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What is personal brand?Why you need a brand?

How can you do branding?

What is a

brand

BRANDIs the Perception or Emotion that the buyer describe a

product/company based on their experience when doing business or consuming product/service

What people think about HONDA & Chinese motorbike

- Middle-end motobike- Honda is safe and save fuel

- Low-end motorbike- Chinese motorbike is cheap and not save enough

iPhone & Nokia

Personal

BRANDIs the Perception or Emotion that other people describe YOU based on

their experience when having relationship with YOU

Two popular man in the world

“If you are looking for safe CHOICE, then you shouldn’t supporting for a 44-year-old black guy”

Two modern woman I like best

Sexy, stylish, strongLovely, friendly, emotionalMai Phuong Thuy’s brand Hoang Thuy Linh’s brand

Now, tell me the brand of two men that close to you

Why you need a brand?

Make yourself different in the competitive environment

Help you focus in what you really strong

How to brand yourself

1. Identify your competencesUnderstand yourself first

Using MBTI model to find who you are.

Find what domains are available for you (Segmentation)

Sample of shampoo

For women

For Baby

For Man

2.1 Example of segmentation in IT

2.2 Segmentation by job characteristic

Specialist Consultant Manager

Then, target in ONE segment that most suitable

with your competencies and be….

Positioning (Choose your best suite)

AND…

Consistent with your choose

“Producing” yourself

Offline footprint Online footprint

Appearance : clothes, vehicles, tools

Capacity, Behaviors, Skills

Jobs done

Physical health

Personal relationship

Avatar

Contents

Digital relationship

e-CV

People never know what you strong until you do…

BroadcastingCommunicate with you colleagues via internal media channels: publication, mailing list, forum…

Connect with your clients, partners, friends via…blogging

Thanks for your time!

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