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October 2018 Performance Report Richard Bell, BBC iPlayer BBC Communications 07725641207 | [email protected]

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Page 1: Performance Report October 2018 - BBCdownloads.bbc.co.uk/mediacentre/iplayer/iplayer... · Data issues to note •Figures for Sky are undercounted in June 2017 by approximately 0.5m

October 2018

Performance Report

Richard Bell, BBC iPlayer

BBC Communications

07725641207 | [email protected]

Page 2: Performance Report October 2018 - BBCdownloads.bbc.co.uk/mediacentre/iplayer/iplayer... · Data issues to note •Figures for Sky are undercounted in June 2017 by approximately 0.5m

October 2018 summary

Slide 2

• October set a new record for total requests to BBC iPlayer, with 334m requests for TV programmes overall, up a huge 18% compared to October 2017.

• October was also a record-breaking month for the average number of requests per day, thanks to the continued success of Killing Eve, as well as new series of Doctor Who, The Apprentice and Strictly Come Dancing. There were an average of 10.8m requests per day, building on September’s strong performance of 10.7m average requests per day.

• Episode one of Killing Eve was the most requested programme in October, getting more than 3.5m requests – all 8 episodes of the series appear in the top 20 requested episodes. Episode one of The Cry (released at the end of September) also performed well in October.

• Live requests for programmes and events on BBC remained consistent with September at 16%.

• Please note: Top performing episodes for August and September 2018 have been included in this pack.

Consistent with previous months:

• TV platforms remain the largest device type accessing BBC iPlayer with 56% of total requests.

• The profile of BBC iPlayer users remains strongly under-55 in terms of age, which is younger than the typical TV viewer’s profile (although more in line with home broadband users).

• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and later-peak use.

Page 3: Performance Report October 2018 - BBCdownloads.bbc.co.uk/mediacentre/iplayer/iplayer... · Data issues to note •Figures for Sky are undercounted in June 2017 by approximately 0.5m

Index

Slide 3

Page Content

4-5 Monthly BBC iPlayer TV programme requests

6 Weekly TV programme requests by device type

7 Live vs on-demand TV requests

8 Notes about the data in this report

9-11 Top TV programmes – recent months

12 Use of BBC iPlayer for TV viewing by time of day

13 Profile of BBC iPlayer users

14 Glossary

Page 4: Performance Report October 2018 - BBCdownloads.bbc.co.uk/mediacentre/iplayer/iplayer... · Data issues to note •Figures for Sky are undercounted in June 2017 by approximately 0.5m

86

127

145

212

242 273

250

298

328

334

Jan

09

Ma

r

Ma

y

Jul

Se

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No

v

Jan

10

Ma

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Ma

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Jul

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Jan

11

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Jul

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Jan

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Jan

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Jul

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Jan

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Jan

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Jan

-18

Ma

r

Ma

y

Jul

Se

pt

Monthly BBC iPlayer requests across all platforms, since 2009

Slide 4

October set a new record for total requests to BBC iPlayer, with 334m requests for TV programmes overall, up a huge 18% compared to October 2017.

Mil

lio

ns

of

req

ue

sts

pe

r m

on

th

Data missing*

Measurement correction*

TV requests artificially inflated*

DATA SOURCE CHANGE

October: 334m

* Please refer to slide 8 for guide notes on months with data caveats

January figures shown on graph

Page 5: Performance Report October 2018 - BBCdownloads.bbc.co.uk/mediacentre/iplayer/iplayer... · Data issues to note •Figures for Sky are undercounted in June 2017 by approximately 0.5m

1.6

2.9

4.1

4.7

6.8

7.8

8.8

8.1

9.6

10.6

10.8

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Average daily BBC iPlayer online requests

Slide 5

Mil

lio

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of

req

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pe

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ay

(a

ve

rag

e m

on

thly

)

October was also a record-breaking month for the average number of requests per day, thanks to the continued success of Killing Eve, as well as new series of Doctor Who, The Apprentice and Strictly Come Dancing. There were an average of 10.8m requests per day, building on September’s strong performance of 10.7m average requests per day.

TV requests artificially inflated*

Data missing *

Measurement correction*

DATA SOURCE CHANGE

October: 10.8m

Please refer to slide 8 for guide notes

January figures shown on graph

Page 6: Performance Report October 2018 - BBCdownloads.bbc.co.uk/mediacentre/iplayer/iplayer... · Data issues to note •Figures for Sky are undercounted in June 2017 by approximately 0.5m

DATA SOURCE CHANGE

26% 20% 17% 15% 14% 14%

16%

11% 11% 11% 10% 11%

22%

24% 23% 24%

20% 18%

32% 44% 48% 49%

54% 56%

4% 1% 1% 1% 1% 1%

0%

20%

40%

60%

80%

100%

Fe

b-1

6

Ap

r-1

6

Ju

n-1

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Unknown

TV Platform

Tablet

Mobile

Computer

Slide 6

% of requests Number of requests (millions)

Requests for TV programmes by device type

DATA SOURCE CHANGE

TV platforms remain the largest platform for BBC iPlayer, making up 56% of overall share in October.

Please refer to slide 8 for guide notes.

46 50 35 46 48

26 33 27

34 36

57 69

58 67 60

102

142

116

178 186

-

50

100

150

200

250

300

350

400

Feb

-16

Ap

r-1

6

Jun

-16

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g-1

6

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Feb

-17

Ap

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7

Jun

-17

Au

g-1

7

Oc

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De

c-1

7

Feb

-18

Ap

r-1

8

Jun

-18

Au

g-1

8

Oc

t-1

8

Mill

ion

s

Page 7: Performance Report October 2018 - BBCdownloads.bbc.co.uk/mediacentre/iplayer/iplayer... · Data issues to note •Figures for Sky are undercounted in June 2017 by approximately 0.5m

92

%

93

%

93

%

93

%

93

%

89

%

81

%

72

%

85

%

85

%

83

%

85

%

83

%

84

%

83

%

84

%

82

%

79

%

82

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83

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82

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82

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81

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82

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82

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79

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81

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81

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80

%

73

%

78

%

85

%

84

%

84

%

8%

7%

7%

7%

7%

11

%

19

%

28

%

15

%

15

%

17

%

15

%

17

%

16

%

17

%

16

%

18

%

21

%

18

%

17

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18

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18

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19

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18

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18

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21

%

19

%

19

%

20

%

27

%

22

%

15

%

16

%

16

%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Ja

n-1

6

Fe

b-1

6

Ma

r-16

Ap

r-1

6

Ma

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On-demand Live

Live versus on-demand requests for TV programmes

Slide 7

% requests for TV programmes

Please refer to slide 8 for guide notes.

DATA SOURCE CHANGE

Live requests for programmes and events on BBC remained consistent in October at 16%.

Notes: Source switched from iStats AV to Streamsense in Adobe Digital Analytix (iStats) in July 2016

Page 8: Performance Report October 2018 - BBCdownloads.bbc.co.uk/mediacentre/iplayer/iplayer... · Data issues to note •Figures for Sky are undercounted in June 2017 by approximately 0.5m

Notes for figures in this report

Slide 8

Data issues to note

• Figures for Sky are undercounted in June 2017 by approximately 0.5m requests.

• Figures for Virgin Cable and Sky are estimates for September 2016. Games console requests were undercounted in January 2016, and Android devices were undercounted from 16th to 31st March 2016.

• TV requests were inflated in August and September 2015 by around 18-25%, please treat these figures with caution when looking at trends.

• Some TV request data was not captured in March 2015 (estimated 17m requests). Some TV request data is also missing for 2014 - about 3.5m requests in August and 11.5m requests in September from computer devices, and about 6m requests are missing in December, across all device types. We are not including these estimates in the graphs in this report.

The remainder of this report excludes data from Virgin Media cable and Sky. The data arrives later than that from other platforms and is not currently consolidated within BBC Digital Analytics systems.

These notes below apply to all the data in this pack and should be included as footnotes when quoting any of these figures. A glossary is on the final page of the pack.

• Prior to July 2016, requests data was measured via a BBC in-house system (BBC iStats AV). Since July 2016 the source has changed to StreamSense by Adobe Digital Analytix. Data is broadly comparable, and most step-changes are due to device categorisation correction, and a small amount of data missing from BBC iStats AV (such as live TV viewing on TV platforms, and webcasts).

• In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable.

