Performance Marketing can help you on the road to success.Performance Marketing (PM) provides support for all marketing and management functions including strategic planning, budgeting, advertising, Internet marketing, collateral, data analysis, reporting, direct marketing, distribution management, market research, public relations, retaildevelopment, custom signage and much more.

At PM, we channel ourexpertise and passion to produce results that are measurable.

Our dedicated team works and executes programs that fit your individual needs.

1 ........... Professional Staff4-7 ....... Client Case Studies8-9 ....... Awards10-11 .... Client Roster12-13 .... Services

PROFESSIONAL STAFF

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Glenn Davila - PresidentGlenn is an accomplished marketing professional with a history of delivering exceptional results. As theteam leader, he is hands-on in all aspects of the business, while serving as the primary conduit for clientservices. As creative director and senior copywriter, his brand-centric approach keeps key messagesfresh and on-target, with his work receiving recognition in numerous national and international marketingcompetitions.

Glenn holds a BA in Communications from Trenton State College (The College of New Jersey) and anMA in Corporate Communications from Duquesne University in Pittsburgh.

Alison “Ali” Dadak - Director of Client ServicesAs Director of Client Services, Ali is responsible for the agency’s account services, digital marketing andnew business. She holds a BS in Business Marketing from The Richard Stockton College of New Jersey.Ali has over 10 years of experience in strategic planning, creative development, digital marketing andclient service with a variety of clients and industries. She previously worked at Golden Nugget AtlanticCity where she contributed to the transformation of the Trump Marina property into the Golden NuggetAtlantic City; and before that worked with 1 Trick Pony, a full-service advertising agency in Hammonton,NJ. While at 1 Trick Pony, she worked in print and digital marketing for major corporations includingSeminole Gaming Corp., Turner Classic Movies and Virgin America.

Ron Irvin - Art Director and Manager, Performance SignageRon is responsible for PM’s graphic design services and manages the signage division. He holds a BFAin Graphic Design and Photography from Temple University’s Tyler College of Art. Ron has over 25 yearsof experience in sales and marketing. Previously as Vice President of Otter Creek Imaging, Ronmanaged operations for large format printing, custom displays and billboard production. He also headedthe print department at The Gotham Group and was a Senior Illustrator at Ocean Atlantic TextileScreen-printing.

Gail Murray - Project ManagerGail coordinates all elements of production, including design, printing, delivery and media buying. Prior tojoining Performance Marketing, Gail spent eight years as the Production Manager for Masterminds inEgg Harbor Township, and seven years as the Production/Traffic Manager for Whitcomb & Associates inGalloway Township.

Penny Sager Rossi - FounderPenny is a true expert in marketing, sales strategy and execution with more than 25 years of experience.Her primary role at PM is to provide her signature no-nonsense approach to find the right solutions forour clients. Penny is well-known for her outstanding ability to ensure the growth of young companies bybuilding a strong, positive public image and by identifying and cultivating targeted audiences.

Having served as a consultant to over 100 companies from startups to large international corporations,Penny has developed a unique perspective on marketing. “From conception to consumption,” Penny isconstantly searching for new opportunities, synergistic relationships and creative ways to make ourclients successful.

Led by Super Bowl-winning head coach and Napa Valley native Dick Vermeil, Vermeil Wines produces a full line of premium wines. While many “celebrity” wines are derided as cheap marketing ploys, Vermeil Wines differentiates its offerings with a level of quality that is recognized by wine drinkers and critics alike.

To meet the challenge, PM created the brand “XXXIV” for the company’s premium Proprietary Red Wine Blend. The name refers to Super Bowl XXXIV, which was won by Vermeil’s St. Louis Rams. “XXXIV” is one of Vermeil Wines’ most popular products in retail locations across the nation.

PM is also responsible for driving traffic to the Vermeil Wines Tasting Rooms in Calistoga & Napa, CA, using a combination of traditional advertising and guerrilla marketing throughout the Napa Valley.

