PeriscopeHow to use Live-Streaming for Business

With @BoopFashionistaBecBoop.com

Agenda1. Introduction2. Periscope explained3. How can live-streaming benefit your business4. Top tips5. Case-studies6. Q&A

Introduction

• Blog BecBoop.com• Twitter/Periscope

@BoopFashionista• Facebook.com/becboop• Instagram @Bec_Boop

Periscope Explained• Live-streaming• Mobile app - Twitter• 4 months 10million registered users have

watched 40 years worth of live-videos.• Updates

How can live-streaming benefit your business

• Instant response from viewers• Build new following while also engaging

current followers in a new way• Real-time interaction• Coverage – Events & product launches• Giveaways• Global audience • Diverse age profile

Top Tips

• Engage – Answer comments• New – experiment with what works for you• Interact with other periscopers in your genre• Consistency

Case Study

• London Fashion Week• What Salon • “Periscope has been a fun and effective platform for

WhatSalon to connect with people, build relationships, build our brand and understand the type of content that our target market are interested in. The personal aspect of live-streaming video is second to being face to face, and gives you the opportunity to really connect on a level that isn't possible through traditional mediums” Naomi

Q&A