perrc using social media to engage volunteers in disaster

Using Social Media to Engage Volunteers in Disaster Tanya Ferraro @tjlasagna

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A 30-minute overview on connecting with your volunteers using social media during all phases of the emergency management cycle.

TRANSCRIPT

Using Social Media to Engage Volunteers in Disaster

Tanya Ferraro@tjlasagna

Some things, you can’t stop…

Page 3: PERRC Using Social Media to Engage Volunteers in Disaster

The two can come together!

Page 4: PERRC Using Social Media to Engage Volunteers in Disaster

Social media is scary…

OMG IDK WTH this says b/c IMHO all of these acronyms are confusing. FWIW I still say it’s NSFW. LOL j/k.

Page 5: PERRC Using Social Media to Engage Volunteers in Disaster

The Big Guys

• – Short, prompt messages (140 characters) – Continuous updates – #hashtags

• – Longer, interactive messages – Group dialogue – #hashtags

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=6fOuos4vip4C4M&tbnid=VmrajMMWMrh8SM:&ved=0CAUQjRw&url=http://logo-e.blogspot.com/2012/07/twitter-logo.html&ei=1MB3UpmUKdTFqQH6xoC4Aw&bvm=bv.55819444,d.aWc&psig=AFQjCNECX9WtiZ91A_4ZHqnVQu0eAor-Wg&ust=1383666244560595

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=3zMRFPBotRCKXM&tbnid=HHDgHYDNXjMjkM:&ved=0CAUQjRw&url=http://webplatform.org/stewards/facebook&ei=csF3UoIcwZaqAe_rgcAM&bvm=bv.55819444,d.aWc&psig=AFQjCNGp6qNuAzgvsseNmDkFYYpUl--CiA&ust=1383666388075142

Page 6: PERRC Using Social Media to Engage Volunteers in Disaster

More Resources

• Visuals– YouTube – Vine– Instagram

• Google +• Interactive– Skype– Voxer

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They’re already there!

Page 8: PERRC Using Social Media to Engage Volunteers in Disaster

What difference does it make in emergency management?

• Reach people = more resilient community members

• Educate = people affiliate and STOP spontaneously volunteering

• Involve = relationship and trust building

Page 9: PERRC Using Social Media to Engage Volunteers in Disaster

What can SM do in planning?

• Stay connected• Provide training • Control future response efforts • Involve key players in plans

Page 10: PERRC Using Social Media to Engage Volunteers in Disaster

What can SM do in response?

• Alert! – Twitter alerts– Facebook posts

• Communicate!– Voxer (data based radio)– Google Hangouts – Skype

• Inform!– Wordpress, other web

Page 11: PERRC Using Social Media to Engage Volunteers in Disaster

Unfortunately…

Page 12: PERRC Using Social Media to Engage Volunteers in Disaster

Used by you, for you…Virtual Operations Support Teams!

Page 13: PERRC Using Social Media to Engage Volunteers in Disaster

Basic elements of a VOST

• Information gathering• Crowd sourcing• Situational awareness• Rumor/information control

Page 14: PERRC Using Social Media to Engage Volunteers in Disaster

Resources for Social Media!

• http://sm4em.org – Info on using social media in emergency management

• http://socialmediagovernance.com/ - social media policies

• http://vosg.us – Virtual Operations Support Group

• #smemchat every Friday, 12:30 EST

http://sm4em.org/

http://socialmediagovernance.com/

http://vosg.us/

Page 15: PERRC Using Social Media to Engage Volunteers in Disaster

Resources for Finding Volunteers!

• Citizen Corps– CERT– Medical Reserve Corps – Fire and Law

• National Volunteer Organizations in Disaster (VOAD)

Page 16: PERRC Using Social Media to Engage Volunteers in Disaster

Questions?

Tanya Ferraroabout.me/tjlasagna

@tjlasagna [email protected]

540-494-4750

mailto:[email protected]

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