Client Reference:Bill Kirtsos609-646-9400bill.kirtsos@vermeilwines.com

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Vermeil Wines, Calistoga & Napa, CALaunching a new wine brand is always challenging. With the right mixture of creativity and strategy, PM was able to help Vermeil Wines find its voice and become a growing and thriving national winery. PM is currently responsible for the logo design, brand development and all creative messaging and design.

As the leader in health care throughout Cumberland & Salem Counties, Inspira must successfully position itself as the local high-quality alternative to Camden County and Philadelphia hospitals.

Currently, PM is the marketing firm for Inspira’s fundraising arm, theInspira Foundation, Cumberland & Salem. As the agency of record, PM works closely with the Inspira Foundation staff to provide strategic support, graphic design, copywriting and creative development for special events, marketing messages and various giving programs.

While non-profits throughout the region suffer through lean times, PM has been instrumental in helping the Inspira Foundation meet and exceed its fundraising goals year-after-year.

Client Reference:Carolyn HeckmanExecutive Director856-641-8290heckmanc@ihn.org

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Inspira Foundation,Cumberland & Salem Counties, NJ

In the midst of a $20 million campaign to promote tourism in Atlantic City, the ACA needed a local partner to provide hands-on management of the local grassroots rollout for the “DO AC” Campaign. With a lead time of less than three weeks, PM developed the structure of the ACA’s local campaign consisting of street marketing teams at popular locations throughout the region and a speaker’s bureau to take AC’s new message to the residents and professionals of Atlantic City. During the six week campaign, PM planned and executed 15 speaking engagements and hundreds of hours of street marketing, effectively reaching thousands of targets and driving a local phenomenon with the rapid distribution of “DO AC” magnets.

The program continues to evolve, with a comprehensive and successful social media campaign to engage visitors and build top-of-mind awareness through multiple channels; “CanDoAC” blog, Facebook, Twitter, Photobucket and Instagram. The street marketing program also expanded beyond South Jersey, including out-of-state locations at Citizens Bank Ballpark in Philadelphia, Citi Field in New York, the Philadelphia Thanksgiving Day Parade and Black Friday in popular regional shopping malls of Franklin Mills, Exton and Cherry Hill.

Client Reference:Christine Spencer, CMO609-348-7808cspencer@atlanticcityalliance.net

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Atlantic City Alliance, Atlantic City, NJDO AC Campaign

Greate Bay is among the best-known private golf and lifestyle facilities in South Jersey. As a members only club, the mission is to attract specific targets that are interested in, and have means to afford, an exculsive country club membership.

Greate Bay Racquet & Fitness provides an additional level of success to the Greate Bay family. PM is also the primary marketing and communication partner for Greate Bay Racquet & Fitness helping to tackle numerous challenges including new member acquisition, member retention, strategic planning, internal communications, budget tracking and much more.

Client References:

Will Arabea, COOGreate Bay Country Club 609-927-5071warabea@greatebay.com

Scott Rosen, COOGreate Bay Racquet & Fitness609-926-9550srosen@greatebay.com

Greate Bay Country Club andGreate Bay Racquet & FitnessSomers Point, NJ

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Evolution Instead of Revolution.

Ginsburg Bakery has been a part of the Atlantic City business community for more than 100 years. To celebrate the company’s proud history, PMadopted an evolutionary approachto repackaging the Ginsburg brand by honoring the current Ginsburg logo, which had been in service for nearly 25 years. By keeping the basic look and feel of the logo we were able to keep the logo connected with the past, but update it with a fresher, more modern appeal to today’s consumer. The brand repackaging included an updated promotional packet featuring photos of the company’s products and production facility, updated stationery(letterhead and business cards), new print ads and a new website.

