Personal and Organizational Branding

via Social MediaAbdul Sattar

Research AnalystAvtek Media Group Company

My Research

“Social Media penetration in Pakistan” will be published by December first Week.

- Detailed study

- Different Sectors

- Proper sampling and literature review

- Conclusion & Way forward

Key Ingredient

Creativity. (using slideshare.com, etc. for different non traditional purposes.

Innovation. (strategizing) Basic Research Study. Social Media Strategy,

- Social Networking Sites (fb, twitter, linkedin).- Blogging (audio, video, pictorial or Text).

Statistics Raw Data(Google, fb, API’s) Social Media Targets. Individual Nature, Aims & Objectives. Organizational Nature, Aims & Objectives.

Major shifts in History of Mankind

Cognitive Revolution about, 70,000 yrs ago

Agricultural Revolution, about 12,000 years ago

Industrial Revolution, about 300 years ago

Web 2.0 Revolution, NOW!

“Spread the words”

Personal Branding

Uniqueness

Text

Images

Videos

Stats

Organization Branding

Success Story

Ethics & Etiquette

Best Practices

Annoying Behavior

Gender Sensitivity

Security/Privacy

Criminal Behavior on Social Networks

Moral Development via Social Media

Social Media <-> Corporate Media

Has SM ruined Mainstream Media? No, it has not. Yes I would say that social media has ruined

mainstream media. No, but it’s had an impact. No, Social media has not ruined mainstream

media.

OR both work fine?

Asian Media Barometer

“The media landscape, including new media, is characterized by diversity, independence and sustainability”- Sector 2 of Report.

Source of Information is accessible and affordable to citizens.

Average score

In 2012 it was 3.3

In 2009 it was 3.2

Citizens’ access to domestic and international media sources is not restricted by state authorities.

Average score

In 2012 it was 2.7

In 2009 it was 3.2

Efforts are undertaken to increase the scope of circulation of the print media, particularly to rural communities.

Average score

In 2012 it was 2.1

In 2009 it was 2.3

The editorial independence of print media published by a public authority is protected adequately against undue political interference

Average score

In 2012 it was n/a

In 2009 it was 1.8

Adequate competition legislation/regulation seeks to prevent media concentration and monopolies

Average score

In 2012 it was 2.0

In 2009 it was 1.8

Government promotes a diverse media landscape with economically sustainable and independent media outlets.

Average score

In 2012 it was 2.3

In 2009 it was the same

All media fairly reflect the voices of both women and men

Average score

In 2012 it was 2.6 In 2009 it was 2.4

“coverage comes only on special days”.

“There is willful scandalization ofwomen”

All media fairly reflect the voices of society in its ethnic, linguistic, religious, political and social diversity.

Average score

In 2012 it was 1.8

In 2009 it was 2.4

“The military manipulates how the political process is narrated.”

The country has a coherent ICT policy, when aims to meet the information needs of all citizens, including marginalized communities.

Average score

In 2012 it was 2.3

In 2009 it was 3.2

“The dignity of man and the privacy of home shall be inviolable.”

Govt. does not use its power over the placement of advertisements as a means to interfere with editorial content.

Average score

In 2012 it was 1.2

In 2009 it was 1.2

“Advertisements are used as a tool for patronage by the Pakistani government.”

The advertisement market is large enough to support a diversity of media outlets.

Average score

In 2012 it was 1.8

In 2009 it was 2.2

“Media proprietorship, revenue and expenditure nothing is known of it.

Employee <-> Organization

Representative of each other.

Compromise over Personal branding coz of Product branding and vice versa.

Social Media guy within an organization is a very important position.

Political Development via Social Media

Conflict sensitive development via web 2.0 tools

Social Development via Social Media

Social Media user stats.

IDENTITY CRISES

Tolerance in society?

Access to Information- viral but mostly confusing

5 Ways Cities Are Using Social Media to Reverse Economic Downturn

AlizaSherman

Strengthening or Rebranding a Region’s Image.

Showcasing Story Ideas for the Media

Attracting Former Residents Back to an Area

Linking Job Seekers to Jobs

Promoting Local and Regional Businesses and Assets

Economic Development via Social Media

Services led growth.

Rostov stages of Economic Development.

Industrial Revolution, followed by Web 2.0 Revolution.

FDI attraction and social media Kadie War

October 10, 2012

1. Creating Something to talk about.

2. Find the tools that enable conversation and engagement.

3. Fall on your face.

Gender based development approach via Social Media

WID, WAD or GAD.

Rural Development via Social Media

Impact of connectivity on Development

All is well….