What is your Personal Brand?

Personal Branding

My hope is you can use this to frame your student government mandate, get a job, start a business or

just project your own brand out there.

Personal Branding

Love what you do.Live why you do it.

• The first step to finding your personal Fulfillment by matching up what you love with what your good at. You have to understand not just at the macro level but also at the micro level (tasks, duties, specialties)

What is your Unique Selling Proposition (USP)?

I’m Good with Kids but I really

hate kids

I love creativity and have a

conceptual mind

I hate details, and can’t fill out forms

I love Basketball, but can’t run, jump or shoot

LoveHate

No Talent

Talent

• Then, to help frame it for the market, match up your strengths, passions and assets to what a potential target want. Your end target consumer could be an employer, investor or customer or students for your student government.

Communication

Are you Selling the Solution, or Just Your Products?

"People don't want to buy a quarter-inch drill. They want a

quarter-inch hole!"

• Next, put yourself in the mind of your end target and speak in terms of what they get. Look at what you do, and then as them, keep asking “so what do I get” and force the things you do into benefits for them. Then, still in their shoes, ask “so how does this make me feel?”

• In what ways is this story unique? Try to find that point where you do it, but not the average Joe can do the same thing. So list out “What do you do” and this becomes your offering or your brand promise.

What is your Unique Selling Proposition (USP)?

Who is your consumer’s enemy?And what are you doing to battle them

on behalf of your consumer?

Who is the Enemy of your consumer? • Be a little bit creative in how you

frame the enemy, but it helps the creativity know what they are using the brand to solve.

BrandEnemyStarbucksHectic LifeNike

LosingAppleFrustrationListerineLosing your teethClaritin Allergy Stuck

insideSpecial KJeans too tight

Picking the enemy gives your brand focus and connects with your consumer.

What is the enemy of the students you lead? Balance, Frustration, Worry, Education, Time, Resources?

• Vision: Think of the next 5-10 years. Where do you want to be? What would you like to accomplish? Think of big goals, far beyond the year at hand. While you may be focused on the year at hand, forcing yourself beyond that gives you bigger thinking and helps frame why you’re doing what you are doing.

• Purpose: Why do you do what you do? Why do you get up in the morning? Why did you choose this profession? Why did you get into this business or career? I find you have to keep asking this question because every time you ask it again, it becomes even richer and deeper. The first few answers are usually just on the surface and no one will connect with that. Go deeper.

• Defining Moments that help tell your story. What were the triggers that got you here. When you look back, what are the moments and what were you thinking at that time? How did these events affect you?

What is Your Vision and Purpose?

• What is it that is inside you that you want to bring out into a single DNA statement? And from there, what are the pillars of your brand, that support and align to your DNA statement. You should look at how you project outward to customers, investors, prospective employers as well as inward whether that’s to your staff, supporters or even your own motivations.

• Push yourself to look to 3 or 4 support stories that help frame your DNA. This will make the DNA come to life and be even more powerful.

What is Your Brand DNA?

WHAT IS OUR BRAND DNAWe challenge current thinking, because the thinking that got you here will not be the thinking that you need to get you to where you want to go.

WHY WE DO IT? We love knowing we were part of helping someone to unleash their full potential.

WHAT WE DO?1. Make Brands Better 2. Make Brand Leaders Better

ABOUT BELOVED BRANDS INC.

• These are quotes that help project your opinion and fit into the DNA you wish to project. If people were to read these they would align to your thinking. Or not. Everyone is a walking opinion and we have to know what your opinion is.

• Do you have a theory or belief that you want to blow out and have everything link to?

• For me, my idea is the more beloved a brand, the more powerful, the more profitable that brand will be. I use Apple as the lead brand to support this story.

What are your Views?

Beloved = Power = Growth = Profit

OUR VIEWS ON BRANDING

“The most Beloved Brands are either different, better or cheaper. Or else,

not around for very long.”

“A Beloved Brand uses the love that consumers have for the brand to

replicate the positional power of a Monopoly: higher growth and profits.”

“If you don’t love the work you do,

how do you expect your consumer to love your brand?”

• How do you tell your experience in a way that makes you seem like you fit with your target? Remember how you put yourself in their shoes to project what you do, now keep doing that as you tell your story.

• If you can create a “reputation” what do you think it would be, and how does that tie into your story. You can’t really dispute someone’s projected reputation, it becomes part of the story you might tell about yourself.

What is Your Experience?

• Get key influencers to provide you with a recommendation of support of you. Make sure they are real, and even push them to match up the story you wish to tell.

What are the views of others that might help support your story?

Social Networking means on line and in Person

• Pick the social media options that best tell the story. Stay focused because on your own it can exhaust you. Do you have a blog? You have to at least write weekly. What is your lead social media vehicle and support option? Linked In, Facebook, Twitter, Instagram, Pinterest or even emailing.

• How do you use twitter? Keep your twitter feed at least 90% consistent and focused. And only 10% fun.

• Network in a very personal and authentic way. Most people are bad at networking, bad at staying in touch. This creates a huge opportunity for you to do it better than everyone else. If you can be the one that links friends, it gives you more power.

Where and How to Tell Your Story?

Make It Personal and Real

• Be the social connector. Add personal touches, whether that means coffee, personalized notes or coffees. With the digital world we live in, we still have needs for serotonin. A 15 minute catch up does wonders for people. A personalized note just feels good.

• What’s your communication package look like? Think of it like a leave behind: what story would you leave behind. Yes, the resume is obvious, but what else would you leave behind. Create one. If you’re looking to get into marketing, do up a brand plan for a charity and leave it behind at an interview. Do up your business card, a brochure. Vista print is so cheap these days. Moo.com offers even more innovative options.

Where and How to Tell Your Story?

Potential Clients

We only do two things: 1) Make Brands

Better 2) Make Brand Leaders

Better

Always over-deliver against

promise. Satisfied clients drive

recommendations and new leads.

I use Beloved-Brands.com is lead vehicle for telling

our brand views to connect with new client. Use Linked

In & Twitter to drive traffic.

Constantly looking at new models for

training and inspiring brand

leaders. Culture, story telling, and

planning.

Promise ExperienceStory Freshness

Positioning

Innovation

Culture and Operations

Communication

We help brands that are stuck, to unleash their full potential. Focus

on facilitating strategy or training.

Strategy

Brand Plan

The Big Idea: We challenge current thinking to help

people realize their full potential.

How to Bring it All Together?

If you can frame what your personal brand is, you might show up differently

even in conversationss.

How to contact Beloved Brands:

Graham RobertsonPhone: 416 885 3911

Email: graham.robertson@beloved-brands.comTwitter: @grayrobertson1