Client Reference:John Mulloy609-345-2265johnmulloy@ginsburgbakery.com

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Ginsburg BakeryAtlantic City, NJ

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The Southern New Jersey Development Council (SNJDC) functions as a Government Affairs Liaison and Economic Development Advocate to businesses throughout the region. PM helps the SNJDC develop the best methods for communicating with members and key decision makers in the public and private sectors. The challenge is to create a sophisticated and informed voice wrapped in an attractive design that is accessible to all readers. Together with the SNJDC staff we have published the bi-annual Regional Outlook and the award-winning quarterly Chronicle magazine.PM also serves as the SNJDC’s primary website support resource. These critical communication toolsare part of the formula that the SNJDC uses to position itself as the leading economic development organization in South Jersey.

Client Reference:Marlene Asselta, PresidentSouthern New Jersey Development Council856-228-7500marlene@snjdc.org

Southern New JerseyDevelopment CouncilTurnersville, NJ

AWARDSPerformance Marketing is an award-winning strategic partner with a showcase of peer-reviewed accolades and commendations. We have been recognized with numerous national and international awards from the leaders in the marketing industry for our work in brand building, public relations, direct mail, and advertising.

2014: Communicator Award, Non-Profit Magazine, Southern New Jersey Development Council2012: Telly Award, Corporate Image Category, The FreshWave Video2011: Platinum Award, Tri-fold Brochure, Vermeil Wines2011: Gold Award, Sales Packet, Amoroso’s Baking Company2011: Gold Award, Public Relations Campaign, Greate Bay Country Club2011: Gold Award, Marketing Campaign, The Dental Spa2010: Communicator Award, Advertising Campaign, Kinected Pilates Center2010: Jersey Awards, Direct Marketing Campaign, Vermeil Wines2009: Communitas Award, Company Sponsored Volunteer Project, Colonial Bank, FSB Holiday Food Drives2008: Gold Award, Website Overall, Stanker & Galetto, www.StankerGaletto.com2007: Gold Award, Business to Business Brochure, Stanker & Galetto Capabilities Brochure2006: Silver Award, Greater Vineland Chamber of Commerce Website, www.vinelandchamber.org2006: Silver Award, Presentation Packet, Ginsburg Bakery2006: Jasper Award, Electronic Communications, Greater Vineland Chamber of Commerce2006: Award of Distinction, Presentation Packet, Ginsburg Bakery2005: Award of Distinction, Advertising Campaign, The Dental Spa2005: Award of Distinction, Digital Business Card, Performance Marketing2005: Award of Distinction, Feature Article, Rehabilitation Hospital of South Jersey

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2005: Silver Award, Total Advertising Campaign, The Dental Spa2004: Platinum Award, Digital Business Card, Minotola National Bank2004: Gold Award, Annual Report, Minotola National Bank2004: Gold Award, Tri-fold Brochure, South Jersey Cardiology2004 Gold Award, Campaign, South Jersey Healthcare’s Regional Medical Center (RMC)2003: Crystal Award of Excellence, Overall Campaign, MarbleCrafters “Discover the Difference”2003: Award of Distinction, Magazine Advertising, MarbleCrafters “Carving Dreams Out of Stone”2003: Award of Distinction, Marketing/Promotion Materials, V-COMM Presentation Packet2002: Award of Distinction, Website, Allied Insurance Services, www.alliedinsur.com2002: Award of Distinction, Broadcast Radio Spot, Cellular One, “SNAP Launch Radio”2002: Award of Distinction, Corporate Video, South Jersey Health System, “Historical Video”2001: Best Public Relations, Internal Brand Rollout2000: Best Public Relations Campaign, “Your Town” Partnership with NBC-TV Affiliate2000: Best Non-Traditional Advertising Campaign, Bean Bag Phone Giveaway1999: Best Non-Traditional Advertising, Website Design1999: Best Public Relations Campaign, Cellular Phone Safety Campaign1998: Best Tie-In Advertising, Television Advertising1996: Brand Leadership Award, Direct Mail/Shopping Catalog1995: Brand Leadership Award, Direct Mail/Shopping Catalog1985: Recognition Award, Management and production of the Atlantic City International Equestrian Festival

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CLIENTSPerformance Marketing serves a growing roster of clients from a broad range of industries. Our breadth of expertise allows us to tailor a marketing program for each client, allowing them to communicate effectively with their target audiences.

