person in charge of the business idea: santiago orlando · 19 23 38 49 51 65 2004 2007 2010 2013...

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New recipe for stock cubes 1. We provide culinary solutions with recipes adapted to each market, improving nutritional quality . 2. We are looking for a partner in Africa; an established food distributor with a comercial network to develop a especial stock cube recipe adapted to the market providing micronutrients or organic solutions. 3. Once we develope the recipe and tested succefully in the market we would invest in a factory. Person in charge of the business idea: Santiago Orlando

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Page 1: Person in charge of the business idea: Santiago Orlando · 19 23 38 49 51 65 2004 2007 2010 2013 2016 2019 Turnover in Mio€ Key figures Person in charge of the business idea: Santiago

New recipe for stock cubes

1. We provide culinary solutions with recipes adapted to each market, improving

nutritional quality .

2. We are looking for a partner in Africa; an established food distributor with a

comercial network to develop a especial stock cube recipe adapted to the

market providing micronutrients or organic solutions.

3. Once we develope the recipe and tested succefully in the market we would

invest in a factory.

Person in charge of the business

idea: Santiago Orlando

Page 2: Person in charge of the business idea: Santiago Orlando · 19 23 38 49 51 65 2004 2007 2010 2013 2016 2019 Turnover in Mio€ Key figures Person in charge of the business idea: Santiago

19 23 38 49 51 65

2004 2007 2010 2013 2016 2019

Turnover in Mio€

Key figures

Person in charge of the business idea: Santiago Orlando

[email protected].

Tlf.: 00 34 943 5237 50.

www.interal.es

City, country: LEZO. SPAIN

Page 3: Person in charge of the business idea: Santiago Orlando · 19 23 38 49 51 65 2004 2007 2010 2013 2016 2019 Turnover in Mio€ Key figures Person in charge of the business idea: Santiago

our clients

CO-

MANUFACTURING

LEADING BRANDS

Page 4: Person in charge of the business idea: Santiago Orlando · 19 23 38 49 51 65 2004 2007 2010 2013 2016 2019 Turnover in Mio€ Key figures Person in charge of the business idea: Santiago

All kind of formats available

• All kind of packaging configuration: packs of 2, 6, 8, 10, 12, 15, 24, 48, 60, 84, 96, 500, 1300,

1600 cubes…

Page 5: Person in charge of the business idea: Santiago Orlando · 19 23 38 49 51 65 2004 2007 2010 2013 2016 2019 Turnover in Mio€ Key figures Person in charge of the business idea: Santiago

PRICES, COSTS AND VALUE ORIENTATION (european recipe already in the

market)

PRODUCTION COST : 1 CUBE = 10 GRS. = 0,0252 €

PRODUCTION PRICE = 0,0275

PRODUCTION MARGIN = 9%

RETAIL PRICE : 1CUBE = 0,0325

RETAIL MARGIN = 18%

Value of spanish market concentrated bouillon cubes: 70

Mll euros

MARKET OVERVIEW

Page 6: Person in charge of the business idea: Santiago Orlando · 19 23 38 49 51 65 2004 2007 2010 2013 2016 2019 Turnover in Mio€ Key figures Person in charge of the business idea: Santiago

MARKET OVERVIEW

Several recent studies reported widespread use of bouillon cubes in West Africa concluded that cubes are consumed in 80% to 99% of all households, on 5–7 days each week, in quantities per person normally ranging from 1 to 4 g/day. ( Helen Keller International/Ministère de la Santé Publique du Cameroun/UNICEF, 2018 ).

Regular use of bouillon cubes during meal preparation,

providing 1–4 g bouillon cube per person per day, suggests

that bouillon cubes are a potential vehicle for micronutrient

fortification in many countries

We already have in the market organic cubes with healthy

oils. We know to add micronutrients to fortificate stock cubes.

Micro nutrients to fortificate stock cubes

- Salt iodization

- Glutamate with Vitamin A

- Iron

- Zinc fortification/folic acid

Regular use of stock cubes can

give 15% of the dialy recomended

nutrients intake needs

Page 7: Person in charge of the business idea: Santiago Orlando · 19 23 38 49 51 65 2004 2007 2010 2013 2016 2019 Turnover in Mio€ Key figures Person in charge of the business idea: Santiago

Our consumers: all the population

Our distributors: Commercial network to

food markets and stores

STRATEGY: Once recipe is developed

and price agreed with our partner, we

will produce a container of 20 tons

(2.000.000 cubes) in Spain and send it

to make a real market test. To reduce

risk, investment will be decided

according to the succes of the product

in the market.

