PERSONAL B

RANDING

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T I F F A N Y S W A R T Z

OVERVIEW

1. Introduction

2. Definition of Personal Branding

3. Creating a Personal Brand Online

4. Going Beyond Social Media

5. Additional Resources

6. Conclusion

7. References

INTRODUCTION

If over 50 applicants applied for a part time position with no benefits, how many candidates do you think are going to be applying for the position that you want with a large salary and good benefits?

Aside from the basics of a good resume, cover letter and interviewing skills, how can you stand out within a crowd of qualified candidates?

PERSONAL BRANDING DEFINED

Per Dan Schawbel’s blog - how we market ourselves to others.

http://www.personalbrandingblog.com/an-introduction-into-the-world-of-personal-branding/

RECOMMENDED STEPS BY DAN SCHAWBEL

ONLINE PERSONAL BRANDING

Linked In

Blog

Facebook & Twitter

LINKED IN

• Join Groups

• Complete Profile

• Give Recommendations

• Take Note of who is Viewing your profile

• Use tools such as Slide Share to showcase expertise

BLOG

• User-friendly site is Blogspot.com

• Keep Professional

• Post Well Written Content Relevant to Your Field

• Do NOT Vent About or Bad-Mouth Companies/People

FACEBOOK

• Create a Professional Page

• Showcase Knowledge, Links to Your Blog & Interact with Fans

• Keep Separate from Personal Facebook Account

TWITTER

• Use hash-tags like #LoveLansing #LansingJobs #MiJobSpotter

• Participate in Live Twitter Chats - #HFChat on Friday’s from 12-1PM EST

• Seek out Networking Opportunities

• Promote your blog

• Set your webpage to Linked In profile

GOING BEYOND SOCIAL MEDIA

• Networking

• Community Involvement

NETWORKING EVENTS

• Extracurricular Activities

• Formal Conferences & Training Sessions

• Business Showcase Events

• Chamber of Commerce Mixers & Events

• Awards Ceremonies

• Banquet Dinners

• Professional Membership Events

• Pink Slip Parties

• Company Picnics

• Volunteer Efforts

NETWORKING TOOLS

• Personal Pitch

• Planner

• Business Cards

• Portfolio

COMMUNITY INVOLVEMENT

• Professional Memberships

• Academic Organizations

• Non-Profit Organizations

PROFESSIONAL MEMBERSHIPS

• Michigan Economic Developers Association (MEDA)

• Society of Human Resource Managers (SHRM)

• Public Relations Society Association (PRSA)

• American Management Association (AMA)

• Case Management Society of America (CMSA)

JOINING A PROFESSIONAL ORGANIZATION1. Research Organizations

2. Focus on One

3. Attend a Meet/Greet or Member Mixer

4. Pay for membership – Typically reduced rate for college students

5. Take advantage of training seminars, conferences and networking events

BENEFITS OF PROFESSIONAL MEMBERSHIP• Demonstrates that you are involved with other professionals

in your field

• Networking events to connect with other professionals in your field

• Access to job opportunities that are not advertised to the public

• Opportunities exist to become involved on a Board and/or Committee

• Looks great on your resume

ACADEMIC ORGANIZATIONS

• National Society for Leadership and Success

• National Technical Honor Society

• Business Professionals of America

• Alumni Associations

JOINING AN ACADEMIC ORGANIZATION

• Some are Initiation Only

• Check with Student Services to see what organizations are available to you at your college/high school/vocational center

• Many are lower priced for students, some are free and some do have membership fees

BENEFITS OF ACADEMIC ORGANIZATIONS• Demonstrates a commitment to your field

• May showcase academic abilities

• Networking events

• Job Opportunities

• Looks good on your resume

NON-PROFIT ORGANIZATIONS

• Pink Slip Mid-Michigan

• MarketLansing!

• Northwest Initiative

• Faith based facilities – churches, synagogues, etc.

• Capital Area Michigan Works!

• United Way

• Stop the Silence

• American Red Cross

• Gateway Community Services

• Jaycees

SELECTING A NON-PROFIT

• Determine what your values are

• Find a cause you firmly believe in

• Typically will have better luck with smaller non-profits for volunteering

• Is the non-profit involved in community events?

• Are they well-known within the community?

HOW VOLUNTEERING BENEFITS YOU

• Non-profits typically have limited funding

• Typically are excited to have college students volunteer

• Gain valuable hands on experience within your field

• Can form valuable professional relationships

• Obtain references and letters of recommendation for your work

• Adds value to your resume

WHY YOU NEED PERSONAL BRANDING RECAP• Stand out in the crowded job market

• Showcase talents, skills and abilities

• Gain hands on experience through volunteering & internships

• Adds to your resume

• Build rapport with business community, possible future employers & clients

• Tap into the hidden job market

MY PERSONAL CHALLENGE TO YOU

• Start using Twitter & search for #LoveLansing hash-tag for events

• Start your own blog

• Complete your Linked In profile & join one new group

• Find & attend one networking opportunity within the next 30 days

• Volunteer for a local non-profit organization or join a Professional/Academic Organization

• Invite a professional within your field out for coffee or lunch

ADDITIONAL RESOURCES

Capital Area District Library – Linked In & Twitter Classes http://www.cadl.org/

How to use Twitter http://tiffenator.blogspot.com/2011/10/twitter.html?spref=tw

Capital Area Michigan Workshttp://www.camw.org/

Michigan Works Agencies

Career Advisors

Job Coaches

CONCLUSION

In today’s crowded job market, it’s imperative to stand out and set yourself up as unique among the rest of the candidates that want the same job you do!

QUESTIONS

REFERENCES

Flemings, H. (2011, November 3). Guest commentary: In a digital, competitive      world, your personal brand matters. Detroit free press. Retrieved from      http://www.freep.com/article/20111104/OPINION05/111103048/      Guest-commentary-digital-competitive-world-your-personal-brand-matters?odyssey=ta      b|topnews|text|Opinion

 

Lampman, B. (2011, November 3). Interview for student assistant position within      the Michigan Public Service Commission. Interview presented at General      Office Building, Lansing, MI.

 

Madden, K. (2011, July 25). Personal branding: How to market yourself [Web log      post]. Retrieved from http://www.theworkbuzz.com/job-search/      marketing-your-personal-brand/

 

Schawbel, D. (2008, December 22). An introduction into the world of personal      branding [Web log post]. Retrieved from http://www.personalbrandingblog.com/      an-introduction-into-the-world-of-personal-branding/