personal brand v company brand in b2b sales

© Copyright John Smibert 2014

Personal Brandversus the

Company Brand

Facilitator – John Smibert

A collaborative learning workshop


The

Sue & Barry

Story


Barry’s Story


Sue’s Story


Sue’s StoryPart 2


The

Outcome


our unique promise of value

to our brand community”

“Our personal brand is .....


Characteristics of our personal brand?

Our Values and Ideals Our focus – vision, mission, purpose Our knowledge, expertise, skills and capability Our relationships Our interests Our image - Poise, presentation, empathy, respect References and recommendations Published content


Why is it valuable to think of ourselves as a brand?

Enhance credibility Drive more opportunities Attract more customers Grow what we offer Control our destiny


What can we do?

Gain control – plan, execute and measure

Achieve Consistency & Trust Relevant and compelling Growing our reach and influence


How do we project our brand?

Traditionally by: Email, Telephone, Meetings, Presentations, Speeches, Conferences, Media (press, radio, television) Published content (via email,

newsletters, magazines, news services)

More recently via Social Media Profile Commentary Content

By connecting, communicating and delivering value


Building your brand?

Step 1: Vision Mission PurposeStep 2: Measurable ObjectivesStep 3: My Personal Brand

• Who am I• My Unique Promise of Value• My Profile• My Tag line• Keywords

Step 4: Target Brand CommunityStep 5: Brand Audit and gap analysisStep 6: My StrategiesStep 7: My TacticsStep 8: Execution and management


Conflict with Company Brand?

1 + 1 = 3

Need to ensure alignment

Need to facilitate strong personal brands

Enable easy uncoupling


Personal Branding

John Smibert0404 857 893

Essential forSales and Consulting

Professionals!

personal brand v company brand in b2b sales

Business