performance matters: how to make your website work for you
TRANSCRIPT
Before we begin!
What is the one tool you can’t imagine running your business without?
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Where is your website currently hosted on?
(i.e. WordPress?)
Ok! Google Who is Surefire Local
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2014Our site visits are up over
40%, we receive almost twice as many calls from it and we have gone from the 6th page to the first in a very short time. To say they have done a good job does not do it justice. They have done a fantastic job!
Ray HoffmanMarketing Director, RbA
Milwaukee
“ “ I really like SurePulse. It’s an intuitive tool and I like that everything is in one place. It's useful, easy to use and I have a much better understanding of how we are performing.
Amy LindholmBrand Manager, LP Siding
“ “
AWARDSMilestones
Today’s Giveaway!
1 lucky attendee is going to take “Home” a free Google Home!
Ok! Google who is Surefire Local?
Must stay until end of webinar!
Why Web Performance Matters
● Slow sites drive away customers○ Increased Bounce Rate ○ Decreasing Click Through
● Poor performing sites present a negative view on users○ Reducing Return Visitor Traffic
● Poor performing sites have chance of being reduced by Google Search○ Reducing Traffic
Best Practices
● Right sizing images● Minimize Scripting
○ Ensure that scripting added to site serves purpose● Caching settings on each element● Use of CDN (Content Distribution Network) for larger
media files● Proper Page Load Order
○ Load top of page○ Delay elements if not initially seen on screen
● Eliminate Blocking Elements● SSL certificates
What is Mobile Responsiveness?
● Difference between that and sites that are mobile version (m.______.com)
● Seamless Transition between Desktop and Mobile view● Greater Importance of
○ Clickable Phone Numbers (Click to Call)○ Maps / Navigation○ Social Sharing
● Some desktop functions are not suggested for Mobile○ iFrame○ Modal Screens (Overlay)○ Autoplay of Video
Performance Tools
● Google Page Speed - https://developers.google.com/speed/pagespeed/insights/
● Web Browser Developer Tools: More Tools -> Developer Tools
● Firebug - https://www.getfirebug.com/● YSlow - http://yslow.org/● WebPageTest - http://www.webpagetest.com/
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Poor Performing Site Examples
https://www.westernwindowsystems.com/● Great interface, perfect example for
optimization
http://www.thedavies.com/● Graphics way too large on slider● No real end to page
http://www.lingscars.com/ ● So bad it is good.
Well Performing Site Examples
https://www.onradpad.com/ ● Clean and bright interface● Right Sized images and compressed CSS/JS● Mobile Responsive
http://whyskylights.com/● Highly graphic● Loads quickly
http://uglytub.com/● Not the prettiest, however fast
Key Takeaways
● Less can be more● Right size your media● Make sure your site is Mobile Responsive● Utilize online tools to identify performance
