personal branding
Post on 12-Sep-2014
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DESCRIPTION
This presentation is about how to use yourself as a brand to distinguish yourself from the crowd to build and enhance your sucess.TRANSCRIPT
Francis Kofi Somuah ([email protected])
THE BRAND NAMED YOUUSING YOUR PERSONAL BRAND TO DISTINGUISH YOURSELF FROM THE CROWD
TO BUILD AND ENHANCE YOUR SUCESS
PRESENTED BY : FRANCIS KOFI SOMUAH
BA (PSYCHOLOGY)
Francis Kofi Somuah ([email protected])
WHAT YOU SHOULD KNOW AFTER THE PRESENTATION
What personal branding is
How to enhance your personal brand to stand out of the crowd
Steps in developing yourself as a brand
How to market the brand named you
Francis Kofi Somuah ([email protected])
Kofi Amoabeng Oprah WinfreyBill Gates
Richard BransonJoyce Aryeh Nelson Mandela
Francis Kofi Somuah ([email protected])
What is personal branding
“Your personal brand is the powerful, clear, positive idea that comes to mind whenever other people think of you.
It’s what you stand for – the values, abilities and actions that others associate with you.
It is the impression you create; the mental picture or idea that is formed based in your actions and inactions
Everything you do and say impacts peoples perception about you. This is your personal brand
Francis Kofi Somuah ([email protected])
What personal brand is and is not
Personal branding is NOT just
A traditional resume/CV beautifully printed on quality paper
Personal business cards
Professional memberships in respected organizations within your field
It is: A person’s gut
feeling about you
Francis Kofi Somuah ([email protected])
Branding Your Self Helps To…
Define who you are/what you are about
Branding yourself is a way of associating great value with a product (the product being you)
Builds demand for your services, talents and skills
Build a special image for the outside world
Personal branding can make you more memorable
Differentiate you from the others/Stand out from the crowd (separates you from your peers, colleagues, workers)
Francis Kofi Somuah ([email protected])
HOW TO ENHANCE THE BRAND CALLED YOU AND STAND OUT OF THE CROWD
Have a clear vision Attitude Dressing: The power of first impressions/Image is everything
How you appear to others is very important . As the saying goes, you will never get a second chance to make a first impression.
It is said that, our external appearance, clothes and grooming determine 95% of the first impression have on us.
Research has shown that, people judge you in the first 4sec and finalize their opinion of you in the next 30sec. Any positive impression you want to create should be done during the first points of contact
Francis Kofi Somuah ([email protected])
HOW TO ENHANCE THE BRAND CALLED YOU AND STAND OUT OF THE CROWD
SWOT analysis
S - strengths
W - weaknesses
O - opportunities
T - threats
Francis Kofi Somuah ([email protected])
STEPS IN DEVELOPING YOURSELF AS BRAND
Step 1: Identify the qualities and characteristics that make you different from your colleagues.
Step 2: Ask your colleagues what they believe are your greatest strengths and most noteworthy personal traits.
Step 3: Clearly identify the things that you have done that add value, that you are proud of and that you can take credit for.
Step 4: Create visibility…
Communicate, communicate, communicate...
Francis Kofi Somuah ([email protected])
HOW TO MARKET THE BRAND CALLED YOU
Sign up for extra projects in your department.
Get involved in things outside your department to showcase
your skills to a new group.
Offer to be part of a panel discussion at a conference.
Write an opinion piece for the local newspaper or for an
organizational newsletter or publication.
Volunteer to make a speech to a group.
Other ideas???
Francis Kofi Somuah ([email protected])
Food for thought…….
Speak truly; and each word of thine shall be a fruitful seed
Live truly; and thy life shall be a great and noble creed
Think truly; and thy thoughts shall the worlds famine feed
Francis Kofi Somuah ([email protected])
Get Started on Building the Brand Named YOU Today!!
THANK YOU…. Presented by : Francis Kofi Somuah