personal branding
Post on 20-Sep-2014
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Presentation by HR specialist, Erika Penner on resumes, interviews, the job search and networking.TRANSCRIPT
Personal Branding Erika Penner HR Professional
MBA / Masters in Conflict Resolution
Agenda
•What is a personal brand?
•Where do I start?
• How do I showcase my personal brand to potential employers?
• How do I choose the right internship or career path?
• How do I communicate my personal brand during the interview?
Personal Branding
The goal is to influence others by
emphasizing your personal
strengths and differentiating
yourself from others.
Similar to a corporate brand, your
personal brand is simply “how you
package yourself.”
Elements of a Personal Brand
• Personal Image/Personality
• Competencies
• “The Differentiator”
Personality includes self confidence
How to Start Personal Branding
Based on your personal goals: Consider your strengths and what you want to project to potential employers
Write a 15 word (or less) description of yourself
“HR professional with advanced cross-cultural communication skills and extensive experience in employee
training and development”
Step One: Way to startThis could be included on the top of your resume
How to Showcase Your Personal Brand
• Resume / Cover Letter
• Social Media
• Portfolio
• Interview
All three need to send an honest, consistent message to your
potential employer.
Resume Basics
•Be Specific: Edit your resume for each position you apply for.
•Length: 1 page is desired, 2 pages max!
• Format: Highlight experiences in order of importance (I recommend: education, internships, then projects and affiliations last)
•Errors: Have at least 2 other people edit your resume before you send it out. Must be absolutely 100% flawless!
Many people have a generic “objective” tailor it to the company and the position, or just leave it out. (I don’t have one)
Errors- Survey that most managers will reject candidacy if they see more than 1 minor error
•30 seconds looking at a resume in order to determine fit. Format matters! (Spacing, fonts)
•Projects that don’t involve some actual real world experience are not highly relevant.
•Quantify whenever possible!
•Professional email address and cell phone message
Resume Strengtheners
The Cover Letter
• 3 Paragraphs maximum! (Remember the 30 second rule)
• Highlight your differentiator (with 1-2 examples) of what you would add to this particular organization.
• Address concerns that they may have when looking at your resume (gaps, lack of experience)
• Show your personality, but remain professional
Social Media Tips The 4 Steps to Personal Branding using social media (Me 2.0, 2009)
www.personalbrandingblog.com
Discover your Personal Brand
Create your Personal Brand
Communicate your Personal Brand
Maintain your Personal Brand
Social Media Pitfalls
•Your online reputation follows
you. Proactively manage it!
•The recruiter will google your
name. Know what comes up and
set a google alert.
•Set your boundaries and stay
true to them.
•Personal websites, Linkedin, and Visual CV all add to your
personal brand. Maintaining is
the hardest part.
Create boundaries and stick to them!
Portfolio
This is part of your personal
brand and is reflective of your professional growth.
•Your resume and portfolio need to be consistent
•Start early! The majority of your
time should be spent thinking about the most effective way to display yourself.
•Don’t let your portfolio speak for you; your portfolio highlights
you as a professional, not the
other way around.
Picking the Right Company or Industry
• Browse company websites! History, values and mission statement, current news.
• Read Job Descriptions.
• Have an open mind! Working for the right company may be more beneficial that having the right job.
• Consider re-locating. The right opportunity may lead you to the ideal career path.
•Use at least 5 online resources
•Use your contacts: Acquaintances, Professors, Classmates, Friends, Family.
•Companies often have their own career website.
•If you are interested in working in bigger cities, contact a recruiter!
Career Search
Interviews Basics
•Always dress in your most professional business attire
•Know about the company. Have questions to ask that refer to your knowledge.
•Make eye contact
•Be prepared with the typical interview questions. Practice out loud.
Bring references and at least 2 copies of your resume to the
interview
Do not be late or early
Be confident yourself and enthusiastic about the
opportunity
Send a thank you email to your interviewers within 48 hours
Trust your instincts!
Interview tips
~ Telephone Interviews ~
•Telephone interviews are like a first date.
•Be comfortable, prepared and clear on appointment details
•“Tell me about yourself.”
• Don’t ramble
Takeaways
• Take time to evaluate and establish your personal brand now
• Be Authentic and honest! It’s easy to spot a fake
• Don’t be afraid to adjust your personal brand. Self-realization is a necessary process
• Maintain your personal brand and never stop networking.
Resources
• http://www.careerealism.com/
• http://personalbrandingblog.com/
• Me 2.0 By Dan Schwabel
• My Info • [email protected]