirements and develops a man-power and

service delivery model that matches customer

requirements. Key features of the model:�Develop pricing model based on number of

images (of each type) processed�Develop training content and process to

achieve comparable results in 25% of normal training time

�Develop application to allow college students to schedule work during free time

�Develop service fee model that provides attractive compensation for students, yet well within customer preferred rates.

�Hire fresh graduate as new process manager to

‘relate’ well to the ‘interns’.

Results: (after 12 Months)�Process works effectively and is stable

�Students introduce their friends to form a large

virtual team that can be accessed, as required

�Students offer many new processing ideas, that

are passed on to customer for implementation.

�SigMax-e manages even low-volume seasons

with very low overheads.

�Learning:�Key success factors are:

�Partnership model

�Flexibility in crafting solutions

�Transparency in discussing issues and problems

Srikrishna Vadrevu

www.sigmax-e.com

Email: sri@sigmax-e.com

+601-2221-2553

Contact: