performing ab testing for social media marketing campaigns

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Performing AB Testing For Social Media Marketing Campaigns

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How A/B testing works?

• A/B testing is the process of testing multiple contrasts of the web page. The 2 versions of website usually showing the same social media campaigns are picked up.

• While, one of the versions is the current one which is live on the web and other one is the newer one which company intends to put next on the web.


• The company then sends messages to 2 different groups of people. The winning message is determined using statistics and that version is sent to the remaining audience.

• The rate at which a website is able to make new visitors using the most voted version is called Conversion rate optimization.

• The A/B testing allows you to question the long-held assumptions and put real data into results-driven actions. You can, of course, put more optimization techniques on the selected version of A/B testing like optimizing heading, font, layout etc. The more the subscribers to your social media channel are, the more are the supporters and more is the funding you can hope for.

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How to run A/B testing process?• The steps include the below steps:• In the first place, study the behavior of your website and find out the

problems. Check which pages are the ones who are letting the users go away.

• Find out the reason why the user is stepping out of the website or the problems that he is facing by observing his behavior.

• Make few assumptions how to retain the users and keep them with the website for more time. Run A/B test on the pages

• Analyze the test data and see which variation has delivered the highest conversions. If you see conflicting results, you need to perform some more testing to get best results.




How to set up A/B testing on your website?• Start by creating an optimized version of similarly running the

website. Use Visual Website Optimizer in your code. Choose the goals you wish to achieve using A/B testing. These goals may include customizing multiple features.




Tools available in the market to set up A/B testing

• Unbounce: The website provides features such as Landing Page Builder, conversion and lead generation, landing page templates etc.

• Visual Website Optimizer (VWO): Using VWO, you can optimize & of course, personalize the website with minimal IT help. The website also claims to have the World’s easiest A/B testing tool. You can even create campaigns within minutes using VWO.



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