• Note on the top 20 lists for TV episodes: these show the most-requested individual episodes for the month, for interest, but only represent a fraction of all the episodes available on iPlayer. They are indicative only, since they do not represent total request numbers per series, and are only measured in the calendar month.

• Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. All data is for the UK only. Requests are counted for BBC iPlayer on any BBC website or application – whether on a programme, channel or station page, or on the BBC iPlayer websites or bespoke mobile or TV apps. This report does not include requests for web-only content (such as online news or sport coverage). Webcasts are only included if they have been made available through BBC iPlayer. Figures in this report include requests for programmes which are only on iPlayer, as well as for programmes previously shown on linear TV. On average this has boosted the totals by 2% since 2014.

Page 9: Performance Report October 2018 - BBCdownloads.bbc.co.uk/mediacentre/iplayer/iplayer... · Data issues to note •Figures for Sky are undercounted in June 2017 by approximately 0.5m

BBC iPlayer - top 20 TV episodes, October 2018 (excluding Virgin Media cable and Sky)

Slide 9

Killing Eve Series 1 Episode 1 3,555,000

Doctor Who Series 11 Episode 1 2,962,000

The Cry Series 1 Episode 1 2,924,000

Killing Eve Series 1 Episode 7 2,430,000

Killing Eve Series 1 Episode 6 2,332,000

Killing Eve Series 1 Episode 8 2,286,000

The Apprentice Series 14 Episode 1 2,263,000

Killing Eve Series 1 Episode 5 2,237,000

Killing Eve Series 1 Episode 4 2,194,000

The Cry Series 1 Episode 2 2,087,000

The Apprentice Series 14 Episode 2 1,935,000

The Cry Series 1 Episode 3 1,900,000

Killing Eve Series 1 Episode 3 1,895,000

The Apprentice Series 14 Episode 3 1,826,000

Informer Series 1 Episode 1 1,793,000

Killing Eve Series 1 Episode 2 1,746,000

The Apprentice Series 14 Episode 4 1,580,000

The Cry Series 1 Episode 4 1,485,000

Doctor Who Series 11 Episode 2 1,443,000

Strictly Come Dancing Series 16 Episode 5 1,395,000

Killing Eve Series 1 Episode 1 3,555,000

Doctor Who Series 11 Episode 1 2,962,000

The Cry Series 1 Episode 1 2,924,000

The Apprentice Series 14 Episode 1 2,263,000

Informer Series 1 Episode 1 1,793,000

Strictly Come Dancing Series 16 Episode 5 1,395,000

Bodyguard Series 1 Episode 6 1,360,000

EastEnders - 09/10/2018 1,071,000

This Country - 13/10/2018 859,000

Match of the Day 2018/19 - 20/10/2018 753,000

Wanderlust Series 1 - Episode 5 713,000

Stacey Dooley Investigates - 08/10/2018 672,000

Have I Got News for You Series 56 Episode 2 663,000

The Little Drummer Girl Series 1 Episode 1 626,000

The Graham Norton Show Series 24 Episode 2 614,000

Casualty Series 33 Episode 8 603,000

Press Series 1 Episode 5 577,000

Peter Kay's Comedy Shuffle Series 3 Episode 1 554,000

Drowning in Plastic - 01/10/2018 546,000

Would I Lie to You? Series 12 Episode 2 503,000

BBC iPlayer Top 20 TV episodes – most requested episode per series Total requests per ep.

BBC iPlayer Top 20 TV episodes – All Total requests per ep.

Episode 1 of Killing Eve was the most requested programme in October, with around 3.5m requests. All episodes of this compelling BBC Three programme appeared in the Top 20. The first episodes of new series of Doctor Who and The Apprentice and The Cry also did well.

Please refer to slide 8 for guide notes

Page 10: Performance Report October 2018 - BBCdownloads.bbc.co.uk/mediacentre/iplayer/iplayer... · Data issues to note •Figures for Sky are undercounted in June 2017 by approximately 0.5m

BBC iPlayer - top 20 TV episodes, September 2018 (excluding Virgin Media cable and Sky)

