personal branding
TRANSCRIPT
Establishing Your Personal Brand
Applying the Pillars of Brand Marketing
To Daily Living
“Jules Rules” for Building Brand Loyalty and Retention
RECAP
• Know Your Customer
• Brand Loyalty Is Built From The Bottom Up
• Operationalize Your Brand
• True “Brand” Programs Share Brand DNA
• Make Your Brand Iconic
Brands have personalities.
Marketers build brands everyday.
5 PILLARSFOR BUILDING BRAND LOYALTY AND RETENTION
1 2 3 4 5KNOWYOUR CUSTOMER
BRAND LOYALTY IS BUILT FROM THE BOTTOM UP
OPERATIONALIZE YOUR BRAND
TRUE BRAND PROGRAMS SHARE BRAND DNA
MAKE YOUR BRAND ICONIC
What if you were a brand?
How would you build your“brand persona”?
Meet B. Rand
5 PILLARSFOR BUILDING BRAND YOUR BRAND PERSONA
1 2 3 4 51KNOWYOUR CUSTOMERAlways consider who you are speaking with and the context in which they view the world. People relate to people like themselves. Always attempt to demonstrate ways that they can say...”this guy gets me.”
KNOWYOUR AUDIENCE
5 PILLARSFOR BUILDING BRAND YOUR BRAND PERSONA
1 3 4 51BRAND LOYALTY
IS BUILT FROM THE BOTTOM UP
You won’t fool people for long if how you’re presenting yourself doesn’t match who you really are.
IT’S WHAT’S BEHIND THE SCENES
2
5 PILLARSFOR BUILDING BRAND YOUR BRAND PERSONA
1 4 51OPERATIONALIZE
YOUR BRAND
Twitter. LinkedIn. Text Messaging. Email. Facebook. Your own web page. There are so many ways to stay connected to people and prospects, BUT you have to be consistent with “who” you are.
CONSISTENCYCOUNTS
2 3
5 PILLARSFOR BUILDING BRAND YOUR BRAND PERSONA
11MAKE YOUR
BRAND ICONIC
FInd something that is “your thing”. A “visual hook”, a saying, an interesting piece of technology, anything that makes somebody remember an encounter with you.
GOTTA HAVE A SCHTICK
2 3 4 5
Don’t be afraid to reinvent your brand.
Even celebrities reinvent themselves…and their brands.
Closing Thoughts
If You Are Going to Create or Reinvent Yourself…
Remember the Pillars of Brand Marketing can apply to your brand as well.