Banking and Finance:Atlantic City Check Cashing, Atlantic City, NJCentury Savings Bank, Vineland, NJColonial Bank FSB, Vineland, NJJersey Shore Federal Credit Union, Northfield, NJLandis Title Co., Vineland, NJMerrill Lynch, Egg Harbor Township, NJMinotola National Bank, Southern New JerseyReliant Card Services, Southern New Jersey

Consumer Products and Services:Amoroso Baking, Philadelphia, PAArt Handler’s Appliance Center, Pleasantville, NJAvalon Carpet, Tile and Flooring, Cherry Hill, NJCornerstone Commerce Center, Linwood, NJFreshwave Produce, Vineland, NJGarden State Bulb Co., Vineland, NJGinsburg Bakery, Atlantic City, NJGolden Inn Hotel Resort, Avalon, NJGreate Bay Country Club, Somers Point, NJLaury Services, Vineland, NJOMNI Baking, Vineland, NJRental Country, Vineland, NJSouth Jersey Gas, Folsom, NJ Sack O’ Subs, Ventnor, NJVermeil Wine Group, Calistoga, CA

Education:Pineland Learning Center, Vineland, NJGramon Family of Schools, Fairfield, NJSt. Augustine Prep, Richland, NJ

Health Care:Center for Diagnostic Imaging, Vineland, NJCoastal Eye, Linwood and Cape May Court House, NJThe Dental Spa, Philadelphia, PAThe Memorial Hospital of Salem County, Salem, NJSouth Jersey Cardiology, Millville, NJSouth Jersey Center for Orthopedics, Vineland, NJInspira Health Network, Vineland, NJMark B. Snyder, DMD, Philadelphia, PARehabilitation Hospital of South Jersey, Vineland, NJVineland Gynecology Associates, Vineland, NJVineland Urgent Care, Vineland, NJWomen’s Medical Center, Mays Landing, NJ

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Health and Fitness:Functional Anatomy for Movement & Injuries Workshop, New York, NYGreate Bay Racquet and Fitness, Somers Point, NJKane School, New York, NYKinected Center, New York, NY

Insurance:Allstate, Egg Harbor Twp., Berlin and Northfield, NJAllen Associates, Vineland, NJAllied Insurance Services, Vineland, NJBollinger Insurance, Short Hills, NJFarmers Insurance, Vineland, NJMints Insurance, Millville, NJTrusted Choice, Trenton, NJ

Public Sector:The Borough of Woodbine, Woodbine, NJGreater Vineland Chamber of Commerce, Vineland, NJMain Street Vineland, Vineland, NJSouthern New Jersey Development Council, Turnersville, NJVineland / Millville UEZ, Vineland, NJ

Philanthropy:The Azeez Foundation, Egg Harbor, NJThe John R. Elliott HERO Campaign for Designated Drivers, Galloway, NJThe Italian Cultural Foundation, Vineland, NJThe Robin Hood Project, Pittsgrove, NJThe John F. Scarpa Foundation, Egg Harbor, NJThe Sam Azeez Museum of Woodbine Heritage, Woodbine, NJInspira Foundation, Vineland, NJYMCA, Vineland, NJ

Professional Consulting:NJ Energy Coalition, Millville, NJSalmon Ventures, Ltd., Millville, NJTriad Associates, Philadelphia, PAAtlantic City Alliance, Atlantic City, NJ

Construction/Real Estate Developement:DunRite Sand & Gravel, Vineland, NJFralinger Engineering, Bridgeton, NJMid-Atlantic Steel Fabricators Association, Newfield, NJNew Vistas, Northfield, NJStanker and Galetto, Vineland, NJThe Danza Group, Washingtonville, NY