Slide 10

Bodyguard Series 1 Episode 1 6,909,000

Bodyguard Series 1 Episode 3 5,630,000

Bodyguard Series 1 Episode 4 4,990,000

Killing Eve Series 1 Nice Face 4,617,000

Bodyguard Series 1 Episode 2 4,495,000

Bodyguard Series 1 Episode 5 4,260,000

Bodyguard Series 1 Episode 6 3,035,000

Killing Eve Series 1 I'll Deal With Him Later 2,549,000

Killing Eve Series 1 Don't I Know You? 2,317,000

Killing Eve Series 1 Sorry Baby 1,993,000

Wanderlust Series 1 Episode 1 1,760,000

Killing Eve Series 1 I Have a Thing About Bathrooms 1,730,000

Killing Eve Series 1 Take Me to the Hole! 1,619,000

Killing Eve Series 1 I Don’t Want to Be Free 1,520,000

Killing Eve Series 1 God, I’m Tired 1,383,000

Strictly Come Dancing Series 16 Week 1 1,320,000

Strictly Come Dancing Series 16 Launch 1,132,000

EastEnders 06/09/2018 1,103,000

EastEnders 11/09/2018 1,048,000

Trust Series 1 The House of Getty 1,035,000

Bodyguard Series 1 Episode 1 6,909,000

Killing Eve Series 1 Nice Face 4,617,000

Wanderlust Series 1 Episode 1 1,760,000

Strictly Come Dancing Series 16 Week 1 1,320,000

EastEnders 06/09/2018 1,103,000

Trust Series 1 The House of Getty 1,035,000

Reported Missing Series 2 Episode 1 1,023,000

Press Series 1 Death Knock 1,014,000

Match of the Day 2018/19 22/09/2018 808,000

Celebrity MasterChef Series 13 Episode 6 776,000

Black Earth Rising Series 1 In Other News 695,000

Reported Missing Series 2 Episode 2 677,000

Stacey Dooley Investigates Shot by My Neighbour 657,000

Casualty Series 33 Episode 4 638,000

Dragons' Den Series 16 Episode 4 609,000

Princess Margaret: The Rebel Royal S1 Pleasure vs Duty 522,000

Mother's Day 505,000

Bing Show 462,000

The Next Step Series 6 Sweet and Salty 459,000

Gone Girl 428,000

BBC iPlayer Top 20 TV episodes – most requested episode per series Total requests per ep.

BBC iPlayer Top 20 TV episodes – All Total requests per ep.

Episode 1 of Bodyguard was the most requested programme in September, getting close to 7m requests. Each of the 6 episodes in the series had more than 3m requests each. The first episode of Killing Eve also performed outstandingly, with 4.6m requests in September.

Please refer to slide 8 for guide notes

Page 11: Performance Report October 2018 - BBCdownloads.bbc.co.uk/mediacentre/iplayer/iplayer... · Data issues to note •Figures for Sky are undercounted in June 2017 by approximately 0.5m

BBC iPlayer - top 20 TV episodes, August 2018 (excluding Virgin Media cable and Sky)

