PERSONAL BRANDING:HOW TO SHINE IN TOUGH ECONOMIC TIMESECONOMIC TIMES

Presented by Debbie Harper Harper Hewes Executive Search

YOU DECIDE………

Do YOU control your brand

OR

Does your brand control YOU?Does your brand control YOU?

What Is Branding?g

“Branding is the art of becoming knowable likable Branding is the art of becoming knowable, likable and trustable.”

-from Duct Tape Marketingfrom Duct Tape Marketing

What does branding do for you?g y

Control your identity Establishes your credibility Establishes your credibility Increases your visibility within the company

I i ibili i hi i d Increases your visibility within your industry Quality attracts quality Levels the playing field

What’s Your Brand?

Who the Who you think you are

Who the world thinks

you are

Keys to Personal Brandingy g

CLARITY + CONTENT + CONSISTENCY =

CREDIBILITY

CLARITY

Who are you? Who are you?

Wh d b k f ? What do you want to be known for?

Who do you want to reach?

What do they want to know?

CONTENT

Wh h ld b h d? What should be shared?

Prove that you are who you say you are. Describe scope and outcomes.

TARGET your message to the people you want TARGET your message to the people you want to reach.

Real LinkedIn Profiles

Key words: “Business Analyst” KodakKey words: Business Analyst Kodak

Experience

Business analystBusiness analyst

Eastman Kodak

P bli C 10 001 l EK Public Company; 10,001 or more employees; EK; Printing industry

C l h ld hi i i Currently holds this position

LinkedIn - Key words: “Business Analyst” Kodak

ExperienceExperience

Senior Business Analyst

Eastman KodakEastman Kodak

Public Company; EK; Consumer Goods industry F b 2009 P (1 5 h ) February 2009 – Present (1 year 5 months) Currently Project Manager and design lead for

i l i f M f i E i implementation of Manufacturing Execution systems

LinkedIn - Key words: “Business Analyst” Kodak

ExperienceBusiness Analyst, Americas LogisticsEastman KodakPublic Company; EK; Consumer Goods industry p y; ; ySeptember 2008 – Present (1 year 10 months)

- Redesigned budgeting process with activity-based costing, scenario management, and sensitivity analysisg , y y- Drove Cost to Serve project to pareto businesses and customers that drive logistics costs- Identified cost reduction opportunities of $2.6M by customer and $0 5M by business$0.5M by business- Designed & executed SAP extracts, Access databases, and Crystal Reports tools

CONSISTENCY

Is your messaging consistent? Does your content pass your brand test? Does your content pass your brand test? Is your information current?

Consistency of contribution Make a plan and stick with it Make a plan, and stick with it

CREDIBILITY

Clarity + Content + Consistency

You are who you say you are…………..

Knowable, likable and trustable.,

Components of your brandp y

N Name

Appearance

Voicemail Greeting

Elevator Speech

Attitude

p

Profiles

Business Card

Email Signature

Portfolio

A i i i Email Signature Activities

Let Your Light Shineg

Social MediaThe Web

The Company

Join the Conversation

Get Involved

Let Your Light Shineg

Shine on the Web

Buy your urlPersonal WebsitePersonal WebsiteGoogle profile

Let Your Light Shineg

Shine in Social Media

LinkedIn Profile LinkedIn GroupsLinkedIn GroupsFacebookTwitterTwitterOther media

Let Your Light Shineg

Shine Inside Kodak

SharePointWiki’s Wiki s Email and reports

Let Your Light Shineg

Join the Conversation

Blog or respond to blog posts Industry Forums Industry ForumsAsk and Answer on LinkedIn

Let Your Light Shineg

Get Involved

Get Active in AssociationsSpeak and PresentSpeak and PresentNetwork

Brand Busters

Inadvertently branding yourself as a job seeker rather than a SME Misspellings Inconsistent messaging in your profile especially dates and companies Varied spellings of your name

P liti l t i l t Political or controversial posts Too much information Inappropriate timing Depending on your privacy settings the friends of your friend are your friends Depending on your privacy settings the friends of your friend are your friends. Look at things in context and out of context – especially pictures. Watch your language. Think twice before you plaster your resume all over the place. It’s about branding, w ce be o e you p as e you esu e a ove e p ace. s abou b a d g,

not commoditizing. 

Remember: Once it’s out there, it’s FOREVER

Takeawaysy

You’re already branding. Dedicate regular time to fine tune your message and enhance your online presence.

Begin with the end in mind Does this activity/post/action further my goal of Begin with the end in mind. Does this activity/post/action further my goal of positioning myself for the role to which I aspire?

Prove that you are who you say you are with representative accomplishments that are quantified and in contextaccomplishments that are quantified and in context.

Keep and update your “Atta Girl” file.

Branding is a process, not an event.

Clarity + Content + Consistency = Credibility

About Harper Hewesp

Harper Hewes Executive Search is a Recruitment pand Consulting firm based in Rochester, NY.

We work with technology companies to recruit high f i l f i l i lti d performing sales, professional services, consulting and

leadership teams. Our use of virtual project teams facilitates success on

fprojects of any size or location. Harper Hewes' principal Debbie Harper is a Certified

Employee Retention Specialist (CERS) and brings this specialized knowledge to each search assignment

We also provide retention consulting and payrolling / employer of record services.p y

About Harper Hewesp

FIND US:http://www.harperhewes.com/http://blog.harperhewes.com/http://www.linkedin.com/in/harperheweshttp://twitter.com/debharperhewes

CONTACT US:@debbie.harper@harperhewes.com

585.321.1700