Telecommunications and Technology:Alpine PCS, Santa Barbara, CAAmerican Cellular Network (AMCELL), Atlantic City, NJDobson Cellular Systems, Oklahoma City, OKNebraska Wireless Telephone Company, Grand Island, NEPCS One, Lancaster, PAUnitel Wireless, Egg Harbor Township, NJV-COMM Telecommunications Engineering, Cranbury, NJ

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SERVICES

Strategic PlanningYour focus is our focus. Your goals are our goals.We partner with you to deliver a winning marketingprogram. We do not base our dedication to yourcompany on a time clock. We establish a basemonthly retainer that allows us to give you theattention to detail that enables you to compete andwin.

AdvertisingWe create and execute advertising for allbroadbased and targeted mediums: print, radio, TV, outdoor, direct mail and internet. Through ourcomprehensive network of resources, we providecost-effective winning creative concepts, excellent graphic design, TV and radio production,printing services, website development and more.

Media Planning and BuyingThe right media planning and execution can meanthe difference between success and failure. Youcan utilize our in-depth experience in mediaplanning, contract negotiation, placement andtracking to ensure your success.

Public RelationsPR, when used appropriately and effectively, canmake a significant contribution to your marketingefforts. A well-developed public relations programincludes media relations, community interactionand special events. Performance Marketing has anextensive PR resume consisting of a string ofnational recognition awards and we have workedwith such notables as Bill Bradley, former U.S.Senator and Presidential candidate; ShawntelSmith, former Miss America; and Dick Vermeil,Super Bowl Champion Football Coach.

Internet Marketing / EmailPerformance Marketing offers strategy andinnovative design for Website and emailcommunications to ensure that your company’sonline marketing activities dovetail with existingbranding and positioning messages.

Database MarketingWe are adept at helping you build and execute direct marketing campaigns that work including concept, creative production, fulfillment and tracking mechanisms for effective communication with customers and prospects.

Retail / Branch DevelopmentThe first three rules of choosing a new retail orbranch office are: Location, Location, Location!We have selected, designed and effectivelymerchandised hundreds of retail locations acrossthe country. Our experience enables us to meet allof your needs from identifying the right location, to developing the basic floor plan, signage and allstore merchandising and packaging.

Distribution & Marketing ManagementWe help you select and train your sales andmarketing staff and raise their levels of expertise,enabling you to compete and win over and overagain. Our knowledge of distribution development(both direct and indirect) helps you to establishaggressive programs for all sales channels.

Marketing Research and AnalysisMarket research is an important piece of everymarketing effort. Performance Marketing hasextensive experience in market researchtechniques – feasibility studies, telemarketing anddirect mail surveys, focus groups, executiveinterviews, competitive factor studies, web-basedefforts and more.

Special Events ManagementWe will make your next special event a unique marketing opportunity. Performance Marketing delivers the expertise to create, plan and executea memorable and successful event. We manage all aspects of your event, from concept to completion,to ensure maximum results in trade shows,golf events, fundraisers, galas, groundbreakings, grand openings, seminars and more.

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SIGNAGE & DISPLAYS

Effective signage does more than mark your location; it communicates your brand, attracts customers to your location, provides direction and tells a story to helpconvince people to purchase goods and services from your business.

Performance Marketing’s Expert Sign and Display Services develop concept, creative and production strategies so that your signage and displays attract customers –and look good at the same time.

• Monument / Pylon Signs• Channel Letters• Window Graphics• Fleet / Vehicle Graphics• Wall Lettering / Logos

• Tradeshow Booths• Custom Displays• Parking Lot Signs• Wayfinding• Banners

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CALLPM.COM3122 Fire Rd., Ste. 202 • Egg Harbor Twp., NJ 08234 • 609.646.0414