Slide 11

Bodyguard Series 1 Episode 1 2,026,000

Bodyguard Series 1 Episode 2 1,436,000

Age Before Beauty Series 1 Episode 1 1,344,000

EastEnders 03/08/2018 1,026,000

EastEnders 02/08/2018 1,019,000

EastEnders 10/08/2018 1,009,000

Match of the Day 2018/19 11/08/2018 995,000

EastEnders 07/08/2018 971,000

EastEnders 06/08/2018 954,000

EastEnders 17/08/2018 928,000

EastEnders 14/08/2018 928,000

EastEnders 09/08/2018 925,000

EastEnders 24/08/2018 919,000

EastEnders 16/08/2018 901,000

EastEnders 13/08/2018 901,000

EastEnders 21/08/2018 883,000

EastEnders 23/08/2018 854,000

EastEnders 20/08/2018 846,000

EastEnders 27/08/2018 831,000

Age Before Beauty Series 1 Episode 2 828,000

Bodyguard Series 1 Episode 1 2,026,000

Age Before Beauty Series 1 Episode 1 1,344,000

EastEnders 03/08/2018 1,026,000

Match of the Day 2018/19 11/08/2018 995,000

Cuckoo Series 4 Lawyer of the Year 783,000

Celebrity MasterChef Series 13 Episode 1 745,000

Keeping Faith Series 1 Episode 4 735,000

Dragons' Den Series 16 Episode 1 676,000

Casualty Series 33 Episode 1 670,000

Cardinal Blackfly Season Red 612,000

The Real Marigold Hotel Series 3 Episode 1 572,000

Who Do You Think You Are? Series 15 Robert Rinder 571,000

Picnic at Hanging Rock Series 1 Episode 1 540,000

The Next Step Series 6 Amy's Prom Has Got It Goin' On 496,000

Bing Show 484,000

Hidden Series 1 Episode 1 479,000

Eat Well for Less? Series 5 Episode 4 461,000

Hey Duggee Series 2 The Glasses Badge 452,000

Match of the Day 2 2018/19 12/08/2018 450,000

Travels in Trumpland with Ed Balls Series 1 Proud 443,000

BBC iPlayer Top 20 TV episodes – most requested episode per series Total requests per ep.

BBC iPlayer Top 20 TV episodes – All Total requests per ep.

BBC One’s thrilling drama Bodyguard was by far the most requested programme in August, with the first episode getting over 2m requests, despite only being available on BBC iPlayer from the 26th August.

Please refer to slide 8 for guide notes

Page 12: Performance Report October 2018 - BBCdownloads.bbc.co.uk/mediacentre/iplayer/iplayer... · Data issues to note •Figures for Sky are undercounted in June 2017 by approximately 0.5m

06:0

0

07:0

0

08:0

0

09:0

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10:0

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13:0

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14:0

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00:0

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BBC iPlayer – use for TV online by time of day, October 2018

Slide 12

The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak.

Please refer to slide 14 for guide notes

iPlayer TV peak – 929,000

Internet peak – 28.4 million

No

te:

ea

ch

lin

e h

as

a v

ery

dif

fere

nt

sca

le

(se

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ea

ks)

TV peak – 22.5 million

Page 13: Performance Report October 2018 - BBCdownloads.bbc.co.uk/mediacentre/iplayer/iplayer... · Data issues to note •Figures for Sky are undercounted in June 2017 by approximately 0.5m

Slide 13

In Q3 2018 there were slightly more women using BBC iPlayer than men, and it remains predominantly under-55 years in terms of age.

TV & iPlayer Product: demographics of BBC iPlayer users

Gender (latest 4 quarters) Age (latest 4 quarters)

Sources: ART (1000 UK adults each month) or CMI from Q1 14 onwards / BARB. Data up to Q3 2018 for Home Broadband and All TV, Q32 2018 for iPlayer users.

METHOD CHANGE IN 2014

36% 31% 29%

33% 35%

33%

31% 34% 38%

0%

20%

40%

60%

80%

100%

Users of BBC iPlayer Home broadband

users

All TV viewers

55+

35-54

16-34

43%

40%

39%

37%

46%

45%

45%

39%

36%

39%

40%

39%

39%

35%

37%

38%

37%

33%

19%

21%

22%

23%

19%

18%

18%

25%

31%

0%

20%

40%

60%

80%

100%

2010 2011 2012 2013 2014 2015 2016 2017 2018

55+

35-54

16-34

47% 49% 49%

53% 51% 51%

0%

20%

40%

60%

80%

100%

Users of BBC iPlayer Home broadband

users

All TV viewers

Women

Men

57%

52%

52%

51%

52%

50%

48%

47%

48%

44%

48%

49%

49%

48%

50%

52%

53%

52%

0%

20%

40%

60%

80%

100%

2010 2011 2012 2013 2014 2015 2016 2017 2018

Women

Men

Page 14: Performance Report October 2018 - BBCdownloads.bbc.co.uk/mediacentre/iplayer/iplayer... · Data issues to note •Figures for Sky are undercounted in June 2017 by approximately 0.5m

Glossary

Slide 14

• Requests – the number of successful requests to stream or download a programme. We only count successful requests, where a stream or a download actually starts, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website. Requests are made up of two components:

• Stream – click to play instantly

• Download – save to your device to play later. We report download playback, rather than downloads, where possible.

• Catch-up / on-demand – programmes requested after they have gone out on traditional TV and are available on BBC iPlayer.

• Live / simulcast – streaming of live TV channels on the service, at exactly the same time as broadcast on traditional TV. Since May 2016, this data also includes webcasts of live events that are available through BBC iPlayer but not available on linear TV.

Extra footnotes for slide 12 showing data for time of day • TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV

• BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only

• Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals