www.idealhome.ie

IRELAND’SBEST LOVED EXHIBITION FOR HOME OWNERS

SPRING

15-17 APR 2016AUTUMN

28-31 OCT 2016

RDSSIMMONSCOURT

DUBLIN

Ireland’s Biggest and Best Home ShowBrings Buyers & Sellers TogetherIn Their Tens of Thousands

Since it was first held in the RDS in 1994 the Ideal Home Show has provided inspirational ideas to tens of thousands of home owners each year. Since 2010 this national, high profile event has been presented on a bi-annual basis in both April and October (bank holiday weekend).

The annual attendance now exceeds 55,000 visitors. However, the real value to the majority of exhibitors lies in the profile of the visitors and their reasons for attending.

An attendance of over 28,000 in October 2015 proved, once again, the huge appeal of the permanent tsb Ideal Home Show.

The exhibitor satisfaction rating reached 95% with 65% of exhibitors indicating that their participation was Very Worthwhile (the highest in the history of the exhibition).

Visitor spend was the highest since 2008 with 19% of visitors (5,320 individuals) indicating a spend in excess of €5,000 with a considerable number budgeting an even higher figure.

33% of the 28,000 visitors who attended the Autumn 2015 event gave ‘Advice on Extending or Renovating’ as a reason for attending the event.

17% said they were planning to build an extension while 25% said they were planning a major renovation (more than €5,000).

23% of visitors to the Spring permanent tsb Ideal Home Show (6,091 visitors) indicated that they were planning to paint or decorate their homes.

The visitor demographic reached 72% ABC1 in Spring 2015.

ABC172%

AB36% C1

32%

Spring 2015 (3 days)

26,482Autumn 2015 (4 days)

28,681

VISITORS

EXHIBITOR SATISFACTION RATING

95%

5,320 visitors would spend

€5,000 or more

19%

No other event can guarantee the attendance and consistent business results of the permanent tsb Ideal Home Show .

Showhouse The Showhouse is the most popular feature in the event providing a myriad of inspirational ideas and design concepts for home owners. The Spring 2016 Showhouse will be sponsored by leading retailer Harvey Norman and will provide a limited number of suitable suppliers with an opportunity to showcase their products in their natural environment – a stunning family home.

Colortrend Interior Design ForumThe Colortrend Interior Design Forum invites experienced interior designers to design and build a series of room-sets to showcase their ideas and creativity thereby providing home owners with the inspiration, advice and motivation they need to undertake their home improvement projects.

What’s On Show?The exhibition is divided into a number of distinct zones or product groupings, includes a series of Features, One-to-One Advice Centres and three Theatres:

permanent tsb Advice CentreTo help home owners finance their home improvement project, permanent tsb host the permanent tsb Mortgage & Home Improvement Loan Advice Centre at each event. From buying or building a new home to trading up and from financing that much needed extension to all types of home renovations, the permanent tsb advisors help visitors find the finance they need to proceed with their projects.

Ideal Design & BuildThe Ideal Design and Build Pavilion includes Architectural & Design advice (provided by the Royal Institute of the Architects of Ireland) together with builders, architects, extension specialists and quality suppliers for every home improvement, renovation, extension and new build projects. Other exhibits include windows and doors, flooring, fireplaces, cladding and passive home suppliers.

Ideal Energy & TechnologyThe Energy & Technology Pavilion brings smart living to every home owner in Ireland. From the Internet of Things to Solar Panels, Smart Home Security Systems and Smart Appliances to Insulation, Heating Control Systems, Solid Fuel, Underfloor Heating, Hot Water Solutions, Heat Pumps, Heat Recovery Systems and Sustainable Energy solutions. 18% of visitor to the most recent event were planning to upgrade their home security while 16% said they did or will place an order for insulation with 10% opting for other heating system upgrades.

THE VISITOR EXPERIENCEThe permanent tsb Ideal Home Show offers its visitors a wide range of attractive features plus Free Advice from RIAI Architects, Interior Designers, Experts on Energy Saving, Tax Breaks, Water Saving, Solid Fuel, DIY, Kitchen and Bathroom Design, Gardening and Home Technology.

The Irish Times Home Interiors Fair – will feature the very best suppliers of home interiors including bespoke kitchens and bathrooms, luxury furnishings, lighting, floor covering, art and accessories as well as professional interior designers and The Colortrend Interior Design Forum with up to eight specially commissioned room-sets.

Almost 8,000 Visitors (29%) indicated that they would place an order for Furniture, Décor, Lighting or Flooring as a result of their visit to The Spring permanent tsb Ideal Home Show.

2016

GENERAL INFORMATION

Venue RDS, Simmonscourt Pavilions, Ballsbridge, Dublin 4

Dates15th – 17th April 201628th – 31st October 2016 (October Bank Holiday Weekend)

Opening HoursFriday 12.00am – 7.00pmSat- Sun 10.00am – 6.00pmMonday 11.00am – 6.00pm (October Only) Space Rental Costs Per Sq. Metres PriceSpace up to 9 €240 Space 10 to 18 €220Space 19 to 36 €200Space over 36 €185

Stand FittingFull Stand Fitting €37.50 per Sq. MetreVAT is additional @ 23%

The Full Stand Fitting Package includes dividing walls, lighting, carpet and company name sign. Stand fitting is mandatory on all stands under 9 sq. metres and on all perimeter stands.

Payment Terms 25% deposit on early bookings.100% on late bookings.Balance of payment due 2 months before each event.When both spring and autumn events are booked together only one deposit is required.

Stands may be reserved by completing and returning the Application for Space Form or online app, together with the appropriate booking deposit.

The OrganisersSDL Exhibitions Ltd have over 30 years experience in running successful exhibitions in Ireland and have been organising the Ideal Homes Exhibition since 1994. SDL also organise the Irish Motorbike and Scooter Show, the Classic Car Show and Hospitality Expo.

For stand space enquiries contact:

Caitriona O’ConnorTel. 01 405 5558

Email caitriona@sdlexpo.com

For Colortrend Interior Design Forum & Showhouse enquiries

contact:Ruth Lemass

Tel. 01 405 5550 Email ruth@sdlexpo.com

For Sponsorship enquiries contact:Sean Lemass

Tel. 01 405 5540 Email sean@sdlexpo.com

SDL Exhibitions Ltd18 Main StreetRathfarnhamDublin 14Tel. +353 1 490 0600Fax. +353 1 490 8934www.sdlexpo.comEmail: info@sdlexpo.com

www.idealhome.ie

Marketing Activities Regularly Include:

• 1,000,000 Permission Emails & Ezines • 450,000 Hard Copy Concession Tickets• 200 Tickets per exhibitor.• 155,000 Door to Door Concession Ticket Drop• 20 Page Colour Supplement in Irish Independent• National Press Advertising• Competitions and Ticket Give-a-ways in • Regional Media• National and Regional Radio Advertising• Roadcasters & Sponsored Radio Shows• Extensive PR Campaign • Lifestyle Magazines Partners & Advertising• Targeted Online Advertising Campaign• Social Media Campaign• SMS Campaign

Marketing Strategy SDL Exhibitions Ltd has consistently invested a

large proportion of the turnover of each event in an advertising and marketing campaign to

‘Get the Visitors There’.