• Your personal brand

• Organisational brand and culture

• Understanding and highlighting your core

and transferable skills

• Present yourself via different channels

• STAR approach at interviews

• Case studies of successful but outrageous

methods of employment

• What could you do? A brainstorm

• LinkedIn 101

• 30 second pitchathon

“Branding is what people say about you when you are not in the room”

Jeff Bezos, Founder of Amazon

“Your personal brand is a reflection of two perspectives: your own perception of yourself & others’ impressions of you”

YOUR TURN:

Curiosity

Good ethics

Interdisciplinary

Patience

Creative

Numerate

Optimism

Tenacious Literate

Detail oriented Determined Organised

Analytical Independent

Team player

Innovative Motivated

Open-minded

1) What are the top five personality attributes I’d use to describe

myself?

2) What are the top five personality attributes that others use to

describe me?

3) What personal attributes would you like to improve?

1) What would you like to accomplish with your brand?

2) Who is your target audience?

3) Which brands do you think are successful? Why are they

successful?

YOUR CORE AND TRANSFERABLE SKILLS

NIEKY TOP 5 CORE SKILLS

• Using standard equipment accurately

• Using proper aseptic technique

• Using appropriate culture and test media

• Using appropriate maths

• Using IT equipment

TECHNICAL INTERVIEWS Job specific experience, knowledge and skills

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BEHAVIOURAL INTERVIEWS Evidence of past behaviour

• SITUATION set the context for your story. • "We were due to be delivering a presentation to a group of 30

interested industry players on our new product and Stuart, the guy due to deliver it, got stuck on a train from Birmingham."

• TASK what was required of you. • "It was my responsibility to find an alternative so it didn't reflect

badly on the company and we didn't waste the opportunity."

• ACTIVITY what you actually did. • "I spoke to the event organisers to find out if they could change the

running order. They agreed so we bought ourselves some time. I contacted Susan, another member of the team, who at a push could step in. She agreed to drop what she was doing and head to the event."

• RESULT how well the situation played out. • "Stuart didn't make the meeting on time but we explained the

problem to the delegates and Susan's presentation went well – a bit rough around the edges but it was warmly received. Stuart managed to get there for the last 15 minutes to answer questions. As a result we gained some good contacts, at least two of which we converted into paying clients."

NETWORKING

• Society of applied mB

• Society of general MB

• Annual confernce and spring/autum events

• Field specifc events – food vet etc..

COMMUNITY OF PRACTICE

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YOUR SUMMARY

• Highest character count – but don’t go over the top, be concise

• Describe what motivates you

• Skills

• What’s next? Career goals?

• 1st person – Be human!

• Why not include a ‘Call section’?

• Include presentations you have given

• Profile picture

• Headline

• Summary

• Personal URL

• Post – be seen

• Personalisation

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