Exploring Periscope#MayoClinicETFLee Aase (@LeeAase)

Mayo Clinic Social Media NetworkJanuary 27, 2016

Agenda• Meta Exercise: A Periscope about Periscope• Resources available through Mayo Clinic Social

Media Network• Introduction to Periscope• Table-Based Periscope Exploration

Let’s Take a Tour

• How to find ‘scopes

• Interacting with and sharing ‘scopes

• Starting your own broadcast

The Old Days (i.e. 2008)• Flip camera radically

increased speed of shooting and uploading video through the magic of USB

• Smart phones with video cameras hastened demise

Introduction to Periscope• Mobile app (iOS, Android) enables live video

streaming and interaction with the audience

• < 1 year old; > 100 MM streams to date

• Owned by Twitter with increasing integration

• Viewable on desktop (also within iOS Twitter app) but can’t interact without Periscope app

Benefits of Periscope• Streaming vs. record and upload

• Wifi or mobile data plan

• Live interaction, with ability to block trolls

• More organized and better featuring of subject experts than radically democratic Twitter chats

Mayo Clinic Social Media Network• The Mayo Clinic Social Media Network (#MCSMN) exists

to improve health globally by accelerating effective application of social media tools throughout Mayo Clinic and spurring broader and deeper engagement in social media by hospitals, medical professionals and patients.

• Our Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere.

• Make resources developed for Mayo Clinic staff available to peers.

A Catalyst for Social Media

http://socialmedia.mayoclinic.org/mayo-clinic-employee-social-media-guidelines/

Mayo Clinic-Hootsuite Social Media Basics for Healthcare

• Hootsuite sells for $400 per seat, but available to Mayo employees at no charge through MCSMN

• Two steps to gaining complimentary access:

• Create your free MCSMN account using your mayo.edu email

• Go here and click the blue START NOW button

http://socialmedia.mayoclinic.org/social-media-basics-certification/

For Further Interaction:• Google Lee Aase or #MCSMN

• @LeeAase on Twitter

• socialmedia.mayoclinic.org

• socialmediacenter@mayo.edu