Personal Branding

What is branding?The Wikipedia definition of

brand begin with“Branding includes Name, Logo,

Slogan and /or Design scheme associated with a product or service”.

What is personal branding?

Personal branding is the practice of people marketing themselves and their careers as brands.

“A brand for a company is like a reputation for a person

You earn reputation by trying to do hard things well”.

-Jeff Bezos

The basic offering isn’t the hard stuff.

We choose one over the other on the basis of our perception of its

reputation.So perceptions are verbs: Apple thinks different

Nike exhortsjust like personalities

Obama

Steve jobs

How is personal branding valuable?

What we DO,it defines US

Awarenesswho we are

TRUST experience

REPUTATIONour skills,

achievements

PERCEPTIONinterests

BUILD your unique brand portfolio

Your online profile Your PR channels

and then, Ask others about

your brand

Differentiate your brand portfolio

So, what problems are you solving in this

world??

Takeaways:Brands are verbs. You are a brand. People know you by

verbs… if that verb is a noun then you better start doing

something about it.Not about how many people

know you but how do they know you.

Reference: http://despreneur.com http://www.personalbranding.tv/ http://socialmediatoday.com http://www.networksolutions.com http://careerrocketeer.com http://

www.searchenginepeople.com