MARKET OVERVIEW

Page 8: Person in charge of the business idea: Santiago Orlando · 19 23 38 49 51 65 2004 2007 2010 2013 2016 2019 Turnover in Mio€ Key figures Person in charge of the business idea: Santiago

General Manager

Santiago Orlando

I+R Manager

Mónica Álvarez

QualityManager

Juana Cabases

Supply ChainManager

Carolina Nieto

FinancialManager

Esther Villapun

Controller

Isabel Vergarajaúre

gui

HHRR Manager

Ángel Iguiñiz

IT MAnager

Yolanda Elcano

Stake holders

INTERAL

Sales Manager

Iñigo de Andrés

Industrial Manager

Mikel Gorostidi

ORGANIZATION CHART

Operations & Management

Page 9: Person in charge of the business idea: Santiago Orlando · 19 23 38 49 51 65 2004 2007 2010 2013 2016 2019 Turnover in Mio€ Key figures Person in charge of the business idea: Santiago

DAY TO DAY RUNNING COSTS IN SPAIN

TOTAL COST CASE 48 CUBES

ROW MATERIALS 0,394

Packaging 0,272

TOTAL MATERIALES 0,666

WORK FORCE 0,270

STORAGE COST 0,010

ENERGY COST 0,014

FACTORY COST 0,047

TOTAL MANTENANCE 0,043

TOTAL QUALITY 0,026TOTAL AMORTIZATION FINANCIAL

COSTS 0,134

TOTAL COST 48 CUBES 1,210

TOTAL COST PER CUBE 0,0252

INVESTMENT (aproximate amounts to agree with

the partner)

- A complete line for hard cubes: One press machine, one

wrapping and one packaging machine. Production: 560

cubes/minute. Price: 350.000 euros- One kitchen to mix ingredients: mixer machine, installation

to handle oil, handling system for powder: 200,000 euros.

- Buiding conditioning: 150,000 euros

- Sales, promotion and publicity: 350,000 euros

Page 10: Person in charge of the business idea: Santiago Orlando · 19 23 38 49 51 65 2004 2007 2010 2013 2016 2019 Turnover in Mio€ Key figures Person in charge of the business idea: Santiago

Financial InformationPresent the forecasts, with clear vision and full control on the business cash

flow (max 2 slides).

0 1 2 3 4 5 6 7

Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7

INITIAL OUTLET -850.000

MACHINES AND BUILDING 700.000

INITIAL SALES COSTS AND PROMOTIONS 350.000

SALES €/KILO 3,25 2.252.250 2.252.250 2.252.250 2.252.250 2.252.250 2.252.250 2.252.250

TOTAL COSTS -1.746.893 -1.746.893 -1.746.893 -1.746.893 -1.746.893 -1.746.893 -1.746.893

ROW AND PACKAGING MATERIAL 1,387 -961.430 -961.430 -961.430 -961.430 -961.430 -961.430 -961.430

WORK FORCE 0,563 -389.976 -389.976 -389.976 -389.976 -389.976 -389.976 -389.976

ENERGY 0,028 -19.604 -19.604 -19.604 -19.604 -19.604 -19.604 -19.604

REST COSTS 0,542 -375.883 -375.883 -375.883 -375.883 -375.883 -375.883 -375.883

DEPRECIATION 15,0% 105.000 105.000 105.000 105.000 105.000 105.000 -7.500

FIRST CASH FLOW 610.357 610.357 610.357 610.357 610.357 610.357 497.857

TAXES 28% -170.900 -170.900 -170.900 -170.900 -170.900 -170.900 -139.400

SECOND CASH FLOW 439.457 439.457 439.457 439.457 439.457 439.457 358.457

DEPRECIACIÓN -105.000 -105.000 -105.000 -105.000 -105.000 -105.000 7.500

FINAL CASH FLOW 334.457 334.457 334.457 334.457 334.457 334.457 365.957

FINAL CASH FLOW -850.000 334.457 334.457 334.457 334.457 334.457 334.457 365.957

REAL CASH FLOW (current interest

depreciation) 3% -850.000 324.716 315.258 306.076 297.161 288.506 280.102 297.557

VAN 1.259.374

TIR 34,6%

LINE OCCUPATION ACCORDING TO MARKET SALES

70%

PRODUCTION KGS 693.000 693.000 693.000 693.000 693.000 693.000 693.000

THEORICAL CAPABILITY 3 SHIFTS 1.320.000 1.320.000 1.320.000 1.320.000 1.320.000 1.320.000 1.320.000

PERFORMANCE 75% 75% 75% 75% 75% 75% 75%

REAL CAPABILITY 990.000 990.000 990.000 990.000 990.000 990.000 990.000

LINE OCCUPATION 70% 70% 70% 70% 70% 70% 70%