person in charge of the business idea: santiago orlando · 19 23 38 49 51 65 2004 2007 2010 2013...
TRANSCRIPT
New recipe for stock cubes
1. We provide culinary solutions with recipes adapted to each market, improving
nutritional quality .
2. We are looking for a partner in Africa; an established food distributor with a
comercial network to develop a especial stock cube recipe adapted to the
market providing micronutrients or organic solutions.
3. Once we develope the recipe and tested succefully in the market we would
invest in a factory.
Person in charge of the business
idea: Santiago Orlando
19 23 38 49 51 65
2004 2007 2010 2013 2016 2019
Turnover in Mio€
Key figures
Person in charge of the business idea: Santiago Orlando
Tlf.: 00 34 943 5237 50.
www.interal.es
City, country: LEZO. SPAIN
our clients
CO-
MANUFACTURING
LEADING BRANDS
All kind of formats available
• All kind of packaging configuration: packs of 2, 6, 8, 10, 12, 15, 24, 48, 60, 84, 96, 500, 1300,
1600 cubes…
PRICES, COSTS AND VALUE ORIENTATION (european recipe already in the
market)
PRODUCTION COST : 1 CUBE = 10 GRS. = 0,0252 €
PRODUCTION PRICE = 0,0275
PRODUCTION MARGIN = 9%
RETAIL PRICE : 1CUBE = 0,0325
RETAIL MARGIN = 18%
Value of spanish market concentrated bouillon cubes: 70
Mll euros
MARKET OVERVIEW
MARKET OVERVIEW
Several recent studies reported widespread use of bouillon cubes in West Africa concluded that cubes are consumed in 80% to 99% of all households, on 5–7 days each week, in quantities per person normally ranging from 1 to 4 g/day. ( Helen Keller International/Ministère de la Santé Publique du Cameroun/UNICEF, 2018 ).
Regular use of bouillon cubes during meal preparation,
providing 1–4 g bouillon cube per person per day, suggests
that bouillon cubes are a potential vehicle for micronutrient
fortification in many countries
We already have in the market organic cubes with healthy
oils. We know to add micronutrients to fortificate stock cubes.
Micro nutrients to fortificate stock cubes
- Salt iodization
- Glutamate with Vitamin A
- Iron
- Zinc fortification/folic acid
Regular use of stock cubes can
give 15% of the dialy recomended
nutrients intake needs
Our consumers: all the population
Our distributors: Commercial network to
food markets and stores
STRATEGY: Once recipe is developed
and price agreed with our partner, we
will produce a container of 20 tons
(2.000.000 cubes) in Spain and send it
to make a real market test. To reduce
risk, investment will be decided
according to the succes of the product
in the market.
MARKET OVERVIEW
General Manager
Santiago Orlando
I+R Manager
Mónica Álvarez
QualityManager
Juana Cabases
Supply ChainManager
Carolina Nieto
FinancialManager
Esther Villapun
Controller
Isabel Vergarajaúre
gui
HHRR Manager
Ángel Iguiñiz
IT MAnager
Yolanda Elcano
Stake holders
INTERAL
Sales Manager
Iñigo de Andrés
Industrial Manager
Mikel Gorostidi
ORGANIZATION CHART
Operations & Management
DAY TO DAY RUNNING COSTS IN SPAIN
TOTAL COST CASE 48 CUBES
ROW MATERIALS 0,394
Packaging 0,272
TOTAL MATERIALES 0,666
WORK FORCE 0,270
STORAGE COST 0,010
ENERGY COST 0,014
FACTORY COST 0,047
TOTAL MANTENANCE 0,043
TOTAL QUALITY 0,026TOTAL AMORTIZATION FINANCIAL
COSTS 0,134
TOTAL COST 48 CUBES 1,210
TOTAL COST PER CUBE 0,0252
INVESTMENT (aproximate amounts to agree with
the partner)
- A complete line for hard cubes: One press machine, one
wrapping and one packaging machine. Production: 560
cubes/minute. Price: 350.000 euros- One kitchen to mix ingredients: mixer machine, installation
to handle oil, handling system for powder: 200,000 euros.
- Buiding conditioning: 150,000 euros
- Sales, promotion and publicity: 350,000 euros
Financial InformationPresent the forecasts, with clear vision and full control on the business cash
flow (max 2 slides).
0 1 2 3 4 5 6 7
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7
INITIAL OUTLET -850.000
MACHINES AND BUILDING 700.000
INITIAL SALES COSTS AND PROMOTIONS 350.000
SALES €/KILO 3,25 2.252.250 2.252.250 2.252.250 2.252.250 2.252.250 2.252.250 2.252.250
TOTAL COSTS -1.746.893 -1.746.893 -1.746.893 -1.746.893 -1.746.893 -1.746.893 -1.746.893
ROW AND PACKAGING MATERIAL 1,387 -961.430 -961.430 -961.430 -961.430 -961.430 -961.430 -961.430
WORK FORCE 0,563 -389.976 -389.976 -389.976 -389.976 -389.976 -389.976 -389.976
ENERGY 0,028 -19.604 -19.604 -19.604 -19.604 -19.604 -19.604 -19.604
REST COSTS 0,542 -375.883 -375.883 -375.883 -375.883 -375.883 -375.883 -375.883
DEPRECIATION 15,0% 105.000 105.000 105.000 105.000 105.000 105.000 -7.500
FIRST CASH FLOW 610.357 610.357 610.357 610.357 610.357 610.357 497.857
TAXES 28% -170.900 -170.900 -170.900 -170.900 -170.900 -170.900 -139.400
SECOND CASH FLOW 439.457 439.457 439.457 439.457 439.457 439.457 358.457
DEPRECIACIÓN -105.000 -105.000 -105.000 -105.000 -105.000 -105.000 7.500
FINAL CASH FLOW 334.457 334.457 334.457 334.457 334.457 334.457 365.957
FINAL CASH FLOW -850.000 334.457 334.457 334.457 334.457 334.457 334.457 365.957
REAL CASH FLOW (current interest
depreciation) 3% -850.000 324.716 315.258 306.076 297.161 288.506 280.102 297.557
VAN 1.259.374
TIR 34,6%
LINE OCCUPATION ACCORDING TO MARKET SALES
70%
PRODUCTION KGS 693.000 693.000 693.000 693.000 693.000 693.000 693.000
THEORICAL CAPABILITY 3 SHIFTS 1.320.000 1.320.000 1.320.000 1.320.000 1.320.000 1.320.000 1.320.000
PERFORMANCE 75% 75% 75% 75% 75% 75% 75%
REAL CAPABILITY 990.000 990.000 990.000 990.000 990.000 990.000 990.000
LINE OCCUPATION 70% 70% 70% 70% 70% 70% 70%